Marketing Execs Launch Bubbler; Announce Partnership with iHeartPodcasts

Why It Matters

The Bubbler‑iHeartPodcasts alliance expands B2B audio content, giving marketers a scalable channel for authentic brand dialogue and audience engagement.

Key Takeaways

• Bubbler Media founded by ex-iHeart CMO and Grey London CCO
• Partnership creates over 10 original marketing podcasts this year
• Podcasts aim to spark human conversation and brand growth
• iHeartPodcast network expands into B2B marketing content
• Live experiences and research tools complement podcast strategy

Pulse Analysis

The marketing world gets a new player with Bubbler Media Group, founded by Gayle Troberman, former iHeartMedia CMO, and David Alberts, former chief creative officer at Grey London. Both veterans bring deep agency and media expertise, positioning Bubbler as a ‘conversation company’ that challenges the safe, formulaic approaches that dominate many brand campaigns. By blending provocative podcasts, live experiences, and proprietary research tools, the firm promises to inject authentic dialogue into brand strategy, a move that aligns with the growing demand for genuine consumer engagement.

The launch is anchored by a strategic partnership with iHeartPodcasts, the audio arm of iHeartMedia. Together they will produce more than ten original business‑focused podcasts this year, targeting senior marketers and agency leaders. This expansion reflects a broader industry shift toward B2B audio content, where podcasts serve as both thought‑leadership platforms and soft‑sell channels. iHeartPodcasts’ President Will Pearson highlights the network’s intent to reach new professional audiences, leveraging its massive distribution infrastructure to give Bubbler’s shows immediate scale.

For marketers, the Bubbler‑iHeart collaboration offers a fresh avenue to embed brand narratives within the very conversations that shape buying decisions. By positioning brands as participants rather than broadcasters, the model can deepen trust and accelerate idea generation. The inclusion of live events and data‑driven planning tools further differentiates the offering from pure‑play podcast producers. As advertisers continue to allocate larger shares of media budgets to audio, Bubbler’s integrated approach could set a template for how agencies and brands build conversational ecosystems that drive measurable growth.