Barry Schwartz

Barry Schwartz

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Search industry reporter; daily SEO news, analytics and SERP changes that influence organic visibility and attribution.

Google's Ad Revenue Climbs 15.5%, Overall up 22%
SocialApr 30, 2026

Google's Ad Revenue Climbs 15.5%, Overall up 22%

Google Ad revenue up 15.5% with overall revenue up 22% - big numbers but obviously not as big as last quarter https://t.co/VBLBlBx5y4 https://t.co/4rW4iHYivI

By Barry Schwartz
Microsoft Adds Conversion, Spend Data to PMax URL Report
SocialApr 30, 2026

Microsoft Adds Conversion, Spend Data to PMax URL Report

Microsoft Advertising has added conversion and spend metrics to the PMax Website Publisher URL report https://t.co/HJjYZCHwB1 via @MSFTAdsBuddy https://t.co/sf1APIZwY9

By Barry Schwartz
Google Ads Tests Ability to Select Partner Networks
SocialApr 30, 2026

Google Ads Tests Ability to Select Partner Networks

Google Ads testing the option to choose the partner networks to advertise with https://t.co/BuONWXY17S via @Adriaan_PPC https://t.co/mfeXakEe3O

By Barry Schwartz
Vignette Ads Trigger Google Penalty, AI Mode Sticky
SocialApr 29, 2026

Vignette Ads Trigger Google Penalty, AI Mode Sticky

It's New 4/29 - AdSense Vignette Ads Trigger Google Penalty, AI Mode Gets Sticky & Preview Impact Of Negative Keywords https://t.co/K7mBjwqDdd with @gregfinn and @mordyoberstein - the most annoying show ever

By Barry Schwartz
Google's New “Show More” Button Hurts Local Panels
SocialApr 29, 2026

Google's New “Show More” Button Hurts Local Panels

Google Business Profile local panels with show more action button - not a good thing https://t.co/pYEnbwSiZ7 via @SyedMAmirHassa1 https://t.co/CyC9Y1cyq1

By Barry Schwartz
Google Search’s AI “Ask Anything” Box Now Sticky
SocialApr 29, 2026

Google Search’s AI “Ask Anything” Box Now Sticky

Google Search has the AI Overview (to AI Mode) "Ask Anything" box stick as you scroll https://t.co/cCcrwfwfM5 via @AnthonyHigman https://t.co/DvnDgXpVK9

By Barry Schwartz
Google Warns Sites About New Back‑button Hijacking Penalty
SocialApr 28, 2026

Google Warns Sites About New Back‑button Hijacking Penalty

Google sends warning notices on the new back button hijacking search spam penalty to those sites that have them https://t.co/11SLR9bebx via @glenngabe https://t.co/I7A91hKzD3

By Barry Schwartz
Google Now Displays Deleted Review Counts on Profiles
SocialApr 28, 2026

Google Now Displays Deleted Review Counts on Profiles

Google showing how many reviews were deleted on some Google Business Profiles https://www.seroundtable.com/google-number-reviews-deleted-41226.html via Szturmaj #googlebusinessprofiles

By Barry Schwartz
Google AI Clicks Surge Amid Spam Report Changes
SocialApr 27, 2026

Google AI Clicks Surge Amid Spam Report Changes

It's New 4/27 - Google AI Overview clicks increasing reports @gregfinn, Spam Reports changes again (are you confused) @TheMarketingAnu on the Google Ads Demand Gen delays @mordyoberstein loves fewer clicks from Bing and and do you like the Google Ads...

By Barry Schwartz
AI Overviews Boost Google Organic Click-Through Rates
SocialApr 27, 2026

AI Overviews Boost Google Organic Click-Through Rates

Google click through rates for organic results with AI Overviews improving, shows new report https://www.seroundtable.com/google-ctr-improving-aui-overviews-41222.html

By Barry Schwartz
Google Ads Demand Gen Image Approvals Facing Delays
SocialApr 27, 2026

Google Ads Demand Gen Image Approvals Facing Delays

Google @adsliaison confirms delays with Google Ads Demand Gen Image ads approvals https://www.seroundtable.com/google-ads-demand-gen-image-ads-approval-delays-41216.html via Matthew Skelton #googleads #ppc #google

By Barry Schwartz
Bing Experiments with Fewer Clickable Links in Copilot
SocialApr 27, 2026

Bing Experiments with Fewer Clickable Links in Copilot

Bing is testing less clickable links in the Copilot search results https://www.seroundtable.com/bing-less-clickable-links-41208.html #bing #microsoft #copilot #ai

By Barry Schwartz
Google Now Orders Business Profile Photos by Upload Date
SocialApr 24, 2026

Google Now Orders Business Profile Photos by Upload Date

ICYMI: Google now sorts photos on your Business Profiles by most recently uploaded https://t.co/bDvgBV4rV0 https://t.co/jHOkJoS2yg

By Barry Schwartz
Google Ranking Volatility Shows SEO Still Crucial
SocialApr 24, 2026

Google Ranking Volatility Shows SEO Still Crucial

SEO Video Recap covering Google heated ranking volatility, Google on commodity content, do you need to get SEO right and search ads https://t.co/VvKF3nw8K1 Sponsored by @DudaPlatform with industry mentions of @dannysullivan @marthavanberkel @gaganghotra_ @JohnMu @maxjpeters @adsliaison @AnthonyHigman @MSFTAdsBuddy @juokaz @glenngabe @ClaudiaTomina...

By Barry Schwartz
Google's Search Chief Says AI Will Redefine Search
SocialApr 24, 2026

Google's Search Chief Says AI Will Redefine Search

Google's Head of Search, Liz Reid, interviewed on Google and AI by Bloomberg https://t.co/MFvCZEKtyj https://t.co/caUH60GU4L

By Barry Schwartz
Google Patches AI Mode Bug Altering Title Links
SocialApr 24, 2026

Google Patches AI Mode Bug Altering Title Links

Google to fix weird AI Mode bug where it changes the title links https://t.co/JdwT2ynDal spotted by @lilyraynyc confirmed by @rajanpatel https://t.co/cyaZkUqQf5

By Barry Schwartz
Google Quietly Testing Audio Overviews in Search
SocialApr 24, 2026

Google Quietly Testing Audio Overviews in Search

Google may be testing Audio Overviews in the wild (not opted into Labs) within Search https://t.co/ou8IPcmPkq via @DavidGQuaid and @brodieseo https://t.co/AYSahs1QV1

By Barry Schwartz
Google Ranking Volatility Meets ChatGPT CPC Enthusiasm
SocialApr 23, 2026

Google Ranking Volatility Meets ChatGPT CPC Enthusiasm

It's New 4/23 - @mordyoberstein wants Google to want his commodity content, @gregfinn might apply as GEO at Google, there is Google ranking volatility and @TheMarketingAnu loves ChatGPT’s CPCs https://t.co/jW7kRtBC70

By Barry Schwartz
Distinguish Commodity From Non‑commodity Content for SEO Success
SocialApr 23, 2026

Distinguish Commodity From Non‑commodity Content for SEO Success

Google's @dannysullivan on commodity vs non-commodity content https://t.co/lOelMIgQtP via @marthavanberkel and @gaganghotra_ and others https://t.co/No6L14MbCX

By Barry Schwartz
Google Search Rankings Poised for Increased Volatility
SocialApr 23, 2026

Google Search Rankings Poised for Increased Volatility

Google Search ranking volatility may be at the verge of heating up - are any of you seeing anything? https://t.co/mzifiUoT1o https://t.co/9TZ6JRmhTG

By Barry Schwartz
Chrome Introduces Gemini: Deep Search and Image Creation
SocialApr 23, 2026

Chrome Introduces Gemini: Deep Search and Image Creation

Google Chrome tab with more Gemini; Deep Search and Create Images https://t.co/UfGRueqOWh via @glenngabe https://t.co/Hr7CVr39fr

By Barry Schwartz
Team Tackles SEO, GSC Bugs, and AI Ads
SocialApr 21, 2026

Team Tackles SEO, GSC Bugs, and AI Ads

On It's New, @MordyOberstein covers @johnmu on SEO statements, I cover GSC bugs and read more best practices and @TheMarketingAnu covers the Microsoft Ads AI news - no smiling thanks to @gregfinn https://t.co/a66J6LjzNe

By Barry Schwartz
Google Search Console's Job Appearance Data Is Buggy
SocialApr 21, 2026

Google Search Console's Job Appearance Data Is Buggy

Google Search Console performance report for job appereance data is buggy https://t.co/3NitEYBZHY via @maxjpeters https://t.co/d0nGRKr4Ma

By Barry Schwartz
Complex SEO Lets Ineffective Tactics Still Succeed
SocialApr 21, 2026

Complex SEO Lets Ineffective Tactics Still Succeed

Google's @johnmu says since SEO is so complex, you can still do a lot of SEO that does not work and still do okay https://t.co/GdDY0OVDPW https://t.co/yqJnuS4xN3

By Barry Schwartz
Microsoft Adds IndexNow Support for Internet Archive
SocialApr 20, 2026

Microsoft Adds IndexNow Support for Internet Archive

ICYMI: Microsoft offers the Internet Archive IndexNow support to help support the site https://t.co/nFeyZ5sRRz https://t.co/Vr6VWMivxX

By Barry Schwartz
Google Unveils Safety Reports for Maps, Ads, Plus ChatGPT Ads
SocialApr 20, 2026

Google Unveils Safety Reports for Maps, Ads, Plus ChatGPT Ads

It's New 4/20 - Google Maps & Google Ads safety reports, ChatGPT ads and... https://t.co/PYuiao4kFU with @gregfinn @TheMarketingAnu @MordyOberstein

By Barry Schwartz
Google's Spell Check Catches One-Letter Domain Typos
SocialApr 20, 2026

Google's Spell Check Catches One-Letter Domain Typos

Can Google handle domain names with one letter spelling differences? @johnmu says usually but there is always the spell check feature https://t.co/uPyzT0ZWYk https://t.co/EI2EdsLbLb

By Barry Schwartz
Google Rolls Out Back‑button Penalty, Spam Reporting Overhaul, DSA Sunset
SocialApr 17, 2026

Google Rolls Out Back‑button Penalty, Spam Reporting Overhaul, DSA Sunset

SEO Video recap: Google back button hijacking penalty, new spam reporting big change, Google Ads DSAs going away and much more https://t.co/V3NCVBwMVh

By Barry Schwartz
Google Ads Safety Improves Year‑Over‑Year, Report Shows
SocialApr 17, 2026

Google Ads Safety Improves Year‑Over‑Year, Report Shows

Google Ads Safety report - here are the numbers year over year for the past several years https://www.seroundtable.com/google-ads-safety-report-41173.html

By Barry Schwartz
Google Ads PMax Spend Trends Across Channels
SocialApr 16, 2026

Google Ads PMax Spend Trends Across Channels

Google Ads PMax channel performance report on the insights report that shows spend over time per channel https://t.co/1qbNeb12Tq via @AndrewLolk https://t.co/FE8snV6sFF

By Barry Schwartz
Google Search Console Emails Were Just a Bug
SocialApr 15, 2026

Google Search Console Emails Were Just a Bug

Those Google Search Console email notifications from yesterday were just a bug https://t.co/XG2t0D600l by @MordyOberstein https://t.co/PitB2k0rEJ

By Barry Schwartz
Google to Penalize Back‑Button Hijacking Starting June 15
SocialApr 14, 2026

Google to Penalize Back‑Button Hijacking Starting June 15

Google Search new spam penalty for back button hijacking kicks in June 15th https://t.co/kKEcy16MOG https://t.co/gskMbjcUoO

By Barry Schwartz
Multiple URLs Confuse Google—Keep It Simple
SocialApr 14, 2026

Multiple URLs Confuse Google—Keep It Simple

Sure, Google can handle pages with multiple URLs but why do that? Why make it harder? https://t.co/a22eUaKmFI via @johnmu https://t.co/tVJGEDAdUv

By Barry Schwartz
Google Denies New “Still Processing” Sitemap Status
SocialApr 13, 2026

Google Denies New “Still Processing” Sitemap Status

Google has nothing to announce about a new "still processing" status for XML sitemaps https://t.co/zCxzSN0Lv8 https://t.co/DppnVvBaTL

By Barry Schwartz
Google May Disregard Links From Spam‑violating Sites
SocialApr 13, 2026

Google May Disregard Links From Spam‑violating Sites

Google's @johnmu reiterates that Google may ignore links from sites that violate its spam policies https://t.co/uXnMAKuuWg https://t.co/82ekVwtzSX

By Barry Schwartz
Microsoft Ads Merchant Center Adds Store & Domain Rename Feature
SocialApr 1, 2026

Microsoft Ads Merchant Center Adds Store & Domain Rename Feature

ICYMI: Microsoft Advertising Merchant Center enables update your store name and domain name https://t.co/ylKcY3apFY https://t.co/jyKLfsH0HJ

By Barry Schwartz
Bing Tests Nearly Invisible Sponsored Labels in Search Results
SocialMar 31, 2026

Bing Tests Nearly Invisible Sponsored Labels in Search Results

Microsoft Bing tests almost transparent sponsored labels in the search results https://t.co/kDJWSBqMsY via @SachuPatel53124 https://t.co/nQlz6uEVJD

By Barry Schwartz
ChatGPT Adds Location Sharing for Precise “Near Me” Answers
SocialMar 31, 2026

ChatGPT Adds Location Sharing for Precise “Near Me” Answers

ChatGPT enables location sharing permissions to provide a much more precise "near me" answer experience https://t.co/ouhoWn0X5s via @glenngabe https://t.co/AkoWa9mt7L

By Barry Schwartz
Google Search Console Reports Spike on Merchant Filters
SocialMar 30, 2026

Google Search Console Reports Spike on Merchant Filters

ICYMI: Google Search Console performance reports spiking for some filters, like merchant/product filters https://t.co/R8urwCAUnm https://t.co/uVdoDw9I5u

By Barry Schwartz
Teen SEO Battles Google to Save Family Rental
SocialMar 30, 2026

Teen SEO Battles Google to Save Family Rental

Teen SEO wants to save his family's Spain vacation rental business and @johnmu from Google chimes in https://t.co/IqOT1YsucQ https://t.co/gvvClayuNp

By Barry Schwartz
Google Trials White Background for AI Overview Citations
SocialMar 30, 2026

Google Trials White Background for AI Overview Citations

Google testing using a white background (instead of blue) for AI Overview citations in Google Search https://t.co/JToJQxH25F via @SachuPatel53124 @glenngabe @SERPalerts written by @MordyOberstein https://t.co/OuUx1bFif3

By Barry Schwartz
Bing Expands Ads Within Product Carousel Format
SocialMar 30, 2026

Bing Expands Ads Within Product Carousel Format

Bing tests more ads in its products carousel format https://t.co/vF3JldUz6i found by @SachuPatel53124 covered by @MordyOberstein https://t.co/Z9shE076of

By Barry Schwartz
March 2026 SEO Updates: Core, Spam, AI Title Links
SocialMar 27, 2026

March 2026 SEO Updates: Core, Spam, AI Title Links

SEO Video recap covering the March 2026 core update and the fast Google March 2026 spam update, AI-generated title links in Google, new Bing AI reporting, PPC and so much more https://t.co/qvTqfZ540s Sponsored by @DudaPlatform with industry mentions of @glenngabe @mordyoberstein...

By Barry Schwartz
Google to Flag Vehicle Ad Data Issues April 2026
SocialMar 27, 2026

Google to Flag Vehicle Ad Data Issues April 2026

Google will begin to highlight data quality account issues related to Vehicle ads within Google Merchant Center. This will begin in mid-April 2026 https://t.co/fF7ijXxPim https://t.co/GaNrfRdz0F

By Barry Schwartz
Google March 2026 Core Update Begins Two‑Week Rollout
SocialMar 27, 2026

Google March 2026 Core Update Begins Two‑Week Rollout

The Google March 2026 core update has been unleashed - it is the first core update of the year - and will take about 2 weeks to roll out https://t.co/mI30Zjpi67 https://t.co/h7LScNTCSP

By Barry Schwartz
Google Revises Shopping Ads Political Policy Worldwide
SocialMar 26, 2026

Google Revises Shopping Ads Political Policy Worldwide

ICYMI: Google will update its Shopping Ads political content policy in several countries https://t.co/YI3Sj141FI https://t.co/5WbKVkbuZl

By Barry Schwartz
Google Mandates Greyed‑out Add‑to‑cart for Out‑of‑stock Items
SocialMar 26, 2026

Google Mandates Greyed‑out Add‑to‑cart for Out‑of‑stock Items

Google Merchant Center now requires out of stock product pages to have greyed out add to cart/buy buttons https://t.co/LdscAbqaMh via @FeedArmy https://t.co/myyYJiEUQT

By Barry Schwartz
Google's Quickest Update Yet Beats 23‑Hour Record
SocialMar 25, 2026

Google's Quickest Update Yet Beats 23‑Hour Record

This was the fastest rollout of any Google update; the previous record was just over 23 hours for the June 23, 2021 and June 28, 2021 spam update https://t.co/8oAac58rDf

By Barry Schwartz
Google Expands Discussion Forum Markup and Robots Tag Guidance
SocialMar 25, 2026

Google Expands Discussion Forum Markup and Robots Tag Guidance

Google added more properties for Discussion Forum & QA Page markup as well as documented robots tags use outside of the HTML head https://t.co/rlTRH9CtGE https://t.co/tB8BkNX9wS

By Barry Schwartz