Alex Morris (TSOH Investment Research)

Alex Morris (TSOH Investment Research)

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Buyside‑trained equity analyst and author; publishes transparent portfolio updates and company research with a long‑term, fundamentals‑driven approach.

Nike Insiders Bought $8.2M of Stock Since Nov 2025
SocialApr 23, 2026

Nike Insiders Bought $8.2M of Stock Since Nov 2025

Since November 2025, Nike insiders have purchased ~$8.2 million of the company's stock on the open market at an average price of ~$53 per share https://t.co/7QNDEnhdU8

By Alex Morris (TSOH Investment Research)
Rising Mortgage Rates Slash Home‑sale Growth Forecast to 4%
SocialApr 21, 2026

Rising Mortgage Rates Slash Home‑sale Growth Forecast to 4%

"Due to the upward trajectory of mortgage rates, NAR now expects existing-home sales to increase 4% this year, down from the previous projection [+14%]." https://t.co/BNUbt2WCK1

By Alex Morris (TSOH Investment Research)
Netflix Accelerates Its Evolution Amid Market Shifts
SocialApr 20, 2026

Netflix Accelerates Its Evolution Amid Market Shifts

Today's TSOH Investment Research Netflix: The Pace of Change $NFLX Thank you to @FrancoOlivera for his feedback https://t.co/pCr6qiYKfI https://t.co/5kuiihQ5I9

By Alex Morris (TSOH Investment Research)
Success Demands Speed: Embrace Change or Fade
SocialApr 20, 2026

Success Demands Speed: Embrace Change or Fade

Reed Hastings (2011): "My greatest fear at Netflix has been that we wouldn’t make the leap from success in DVDs to success in streaming. Most companies that are great at something, like AOL dialup or Borders bookstores, do not become...

By Alex Morris (TSOH Investment Research)
Prioritizing Member Joy Fuels Lasting Netflix Success
SocialApr 18, 2026

Prioritizing Member Joy Fuels Lasting Netflix Success

"My real contribution at Netflix wasn’t a single decision; it was a focus on member joy, building a culture that others could inherit and improve, and building a company that could be both beloved by members and wildly successful for...

By Alex Morris (TSOH Investment Research)
Duolingo Could Match Its Valuation with 100M Paid Users
SocialApr 16, 2026

Duolingo Could Match Its Valuation with 100M Paid Users

"I think there is a very real scenario where Duolingo delivers on its super tutor-in-your-pocket vision and 100 million global paid subs at $100/year and 30% FCF margins results in $3 billion annual FCF vs. the current enterprise value of...

By Alex Morris (TSOH Investment Research)
Consensus Mirrors Management, Yet Big Firms Miss 15%
SocialApr 16, 2026

Consensus Mirrors Management, Yet Big Firms Miss 15%

"The numbers are revealing. By mid-March 2025, at the conclusion of Q4 2024 reporting, 188 S&P 500 Index companies had issued full-year EPS guidance. At that point, sell-side estimates were, on average, within just 0.3% of the midpoint of guidance....

By Alex Morris (TSOH Investment Research)
Wall Street Darling Struggles With Supply Chain, Ops, Digital
SocialApr 15, 2026

Wall Street Darling Struggles With Supply Chain, Ops, Digital

Scott Boatwright: "I thought I was joining this darling of Wall Street that had it all figured out... That's not what I found at all. In the first 12-18 months, we were struggling: supply chain challenges, operational challenges, and trying...

By Alex Morris (TSOH Investment Research)
Pershing Square Admits Nike Turnaround Far Tougher than Anticipated
SocialApr 15, 2026

Pershing Square Admits Nike Turnaround Far Tougher than Anticipated

Pershing Square: "With Nike, we did not understand how much the prior CEO had really damaged the business, and how heavy the turnaround was going to be." https://t.co/YaLEkVXfp1

By Alex Morris (TSOH Investment Research)
Host-City Hotel Rates Fall a Third, Demand Softens
SocialApr 15, 2026

Host-City Hotel Rates Fall a Third, Demand Softens

"Match-day room rates in host cities including Atlanta, Dallas, Miami, Philadelphia and San Francisco have dropped about a third from their peak earlier this year, according to data tracker Lighthouse Intelligence, in a sign of lower than anticipated demand."

By Alex Morris (TSOH Investment Research)
Sweetgreen IPO Jumps 77%, Hits $6 B Valuation
SocialApr 14, 2026

Sweetgreen IPO Jumps 77%, Hits $6 B Valuation

WSJ, Nov 2021: "Sweetgreen shares jumped 77% in their debut. Shares of the salad chain closed at $49.50, valuing $SG at more than $6 billion." https://t.co/4nAeKtz5q0

By Alex Morris (TSOH Investment Research)
Chipotle's $4B Buyback Equals 15‑year Total
SocialApr 13, 2026

Chipotle's $4B Buyback Equals 15‑year Total

Chipotle repurchased ~$4 billion of stock in the past three years (FY23 - FY25) That's comparable to their repurchase spend in the prior 15 years (FY08 - FY22) https://t.co/mEKhK5LYEy

By Alex Morris (TSOH Investment Research)
Court Backs PacifiCorp's View: Process Unfair for Wildfire Suits
SocialApr 11, 2026

Court Backs PacifiCorp's View: Process Unfair for Wildfire Suits

"The decision supports PacifiCorp’s longstanding belief that this process was prejudicial and not appropriate for managing wildfire litigation." https://t.co/8w8tXPWzv2

By Alex Morris (TSOH Investment Research)
Meta Ties Exec Bonuses to $9 Trillion Valuation Goal
SocialApr 9, 2026

Meta Ties Exec Bonuses to $9 Trillion Valuation Goal

"Under the program, Meta executives would only realize the full value of their options if the company hits a market capitalization of more than $9 trillion by 2031 - an increase of 500% from its current $1.5 trillion." https://www.wsj.com/tech/meta-targets-9-trillion-valuation-with-new-executive-incentive-program-64460862?msockid=1c302391d69563690da33083d70562fb

By Alex Morris (TSOH Investment Research)
U.S. Paid Gym Market Poised for Robust Growth
SocialApr 8, 2026

U.S. Paid Gym Market Poised for Robust Growth

U.S. Fitness / Paid Gym Membership market data From Planet Fitness' November 2025 Investor Day https://t.co/onnyTp4pYC

By Alex Morris (TSOH Investment Research)
EoS Fitness Valued at $1.5B Amid Rapid Growth
SocialApr 7, 2026

EoS Fitness Valued at $1.5B Amid Rapid Growth

May 2025 - "TSG Consumer Partners has struck a deal for EoS Fitness. The deal values EoS at ~$1.5 billion, including debt... EoS recently surpassed 1.5 million members, 500,000 of which joined in just the last two years." https://t.co/IytMCiRpjr

By Alex Morris (TSOH Investment Research)
Amazon's USPS Deal Still Drives $6B, 1B Packages
SocialApr 7, 2026

Amazon's USPS Deal Still Drives $6B, 1B Packages

"The new deal [~20% volume cut] would still have the USPS deliver more than 1 billion packages for Amazon a year... Amazon shipped nearly 15% of all packages that the USPS delivered in the country last year, translating to about...

By Alex Morris (TSOH Investment Research)
Planet Fitness Hikes Basic Membership to $15 After 26 Years
SocialApr 7, 2026

Planet Fitness Hikes Basic Membership to $15 After 26 Years

May 2024 - "Planet Fitness is hiking the cost of its basic membership for the first time in 26 years... to $15 per month, up from the $10 per month it had been priced at since 1998." https://t.co/KDm6tLjAoh

By Alex Morris (TSOH Investment Research)
EU Says TikTok’s Addictive Design Violates Digital Services Act
SocialApr 5, 2026

EU Says TikTok’s Addictive Design Violates Digital Services Act

"America is not the only place where social apps are facing greater scrutiny. In February a preliminary ruling from the European Commission found TikTok in breach of its Digital Services Act owing to its 'addictive' features. TikTok was told to...

By Alex Morris (TSOH Investment Research)
Crocs Stock Slides 34% as Investors Call It Fad
SocialApr 2, 2026

Crocs Stock Slides 34% as Investors Call It Fad

"Crocs: Out of Fashion on Wall Street?" (Bloomberg, Nov 2007) "Are Crocs a new kind of footwear that's here to stay? Or just a fad? On Nov. 1, after an extraordinary run for the stock, investors seemed to scream "fad." Shares...

By Alex Morris (TSOH Investment Research)
Crocs Stock Tumbles, Investors Label It a Fad
SocialApr 2, 2026

Crocs Stock Tumbles, Investors Label It a Fad

"Crocs: Out of Fashion on Wall Street?" (Bloomberg, Nov 2007) "Are Crocs a new kind of footwear that's here to stay? Or just a fad? On Nov. 1, after an extraordinary run for the stock, investors seemed to scream "fad." Shares...

By Alex Morris (TSOH Investment Research)
Crocs Paid Half Its Market Cap for Tiny HeyDude Sales
SocialApr 1, 2026

Crocs Paid Half Its Market Cap for Tiny HeyDude Sales

Last year, the Crocs brand sold ~129 million pairs of shoes - or nearly 6x greater than the ~22 million pairs that were sold under the HeyDude brand. In early 2022, Crocs paid ~$2.5 billion for HeyDude. The company's market cap is...

By Alex Morris (TSOH Investment Research)
Leader Shifts Focus From Fixing to Inspiring Growth
SocialApr 1, 2026

Leader Shifts Focus From Fixing to Inspiring Growth

“I’m so tired, and I know you are too, of talking about fixing this business,” Hill said in an all-hands meeting Tuesday. “I want to move to inspiring and driving growth and having fun.” https://t.co/3lb3YzmTiH

By Alex Morris (TSOH Investment Research)
BoyarValue Predicts Hagedorn Likely to Sell SMG
SocialMar 31, 2026

BoyarValue Predicts Hagedorn Likely to Sell SMG

@BoyarValue talking $SMG on @TheCompoundNews: "You have a 70 year old guy [Jim Hagedorn] who has to be exhausted; the last couple of years have been an absolute disaster. My guess: he's probably going to sell this thing." https://t.co/JuqeMjNda2

By Alex Morris (TSOH Investment Research)
Munger Says Own Apple Among Elite 12 Stocks
SocialMar 31, 2026

Munger Says Own Apple Among Elite 12 Stocks

Charlie Munger on Berkshire's Apple investment: "What everybody learned is everybody needs some significant participation in the 12 companies that do better than everybody else. If you have that mindset, Apple was a logical candidate to be on the list..." https://t.co/dM8OcYvjJv

By Alex Morris (TSOH Investment Research)
Crocs CEO Confident HeyDude Will Grow Despite Wrinkles
SocialMar 30, 2026

Crocs CEO Confident HeyDude Will Grow Despite Wrinkles

Crocs CEO Andrew Rees, July 2023: "We have absolutely no regrets on the acquisition...We’re very confident about HeyDude’s future, but we have a few wrinkles to work through over the next six months... We are very confident HeyDude will grow...

By Alex Morris (TSOH Investment Research)
Sony Nears $1B Sale of Home Entertainment to TCL
SocialMar 30, 2026

Sony Nears $1B Sale of Home Entertainment to TCL

"Sony is nearing an agreement to sell a majority stake in its home entertainment business to TCL in a deal that may be valued at about $1 billion... with Sony holding 49% and TCL holding 51%."

By Alex Morris (TSOH Investment Research)
TAP CEO Highlights Unified Excitement Behind Fever-Tree
SocialMar 27, 2026

TAP CEO Highlights Unified Excitement Behind Fever-Tree

$TAP CEO Rahul Goyal: "With Fever-Tree, we have an excited distributor network, an excited retail network, and an excited team to really get behind it. There's few brands where you get the whole trifecta working; we believe we have the...

By Alex Morris (TSOH Investment Research)
Netflix Hikes U.S. Subscription Fees Across All Tiers
SocialMar 26, 2026

Netflix Hikes U.S. Subscription Fees Across All Tiers

Bloomberg: "Netflix increased the price of its [U.S. AVOD plan] by $1 to $8.99 per month. The standard plan without ads rose by $2 to $19.99 per month, while the premium plan climbed $2 to $26.99... The last time Netflix...

By Alex Morris (TSOH Investment Research)
Japan‑Australia WBC Game Becomes Netflix Japan’s Top‑Viewed Title
SocialMar 26, 2026

Japan‑Australia WBC Game Becomes Netflix Japan’s Top‑Viewed Title

"The 2026 World Baseball Classic, for which Netflix held exclusive streaming rights in Japan, set a historic record. The Japan vs. Australia game is now the most-watched title ever on Netflix in Japan - surpassing every series, film, anime, and...

By Alex Morris (TSOH Investment Research)
Board's $400M Buyback Matches Six Years' Spend in 90 Days
SocialMar 26, 2026

Board's $400M Buyback Matches Six Years' Spend in 90 Days

From "Trying To Be Realistic" (03/09/26): "The Board approved a $400 million repurchase authorization in October 2025, which was completed in three months. The value of repurchase spend over this 90-day period was equal to the total over the previous...

By Alex Morris (TSOH Investment Research)
Pernod Ricard Mulls Buying Jack Daniel’s Owner Amid Downturn
SocialMar 26, 2026

Pernod Ricard Mulls Buying Jack Daniel’s Owner Amid Downturn

Bloomberg: "Pernod Ricard is exploring a potential acquisition of Brown-Forman, the owner of Jack Daniel’s whiskey, as alcoholic drink companies look at ways to consolidate amid an industry downturn, people familiar with the matter said. They have held some initial...

By Alex Morris (TSOH Investment Research)
HeyDude Turnaround Likely Suboptimal, Management May Resist Admission
SocialMar 26, 2026

HeyDude Turnaround Likely Suboptimal, Management May Resist Admission

From the $CROX initiation: "HeyDude’s turnaround efforts will require attention and investment; there’s a good chance it will be a suboptimal use of those resources... Even if that becomes apparent, I don’t think it will be easy for management to...

By Alex Morris (TSOH Investment Research)
Steal A Brainrot Generates $64M From Microtransactions
SocialMar 24, 2026

Steal A Brainrot Generates $64M From Microtransactions

"Since its May 2025 release, 'Steal A Brainrot' has earned an estimated $64 million from in-game purchases like swords and invisibility cloaks, according to data from Romonitor." https://t.co/rY3HriDxtN

By Alex Morris (TSOH Investment Research)
Boston Beer Matches Ten‑year Buybacks in Three Years
SocialMar 20, 2026

Boston Beer Matches Ten‑year Buybacks in Three Years

Boston Beer repurchased ~$530 million of its common stock over the past three years, which is roughly comparable to what the company spend on repurchases over the previous decade (FY13 - FY22) https://t.co/pROlFqwX7E

By Alex Morris (TSOH Investment Research)
Family Owners Prioritize Dividend over Strategic Freedom, Says Fundsmith
SocialMar 19, 2026

Family Owners Prioritize Dividend over Strategic Freedom, Says Fundsmith

Terry Smith (Fundsmith) on selling Brown-Forman: "We hoped family ownership would lead them to perhaps find a course through all of this that a company subject to the influence of quarterly earnings wouldn't be able to do, but it's not...

By Alex Morris (TSOH Investment Research)
Prime Members Pay Half for Ultra‑fast Delivery
SocialMar 18, 2026

Prime Members Pay Half for Ultra‑fast Delivery

"Amazon Prime members get even more value with discounted delivery fees of $9.99 for 1-hour delivery and $4.99 for 3-hour delivery [in select cities]. Customers without a Prime membership pay $19.99 for 1-hour delivery and $14.99 for 3-hour delivery."

By Alex Morris (TSOH Investment Research)
Sarandos Stands Firm on Final December Offer
SocialMar 17, 2026

Sarandos Stands Firm on Final December Offer

Ted Sarandos (Politico interview): "We had a price where we thought this was good for our business. We made our best and final offer back in December and it was our best and final offer. So that’s all."

By Alex Morris (TSOH Investment Research)
YouTube Now Drives over Half TV‑screen Engagement
SocialMar 17, 2026

YouTube Now Drives over Half TV‑screen Engagement

Sarandos: "One of the things we saw in recent months is a real deep misunderstanding about what YouTube is and isn’t... YouTube is in the same exact game that we are... About 55% of all YouTube engagement now is on...

By Alex Morris (TSOH Investment Research)
FY26e Targets MSD Growth with 31% EBITDA Margin
SocialMar 17, 2026

FY26e Targets MSD Growth with 31% EBITDA Margin

$GAMB CFO Elias Mark (pulled from the company's Q3 FY25 call) FY26e is now at MSD revenue growth and ~31% EBITDA margins https://t.co/a3U84jKJjz

By Alex Morris (TSOH Investment Research)
Build‑A‑Bear Debuts First Wholesale Deal with Walmart
SocialMar 16, 2026

Build‑A‑Bear Debuts First Wholesale Deal with Walmart

"Build-A-Bear is launching its first-ever wholesale partnership with Walmart... Mini Beans, new collectible Micro Mini Beans, and the Build-A-Bear x Bluey collection, are available in 1,500+ Walmart stores nationwide, a major new distribution milestone."

By Alex Morris (TSOH Investment Research)
PSKY Predicts Leaner
SocialMar 14, 2026

PSKY Predicts Leaner

On a somewhat related note, read a $PSKY analyst report this week with FY30e DTC revenues at ~$30 billion, with non-content expense at ~$3.8 billion. By comparison, when Netflix revenues reached ~$30 billion (FY21), total OpEx was ~$6.2 billion, with...

By Alex Morris (TSOH Investment Research)
Delivery Sales Boost Dollar General’s Q4 Growth Modestly
SocialMar 13, 2026

Delivery Sales Boost Dollar General’s Q4 Growth Modestly

Dollar General CEO Todd Vasos: "We estimate delivery sales contributed roughly 80 basis points to our comp sales growth of 4.3% in Q4 FY25."

By Alex Morris (TSOH Investment Research)
California Utilities See Fire Liability Threatens Their Existence
SocialMar 11, 2026

California Utilities See Fire Liability Threatens Their Existence

"I think the utilities in California recognize that they are operating in a different world today: if they cause fires, they will not have a business." https://t.co/j6Ht8D35SR

By Alex Morris (TSOH Investment Research)
Buffett Warns Against Hoarding Cash, Favors Buybacks
SocialMar 10, 2026

Buffett Warns Against Hoarding Cash, Favors Buybacks

Warren Buffett at the 2017 Berkshire Hathaway meeting, on repurchases and excess cash: "There’s no way I can come back here three years from now and tell you we hold $150 billion or more in cash, and we think we’re...

By Alex Morris (TSOH Investment Research)
Berkshire Targets Major Operating Ratio Boost for UNP, BNSF
SocialMar 10, 2026

Berkshire Targets Major Operating Ratio Boost for UNP, BNSF

Operating Ratio comparison for UNP and BNSF Greg Abel, 2025 Berkshire Hathaway Shareholder Letter: "The gap to the industry’s best remains too wide... We will be disappointed if we do not deliver a substantial [operating ratio] improvement over the next few...

By Alex Morris (TSOH Investment Research)
Berkshire Vows Massive Energy Investment, Confident Future Record
SocialMar 10, 2026

Berkshire Vows Massive Energy Investment, Confident Future Record

2019 Berkshire Hathaway meeting Warren: "We will put a lot of money into energy... In 10 or 20 years, our record [at BHE] will be looked at and there will be nothing like it." Charlie: "We're in marvelous shape in this department......

By Alex Morris (TSOH Investment Research)
Utility Investors Warn Against Expanding Risk Responsibilities
SocialMar 9, 2026

Utility Investors Warn Against Expanding Risk Responsibilities

Greg Abel: “We see a bigger issue in the utility industry: does the regulatory compact continue to exist? We deploy capital into these businesses, and we receive a return that is reflective of us taking a certain amount of risk....

By Alex Morris (TSOH Investment Research)
Greg Abel Vows Annual Share Purchases to Match Compensation
SocialMar 9, 2026

Greg Abel Vows Annual Share Purchases to Match Compensation

Greg Abel: "Absolute alignment with our shareholders is critical. The goal [in buying Berkshire shares with 100% of his after-tax compensation] was to continue to demonstrate alignment… I’m committed to doing this every year going forward, as long as I’m...

By Alex Morris (TSOH Investment Research)