Alex Morris (TSOH Investment Research)

Alex Morris (TSOH Investment Research)

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Buyside‑trained equity analyst and author; publishes transparent portfolio updates and company research with a long‑term, fundamentals‑driven approach.

BoyarValue Predicts Hagedorn Likely to Sell SMG
SocialMar 31, 2026

BoyarValue Predicts Hagedorn Likely to Sell SMG

@BoyarValue talking $SMG on @TheCompoundNews: "You have a 70 year old guy [Jim Hagedorn] who has to be exhausted; the last couple of years have been an absolute disaster. My guess: he's probably going to sell this thing." https://t.co/JuqeMjNda2

By Alex Morris (TSOH Investment Research)
Munger Says Own Apple Among Elite 12 Stocks
SocialMar 31, 2026

Munger Says Own Apple Among Elite 12 Stocks

Charlie Munger on Berkshire's Apple investment: "What everybody learned is everybody needs some significant participation in the 12 companies that do better than everybody else. If you have that mindset, Apple was a logical candidate to be on the list..." https://t.co/dM8OcYvjJv

By Alex Morris (TSOH Investment Research)
Crocs CEO Confident HeyDude Will Grow Despite Wrinkles
SocialMar 30, 2026

Crocs CEO Confident HeyDude Will Grow Despite Wrinkles

Crocs CEO Andrew Rees, July 2023: "We have absolutely no regrets on the acquisition...We’re very confident about HeyDude’s future, but we have a few wrinkles to work through over the next six months... We are very confident HeyDude will grow...

By Alex Morris (TSOH Investment Research)
Sony Nears $1B Sale of Home Entertainment to TCL
SocialMar 30, 2026

Sony Nears $1B Sale of Home Entertainment to TCL

"Sony is nearing an agreement to sell a majority stake in its home entertainment business to TCL in a deal that may be valued at about $1 billion... with Sony holding 49% and TCL holding 51%."

By Alex Morris (TSOH Investment Research)
TAP CEO Highlights Unified Excitement Behind Fever-Tree
SocialMar 27, 2026

TAP CEO Highlights Unified Excitement Behind Fever-Tree

$TAP CEO Rahul Goyal: "With Fever-Tree, we have an excited distributor network, an excited retail network, and an excited team to really get behind it. There's few brands where you get the whole trifecta working; we believe we have the...

By Alex Morris (TSOH Investment Research)
Netflix Hikes U.S. Subscription Fees Across All Tiers
SocialMar 26, 2026

Netflix Hikes U.S. Subscription Fees Across All Tiers

Bloomberg: "Netflix increased the price of its [U.S. AVOD plan] by $1 to $8.99 per month. The standard plan without ads rose by $2 to $19.99 per month, while the premium plan climbed $2 to $26.99... The last time Netflix...

By Alex Morris (TSOH Investment Research)
Japan‑Australia WBC Game Becomes Netflix Japan’s Top‑Viewed Title
SocialMar 26, 2026

Japan‑Australia WBC Game Becomes Netflix Japan’s Top‑Viewed Title

"The 2026 World Baseball Classic, for which Netflix held exclusive streaming rights in Japan, set a historic record. The Japan vs. Australia game is now the most-watched title ever on Netflix in Japan - surpassing every series, film, anime, and...

By Alex Morris (TSOH Investment Research)
Board's $400M Buyback Matches Six Years' Spend in 90 Days
SocialMar 26, 2026

Board's $400M Buyback Matches Six Years' Spend in 90 Days

From "Trying To Be Realistic" (03/09/26): "The Board approved a $400 million repurchase authorization in October 2025, which was completed in three months. The value of repurchase spend over this 90-day period was equal to the total over the previous...

By Alex Morris (TSOH Investment Research)
Pernod Ricard Mulls Buying Jack Daniel’s Owner Amid Downturn
SocialMar 26, 2026

Pernod Ricard Mulls Buying Jack Daniel’s Owner Amid Downturn

Bloomberg: "Pernod Ricard is exploring a potential acquisition of Brown-Forman, the owner of Jack Daniel’s whiskey, as alcoholic drink companies look at ways to consolidate amid an industry downturn, people familiar with the matter said. They have held some initial...

By Alex Morris (TSOH Investment Research)
HeyDude Turnaround Likely Suboptimal, Management May Resist Admission
SocialMar 26, 2026

HeyDude Turnaround Likely Suboptimal, Management May Resist Admission

From the $CROX initiation: "HeyDude’s turnaround efforts will require attention and investment; there’s a good chance it will be a suboptimal use of those resources... Even if that becomes apparent, I don’t think it will be easy for management to...

By Alex Morris (TSOH Investment Research)
Steal A Brainrot Generates $64M From Microtransactions
SocialMar 24, 2026

Steal A Brainrot Generates $64M From Microtransactions

"Since its May 2025 release, 'Steal A Brainrot' has earned an estimated $64 million from in-game purchases like swords and invisibility cloaks, according to data from Romonitor." https://t.co/rY3HriDxtN

By Alex Morris (TSOH Investment Research)
Boston Beer Matches Ten‑year Buybacks in Three Years
SocialMar 20, 2026

Boston Beer Matches Ten‑year Buybacks in Three Years

Boston Beer repurchased ~$530 million of its common stock over the past three years, which is roughly comparable to what the company spend on repurchases over the previous decade (FY13 - FY22) https://t.co/pROlFqwX7E

By Alex Morris (TSOH Investment Research)
Family Owners Prioritize Dividend over Strategic Freedom, Says Fundsmith
SocialMar 19, 2026

Family Owners Prioritize Dividend over Strategic Freedom, Says Fundsmith

Terry Smith (Fundsmith) on selling Brown-Forman: "We hoped family ownership would lead them to perhaps find a course through all of this that a company subject to the influence of quarterly earnings wouldn't be able to do, but it's not...

By Alex Morris (TSOH Investment Research)
Prime Members Pay Half for Ultra‑fast Delivery
SocialMar 18, 2026

Prime Members Pay Half for Ultra‑fast Delivery

"Amazon Prime members get even more value with discounted delivery fees of $9.99 for 1-hour delivery and $4.99 for 3-hour delivery [in select cities]. Customers without a Prime membership pay $19.99 for 1-hour delivery and $14.99 for 3-hour delivery."

By Alex Morris (TSOH Investment Research)
Sarandos Stands Firm on Final December Offer
SocialMar 17, 2026

Sarandos Stands Firm on Final December Offer

Ted Sarandos (Politico interview): "We had a price where we thought this was good for our business. We made our best and final offer back in December and it was our best and final offer. So that’s all."

By Alex Morris (TSOH Investment Research)
YouTube Now Drives over Half TV‑screen Engagement
SocialMar 17, 2026

YouTube Now Drives over Half TV‑screen Engagement

Sarandos: "One of the things we saw in recent months is a real deep misunderstanding about what YouTube is and isn’t... YouTube is in the same exact game that we are... About 55% of all YouTube engagement now is on...

By Alex Morris (TSOH Investment Research)
FY26e Targets MSD Growth with 31% EBITDA Margin
SocialMar 17, 2026

FY26e Targets MSD Growth with 31% EBITDA Margin

$GAMB CFO Elias Mark (pulled from the company's Q3 FY25 call) FY26e is now at MSD revenue growth and ~31% EBITDA margins https://t.co/a3U84jKJjz

By Alex Morris (TSOH Investment Research)
Build‑A‑Bear Debuts First Wholesale Deal with Walmart
SocialMar 16, 2026

Build‑A‑Bear Debuts First Wholesale Deal with Walmart

"Build-A-Bear is launching its first-ever wholesale partnership with Walmart... Mini Beans, new collectible Micro Mini Beans, and the Build-A-Bear x Bluey collection, are available in 1,500+ Walmart stores nationwide, a major new distribution milestone."

By Alex Morris (TSOH Investment Research)
PSKY Predicts Leaner
SocialMar 14, 2026

PSKY Predicts Leaner

On a somewhat related note, read a $PSKY analyst report this week with FY30e DTC revenues at ~$30 billion, with non-content expense at ~$3.8 billion. By comparison, when Netflix revenues reached ~$30 billion (FY21), total OpEx was ~$6.2 billion, with...

By Alex Morris (TSOH Investment Research)
Delivery Sales Boost Dollar General’s Q4 Growth Modestly
SocialMar 13, 2026

Delivery Sales Boost Dollar General’s Q4 Growth Modestly

Dollar General CEO Todd Vasos: "We estimate delivery sales contributed roughly 80 basis points to our comp sales growth of 4.3% in Q4 FY25."

By Alex Morris (TSOH Investment Research)
California Utilities See Fire Liability Threatens Their Existence
SocialMar 11, 2026

California Utilities See Fire Liability Threatens Their Existence

"I think the utilities in California recognize that they are operating in a different world today: if they cause fires, they will not have a business." https://t.co/j6Ht8D35SR

By Alex Morris (TSOH Investment Research)
Buffett Warns Against Hoarding Cash, Favors Buybacks
SocialMar 10, 2026

Buffett Warns Against Hoarding Cash, Favors Buybacks

Warren Buffett at the 2017 Berkshire Hathaway meeting, on repurchases and excess cash: "There’s no way I can come back here three years from now and tell you we hold $150 billion or more in cash, and we think we’re...

By Alex Morris (TSOH Investment Research)
Berkshire Targets Major Operating Ratio Boost for UNP, BNSF
SocialMar 10, 2026

Berkshire Targets Major Operating Ratio Boost for UNP, BNSF

Operating Ratio comparison for UNP and BNSF Greg Abel, 2025 Berkshire Hathaway Shareholder Letter: "The gap to the industry’s best remains too wide... We will be disappointed if we do not deliver a substantial [operating ratio] improvement over the next few...

By Alex Morris (TSOH Investment Research)
Berkshire Vows Massive Energy Investment, Confident Future Record
SocialMar 10, 2026

Berkshire Vows Massive Energy Investment, Confident Future Record

2019 Berkshire Hathaway meeting Warren: "We will put a lot of money into energy... In 10 or 20 years, our record [at BHE] will be looked at and there will be nothing like it." Charlie: "We're in marvelous shape in this department......

By Alex Morris (TSOH Investment Research)
Utility Investors Warn Against Expanding Risk Responsibilities
SocialMar 9, 2026

Utility Investors Warn Against Expanding Risk Responsibilities

Greg Abel: “We see a bigger issue in the utility industry: does the regulatory compact continue to exist? We deploy capital into these businesses, and we receive a return that is reflective of us taking a certain amount of risk....

By Alex Morris (TSOH Investment Research)
Greg Abel Vows Annual Share Purchases to Match Compensation
SocialMar 9, 2026

Greg Abel Vows Annual Share Purchases to Match Compensation

Greg Abel: "Absolute alignment with our shareholders is critical. The goal [in buying Berkshire shares with 100% of his after-tax compensation] was to continue to demonstrate alignment… I’m committed to doing this every year going forward, as long as I’m...

By Alex Morris (TSOH Investment Research)
Company Completes $400M Share Buyback by December 2025
SocialMar 4, 2026

Company Completes $400M Share Buyback by December 2025

"As announced on October 2, 2025, the Board authorized the repurchase of $400 million of outstanding shares of Class A and Class B common from October 1, 2025, through October 1, 2026… The $400 million repurchase program was completed in...

By Alex Morris (TSOH Investment Research)
Egg Brand Doubles Whole Foods Share, Expands SKUs
SocialMar 4, 2026

Egg Brand Doubles Whole Foods Share, Expands SKUs

"We're at an average of 9 egg SKUs per door at Whole Foods... We've grown to about half the dollar value of egg sales at Whole Foods; at the IPO, we were about 1/3 of their egg sales... We're at...

By Alex Morris (TSOH Investment Research)
HBO Reached 54 Million Domestic Subscribers in 2017
SocialMar 4, 2026

HBO Reached 54 Million Domestic Subscribers in 2017

Time Warner FY17 10-K: "At December 31, 2017, Home Box Office had approximately 54 million domestic subscribers, including subscribers to HBO NOW and through Home Box Office’s digital distribution partners." https://t.co/4lw2HM9qU0

By Alex Morris (TSOH Investment Research)
Deal Sets Us Up as DTC Market Leader
SocialMar 3, 2026

Deal Sets Us Up as DTC Market Leader

David Ellison: “This deal positions us to be one of the leading competitors in the DTC space, to really accelerate our growth and to achieve scale in DTC… It is a primary goal for the business.”

By Alex Morris (TSOH Investment Research)
VITL's Low-Return Claim Clashes with $100M Buyback
SocialMar 3, 2026

VITL's Low-Return Claim Clashes with $100M Buyback

A slide from the $VITL December 2025 Investor Day, which ranked capital returns as their lowest investment priority; two months later, announced a $100 million repurchase authorization, which would require debt issuance. https://t.co/IAg2QWKbrE

By Alex Morris (TSOH Investment Research)
Warner Bros. Discovery Reopens Discovery+ Subscriptions Globally
SocialMar 3, 2026

Warner Bros. Discovery Reopens Discovery+ Subscriptions Globally

WBD Q4 FY25 call: "If you remember back when we merged into Warner Bros. Discovery, we were trying to shut down Discovery Plus. The fact of the matter is we still have millions of viewers... We have already opened up...

By Alex Morris (TSOH Investment Research)
WBD Falls Far Short of FY25 Revenue Targets
SocialMar 3, 2026

WBD Falls Far Short of FY25 Revenue Targets

FY23 financial projections from the Warner Media / DISCA deal. Fast forward to FY25: WBD generated total revenues of $37.3 billion, with $10.9 billion from DTC, EBITDA of $8.7 billion, and FCF of $3.1 billion. Missed every one of their financial projections...

By Alex Morris (TSOH Investment Research)
Berkshire's $1.3B Cost Basis vs $200B Amex Valuation
SocialMar 2, 2026

Berkshire's $1.3B Cost Basis vs $200B Amex Valuation

Berkshire's cost basis on American Express is $200 billion and Berkshire's owns ~22%. https://t.co/3YV1MjYH1A

By Alex Morris (TSOH Investment Research)
Berkshire Will Buy Back Shares Below Intrinsic Value
SocialMar 2, 2026

Berkshire Will Buy Back Shares Below Intrinsic Value

Greg Abel: "Share repurchases are another important capital allocation option. We will buy back Berkshire shares when they trade below our estimate of intrinsic value, conservatively determined, ensuring that repurchases enhance per-share value for continuing owners."

By Alex Morris (TSOH Investment Research)
Disney/Hulu/ESPN Integration Will Appear Easier than Expected
SocialMar 2, 2026

Disney/Hulu/ESPN Integration Will Appear Easier than Expected

Prediction: this will make the Disney / Hulu / ESPN DTC integration, which has taken 5+ years and with a lot of tough decisions to make along the way, look like a walk in the park. And that's before considering...

By Alex Morris (TSOH Investment Research)
China Sales Plunge From Half to Just 3%
SocialMar 1, 2026

China Sales Plunge From Half to Just 3%

Former $FND CEO Tom Taylor, August 2021 - "Three years ago [in FY18], almost 50% of what we sold came out of China; today, it is less than 30%." Q4 FY25 call - "China represented ~3% of our fourth quarter receipts." https://t.co/9Bv96S1bvH

By Alex Morris (TSOH Investment Research)
Markel Confident 2025 Results Demonstrate Ongoing Shareholder Value
SocialFeb 28, 2026

Markel Confident 2025 Results Demonstrate Ongoing Shareholder Value

Markel 2025 Shareholder Letter: "I hope you share our confidence that the 2025 results, and those over longer time periods, provide a strong case for the value we have and will continue to create for our shareholders." https://t.co/vcbR3seqEk

By Alex Morris (TSOH Investment Research)
Markel Names Simon Wilson CEO Amid Productive Shift
SocialFeb 27, 2026

Markel Names Simon Wilson CEO Amid Productive Shift

Markel 2025 Shareholder Letter: "2025 was a year of productive change and recommitment in our largest business, Markel Insurance. Most notably, in March 2025, we promoted Simon Wilson to serve as CEO."

By Alex Morris (TSOH Investment Research)
Floor & Decor Targets 500 U.S. Stores in Eight Years
SocialFeb 27, 2026

Floor & Decor Targets 500 U.S. Stores in Eight Years

Floor & Decor FY23 10-K: "We believe there is an opportunity to significantly expand our warehouse-format store base by a low- to mid-teens annual percentage growth rate over the near-to-medium term, reaching at least 500 in the U.S. within approximately eight...

By Alex Morris (TSOH Investment Research)
Netflix's Bold Exit Strengthens Long-Term Value
SocialFeb 26, 2026

Netflix's Bold Exit Strengthens Long-Term Value

Kudos to management for being willing to walk away. There will be plenty of opportunities over time to keep improving the customer value proposition and the long-term value of the business. This was the right decision by Netflix.

By Alex Morris (TSOH Investment Research)
VITL Plunges 60%, Trades at 10x EV/
SocialFeb 26, 2026

VITL Plunges 60%, Trades at 10x EV/

$VITL shares down >60% from the August 2025 highs EV down to ~$800 million, it trades at ~10x EV / EBIT

By Alex Morris (TSOH Investment Research)
Satya Nadella Pivot Saved Microsoft From $5B Loss
SocialFeb 26, 2026

Satya Nadella Pivot Saved Microsoft From $5B Loss

Mason Morfit: "The lion's share of credit has to go to Satya Nadella. To state the obvious, he's just been an incredible CEO... The company was losing ~$5 billion a year on this ill-fated devices venture... Satya very quickly pivoted...

By Alex Morris (TSOH Investment Research)
NVIDIA Projects Tenfold Revenue Surge by FY27
SocialFeb 25, 2026

NVIDIA Projects Tenfold Revenue Surge by FY27

On Q1 FY27 guidance, NVIDIA TTM revenues of ~$250 billion. Three years ago (in Q1 FY24), TTM revenues were $25.9 billion. https://t.co/n7nDwriJvG

By Alex Morris (TSOH Investment Research)
SpaceX Poised to Deliver Broadband Cheaper than Any Alternative
SocialFeb 25, 2026

SpaceX Poised to Deliver Broadband Cheaper than Any Alternative

Dan Sundheim on SpaceX: "The telecom market globally is now the TAM... They've come so far down the cost curve that I think in a relatively short time - months or a few years - they'll be dramatically cheaper than...

By Alex Morris (TSOH Investment Research)
Diageo NA Sales Fall 7% Amid Tequila Competition
SocialFeb 25, 2026

Diageo NA Sales Fall 7% Amid Tequila Competition

Diageo North America 1H FY26 organic net sales down ~7% YoY "Consumer wallet pressure and competitiveness in tequila" https://t.co/BHQJiiv6lk

By Alex Morris (TSOH Investment Research)
Big‑Ticket Sales Rise 1.3% Amid Discretionary Weakness
SocialFeb 24, 2026

Big‑Ticket Sales Rise 1.3% Amid Discretionary Weakness

$HD Big Ticket ($1,000+) Transaction Comps "Big ticket comp transactions were +1.3%... We were pleased with the performance we saw in categories such as power, plumbing and electrical. However, larger discretionary projects remain under pressure." https://t.co/m5NwpVXZPR

By Alex Morris (TSOH Investment Research)
Airbnb Hits 9M Listings, Bookings up 10% YoY
SocialFeb 17, 2026

Airbnb Hits 9M Listings, Bookings up 10% YoY

Airbnb Q4 FY25 letter: "We ended 2025 with over nine million active listings around the world. During Q4 FY25, active listings grew relatively in-line with the YoY increase of Nights and Seats Booked [+10% YoY.]"

By Alex Morris (TSOH Investment Research)