Barry Schwartz

Barry Schwartz

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Search industry reporter; daily SEO news, analytics and SERP changes that influence organic visibility and attribution.

Google Search Console's Job Appearance Data Is Buggy
SocialApr 21, 2026

Google Search Console's Job Appearance Data Is Buggy

Google Search Console performance report for job appereance data is buggy https://t.co/3NitEYBZHY via @maxjpeters https://t.co/d0nGRKr4Ma

By Barry Schwartz
Complex SEO Lets Ineffective Tactics Still Succeed
SocialApr 21, 2026

Complex SEO Lets Ineffective Tactics Still Succeed

Google's @johnmu says since SEO is so complex, you can still do a lot of SEO that does not work and still do okay https://t.co/GdDY0OVDPW https://t.co/yqJnuS4xN3

By Barry Schwartz
Microsoft Adds IndexNow Support for Internet Archive
SocialApr 20, 2026

Microsoft Adds IndexNow Support for Internet Archive

ICYMI: Microsoft offers the Internet Archive IndexNow support to help support the site https://t.co/nFeyZ5sRRz https://t.co/Vr6VWMivxX

By Barry Schwartz
Google Unveils Safety Reports for Maps, Ads, Plus ChatGPT Ads
SocialApr 20, 2026

Google Unveils Safety Reports for Maps, Ads, Plus ChatGPT Ads

It's New 4/20 - Google Maps & Google Ads safety reports, ChatGPT ads and... https://t.co/PYuiao4kFU with @gregfinn @TheMarketingAnu @MordyOberstein

By Barry Schwartz
Google's Spell Check Catches One-Letter Domain Typos
SocialApr 20, 2026

Google's Spell Check Catches One-Letter Domain Typos

Can Google handle domain names with one letter spelling differences? @johnmu says usually but there is always the spell check feature https://t.co/uPyzT0ZWYk https://t.co/EI2EdsLbLb

By Barry Schwartz
Google Rolls Out Back‑button Penalty, Spam Reporting Overhaul, DSA Sunset
SocialApr 17, 2026

Google Rolls Out Back‑button Penalty, Spam Reporting Overhaul, DSA Sunset

SEO Video recap: Google back button hijacking penalty, new spam reporting big change, Google Ads DSAs going away and much more https://t.co/V3NCVBwMVh

By Barry Schwartz
Google Ads Safety Improves Year‑Over‑Year, Report Shows
SocialApr 17, 2026

Google Ads Safety Improves Year‑Over‑Year, Report Shows

Google Ads Safety report - here are the numbers year over year for the past several years https://www.seroundtable.com/google-ads-safety-report-41173.html

By Barry Schwartz
Google Ads PMax Spend Trends Across Channels
SocialApr 16, 2026

Google Ads PMax Spend Trends Across Channels

Google Ads PMax channel performance report on the insights report that shows spend over time per channel https://t.co/1qbNeb12Tq via @AndrewLolk https://t.co/FE8snV6sFF

By Barry Schwartz
Google Search Console Emails Were Just a Bug
SocialApr 15, 2026

Google Search Console Emails Were Just a Bug

Those Google Search Console email notifications from yesterday were just a bug https://t.co/XG2t0D600l by @MordyOberstein https://t.co/PitB2k0rEJ

By Barry Schwartz
Google to Penalize Back‑Button Hijacking Starting June 15
SocialApr 14, 2026

Google to Penalize Back‑Button Hijacking Starting June 15

Google Search new spam penalty for back button hijacking kicks in June 15th https://t.co/kKEcy16MOG https://t.co/gskMbjcUoO

By Barry Schwartz
Multiple URLs Confuse Google—Keep It Simple
SocialApr 14, 2026

Multiple URLs Confuse Google—Keep It Simple

Sure, Google can handle pages with multiple URLs but why do that? Why make it harder? https://t.co/a22eUaKmFI via @johnmu https://t.co/tVJGEDAdUv

By Barry Schwartz
Google Denies New “Still Processing” Sitemap Status
SocialApr 13, 2026

Google Denies New “Still Processing” Sitemap Status

Google has nothing to announce about a new "still processing" status for XML sitemaps https://t.co/zCxzSN0Lv8 https://t.co/DppnVvBaTL

By Barry Schwartz
Google May Disregard Links From Spam‑violating Sites
SocialApr 13, 2026

Google May Disregard Links From Spam‑violating Sites

Google's @johnmu reiterates that Google may ignore links from sites that violate its spam policies https://t.co/uXnMAKuuWg https://t.co/82ekVwtzSX

By Barry Schwartz
Microsoft Ads Merchant Center Adds Store & Domain Rename Feature
SocialApr 1, 2026

Microsoft Ads Merchant Center Adds Store & Domain Rename Feature

ICYMI: Microsoft Advertising Merchant Center enables update your store name and domain name https://t.co/ylKcY3apFY https://t.co/jyKLfsH0HJ

By Barry Schwartz