Zambrero Appoints Former AMI CEO Bronwyn Heys as CMO

Why It Matters

Heys’ expertise in brand transformation and digital strategy positions Zambrero to accelerate its expansion and deepen the impact of its social‑mission model, a competitive edge in the fast‑casual market.

Key Takeaways

• Bronwyn Heys joins Zambrero as chief marketing officer.
• Heys previously led Australian Marketing Institute, expanding membership and brand.
• Prince Group also hired ex-Menulog CMO Simon Cheng for portfolio.
• Heys will steer product, digital, and franchise growth initiatives.
• Zambrero’s Plate 4 Plate program donates a meal per item sold.

Pulse Analysis

Zambrero, the Australian‑born Mexican fast‑casual chain, has been on a rapid expansion trajectory, now operating over 200 outlets across Australia and New Zealand. Its signature Plate 4 Plate initiative—donating one meal for every item sold—has positioned the brand as a purpose‑driven player in a crowded market, resonating with socially conscious consumers. The parent company, Prince Group, has been sharpening its portfolio’s marketing muscle, recognizing that brand storytelling and community impact are key differentiators in the increasingly competitive quick‑service restaurant sector.

The appointment of Bronwyn Heys as chief marketing officer brings a proven transformation leader to Zambrero’s front line. During her four‑year tenure as CEO of the Australian Marketing Institute, Heys grew membership, overhauled the institute’s operating model, and launched a competency framework that modernised industry standards. Her experience in scaling professional bodies translates well to a consumer brand that needs to balance product innovation, digital engagement, and franchise partnership development. Heys joins a senior marketing team that already includes former Menulog CMO Simon Cheng, creating a deep bench of e‑commerce and omnichannel expertise.

Heys’ focus on integrated campaigns, data‑driven media, and creative storytelling is likely to amplify Zambrero’s growth both domestically and in potential overseas markets. By aligning product launches with the Plate 4 Plate narrative, the brand can deepen customer loyalty while attracting investors who value ESG performance. Moreover, her emphasis on franchise partnership support could accelerate store roll‑outs, a critical lever for revenue in the fast‑casual segment. Industry observers will watch whether this leadership shuffle translates into measurable sales lift and stronger brand equity in the next fiscal year.