NielsenIQ
About NielsenIQ
NielsenIQ provides global market research and consumer insights, offering the Full View of what shoppers buy, where they buy, and why. It aggregates data across retailers, channels, and industries to deliver actionable intelligence for manufacturers and retailers. With a focus on consumer behavior, category performance, and industry trends, NIQ helps clients identify growth opportunities and optimize strategies worldwide. The company is headquartered around the world and operates across multiple regions, serving sectors such as consumer packaged goods, retail, technology, and durables.
Recent News
Half of U.S. Shoppers Worried About Artificial Ingredients in Food, Acosta Group Finds
Functional, Feel-Good Drinks Edge Out Alcohol for ‘Controlled Indulgence’
Shoppers Focus on Health as Supplement Sales Soar
NIQ Joins TikTok Marketing Partners Program Earning Media Mix Modeling Badge
From Collectible AR Cards to Blockchain Games: How to Revitalize Loyalty Programs
5 Charts Showing the Changing Energy Drink Landscape
Albertsons Is Putting Digital Screens for Ads in More than a Third of Its Stores
TikTok Shop Gains Traction in Germany
Beauty Briefing: How Beauty’s Beleaguered Makeup Brands Can Turn It Around
A Call to Action – Closing the Gender Gap in Nonfiction Publishing
Popular Convenience Store, 99 Years Old, Closing Over 600 Locations
Your Produce Bill Is About to Get Pricey as the Iran War Jacks up US Food Costs
UK’s Fastest-Growing Plant-Based Dairy Brand Enters the Protein Powder World
Popular European Resale Platform Vinted Makes U.S. Debut
Opinion: GLP-1s, UPFs and the Forgotten Middle
Long Fact, Literary Nonfiction, Narrative Nonfiction: The Genre Is Hard to Define, Essential, and Imperiled. Paul Elie Explains
Study: TV Remains Dominant Influencer in US Purchase Decisions
Low-ABV Spirits Have a Taste Problem. This Startup Says They Have the Science to Solve It
NIQ: Everyday Nutrition Habits Redraw Boundaries for Supplement Category
NIQ Launches Ask Arthur Chat to Expand Access to Consumer Insights Through AI
Inside Sukoshi Mart’s Plan to Launch 40 Stores in the US by the End of 2026
Constellation Brands Buys Hopwtr, Expands Nonalcoholic Portfolio
Meet the $500M AI Startup Quietly Interviewing Customers for Microsoft
Recent Deals
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