Barry Schwartz

Barry Schwartz

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Search industry reporter; daily SEO news, analytics and SERP changes that influence organic visibility and attribution.

SEO Recap: Google Update Volatility, Zero‑Click Surge, Apple AI
SocialJun 14, 2026

SEO Recap: Google Update Volatility, Zero‑Click Surge, Apple AI

Catch up on last week with the SEO Video Recap covering the Google post-core update volatility, zero-click from Google on the rise, new Apple Intelligence and Siri AI, new Google SEO docs and so much more https://t.co/YQS6fjBiMu

By Barry Schwartz
Google Search Rankings Fluctuate Wildly This Week
SocialJun 12, 2026

Google Search Rankings Fluctuate Wildly This Week

ICYMI: Google Search ranking is very volatile throughout this week - what is going on? https://t.co/vyyGzWHLe5 https://t.co/AkzuOWfbN7

By Barry Schwartz
Gemini Outage Skirts
SocialJun 11, 2026

Gemini Outage Skirts

It's New 6/11: Gemini outage had no impact on Google Search, Business Profiles gain Gemini integration, @TheMarketingAnu covers ChatGPT Ads with product feeds, @gregfinn on the broken Google Merchant Center content API causing product feed issues and @mordyoberstein loves hit...

By Barry Schwartz
ChatGPT Ad Manager Adds Product Feed Upload Feature
SocialJun 11, 2026

ChatGPT Ad Manager Adds Product Feed Upload Feature

ChatGPT Ad manager now lets you upload product feeds to create ads https://t.co/MjwpFOTohg via @MenachemAni https://t.co/v69GjDySYa

By Barry Schwartz
New AI Tools: Apple Siri, Google Power Score, PMax Testing
SocialJun 9, 2026

New AI Tools: Apple Siri, Google Power Score, PMax Testing

It's New 6/9: Apple Intelligence Siri AI, Google Ads Experiment Power Score and @TheMarketingAnu on PMax asset testing and @mordyoberstein drops AI Mode links https://t.co/VqkCW2Rkes

By Barry Schwartz
Google Shopping Tests Direct Links to Merchant Sites
SocialJun 9, 2026

Google Shopping Tests Direct Links to Merchant Sites

Google Shopping results testing linking directly to the merchant's site instead of opening up a product listing detail overlay https://www.seroundtable.com/google-shopping-results-link-merchant-41468.html #google #googleshopping #googleuserinterface #googlemerchantcenter

By Barry Schwartz
Bing Now Lets You Easily Disable Copilot AI Answers
SocialJun 8, 2026

Bing Now Lets You Easily Disable Copilot AI Answers

ICYMI: Microsoft Bing makes it easy to disable its AI responses (Copilot answers) https://t.co/dz8a1zV95b https://t.co/iWtFMJE4e6

By Barry Schwartz
New SEO Rules, Search Volatility, AI Shifts, Crypto Hype
SocialJun 8, 2026

New SEO Rules, Search Volatility, AI Shifts, Crypto Hype

It's New 6/8: @mordyoberstein covers the new Google SEO guidance on tools and advice, @gregfinn on if Google’s new Search profiles will last, more search volatility, Bing no AI and Chrome no AI Mode and @TheMarketingAnu dials up her crypto...

By Barry Schwartz
May Core Update Wrap-Up & New AI Search Tools
SocialJun 5, 2026

May Core Update Wrap-Up & New AI Search Tools

ICYMI: SEO Video recap covering the Google May core update finishing, new Search Console AI reports and controls, Google Ads news, ChatGPT ads, Microsoft Web IQ and Scout and my new Google algorithm tool https://t.co/BRf0ROVE5Y

By Barry Schwartz
AI-Powered SEO Strategies Demonstrated Live at SMX
SocialJun 4, 2026

AI-Powered SEO Strategies Demonstrated Live at SMX

It’s @w2scott on stage at #smx showing us how to use AI to do SEO https://t.co/lFryIJClhm

By Barry Schwartz
Google Merchant Center Mass Disapprovals Hit Product Pages
SocialJun 4, 2026

Google Merchant Center Mass Disapprovals Hit Product Pages

Google Merchant Center mass disapprovals for "product page unavailable" last night - is this widespread? https://t.co/QrrsU4U7Ib via @beXtremeArpan https://t.co/GBBAheFzLP

By Barry Schwartz
Google Expands Link Cards in AI Overviews, AI Mode
SocialJun 3, 2026

Google Expands Link Cards in AI Overviews, AI Mode

Google adding more link cards to AI Overviews and AI Mode responses? https://www.seroundtable.com/google-adding-more-link-cards-41436.html #google #googleaioverviews #googleaimode #googleuserinterface #ai

By Barry Schwartz
ChatGPT Expands Ad Manager Globally with Multi‑advertiser Testing
SocialJun 3, 2026

ChatGPT Expands Ad Manager Globally with Multi‑advertiser Testing

ChatGPT testing multi-advertiser placement, new ChatGPT Ad Manager updates including expanding it to more countries https://t.co/BBcr5fbUgO https://t.co/B5vlO714OL

By Barry Schwartz
Google Ads TOS Updated After 8 Years, Adds AI
SocialJun 2, 2026

Google Ads TOS Updated After 8 Years, Adds AI

Google Ads Terms of Service updated for the first time in 8 years with AI updates and more https://www.seroundtable.com/google-ads-terms-of-service-updated-41431.html via @beXtremeArpan anthonyhigman #googleads #ppc #google #legal

By Barry Schwartz
Barry Schwartz | Pulse