Alex Morris (TSOH Investment Research)

Alex Morris (TSOH Investment Research)

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Buyside‑trained equity analyst and author; publishes transparent portfolio updates and company research with a long‑term, fundamentals‑driven approach.

Egg Brand Doubles Whole Foods Share, Expands SKUs
SocialMar 4, 2026

Egg Brand Doubles Whole Foods Share, Expands SKUs

"We're at an average of 9 egg SKUs per door at Whole Foods... We've grown to about half the dollar value of egg sales at Whole Foods; at the IPO, we were about 1/3 of their egg sales... We're at...

By Alex Morris (TSOH Investment Research)
HBO Reached 54 Million Domestic Subscribers in 2017
SocialMar 4, 2026

HBO Reached 54 Million Domestic Subscribers in 2017

Time Warner FY17 10-K: "At December 31, 2017, Home Box Office had approximately 54 million domestic subscribers, including subscribers to HBO NOW and through Home Box Office’s digital distribution partners." https://t.co/4lw2HM9qU0

By Alex Morris (TSOH Investment Research)
Deal Sets Us Up as DTC Market Leader
SocialMar 3, 2026

Deal Sets Us Up as DTC Market Leader

David Ellison: “This deal positions us to be one of the leading competitors in the DTC space, to really accelerate our growth and to achieve scale in DTC… It is a primary goal for the business.”

By Alex Morris (TSOH Investment Research)
VITL's Low-Return Claim Clashes with $100M Buyback
SocialMar 3, 2026

VITL's Low-Return Claim Clashes with $100M Buyback

A slide from the $VITL December 2025 Investor Day, which ranked capital returns as their lowest investment priority; two months later, announced a $100 million repurchase authorization, which would require debt issuance. https://t.co/IAg2QWKbrE

By Alex Morris (TSOH Investment Research)
Warner Bros. Discovery Reopens Discovery+ Subscriptions Globally
SocialMar 3, 2026

Warner Bros. Discovery Reopens Discovery+ Subscriptions Globally

WBD Q4 FY25 call: "If you remember back when we merged into Warner Bros. Discovery, we were trying to shut down Discovery Plus. The fact of the matter is we still have millions of viewers... We have already opened up...

By Alex Morris (TSOH Investment Research)
WBD Falls Far Short of FY25 Revenue Targets
SocialMar 3, 2026

WBD Falls Far Short of FY25 Revenue Targets

FY23 financial projections from the Warner Media / DISCA deal. Fast forward to FY25: WBD generated total revenues of $37.3 billion, with $10.9 billion from DTC, EBITDA of $8.7 billion, and FCF of $3.1 billion. Missed every one of their financial projections...

By Alex Morris (TSOH Investment Research)
Berkshire's $1.3B Cost Basis vs $200B Amex Valuation
SocialMar 2, 2026

Berkshire's $1.3B Cost Basis vs $200B Amex Valuation

Berkshire's cost basis on American Express is $200 billion and Berkshire's owns ~22%. https://t.co/3YV1MjYH1A

By Alex Morris (TSOH Investment Research)
Berkshire Will Buy Back Shares Below Intrinsic Value
SocialMar 2, 2026

Berkshire Will Buy Back Shares Below Intrinsic Value

Greg Abel: "Share repurchases are another important capital allocation option. We will buy back Berkshire shares when they trade below our estimate of intrinsic value, conservatively determined, ensuring that repurchases enhance per-share value for continuing owners."

By Alex Morris (TSOH Investment Research)
Disney/Hulu/ESPN Integration Will Appear Easier than Expected
SocialMar 2, 2026

Disney/Hulu/ESPN Integration Will Appear Easier than Expected

Prediction: this will make the Disney / Hulu / ESPN DTC integration, which has taken 5+ years and with a lot of tough decisions to make along the way, look like a walk in the park. And that's before considering...

By Alex Morris (TSOH Investment Research)
China Sales Plunge From Half to Just 3%
SocialMar 1, 2026

China Sales Plunge From Half to Just 3%

Former $FND CEO Tom Taylor, August 2021 - "Three years ago [in FY18], almost 50% of what we sold came out of China; today, it is less than 30%." Q4 FY25 call - "China represented ~3% of our fourth quarter receipts." https://t.co/9Bv96S1bvH

By Alex Morris (TSOH Investment Research)
Markel Confident 2025 Results Demonstrate Ongoing Shareholder Value
SocialFeb 28, 2026

Markel Confident 2025 Results Demonstrate Ongoing Shareholder Value

Markel 2025 Shareholder Letter: "I hope you share our confidence that the 2025 results, and those over longer time periods, provide a strong case for the value we have and will continue to create for our shareholders." https://t.co/vcbR3seqEk

By Alex Morris (TSOH Investment Research)
Markel Names Simon Wilson CEO Amid Productive Shift
SocialFeb 27, 2026

Markel Names Simon Wilson CEO Amid Productive Shift

Markel 2025 Shareholder Letter: "2025 was a year of productive change and recommitment in our largest business, Markel Insurance. Most notably, in March 2025, we promoted Simon Wilson to serve as CEO."

By Alex Morris (TSOH Investment Research)
Floor & Decor Targets 500 U.S. Stores in Eight Years
SocialFeb 27, 2026

Floor & Decor Targets 500 U.S. Stores in Eight Years

Floor & Decor FY23 10-K: "We believe there is an opportunity to significantly expand our warehouse-format store base by a low- to mid-teens annual percentage growth rate over the near-to-medium term, reaching at least 500 in the U.S. within approximately eight...

By Alex Morris (TSOH Investment Research)
Netflix's Bold Exit Strengthens Long-Term Value
SocialFeb 26, 2026

Netflix's Bold Exit Strengthens Long-Term Value

Kudos to management for being willing to walk away. There will be plenty of opportunities over time to keep improving the customer value proposition and the long-term value of the business. This was the right decision by Netflix.

By Alex Morris (TSOH Investment Research)
VITL Plunges 60%, Trades at 10x EV/
SocialFeb 26, 2026

VITL Plunges 60%, Trades at 10x EV/

$VITL shares down >60% from the August 2025 highs EV down to ~$800 million, it trades at ~10x EV / EBIT

By Alex Morris (TSOH Investment Research)
Satya Nadella Pivot Saved Microsoft From $5B Loss
SocialFeb 26, 2026

Satya Nadella Pivot Saved Microsoft From $5B Loss

Mason Morfit: "The lion's share of credit has to go to Satya Nadella. To state the obvious, he's just been an incredible CEO... The company was losing ~$5 billion a year on this ill-fated devices venture... Satya very quickly pivoted...

By Alex Morris (TSOH Investment Research)
NVIDIA Projects Tenfold Revenue Surge by FY27
SocialFeb 25, 2026

NVIDIA Projects Tenfold Revenue Surge by FY27

On Q1 FY27 guidance, NVIDIA TTM revenues of ~$250 billion. Three years ago (in Q1 FY24), TTM revenues were $25.9 billion. https://t.co/n7nDwriJvG

By Alex Morris (TSOH Investment Research)
SpaceX Poised to Deliver Broadband Cheaper than Any Alternative
SocialFeb 25, 2026

SpaceX Poised to Deliver Broadband Cheaper than Any Alternative

Dan Sundheim on SpaceX: "The telecom market globally is now the TAM... They've come so far down the cost curve that I think in a relatively short time - months or a few years - they'll be dramatically cheaper than...

By Alex Morris (TSOH Investment Research)
Diageo NA Sales Fall 7% Amid Tequila Competition
SocialFeb 25, 2026

Diageo NA Sales Fall 7% Amid Tequila Competition

Diageo North America 1H FY26 organic net sales down ~7% YoY "Consumer wallet pressure and competitiveness in tequila" https://t.co/BHQJiiv6lk

By Alex Morris (TSOH Investment Research)
Big‑Ticket Sales Rise 1.3% Amid Discretionary Weakness
SocialFeb 24, 2026

Big‑Ticket Sales Rise 1.3% Amid Discretionary Weakness

$HD Big Ticket ($1,000+) Transaction Comps "Big ticket comp transactions were +1.3%... We were pleased with the performance we saw in categories such as power, plumbing and electrical. However, larger discretionary projects remain under pressure." https://t.co/m5NwpVXZPR

By Alex Morris (TSOH Investment Research)
Airbnb Hits 9M Listings, Bookings up 10% YoY
SocialFeb 17, 2026

Airbnb Hits 9M Listings, Bookings up 10% YoY

Airbnb Q4 FY25 letter: "We ended 2025 with over nine million active listings around the world. During Q4 FY25, active listings grew relatively in-line with the YoY increase of Nights and Seats Booked [+10% YoY.]"

By Alex Morris (TSOH Investment Research)