Alex Morris (TSOH Investment Research)

Alex Morris (TSOH Investment Research)

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Buyside‑trained equity analyst and author; publishes transparent portfolio updates and company research with a long‑term, fundamentals‑driven approach.

Pershing Square Admits Nike Turnaround Far Tougher than Anticipated
SocialApr 15, 2026

Pershing Square Admits Nike Turnaround Far Tougher than Anticipated

Pershing Square: "With Nike, we did not understand how much the prior CEO had really damaged the business, and how heavy the turnaround was going to be." https://t.co/YaLEkVXfp1

By Alex Morris (TSOH Investment Research)
Host-City Hotel Rates Fall a Third, Demand Softens
SocialApr 15, 2026

Host-City Hotel Rates Fall a Third, Demand Softens

"Match-day room rates in host cities including Atlanta, Dallas, Miami, Philadelphia and San Francisco have dropped about a third from their peak earlier this year, according to data tracker Lighthouse Intelligence, in a sign of lower than anticipated demand."

By Alex Morris (TSOH Investment Research)
Sweetgreen IPO Jumps 77%, Hits $6 B Valuation
SocialApr 14, 2026

Sweetgreen IPO Jumps 77%, Hits $6 B Valuation

WSJ, Nov 2021: "Sweetgreen shares jumped 77% in their debut. Shares of the salad chain closed at $49.50, valuing $SG at more than $6 billion." https://t.co/4nAeKtz5q0

By Alex Morris (TSOH Investment Research)
Chipotle's $4B Buyback Equals 15‑year Total
SocialApr 13, 2026

Chipotle's $4B Buyback Equals 15‑year Total

Chipotle repurchased ~$4 billion of stock in the past three years (FY23 - FY25) That's comparable to their repurchase spend in the prior 15 years (FY08 - FY22) https://t.co/mEKhK5LYEy

By Alex Morris (TSOH Investment Research)
Court Backs PacifiCorp's View: Process Unfair for Wildfire Suits
SocialApr 11, 2026

Court Backs PacifiCorp's View: Process Unfair for Wildfire Suits

"The decision supports PacifiCorp’s longstanding belief that this process was prejudicial and not appropriate for managing wildfire litigation." https://t.co/8w8tXPWzv2

By Alex Morris (TSOH Investment Research)
Meta Ties Exec Bonuses to $9 Trillion Valuation Goal
SocialApr 9, 2026

Meta Ties Exec Bonuses to $9 Trillion Valuation Goal

"Under the program, Meta executives would only realize the full value of their options if the company hits a market capitalization of more than $9 trillion by 2031 - an increase of 500% from its current $1.5 trillion." https://www.wsj.com/tech/meta-targets-9-trillion-valuation-with-new-executive-incentive-program-64460862?msockid=1c302391d69563690da33083d70562fb

By Alex Morris (TSOH Investment Research)
U.S. Paid Gym Market Poised for Robust Growth
SocialApr 8, 2026

U.S. Paid Gym Market Poised for Robust Growth

U.S. Fitness / Paid Gym Membership market data From Planet Fitness' November 2025 Investor Day https://t.co/onnyTp4pYC

By Alex Morris (TSOH Investment Research)
EoS Fitness Valued at $1.5B Amid Rapid Growth
SocialApr 7, 2026

EoS Fitness Valued at $1.5B Amid Rapid Growth

May 2025 - "TSG Consumer Partners has struck a deal for EoS Fitness. The deal values EoS at ~$1.5 billion, including debt... EoS recently surpassed 1.5 million members, 500,000 of which joined in just the last two years." https://t.co/IytMCiRpjr

By Alex Morris (TSOH Investment Research)
Amazon's USPS Deal Still Drives $6B, 1B Packages
SocialApr 7, 2026

Amazon's USPS Deal Still Drives $6B, 1B Packages

"The new deal [~20% volume cut] would still have the USPS deliver more than 1 billion packages for Amazon a year... Amazon shipped nearly 15% of all packages that the USPS delivered in the country last year, translating to about...

By Alex Morris (TSOH Investment Research)
Planet Fitness Hikes Basic Membership to $15 After 26 Years
SocialApr 7, 2026

Planet Fitness Hikes Basic Membership to $15 After 26 Years

May 2024 - "Planet Fitness is hiking the cost of its basic membership for the first time in 26 years... to $15 per month, up from the $10 per month it had been priced at since 1998." https://t.co/KDm6tLjAoh

By Alex Morris (TSOH Investment Research)
EU Says TikTok’s Addictive Design Violates Digital Services Act
SocialApr 5, 2026

EU Says TikTok’s Addictive Design Violates Digital Services Act

"America is not the only place where social apps are facing greater scrutiny. In February a preliminary ruling from the European Commission found TikTok in breach of its Digital Services Act owing to its 'addictive' features. TikTok was told to...

By Alex Morris (TSOH Investment Research)
Crocs Stock Slides 34% as Investors Call It Fad
SocialApr 2, 2026

Crocs Stock Slides 34% as Investors Call It Fad

"Crocs: Out of Fashion on Wall Street?" (Bloomberg, Nov 2007) "Are Crocs a new kind of footwear that's here to stay? Or just a fad? On Nov. 1, after an extraordinary run for the stock, investors seemed to scream "fad." Shares...

By Alex Morris (TSOH Investment Research)
Crocs Stock Tumbles, Investors Label It a Fad
SocialApr 2, 2026

Crocs Stock Tumbles, Investors Label It a Fad

"Crocs: Out of Fashion on Wall Street?" (Bloomberg, Nov 2007) "Are Crocs a new kind of footwear that's here to stay? Or just a fad? On Nov. 1, after an extraordinary run for the stock, investors seemed to scream "fad." Shares...

By Alex Morris (TSOH Investment Research)
Crocs Paid Half Its Market Cap for Tiny HeyDude Sales
SocialApr 1, 2026

Crocs Paid Half Its Market Cap for Tiny HeyDude Sales

Last year, the Crocs brand sold ~129 million pairs of shoes - or nearly 6x greater than the ~22 million pairs that were sold under the HeyDude brand. In early 2022, Crocs paid ~$2.5 billion for HeyDude. The company's market cap is...

By Alex Morris (TSOH Investment Research)