Emmi Roth Hires New Senior VP of Sales, Marketing

Why It Matters

Unifying sales and marketing under an experienced CPG leader positions Emmi Roth to capture emerging channel opportunities and drive profitable, sustainable growth in a competitive dairy market.

Key Takeaways

• Thyme Hill appointed senior VP of sales and marketing at Emmi Roth.
• Role unifies sales and marketing to accelerate retail, foodservice, emerging channel growth.
• Hill brings 20+ years CPG experience, formerly CMO of Bob Evans Farms.
• Emmi Roth expects insight‑led leadership to drive profitable, sustainable growth.

Pulse Analysis

Emmi Roth, a mid-sized cheese producer headquartered in Stoughton, Wisconsin, has been expanding its footprint beyond traditional grocery aisles into foodservice and specialty channels. The competitive dairy landscape, marked by shifting consumer preferences toward premium and functional cheeses, has pressured manufacturers to accelerate brand visibility and distribution speed. In response, the company announced the appointment of Thyme Hill as senior vice president of sales and marketing, a move designed to streamline commercial operations and create a single point of strategic direction for growth initiatives.

Hill arrives with more than two decades of CPG expertise, most recently steering brand strategy as chief marketing officer at Bob Evans Farms, a Post Holdings subsidiary. Her résumé includes leading omnichannel campaigns, building loyalty platforms, and leveraging data‑driven insights to reshape product portfolios. In an era where digital engagement and personalized experiences dictate purchasing decisions, her background aligns with the industry’s pivot toward insight‑led commercialization. By integrating sales and marketing under her leadership, Emmi Roth aims to synchronize go‑to‑market tactics with consumer analytics, shortening the time from concept to shelf.

The consolidation of sales and marketing functions is a growing trend among mid‑size food manufacturers seeking economies of scale and faster decision‑making. For Emmi Roth, the unified commercial structure could translate into more cohesive brand messaging, tighter alignment with retail partners, and an accelerated rollout of new product lines in emerging channels such as e‑commerce and specialty foodservice. If Hill’s data‑centric approach delivers the projected uplift, the company could see double‑digit revenue growth and strengthen its position against larger dairy conglomerates, signaling a broader shift toward integrated commercial leadership in the sector.