Barry Schwartz

Barry Schwartz

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Search industry reporter; daily SEO news, analytics and SERP changes that influence organic visibility and attribution.

Key Takeaways From Google May Core Update & AI Trends
SocialMay 29, 2026

Key Takeaways From Google May Core Update & AI Trends

SEO Video recap covering an update on the Google May core update, buying AI mentions, preferred sources in AI, Google Ads, local updates and legal issues in search https://www.youtube.com/watch?v=H2_xifycy2o Sponsored by ADSQUIRE

By Barry Schwartz
Google Ads Launches Prospect Mode for Cold Leads
SocialMay 29, 2026

Google Ads Launches Prospect Mode for Cold Leads

New Google Ads Prospect mode - to go after cold leads https://www.seroundtable.com/google-ads-prospects-mode-41407.html hat tip @hanakobzova #googleads #google #ppc

By Barry Schwartz
Google AI Search Adds Preferred Source Labels and Carousel
SocialMay 28, 2026

Google AI Search Adds Preferred Source Labels and Carousel

ICYMI: Google AI results gain preferred sources labels, a new carousel and the highly cited labels expands in search https://t.co/ZX1atG7S7y https://t.co/Z9gFF6geeT

By Barry Schwartz
Google Warns Against Buying Brand Mentions for AI Rankings
SocialMay 28, 2026

Google Warns Against Buying Brand Mentions for AI Rankings

Google strongly warns against buying or manipulating brand mentions to show up in AI results https://t.co/WQbPo08ozF https://t.co/1issfWs0nP

By Barry Schwartz
Google Search Console Bug Skews Discover Clicks Data
SocialMay 27, 2026

Google Search Console Bug Skews Discover Clicks Data

Yet another Google Search Console reporting bug, this one with Discover reporting on May 21 leading to a drop in reported clicks and impressions https://www.seroundtable.com/google-discover-report-bug-41390.html #googlesearchconsole #googlediscover #google

By Barry Schwartz
Google AI Mode Blurs Ads with Organic Results
SocialMay 26, 2026

Google AI Mode Blurs Ads with Organic Results

Google AI Mode ads with shopping card units, mixing ads with organic responses, etc (hard to tell what is new, it is all new) https://t.co/B5utK7m2C2 via @SachuPatel53124 @SERPalerts https://t.co/VSxJrchne6

By Barry Schwartz
Google Merchant Center Adds Conversational Attributes for AI Mode
SocialMay 26, 2026

Google Merchant Center Adds Conversational Attributes for AI Mode

Google Merchant Center's new conversational attributes for AI Mode, Gemini and other AI-surfaces https://t.co/mU9iO3n3R8 https://t.co/wZksEZno2d

By Barry Schwartz
Google Search Box and Core Update Unrelated, Say Experts
SocialMay 26, 2026

Google Search Box and Core Update Unrelated, Say Experts

Makes me sad to see SEOs relate the new Google search box and the new core update. They are unrelated and have no impact on each other. https://t.co/zGSlAgXdA6

By Barry Schwartz
Google Eliminates Delay on Penalized Content in AI Results
SocialMay 25, 2026

Google Eliminates Delay on Penalized Content in AI Results

Google removes the lag/delay for penalized and deindexed content for AI search responses https://t.co/mDVEju8l4x https://t.co/aqlIOeT7eS

By Barry Schwartz
May 2026 Google Core Update Hits Sites Over Weekend
SocialMay 25, 2026

May 2026 Google Core Update Hits Sites Over Weekend

The Google May 2026 core update touched down and was felt in a big way over this weekend https://www.seroundtable.com/google-may-2026-core-update-landed-41380.html hat tip @glenngabe #google #googlecoreupdate #googlealgorithmupdate #googleupdate #googleseo #seo

By Barry Schwartz
Microsoft Launches AI‑guided Bing Image Search
SocialMay 25, 2026

Microsoft Launches AI‑guided Bing Image Search

After months of testing, Microsoft is rolling out the new Bing image search AI-guided experience https://t.co/IrOCOWEY4b via @PhilSeamark https://t.co/4kNwB1bJWN

By Barry Schwartz
Google Eliminates Delay for Penalized Content in AI Results
SocialMay 25, 2026

Google Eliminates Delay for Penalized Content in AI Results

Google removes the lag/delay for penalized (manual actions) and deindexed content that was gone from Google's search index but showed in AI Overviews and AI Mode https://t.co/mDVEju7NeZ via @glenngabe https://t.co/fBg13BnKxU

By Barry Schwartz
ChatGPT Ad Manager Updated, New CTA Tests Launched
SocialMay 22, 2026

ChatGPT Ad Manager Updated, New CTA Tests Launched

ICYMI: ChatGPT Ad Manager gets some updates, plus ChatGPT Ads is testing new CTAs https://t.co/JSWkS98OLC https://t.co/fKJJVHfNZz

By Barry Schwartz
Google I/O Highlights: Gemini 3.5, AI Ads, May Core Update
SocialMay 22, 2026

Google I/O Highlights: Gemini 3.5, AI Ads, May Core Update

SEO Video recap covering the Google I/O and GML news with a new big search box, Gemini 3.5 Flash in Search, new Google Ads in AI Mode, and of course, the Google May 2026 core update https://t.co/r54t06G7es Sponsored by @DudaPlatform with...

By Barry Schwartz
New Google Ads Updates and Account Penalties Announced
SocialMay 21, 2026

New Google Ads Updates and Account Penalties Announced

It's New 5/21: Big Google Ads News From Google Marketing Live and more with @gregfinn https://t.co/7TDxEvkCZ0 we are penalizing @mordyoberstein and @TheMarketingAnu

By Barry Schwartz
Google Trials AI‑Mode Conversational Discovery and Answer Ads
SocialMay 21, 2026

Google Trials AI‑Mode Conversational Discovery and Answer Ads

Google testing conversational discovery ads and highlight answers ads within AI Mode https://www.seroundtable.com/google-conversational-discovery-ads-highlighted-answers-41352.html #googleads #google #gml #googleaimode

By Barry Schwartz
Google Trials New Shopping Ads, AI-Driven Lead Tools
SocialMay 21, 2026

Google Trials New Shopping Ads, AI-Driven Lead Tools

Google is testing Shopping ads, Business Agent for Leads and expanding the Direct Offers pilot for AI Mode https://t.co/RNgBFnTXL1 https://t.co/dtpfKglXLc

By Barry Schwartz
Google Unifies Ads and Analytics Advisors Into AI Agent
SocialMay 21, 2026

Google Unifies Ads and Analytics Advisors Into AI Agent

Google Ask Advisor brings together Ads Advisor and Analytics Advisor into one AI-agent advisor https://www.seroundtable.com/google-ask-advisor-41354.html #google #googleads #googleanalytics #googlemerchantcenter #gml

By Barry Schwartz
Google Unveils Gemini 3.5 Flash with AI Agents
SocialMay 20, 2026

Google Unveils Gemini 3.5 Flash with AI Agents

Google Search Gemini 3.5 Flash for IA Mode, exciting information agents, Universal Cart & other agentic features https://t.co/JwTX66et2N https://t.co/xRTszA521j

By Barry Schwartz
Microsoft Advertising Rolls Out New Import, Bidding, and Reporting Tools
SocialMay 20, 2026

Microsoft Advertising Rolls Out New Import, Bidding, and Reporting Tools

Microsoft Advertising import center, cross-account portfolio bidding, bidding strategy reports, and custom column conversion metrics updates https://t.co/1gHBVunycp https://t.co/N4fLanRf5H

By Barry Schwartz
Google AI Mode Trials “Preferred Sources” Citation Labels
SocialMay 20, 2026

Google AI Mode Trials “Preferred Sources” Citation Labels

Google AI Mode testing Preferred sources label in citations/links https://www.seroundtable.com/google-ai-mode-preferred-sources-label-41347.html via gaganghotra #google #googlepreferredsources #googleaimode

By Barry Schwartz
Google's New Guide Tackles Generative AI Optimization Myths
SocialMay 18, 2026

Google's New Guide Tackles Generative AI Optimization Myths

Google publishes its own help guidance on how to optimize for generative AI, including a myth-busting section - which might rile people up https://www.seroundtable.com/google-optimize-generative-ai-mythbusting-41335.html #google #googleseo #seo #geo #aeo

By Barry Schwartz
Google’s AI Crackdown Sparks Ranking Chaos and Feature Losses
SocialMay 15, 2026

Google’s AI Crackdown Sparks Ranking Chaos and Feature Losses

SEO Video Recap covering heated Google ranking volatility, spam policy updated to include AI, Google Discover data goes missing, FAQ rich results completely gone, Google Ads AI dashboard tease and much more https://www.youtube.com/watch?v=qyr8ikcmock Sponsored by @yahoo

By Barry Schwartz
Google Vehicle Ads Now Include ATVs, UTVs, Trailers
SocialMay 14, 2026

Google Vehicle Ads Now Include ATVs, UTVs, Trailers

ICYMI: Google Vehicle Ads in the U.S. expand to support ATVs, UTVs, and non-motorized trailers, such as travel trailers and campers https://t.co/NKFdNtHAzh https://t.co/m1G23yDPt4

By Barry Schwartz
Google Trials Merchant Advisor for Merchant Center
SocialMay 13, 2026

Google Trials Merchant Advisor for Merchant Center

Google is testing Merchant Advisor - like Google Ads Advisor but for Merchant Center https://t.co/galzBRS8At via Tamara Hellgren and @hanakobzova https://t.co/urmbmPCJe9

By Barry Schwartz
New Updates: Google Merchant for Agencies & YouTube Integration
SocialMay 12, 2026

New Updates: Google Merchant for Agencies & YouTube Integration

It's New 5/12: Google Merchant Center for Agencies for all @gregfinn, @TheMarketingAnu links Google Ads and YouTube, Bing Webmaster Tools HTTP/S does not distinguish & @mordyoberstein sees no colors https://t.co/3oFzs2Gvhi

By Barry Schwartz
Google Discover Adds Links and Featured Posts for Publishers
SocialMay 12, 2026

Google Discover Adds Links and Featured Posts for Publishers

Google Discover publisher pages gain links, featured posts and more https://t.co/f4X5m1o5LT via @AndellDam and @1492_Vision https://t.co/9VSIakWFJv

By Barry Schwartz
Google Experiments with Dual‑tone URL Fonts in Snippets
SocialMay 12, 2026

Google Experiments with Dual‑tone URL Fonts in Snippets

Google testing URL in the search result snippet with dark and lighter font for the same URL https://t.co/EwR5efFhxi via @SERPalerts https://t.co/mXo1p42J2D

By Barry Schwartz
Bing Webmaster
SocialMay 12, 2026

Bing Webmaster

PSA, Bing Webmaster Tools does not distinguish between http and https https://t.co/7j8hixydGJ via @kmadhavan77 https://t.co/MCLDRvs3Rf

By Barry Schwartz
Google Rolls Out FAQ Rich Result Removal and Ads Updates
SocialMay 11, 2026

Google Rolls Out FAQ Rich Result Removal and Ads Updates

It's New 5/11: FAQ rich results gone, Google site reputation abuse adjusted by @mordyoberstein - @gregfinn says AdSense backs down & @TheMarketingAnu covers the new Google Ads features https://t.co/a603FZRWPu

By Barry Schwartz
Google Ads Smart Bidding Now Offers More Budget Pacing Options
SocialMay 8, 2026

Google Ads Smart Bidding Now Offers More Budget Pacing Options

ICYMI: Google Ads Smart Bidding Exploration and budget pacing works in more ways https://t.co/gg4gBv5bXg https://t.co/izMFKytnFp

By Barry Schwartz
Google Plans to Tweak EU News Site Reputation Policy
SocialMay 8, 2026

Google Plans to Tweak EU News Site Reputation Policy

ICYMI: Google may adjust the site reputation abuse policy for EU news sites https://t.co/Q39qvw8bLB https://t.co/jGd5EBWkFL

By Barry Schwartz
Google Ads Mandates Passkeys for Sensitive Actions July 15
SocialMay 8, 2026

Google Ads Mandates Passkeys for Sensitive Actions July 15

Google Ads to require passkeys for certain sensitive actions starting on July 15 https://t.co/ERPAYU10eg https://t.co/q4LeLR7byl

By Barry Schwartz
Google AI Search Evolves; New Tools, Rankings Shift
SocialMay 8, 2026

Google AI Search Evolves; New Tools, Rankings Shift

SEO Video Recap covering Google Search black box AI systems, links improves in Google AI search, UCP checkout expands, ChatGPT Ad Manager live, Ask.com shutters, ranking volatility and so much more https://www.youtube.com/watch?v=VyZx4i5UM3U Sponsored by @ahrefs

By Barry Schwartz
Google Ranking Volatility Spikes, Possible Unconfirmed Update
SocialMay 8, 2026

Google Ranking Volatility Spikes, Possible Unconfirmed Update

Google Search ranking volatility heating up today - May 8th - may be an unconfirmed Google update - what are you seeing https://www.seroundtable.com/google-search-ranking-volatility-heated-41293.html #google #googleupdate #googlealgorithmupdate #googleseo #seo

By Barry Schwartz
Returning to Classic: Clippy Beats AI Assistant Overload
SocialMay 7, 2026

Returning to Classic: Clippy Beats AI Assistant Overload

Too many choices for AI assistants - I am just going to go back to where it all began - Microsoft Clippy https://t.co/cqQlnzkE1c

By Barry Schwartz
Bing Shifts To
SocialMay 7, 2026

Bing Shifts To

It's New 5/7: Bing On Indexing For AI Grounding vs Traditional Search via @mordyoberstein GA4 data API update by @TheMarketingAnu Google Ads AI Max more exclusions coming by @gregfinn and Bing Places for Business is mobile friendly - We Search...

By Barry Schwartz
Bing Explains Difference Between Search and Grounding Indexing
SocialMay 7, 2026

Bing Explains Difference Between Search and Grounding Indexing

Microsoft Bing on search indexing vs grounding indexing (for AI) and how they are different - super interesting... https://t.co/OXwUmEWJ69 https://t.co/DNw0geATVu

By Barry Schwartz
Google Ads AI Max Adds Account‑level Content Exclusions
SocialMay 7, 2026

Google Ads AI Max Adds Account‑level Content Exclusions

Google will be bringing content and titles related exclusions to the account level to Google Ads AI Max later this year says @adsliaison https://t.co/u8zCVVGJtv https://t.co/TmGatjzuZE

By Barry Schwartz
Google Ads Auto-Enables Call Recording Unless You Opt Out
SocialMay 7, 2026

Google Ads Auto-Enables Call Recording Unless You Opt Out

Google Ads to default call recording to YES/ON if you do not select an option yourself https://t.co/PhHEcTEFm9 via @AnthonyHigman https://t.co/XOgAaiTgun

By Barry Schwartz
Nostalgic for Transparent Website Traffic Sources
SocialMay 6, 2026

Nostalgic for Transparent Website Traffic Sources

I miss the days when you could see where your website traffic came from... https://t.co/jr9lsumvYk

By Barry Schwartz
Google AI Overviews Now Display Author Names
SocialMay 6, 2026

Google AI Overviews Now Display Author Names

Google AI Overviews with author names next to the site name https://www.seroundtable.com/google-ai-overviews-with-author-names-source-41261.html via gaganghotra #googleaioverviews #googleaimode #google #googleuserinterface

By Barry Schwartz
Google Trials AI Mode Favicons, Citation Links for Higher Clicks
SocialMay 6, 2026

Google Trials AI Mode Favicons, Citation Links for Higher Clicks

Google tests new AI Mode favicons and citation links - more clickable? https://www.seroundtable.com/google-anchor-links-favicon-ai-mode-41281.html via @SachuPatel53124 and @SERPalerts #google #googleaimode #googleuserinterface

By Barry Schwartz
Bing Hits 1B MAU; Google Ads, ChatGPT Updates
SocialMay 5, 2026

Bing Hits 1B MAU; Google Ads, ChatGPT Updates

It's New 5/5 - @mordyoberstein covers Bing’s 1 billion human MAU, @TheMarketingAnu on Google Ads ata retention changes, @gregfinn on ChatGPT Ads CTR and Google Web Bot Auth (37 months ago news today) https://t.co/zZwsXXyzKI

By Barry Schwartz
Google Ads Adds Granular Data Retention Policy
SocialMay 5, 2026

Google Ads Adds Granular Data Retention Policy

Google Ads updates its data retention policy for more granular data https://t.co/XLNzzwX4Yz via @AnthonyHigman and @beXtremeArpan https://t.co/4swmvGKLWC

By Barry Schwartz
Google AI Remains Opaque; Bugs Fixed, Ads Gain AI Features
SocialMay 4, 2026

Google AI Remains Opaque; Bugs Fixed, Ads Gain AI Features

It's New 5/4 - Google AI systems in isolation as black boxes by @mordyoberstein, Search Console 50 week logging bug fixed, https://t.co/IYScEQ2oLu shuts down and @gregfinn on Google Ads adding AI to add products https://t.co/s091r0pOz2

By Barry Schwartz
GSC Resolves 50‑week Logging Bug; Past Data Remains Lost
SocialMay 4, 2026

GSC Resolves 50‑week Logging Bug; Past Data Remains Lost

Google Search Console fixed the 50 week long data logging issue - going forward, old data won't be fixed https://t.co/QynWn5kWqn via @suzukik and @glenngabe and @johnmu https://t.co/7zkhHJcnqy

By Barry Schwartz
Google's AI Mode and Overviews: Separate Yet Integrated Search
SocialMay 4, 2026

Google's AI Mode and Overviews: Separate Yet Integrated Search

Google on AI Mode and AI Overviews being isolated systems but part of Search - super interesting podcast https://t.co/N3uCdVIBln from Martin Splitt and Nikola Todorovic https://t.co/0kTFjByM5z

By Barry Schwartz
SEO Volatility Rises as Google, Bing Unveil AI Updates
SocialMay 1, 2026

SEO Volatility Rises as Google, Bing Unveil AI Updates

SEO Video Recap: More Google ranking volatility, Google back button hijacking notices, will AdSense trigger the penalty, Bing Webmaster Tools teases new AI reporting and Google and Microsoft earnings https://t.co/ZSaUOxsPHh

By Barry Schwartz