Google Search Profiles Insights & Analytics
Google unveiled Search Profiles last week, a dedicated, shareable space for creators and publishers to showcase content across platforms directly in Google Search. The company is now testing an Insights section that reports clicks, impressions, top‑performing posts, and the countries driving traffic. Jane Manchun Wong posted beta screenshots on X, revealing the new analytics layout. The feature is still in preview, and access details remain limited.
Search News Buzz Video Recap: Google May Core Update Done, AI Performance Reports & Controls, Google Ads, ChatGPT Ads, Microsoft...
Google confirmed that the May 2026 core update has finished rolling out, triggering renewed volatility in SERP rankings as early June data shows. Search Console introduced AI performance reports and limited AI‑blocking controls, while Google Ads added a leads‑management screen, new...
Microsoft Advertising To Update UTM Analytics Auto-Tagging Sep. 2
Microsoft Advertising announced that on September 2, 2026 it will automatically update UTM auto‑tagging for all campaign formats. The new tags will differentiate Search, Audience, Shopping and Performance Max traffic in third‑party analytics platforms such as Google Analytics 4. Microsoft says the...
June 2026 Google Webmaster Report
Google’s June 2026 webmaster report highlights a wave of AI‑focused changes. The company issued new guidance on optimizing for generative AI and extended its spam policies to AI citations, while rolling out AI performance reports and blocking controls in Search Console....
Microsoft: Bing Webmaster Tools AI Reporting To Gain New Features Soon
Microsoft announced that Bing Webmaster Tools will soon receive new AI performance‑reporting features, including the ability to export data via an API. The enhancements are positioned to keep Bing a step ahead of Google Search Console, which only just launched...
Google Merchant Center Mass Product Page Unavailable Notices Last Night?
Google Merchant Center experienced a sudden wave of disapproval notices labeled “Product page unavailable,” affecting at least ten advertisers last night. Merchants reported that the flagged product pages were fully accessible on both desktop and mobile devices, contradicting the warning....
Warning: Google Ads Phishing Attack For Google Accounts
A phishing Google Ad surfaced on June 4, 2026 targeting users who search for “my business.” The ad mimics the Google login page and steals credentials for Google Business Profile accounts. Security researcher Dan Foland flagged the malicious ad on X, confirming it...
Google Ads Terms of Service Updated For AI Changes After 8 Years
Google has refreshed its Ads Terms of Service for the first time in eight years, adding AI‑related provisions and revising policy, payment, and liability sections. The updates clarify that advertisers own responsibility for any inputs or AI‑generated ad assets and...
Google AdSense New Full IP Address Sharing
Google has added a new setting in AdSense that lets publishers share the full IP address of a visitor in real‑time bidding requests. The feature is intended to give demand sources—such as Authorized Buyers, Display & Video 360 and Google...
Google Ads Invalid Activity Credit Report - New Help Document
Google has published a new help document introducing the Invalid Activity Credit Report for Google Ads. The report, available for Search and Performance Max campaigns, breaks down credits issued for invalid clicks and interactions at the campaign level. It adds...
Google Begins Limited Test Of Healthcare Ads In AI Mode
Google is conducting a limited test of healthcare‑related ads in its AI Mode, confined to English‑language queries in the United States. The pilot allows Performance Max, AI Max with search‑term matching, Shopping and broad‑match campaigns to serve AI‑generated ad overviews....
New: Google Ads Prospects Mode
Google Ads unveiled Prospect Mode, a beta feature that isolates brand‑unaware, "cold" users for advertising. The new Bidding option, “Only bid for new prospects BETA,” automatically excludes past purchasers, site visitors, brand‑searchers, and prior ad engagers. By filtering these audiences, advertisers...
Google: Search Quality Raters Guidelines Not A Guide For Search Rankings
John Mueller clarified on Bluesky that Google’s Search Quality Rater Guidelines are not a step‑by‑step manual for ranking sites. The once‑leaked documents are now officially published for public view. While the guidelines reveal the type of content Google prefers, they...
Google 1st Order Price Labels On Shopping Ads (Again)
Google is testing a new “1st order price” label on Shopping ads, indicating a special discount for a shopper’s first purchase with a retailer. The label is a variation of the “First order” tag tested over a year ago. The...
Google Strongly Warns Against Manipulating Mentions For AI
Google’s Search Central Live Sydney 2026 highlighted a firm warning against buying or manipulating brand mentions to influence AI‑driven search features such as AI Overviews and AI Mode. Gary Illyes stressed that such tactics are treated like paid links, which...