NielsenIQ
About NielsenIQ
NielsenIQ provides global market research and consumer insights, offering the Full View of what shoppers buy, where they buy, and why. It aggregates data across retailers, channels, and industries to deliver actionable intelligence for manufacturers and retailers. With a focus on consumer behavior, category performance, and industry trends, NIQ helps clients identify growth opportunities and optimize strategies worldwide. The company is headquartered around the world and operates across multiple regions, serving sectors such as consumer packaged goods, retail, technology, and durables.
Recent News
Half of U.S. Shoppers Worried About Artificial Ingredients in Food, Acosta Group Finds
AI Drives $1.23 B U.S. DOOH Surge, Forces Data Collaboration Overhaul
A New BookTok Bestseller List
NIQ and INTAGE HD Partner to Expand Retail Measurement Across Japan and Global Markets
RTD Sales Pass £700m in UK Off-Trade
Across the Nutraverse: Algae Pioneer, Probiotics for Nanoplastic Elimination, Everyday Nutrition
Hisense Delivers 38% Sales Uplift in Western Europe Markets With NIQ’s AI-Powered Market Intelligence
Functional, Feel-Good Drinks Edge Out Alcohol for ‘Controlled Indulgence’
When Global Disruptions Trickle Down To Local Favorites
Nomad Foods Hires Ex-Publicis CMO Justin Billingsley to Revamp Frozen‑food Brands
Monster Beverage Updates Innovation Strategy
TikTok Shop Ireland Opens to All Businesses
Shoppers Focus on Health as Supplement Sales Soar
NielsenIQ Finds 42% of Shoppers Rely on AI Tools, Signaling a New Retail Era
NIQ Joins TikTok Marketing Partners Program Earning Media Mix Modeling Badge
Propel Unveils Clear Protein: Zero‑Sugar Hydration Drink with 20 G Protein and Fiber
Energy Drinks Become Latest Casualty As Fuel Shock Shifts Consumer Behavior
#OpEd: Brand Loyalty Programmes Drive Growth — the Maths Disagrees
From Collectible AR Cards to Blockchain Games: How to Revitalize Loyalty Programs
Sunshine Lifts Beer and Cider Sales but April Trading Stays Flat
Geography Splits Who’s Shopping Online
Stoli Vodka Ups Presence in French Retail
NielsenIQ Launches Commerce Lab to Build AI‑driven Data Layer for Retail
Mainstream Chocolate Sales Take a Hit, Super-Premium Punches Back
5 Charts Showing the Changing Energy Drink Landscape
Albertsons Is Putting Digital Screens for Ads in More than a Third of Its Stores
Private Label Is Once Again Growing Faster than Manufacturer Brands, but Not Everywhere
TikTok Shop Gains Traction in Germany
Healthy Ageing Beyond the Wrinkle: 4 Big Opportunities in Food and Drink
TikTok Unveils UK's First Official BookTok Bestseller List, Highlighting Romance and Romantasy
Molson Coors Revives Keystone Ice to Bolster Value Beer Portfolio Amid Sales Slump
East Meets West: How AI and Social Commerce Are Reshaping the Future of Retail
Beauty Briefing: How Beauty’s Beleaguered Makeup Brands Can Turn It Around
Forgotten No More: Generation X Is Driving Beauty Sales
Exclusive Games Drive 41% of US Console Purchases, Circana Survey Shows
Widening the Appeal of Non-Alcoholic Drinks
Monday's Essential Reading
GobbleCube’s Co-Founders Dilutes over 70% Stake Post Series A
A Call to Action – Closing the Gender Gap in Nonfiction Publishing
Popular Convenience Store, 99 Years Old, Closing Over 600 Locations
UK Launches Official BookTok Bestseller List, Highlighting Social Media’s Power in Publishing
Walmart Launches Cane‑sugar Great Value Sodas, Challenging Coke and Pepsi
Heated Rivalry, The Housemaid and Fourth Wing: TikTok Launches BookTok Bestseller List
Your Produce Bill Is About to Get Pricey as the Iran War Jacks up US Food Costs
NIQ Brandbank and RangeMe Expand Wellness Product Discovery Capabilities
UK’s Fastest-Growing Plant-Based Dairy Brand Enters the Protein Powder World
NIQ Report Shows AI Now Steering Consumer Purchases, US Retail Media Spend to Hit $107.6B by 2026
TikTok Unveils UK's First #BookTok Bestseller List, Female Authors Sweep Top 20
Online Grocery Sales Will Near $500B by 2028, FMI Report Says
Popular European Resale Platform Vinted Makes U.S. Debut
Recent Deals
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