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About YouGov

YouGov is a global data analytics and market research company that collects consumer opinions through an online panel to deliver insights for brands, agencies, and public affairs. It provides services such as audience intelligence, brand tracking, market and category intelligence, and persona creation, with coverage across multiple sectors including retail, health, media, technology, government, and travel. The company operates worldwide, offering political polling, customer insights, and data-driven analysis to inform strategy and decision-making.

Recent News

ESPN’s YouTube Clip Crew Built an Empire With Billions of Views

Where Nike’s Marketing Comeback Is Stumbling — and Where It Can Still Win

Snapchat Releases Next Phase of ‘Say It in a Snap’ Campaign in Australia

We Should Have Let Kanye Play

Southeast Asia Wants Children Off Social Media. Will It Work?

Finding Qualified Candidates Tops Recruitment Challenges for UK Employers

Waymo Launches Autonomous Ride‑hailing Trials in London with Safety Drivers

From Skipping to Scrolling: ‘Bega Girl’ Reinvented for New Campaign

SOF-Ening the ICE: The Domestication of Special Warfare

UK Revives National Digital ID Plan With Digital Access to Services Bill

Ethical Clothing Australia Urges Local Manufacturing for Brisbane 2032 Olympic and Paralympic Uniforms

I Tested Allergy Supplements for a Whole Month. These Are the Ones That Helped Me Survive My Outdoor Runs.

How to Profit From the Global Leisure and Travel Boom

A Walmart Competitor Is Expanding in This Key State

UK Public Mostly Happy with ‘Age Verification’ Laws, Campaigners Less So

In Britain, a New Law Targeting a Beloved Vice Would Shock Americans. I Surprised Myself With My Reaction.

Stablecoins Gain Ground for Paychecks and Daily Spending: BVNK Report

Global Fintech Adyen and Raptor Join Forces to Streamline Business Processes in Singapore’s Retail Sector

As Upfront Negotiations Near, Buyers Chart Path Through Complex Sports Market

"Botched" Brexit: Should Britain Rejoin the EU?

Inside the Kotex Brand Overhaul

Kraft Heinz’s Biggest Portfolio Campaign to Date Celebrates America250

Subway Launches $5‑Under Value Menu to Stem Sales Decline

Ben Shapiro Dismisses Anti‑Trump Podcasts as Negligible Threat to GOP Base

Fidelity Names Three Spending Habits Costing You a Fortune

New Iran Leadership More Extreme, Israeli Intelligence Concludes

Half of U.S. Parents Report Depression Symptoms in 2026 Survey

The Highest-Quality Fast Food Chain Is This Southern Gem, According To Report

KFC Rolls Out $10 ‘Bucket of the Day’ Family Menu to Revive U.S. Sales

Your Customers Aren’t Keen on that Customer Service Chatbot You Introduced – Here's Why

South African Workers Love Their Jobs, but Younger Employees Are Still Looking

H‑E‑B Opens 25‑Acre Store in Royse City, Challenging Walmart’s Grocery Share

Affluent India Shifts to Experience-Led Spending, Travel Accounts for 58% of Discretionary Wallet: Report

Dining Out Is Getting Pricier — Here Are the 5 Cities Where It Costs the Most (and Least)

Global Survey Finds 19‑Point Gap Between Workers' Training Priorities and Employer Perception

Canada-Mexico Air Travel Hits Record Highs: Why Canadians Are Boycotting the U.S.

US Agentic Sales to Reach $1T by 2030: Report

When Did Northern Soul Get so Southern?

Iconic Skipping Girl Reimagined as ‘Scrolling Girl’ in Dairy Farmers’ Call to Get Aussie Kids Moving Again in New Campaign via The Royals

Anchor ‘Absolutely Buttered’ for Havas London Ad Debut

The US and Israel Ostracized by the Global Community

Republicans Still Not Sold on Cuba Action

Washington's $100 Phone‑Free Month Cuts Screen Time by One‑Third for Young Adults

AI Minister Kendall Says She Doesn't Use AI at Work

Less Than 40% of Us Recycle Old Tech. Some Are Even Taking a Risky Route, CNET Finds

Voters in Wales Failed by Inaccurate UK Media Reports on Devolved Issues, Study Finds

How Every 2026 Best Picture Nominee Will Feature ASL Interpretation Ahead of the Oscars

Three-Quarters of Retail Managers Would Rather Not Manage People

Value Menus Are the Top Driver of Frequency for QSR Diners

CBS/YouGov Poll Finds 75% Say Incomes Lag Inflation, Two‑Thirds Blame Trump’s Policies

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