Google Ads Product Eligibility View Across Campaigns
Google Ads has introduced a new feature in the Products section that shows product eligibility directly in the Status column. This allows advertisers to instantly see which products are eligible across Shopping and Performance Max campaigns. The change, highlighted by Hana Kobzová, complements the existing product campaign view report, improving visibility and reducing overlap. The update aims to streamline product management for large accounts.
Google Search Ranking Volatility Gets Heated Again February 10th
On February 10, 2026, the SEO community observed fresh Google Search ranking volatility, distinct from the February 5 Discover core update. Multiple third‑party tracking platforms—including Semrush, Sistrix, and Mozcast—showed simultaneous spikes, echoing earlier volatility periods in January and December 2025. Analysts...
Google On If A Younger Web Site Can Beat An Older Website In Search
John Mueller clarified that a website’s age is not a decisive ranking factor; success depends on the value it delivers. Older sites may have accumulated authority, but newer sites with modern architecture and quality content can compete. Mueller advises focusing...
Google Preferred Sources Deeplink Button Is Broken
Google’s Preferred Sources deep‑link button, launched globally in December 2025, is currently malfunctioning. The button no longer auto‑populates the site URL, forcing users to type it manually. Multiple publishers have confirmed the issue across browsers, and Google’s Rajan Patel acknowledged...
Google Ads API Developer Token Access Applications Delayed
Google announced that a surge in demand for Google Ads API developer tokens has created a backlog, delaying the review and approval of applications. The company has responded by adding extra reviewers and fast‑tracking select requests, but many developers still...
Google AI Mode Follow Up Search Suggestions
Google is testing a new set of follow‑up search suggestions within AI Mode results, displayed as short prompts in white bubbles beneath the AI‑generated answer. The layout replaces the earlier arrow‑based follow‑up prompts and resembles traditional query boxes, similar to...
Bing Unshipping Frankenstein Recipes In Search
Microsoft Bing is removing its AI‑generated "Frankenstein recipes" feature after criticism that it mashed steps from multiple publishers into inaccurate suggestions, such as substituting ginger with mace in pho. The problematic feature sparked backlash from publishers like Inspired Taste, who...
Report: ChatGPT & Perplexity Treat Structured Data As Text On A Page
A recent test by Mark Williams‑Cook showed that ChatGPT and Perplexity treat JSON‑LD schema markup as ordinary page text, extracting data even when the markup is invalid. The experiment used a fictitious company, DUCKYEA t‑shirts, and placed its address solely inside malformed...
Google Local Hotel Photos "Good To Know" AI Labels
Google is testing AI-generated “Good to Know” labels on hotel photos in its Google Hotels listings. The labels provide brief descriptions summarizing the photo content and related user reviews, and appear on both owner‑uploaded and visitor images, though not on...
Google AdSense Reports Gain Browser, Hosting App & Operating System
Google AdSense is adding new reporting dimensions to its console, allowing publishers to see traffic broken down by browser, hosting app, and operating system. The metrics will appear in the standard performance reports and can be filtered like existing dimensions....
Microsoft Advertising Tests Magazine Answer Card Ad Format
Microsoft Advertising is piloting a magazine‑style layout within its Answer Card ad format on Bing’s search results page. The new design places ads in the prominent card slots that appear at the top of queries. Advertisers can access the space...
Google AI Overviews Bug Removes Links & Citations
Google has acknowledged a bug in its AI Overviews feature that omits citation links from certain responses. The issue was first highlighted by SEO researcher Lily Ray, and Google’s VP of Search Engineering, Rajan Patel, confirmed the problem and said...
Google Ad Revenue Up 14% - Google's Biggest Revenue & Ad Revenue Yet
Alphabet announced its Q4 2025 earnings, showing ad revenue climbing 14% to $82.3 billion. Total revenue rose 17% to $113.8 billion, pushing annual revenue past $400 billion for the first time. The company highlighted AI‑driven growth, citing Gemini 3 integration in Search and a surge...
Google On Serving Markdown Pages To LLM Crawlers
Google’s John Mueller warned that serving raw Markdown files to large language model (LLM) crawlers poses significant technical risks. He highlighted uncertainties around link parsing, internal navigation, and whether bots even recognize Markdown as anything beyond plain text. Mueller also...
Google Ad Network Invalid Clicks Report: Fraud vs Accidental
Mike Ryan examined over 550 million ecommerce clicks from Q4 2025 using Google’s new “general invalid clicks” metric. He found the Google Display Network (GDN) registers the highest invalid‑click rate—nearly one in five clicks—though most are accidental. In contrast, the Search Partner...
Daily Search Forum Recap: February 3, 2026
The Search Engine Roundtable and other search forums reported that Google disclosed a minor core algorithm adjustment on February 3, 2026, alongside heightened spam detection measures. Community members discussed the impact on ranking volatility, especially for news publishers, and emphasized...
Google: Search Algorithms, Spam Detections & Policies Don't Fundamentally Change With AI Search
Google’s John Mueller told the SEO community that the rise of AI‑driven search does not fundamentally alter the core ranking algorithms, spam‑detection systems, or policy framework that have long governed Google Search. He emphasized that while the web is constantly...
Bing Multi-Turn Search Rolls Out Worldwide
Microsoft has launched its multi‑turn search feature in Bing for users worldwide, extending a capability first tested in the United States last year. The new interface appears as a floating box at the bottom of the results page, allowing users...
Google's Top Crawling Challenges In 2025
Google’s 2025 crawling report, presented by Gary Illyes and Martin Splitt, highlights five primary URL‑parameter issues that strain Googlebot. Faceted navigation accounts for half of the problems, followed by action parameters, irrelevant tracking strings, WordPress‑generated URLs, and miscellaneous encoding errors....
Google: Don't Spend Too Much Time On Redirects Analysis For SEO
Google’s John Mueller warned that exhaustive redirect‑chain analysis is unnecessary for most sites, noting that problematic redirects and CSP settings are usually visible in a standard browser. He emphasized that simple tools like the Redirect Path extension can surface these...
Google Ads Replacing Support Form With AI Agent
Google Ads has replaced its traditional support form with an AI‑driven chat agent, accessible via the usual support URL. The chatbot introduces itself as an AI advisor, prompting users to describe issues before offering assistance or escalating to human help....
Daily Search Forum Recap: January 30, 2026
Google rolled out several product tweaks on January 30, 2026, including a test of third‑party endorsement content in search ads, new one‑click previews for Performance Max campaigns, and official help documentation for Preferred Sources. At the same time, Google Business Profile review appeals...
Google Ads Tests Third-Party Endorsement Content On Search Ads
Google is piloting a new feature that places third‑party endorsement content directly within Search ad descriptions. The format will display the endorsing site’s name, logo, and a brief testimonial beneath the ad copy. This test aims to leverage external credibility...
Google Search Adds Preferred Sources Help Docs
Google has published official help documentation for its Preferred Sources feature, which lets users designate trusted news sites in Google Search. The feature, rolled out globally after earlier releases in the US, India, and a beta phase, influences Top Stories...
Google Ads Advertiser Verification Page Moving
Google has relocated the Advertiser Verification page within the Google Ads console to the Admin → Policy → Account section, renaming it simply "Account." The new hub consolidates verification tasks with business information, certifications, and compliance status. The change was highlighted by industry voices...
Google Personal Intelligence Creates AI Frankenstein Recipes
Google’s Personal Intelligence (PI) is delivering AI‑generated “Frankenstein” recipes that blend content from multiple sources. In a recent test, the tool produced a Key Lime Pie recipe attributed to the food blog Inspired Taste but with incorrect ingredients, bake time,...
Google Ads API Version 23 Now Available
Google has launched version 23 of the Google Ads API, marking the first release of 2026 and a shift to a faster release cadence. The update adds dozens of new features, including expanded asset and reporting metrics, granular billing data, and...
Bing Ads Revenue Up 10% - Is Growth Slowing?
Microsoft reported second‑quarter 2026 results showing Bing Ads revenue grew 10% year‑over‑year, a slowdown from the 16% and 21% gains in the prior two quarters. Overall company revenue reached $81.3 billion, up 17% YoY, while operating income rose 21% and net...
Google Search - Add Splash Of Color With Color Picker
Google is experimenting with a new color‑picker feature that lets users add a custom hue to the top of the Search results page. An icon above the results bar opens a palette where users can choose any shade, effectively personalizing...
Gemini 3 Powering Google AI Overviews Globally
Google has made Gemini 3 the default model for AI Overviews on its search engine worldwide. The new model delivers concise, context‑aware answers directly on the results page, replacing earlier pilots of Gemini 3 Pro for complex queries. The rollout starts in English...
Google Exploring Ways To Allow Sites To Opt Out Of AI Overviews & AI Mode
Google announced it is exploring new controls that would let website owners opt out of having their content used in Search’s generative AI features, such as AI Overviews and AI Mode. The move follows the UK Competition and Markets Authority’s...
Google Posts Tips To Write Better Review Replies
Google has refreshed its Business Profiles help center, adding a dedicated section on crafting better review replies. The guidance emphasizes friendly, concise, and professional responses, urging merchants to avoid sales pitches and only reply when they have new, relevant information....
Google Search Ranking Volatility Remains Super Heated
Google’s search algorithm has entered a period of heightened volatility, with notable update spikes on January 6, 15, 21 and a lingering effect from the December 2025 core update. Multiple SEO monitoring platforms—including Semrush, Mozcast, and SERPstat—show synchronized ranking swings across the board. Publishers...
Google Ads New Billing Report
Google Ads is introducing a new billing report that provides a line‑by‑line view of invoices, displaying account, campaign, usage, and payment details. The interface lets users select custom date ranges, view data by account ID and type, and reconcile spend...
Google Ads Gambling & Games Certification Eligibility: Good Health
Google will update its Ads gambling and games policy on March 23, 2026, requiring advertisers to demonstrate good policy health before obtaining certification. The rule mandates a clean account history with few violations, and manager accounts with a significant number...
Google Ads Campaign Mix Experiments In Beta
Google Ads introduced Campaign Mix Experiments, a beta tool that lets advertisers run a single experiment across multiple campaign types, budgets, and settings. Users can assign existing campaigns to up to five experiment arms, enabling tests of account structures, consolidation,...
Google Ads Product Campaign View Report Is Useful
Google Ads introduced a Product Campaign View report that consolidates performance metrics for individual products across all active campaigns. Advertisers can click a product title to see conversions, spend, and other key indicators broken down by each campaign, including Standard...
Search News Buzz Video Recap: Google Search Double Heated, Personal Intelligence in AI Mode, ChatGPT Ads & Apple Siri Updates...
Google Search experienced renewed ranking volatility, though Google offered no confirmation. OpenAI announced a pilot of ads within ChatGPT responses, charging advertisers per impression rather than per click. Google rolled out Personal Intelligence in AI Mode and upgraded AI Overviews...
Google Falls Back To Featured Snippets When AI Overviews Don't Generate
Google’s search team confirmed that when its AI‑generated Overviews cannot be produced, the engine falls back to traditional featured snippets. The fallback can look identical to an AI Overview, leading to user confusion. VP of Engineering Rajan Patel announced on...
Gemini Local Results Insights Into How Google Interprets Your Business
Google is testing a Gemini-powered update to its local search results, introducing AI‑generated headlines and content sections for businesses. The new format surfaces information Google believes it knows about a company, such as services, hours, and unique selling points. By...
Secure Your Google Ads Account Against The Rise In Hijackings
Google Ads account hijackings are accelerating, especially against agencies that manage large budgets. Attackers exploit weak login practices, phishing, and even Google Analytics or Tag Manager to bypass two‑factor authentication. Google’s official guide recommends HTTPS, verified @google.com emails, link scrutiny,...
Google Ads Posts New Call & Messaging Ads Terms
Google Ads has introduced new terms for its call‑and‑messaging ad products, obligating advertisers to allow Google to record and monitor all associated phone calls, texts, and chat interactions. Acceptance transfers liability for any legal or compliance breaches to the advertiser,...
Google Search Makes Recipe Results More Publisher Friendly
Google is rolling out a tweak to its search results that restores the traditional recipe carousel and demotes the AI Overview snippet for many cooking queries. The change follows criticism that the AI‑generated “Frankenstein recipes” blended content from multiple publishers,...
New GoogleBot: Google Messages
Google has introduced a new crawler called GoogleMessages, classified as a user‑triggered fetcher. The bot’s sole purpose is to generate link previews for URLs shared in Google Messages chats. It identifies itself with the User‑Agent string “GoogleMessages,” allowing site owners...
Google Search Ranking Volatility Heated Again January 21
Google’s search algorithm exhibited renewed volatility on January 20‑21, following a previous spike reported on January 15. The fluctuations resurfaced after a brief lull over the weekend, causing noticeable position swings for many sites. Analysts observed that the volatility is...
Google Ads Still Not Coming To Gemini (Post ChatGPT Ads Announcement)
Google DeepMind CEO Demis Hassabis confirmed at Davos that Google has no plans to introduce ads to its Gemini AI product, even as OpenAI announced upcoming ads in ChatGPT. The statement reiterates Google's December claim that Gemini will remain ad‑free,...
Google Adds "Answer Now" Button To Gemini App - If You Can't Wait...
Google has introduced an “Answer now” button in its Gemini app, allowing users to halt the model’s ongoing reasoning and receive an immediate reply. The shortcut leverages the Gemini 3 Flash model, which prioritizes speed over the more nuanced answers generated by...
Google Local Service Ads Verified Section Details
Google is trialing new verification fields in its Local Service Ads detail screen. The pilot adds “Passed License Check,” “Number of Recent Bookings,” “Passed Background Check,” and “Has Business Insurance.” The changes were first spotted by Anthony Higman, who posted...
Google Search Monopoly Appeal Legal Docs Mention Search Signals
Google has appealed the search‑monopoly ruling and filed affidavits arguing against court‑ordered data disclosures. The documents detail the proprietary signals—DocID mappings, crawl timestamps, spam scores, and device flags—that Google would have to share with qualified competitors. Google claims releasing this...
Google AI Mode Fan-Out Prompts To Narrow Your Query
Google is extending its AI Mode shopping experience with a "query fan‑out" feature that asks users clarifying questions to narrow product results. The system runs multiple simultaneous searches based on the user’s input, then surfaces the most relevant items in a...
