Search Engine Roundtable

Search Engine Roundtable

Publication
0 followers

Daily search marketing roundup reporting on the most interesting discussions and trends in SEO and SEM forums. Barry Schwartz’s Search Engine Roundtable provides quick insights into what the search marketing community is buzzing about.

Google Ads Consolidating Enhanced Conversions With On/Off Switch
NewsApr 15, 2026

Google Ads Consolidating Enhanced Conversions With On/Off Switch

Google Ads is consolidating its Enhanced Conversions for web and for leads into a single, unified setting that can be toggled on or off. The change eliminates the need to choose between implementation methods such as the Google tag, Google...

By Search Engine Roundtable
Google Business Profile Updates Identity Change Policy Language
NewsApr 14, 2026

Google Business Profile Updates Identity Change Policy Language

Google has revised the identity‑change language in its Business Profile policy, making the rules more explicit about what constitutes a fraudulent edit. The new wording requires merchants to mark a previous business as permanently closed rather than renaming it when...

By Search Engine Roundtable
Google Is Aware Of And Warns Against Self-Serving Listicles
NewsApr 14, 2026

Google Is Aware Of And Warns Against Self-Serving Listicles

Google has confirmed it is monitoring and combating self‑serving listicles that SEO firms use to game large language models and its search results. A spokesperson said the company employs robust protections in both Search and Gemini to block low‑quality, manipulative...

By Search Engine Roundtable
Google Ads & Google Analytics Data Controls Update
NewsApr 14, 2026

Google Ads & Google Analytics Data Controls Update

Google announced a consolidation of data controls between Google Ads and Google Analytics, shifting all ad‑related data governance to Google Ads settings. Effective June 15 2026, the Google Signals setting in Analytics will defer to Consent Mode in Ads, making ad‑storage decisions...

By Search Engine Roundtable
Daily Search Forum Recap: April 13, 2026
NewsApr 13, 2026

Daily Search Forum Recap: April 13, 2026

Google is piloting an AI Contribution report in Search Console, echoing Bing’s AI performance tools, while a logging error has inflated GSC impression data since May 2025. The March 2026 broad core update finished its 12‑day, 4‑hour rollout, and Google confirmed it...

By Search Engine Roundtable
New Study Points to Holes In AI Overviews
NewsApr 13, 2026

New Study Points to Holes In AI Overviews

A new Oumi study of 4,326 Google AI Overviews finds accuracy improved from 85 % with Gemini 2 to 91 % with Gemini 3, yet more than half of the correct answers lack source grounding. The analysis also shows Gemini 3 produces a higher share...

By Search Engine Roundtable
Google AdSense Will Experiment With New Ad Technology Partners
NewsApr 13, 2026

Google AdSense Will Experiment With New Ad Technology Partners

Google announced that AdSense will begin experimenting with an updated roster of commonly used ad‑technology partners on August 20, 2026, after a preliminary rollout starting April 20, 2026. The trial will assess partner performance and privacy compliance, with a full list update slated for...

By Search Engine Roundtable
Google Search Console Testing AI Contribution Report
NewsApr 13, 2026

Google Search Console Testing AI Contribution Report

Google Search Console is quietly testing a new AI contribution report, a feature hinted at by John Mueller in early February. The pilot appears in the Help documentation but lacks screenshots or detailed explanations. Analysts suspect the report will surface...

By Search Engine Roundtable
Google Still Processing Status To XML Sitemaps - Nothing To Announce
NewsApr 13, 2026

Google Still Processing Status To XML Sitemaps - Nothing To Announce

Google has confirmed that it will not be adding a new “still processing” status to XML‑sitemap error reports at this time. The request, raised by SEO specialist Kyle Risley, sought a clearer signal for sitemaps that have been crawled but...

By Search Engine Roundtable
Google Discusses Page Weight, Average Mobile Homepage Size, and Googlebot File Size Limits
NewsApr 10, 2026

Google Discusses Page Weight, Average Mobile Homepage Size, and Googlebot File Size Limits

Google clarified its Googlebot file‑size limits on the Search Off The Record podcast, confirming a 2 MB cap for HTML pages, 65 MB for PDFs, and a 15 MB ceiling for other file types. The limits apply per individual file, not to the...

By Search Engine Roundtable
Reusable "Skills" Are Coming To Gemini In Chrome
NewsApr 9, 2026

Reusable "Skills" Are Coming To Gemini In Chrome

Google has introduced a new "Skills" button to Gemini in Chrome, currently available in Chrome Canary. The feature lets users save a prompt as a reusable skill and summon it later with a slash command. Google also ships a few pre‑built...

By Search Engine Roundtable
Google Testing Jumping To AI Mode Directly From AIOs ON DESKTOP
NewsApr 8, 2026

Google Testing Jumping To AI Mode Directly From AIOs ON DESKTOP

Google is piloting a desktop version of its AI Mode that launches directly from the “Show more” button in AI‑generated overview (AIO) cards. The feature, previously limited to mobile, pulls users out of the classic SERP into an AI‑driven answer...

By Search Engine Roundtable
ÂJarvis Approachingâ: Google's Sundar Pichai Signals an Agentic, Multi-Threaded Future for Search
NewsApr 8, 2026

ÂJarvis Approachingâ: Google's Sundar Pichai Signals an Agentic, Multi-Threaded Future for Search

Google CEO Sundar Pichai told the Cheeky Pint podcast that Search will evolve into a Jarvis‑like, agent‑centric platform where multiple AI threads operate simultaneously to complete user tasks. He described future Search as an "agent manager" that orchestrates personal assistants...

By Search Engine Roundtable
Google Ads Testing New Layouts for Multi-Location GBP Assets?
NewsApr 7, 2026

Google Ads Testing New Layouts for Multi-Location GBP Assets?

Google Ads is piloting new ad formats for Google Business Profile (GBP) location assets. The test introduces a vertical layout that displays individual location reviews alongside directions, exposing each store’s rating rather than a single brand score. A second variation...

By Search Engine Roundtable
Search Engine Roundtable | Pulse