Barry Schwartz

Barry Schwartz

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Search industry reporter; daily SEO news, analytics and SERP changes that influence organic visibility and attribution.

ChatGPT Adds Location Sharing for Precise “Near Me” Answers
SocialMar 31, 2026

ChatGPT Adds Location Sharing for Precise “Near Me” Answers

ChatGPT enables location sharing permissions to provide a much more precise "near me" answer experience https://t.co/ouhoWn0X5s via @glenngabe https://t.co/AkoWa9mt7L

By Barry Schwartz
Google Search Console Reports Spike on Merchant Filters
SocialMar 30, 2026

Google Search Console Reports Spike on Merchant Filters

ICYMI: Google Search Console performance reports spiking for some filters, like merchant/product filters https://t.co/R8urwCAUnm https://t.co/uVdoDw9I5u

By Barry Schwartz
Teen SEO Battles Google to Save Family Rental
SocialMar 30, 2026

Teen SEO Battles Google to Save Family Rental

Teen SEO wants to save his family's Spain vacation rental business and @johnmu from Google chimes in https://t.co/IqOT1YsucQ https://t.co/gvvClayuNp

By Barry Schwartz
Google Trials White Background for AI Overview Citations
SocialMar 30, 2026

Google Trials White Background for AI Overview Citations

Google testing using a white background (instead of blue) for AI Overview citations in Google Search https://t.co/JToJQxH25F via @SachuPatel53124 @glenngabe @SERPalerts written by @MordyOberstein https://t.co/OuUx1bFif3

By Barry Schwartz
Bing Expands Ads Within Product Carousel Format
SocialMar 30, 2026

Bing Expands Ads Within Product Carousel Format

Bing tests more ads in its products carousel format https://t.co/vF3JldUz6i found by @SachuPatel53124 covered by @MordyOberstein https://t.co/Z9shE076of

By Barry Schwartz
March 2026 SEO Updates: Core, Spam, AI Title Links
SocialMar 27, 2026

March 2026 SEO Updates: Core, Spam, AI Title Links

SEO Video recap covering the March 2026 core update and the fast Google March 2026 spam update, AI-generated title links in Google, new Bing AI reporting, PPC and so much more https://t.co/qvTqfZ540s Sponsored by @DudaPlatform with industry mentions of @glenngabe @mordyoberstein...

By Barry Schwartz
Google to Flag Vehicle Ad Data Issues April 2026
SocialMar 27, 2026

Google to Flag Vehicle Ad Data Issues April 2026

Google will begin to highlight data quality account issues related to Vehicle ads within Google Merchant Center. This will begin in mid-April 2026 https://t.co/fF7ijXxPim https://t.co/GaNrfRdz0F

By Barry Schwartz
Google March 2026 Core Update Begins Two‑Week Rollout
SocialMar 27, 2026

Google March 2026 Core Update Begins Two‑Week Rollout

The Google March 2026 core update has been unleashed - it is the first core update of the year - and will take about 2 weeks to roll out https://t.co/mI30Zjpi67 https://t.co/h7LScNTCSP

By Barry Schwartz
Google Revises Shopping Ads Political Policy Worldwide
SocialMar 26, 2026

Google Revises Shopping Ads Political Policy Worldwide

ICYMI: Google will update its Shopping Ads political content policy in several countries https://t.co/YI3Sj141FI https://t.co/5WbKVkbuZl

By Barry Schwartz
Google Mandates Greyed‑out Add‑to‑cart for Out‑of‑stock Items
SocialMar 26, 2026

Google Mandates Greyed‑out Add‑to‑cart for Out‑of‑stock Items

Google Merchant Center now requires out of stock product pages to have greyed out add to cart/buy buttons https://t.co/LdscAbqaMh via @FeedArmy https://t.co/myyYJiEUQT

By Barry Schwartz
Google's Quickest Update Yet Beats 23‑Hour Record
SocialMar 25, 2026

Google's Quickest Update Yet Beats 23‑Hour Record

This was the fastest rollout of any Google update; the previous record was just over 23 hours for the June 23, 2021 and June 28, 2021 spam update https://t.co/8oAac58rDf

By Barry Schwartz
Google Expands Discussion Forum Markup and Robots Tag Guidance
SocialMar 25, 2026

Google Expands Discussion Forum Markup and Robots Tag Guidance

Google added more properties for Discussion Forum & QA Page markup as well as documented robots tags use outside of the HTML head https://t.co/rlTRH9CtGE https://t.co/tB8BkNX9wS

By Barry Schwartz
Google Trials Guided Research Feature for Search
SocialMar 25, 2026

Google Trials Guided Research Feature for Search

Google Search tests "Skip Digging, Start Guided Research" for Web Guide via @lenraleigh by @glenngabe https://t.co/WwENDJaga7 https://t.co/DrRVxAqs4h

By Barry Schwartz
Apple Maps Launches Local Ads for Businesses
SocialMar 24, 2026

Apple Maps Launches Local Ads for Businesses

Appple Business - local ads in Apple Maps is officially live - Apple just posted about it, my story is updated at https://t.co/VBlcnERHn8 https://t.co/GwP0hkDypq

By Barry Schwartz
Google to Roll Out Global Personal Intelligence AI Mode
SocialMar 24, 2026

Google to Roll Out Global Personal Intelligence AI Mode

Google is working on expanding Personal Intelligence in AI Mode globally says @thefox https://t.co/K2jdqozzPC by @MordyOberstein https://t.co/ZsJXticgln

By Barry Schwartz
Google AI Mode Redirects Links to Overlay Cards
SocialMar 24, 2026

Google AI Mode Redirects Links to Overlay Cards

Google AI Mode tests changing some links to go to overlay card instead of directly to the web site https://t.co/Ll1Y3Spnqu via @SERPalerts https://t.co/m4Y0lXdxFI

By Barry Schwartz
Bing Webmaster Tools Adds Query Grounding to AI Report
SocialMar 24, 2026

Bing Webmaster Tools Adds Query Grounding to AI Report

Bing Webmaster Tools AI Performance report gains grounding queries to pages https://t.co/GcnENv0flx hat tip @aleyda https://t.co/HQnozuhG6X

By Barry Schwartz
Bing Trials AI-Powered Image Search Interface
SocialMar 23, 2026

Bing Trials AI-Powered Image Search Interface

Microsoft Bing is testing a new AI image search interface and results set https://t.co/P0Se3DBwpm https://t.co/jVAObq0GUX

By Barry Schwartz
Google Experiments with AI-Generated Search Result Titles
SocialMar 23, 2026

Google Experiments with AI-Generated Search Result Titles

Google confirms testing using AI to create title links in the search results https://t.co/oJwRTZ3Jjw via @MordyOberstein

By Barry Schwartz
Google Ads Support Hold Music Frustrates Advertisers
SocialMar 13, 2026

Google Ads Support Hold Music Frustrates Advertisers

Google Ads support hold music is driving some advertisers crazy - @adsliaison will pass it along https://t.co/l9RAl8Csbi https://t.co/lE8piC6L9Q

By Barry Schwartz
Google Introduces Activity Chart to Related Search Feature
SocialMar 11, 2026

Google Introduces Activity Chart to Related Search Feature

Google adds chart to your related activity feature in search (I think the chart is new) https://t.co/EIDPJjnwUE via @VijayChauhanSEO https://t.co/k68kGMBT8G

By Barry Schwartz
Google Rankings Remain Volatile Despite No Confirmed Update
SocialMar 10, 2026

Google Rankings Remain Volatile Despite No Confirmed Update

Google Search ranking volatility continues to be heated without a confirmed core update https://t.co/NDlsRBeWPM https://t.co/keIZ4jJRKU

By Barry Schwartz
Google AI Learns to Link Out Through New Training Insights
SocialMar 10, 2026

Google AI Learns to Link Out Through New Training Insights

Google's @rmstein on teaching Google AI Search on how to link out, plus more https://t.co/tT09F32Pln interview by @heykahn https://t.co/e5rbkaBzSW

By Barry Schwartz
Google Ads Adds AI Voice to Performance Max Videos
SocialMar 10, 2026

Google Ads Adds AI Voice to Performance Max Videos

Google AI voice models coming to PMax video campaigns in Google Ads https://t.co/HdEjC1qd7C via @beXtremeArpan https://t.co/K39CiSxc7P

By Barry Schwartz
Google Search Console's Crawl Stats Date Selector Malfunctioning
SocialMar 10, 2026

Google Search Console's Crawl Stats Date Selector Malfunctioning

Google Search Console crawl stats date selector toggle is a bit broken https://t.co/kzAvtYkPIA via @gaganghotra_ https://t.co/DSlz03IJQq

By Barry Schwartz
Google Search AI Evolution Explained by Liz Reid
SocialMar 9, 2026

Google Search AI Evolution Explained by Liz Reid

Google's Liz Reid on the progression of AI in Google Search - here are my notes on that interview by @alexeheath https://www.seroundtable.com/liz-reid-google-ai-search-41044.html #google #googleai #googleaimode

By Barry Schwartz
Google Search Adds Trending Posts Section to Results
SocialMar 9, 2026

Google Search Adds Trending Posts Section to Results

Google Search added "Trending posts & discussions" title under What People Are Saying section https://t.co/AwIUTskXnV via @b4k_khushal and @shemiadhikarath https://t.co/tQCq9fmVKo

By Barry Schwartz
Google Ads Customer Match Uploads Change April 1, API Breaks
SocialMar 6, 2026

Google Ads Customer Match Uploads Change April 1, API Breaks

Google Ads customer match data uploads changing April 1st - it won't work in the normal Google Ads API https://t.co/rKOAaBt49Q https://t.co/pOAyxWy3bX

By Barry Schwartz
Google's AI Shift Redefines SEO: Fewer Links, New Landing Pages
SocialMar 6, 2026

Google's AI Shift Redefines SEO: Fewer Links, New Landing Pages

SEO Video recap covering Google volatility, AI Mode recipe links and cards, ChatGPT search with fewer links and AI-generated search landing pages to take over https://www.youtube.com/watch?v=cTXftNIRC-M Sponsored by BruceClay

By Barry Schwartz
Most Sites Don't Need Link Disavow, but some Do
SocialMar 6, 2026

Most Sites Don't Need Link Disavow, but some Do

Google's @johnmu says most sites don't need to disavow links but that is not all sites https://t.co/cliyEKeuoM https://t.co/Bsc0HcEkY2

By Barry Schwartz
Google LSA Won’t Credit Existing Customer Calls as Leads
SocialMar 6, 2026

Google LSA Won’t Credit Existing Customer Calls as Leads

Google Local Service Ads won't credit advertiser for an existing customer call, which was not a lead https://t.co/tQs1kiXrYl via @AnthonyHigman https://t.co/ahAoxVvwju

By Barry Schwartz
New Google AI Mode Features Boost SEO and Customization
SocialMar 5, 2026

New Google AI Mode Features Boost SEO and Customization

It’s New 3/5: Google AI Mode recipe cards and links covered by @gregfinn, @mordyoberstein on AI Overview drop downs, @TheMarketingAnu on build to order attributes and I wrap with JavaScript SEO accessibility https://t.co/Ab4n3Z0rKc

By Barry Schwartz
Google's AI Recipe Widget Serves Frankenstein Dishes
SocialMar 5, 2026

Google's AI Recipe Widget Serves Frankenstein Dishes

Google testings new AI Mode recipe widget/card that sucks searchers into AI-Frankenstein recipes https://t.co/6X6gqAk77S via @inspiredtaste https://t.co/manqzqxFIa

By Barry Schwartz
Google Favors Frequent Crawling, Discover Posts, Higher Ad Budgets
SocialMar 4, 2026

Google Favors Frequent Crawling, Discover Posts, Higher Ad Budgets

It’s New 3/4: ChatGPT gets stingy on links by @mordyoberstein new Google crawler doc says frequent crawling is good, @gregfinn on social posts in Google Discover and @TheMarketingAnu Google Ads minimum budgets for Demand Gen https://t.co/beO0sHq3WD

By Barry Schwartz
Google Experiments with Bolded Site Names in Snippets
SocialMar 4, 2026

Google Experiments with Bolded Site Names in Snippets

Google is testing bolding the site name in the search result snippets https://t.co/kR0PreeBrZ via @SachuPatel53124 https://t.co/DA2SWt5hP6

By Barry Schwartz
Google AI Mode Links Lose Referrer; Investigation Underway
SocialMar 3, 2026

Google AI Mode Links Lose Referrer; Investigation Underway

Google AI Mode sidebar links do not pass referrer, Google is looking into it https://t.co/ujHzcQSRQO via @tomcritchlow https://t.co/GqAk4TA1xJ

By Barry Schwartz
Google Pulls Both Markup and Og:image for Thumbnails
SocialMar 2, 2026

Google Pulls Both Markup and Og:image for Thumbnails

Google uses both https://t.co/gU44DpGD2b markup and og:image meta tag for thumbnails in Google Search and Discover https://t.co/LiL2uDFGdk

By Barry Schwartz
Weekly SEO Recap: Google Updates, Bugs, AI Risks
SocialMar 2, 2026

Weekly SEO Recap: Google Updates, Bugs, AI Risks

Catch up on last week with the SEO Video Recap covering the Google Discover core update being done, Google volatility, search serving bug, AI prompt injection, Google Ads, local, Bing guidelines and more https://t.co/yRf42eN8G0

By Barry Schwartz
Google Ranking Volatility Remains Extremely High in March
SocialMar 2, 2026

Google Ranking Volatility Remains Extremely High in March

Google Search ranking volatility continues to be super heated into March https://www.seroundtable.com/google-search-ranking-volatility-heat-march-41014.html #google #googleupdate #googlealgorithmupdate #googleseo #seo

By Barry Schwartz
Google Experiments Adding Web Mentions to Retailer Reviews
SocialFeb 27, 2026

Google Experiments Adding Web Mentions to Retailer Reviews

ICYMI: Google tests web mentions in the reviews section of retailer store pages https://t.co/SuUPYs3fu4 https://t.co/2sQKHp9rT9

By Barry Schwartz
Google Shares Key Insights on HTML Parsing & Search Experience
SocialFeb 27, 2026

Google Shares Key Insights on HTML Parsing & Search Experience

Google Videos (1) from Google Search team on parsing HTML and (2) from Google Ads team on search experiences - both worth listening to https://t.co/wD0y4Gz8yc https://t.co/rsldIPjJbz

By Barry Schwartz
Google Ads API 23.1 Released with New Features
SocialFeb 26, 2026

Google Ads API 23.1 Released with New Features

Google Ads API version 23.1 is now available - here is what is new https://t.co/vyucJ6uuPs https://t.co/E8TkQkSGQu

By Barry Schwartz
Verification Flow Directly Affects Google Business Visibility
SocialFeb 25, 2026

Verification Flow Directly Affects Google Business Visibility

The Google Business Profiles verification flow can have a big impact on your business's visibility https://t.co/E9hhX7waHp @ClaudiaTomina explains https://t.co/HIfXAXVHx6

By Barry Schwartz
Google Ads Support Demands Full Account Access
SocialFeb 24, 2026

Google Ads Support Demands Full Account Access

Google Ads support form requires you to give Google Ads reps access and rights to make changes to your ad accounts https://t.co/PKHMlOigWF via @beXtremeArpan https://t.co/GBCs6b1rAg

By Barry Schwartz
Microsoft Ads Test Multi‑Image Shopping Carousel
SocialFeb 24, 2026

Microsoft Ads Test Multi‑Image Shopping Carousel

Microsoft Advertising is testing shopping ads with individual product image carousel/sliders https://www.seroundtable.com/microsoft-advertising-muti-image-shopping-carousel-40953.html #microsoftadvertising #bing #bingshopping

By Barry Schwartz
Google Experiments With Date‑Less Articles in Discover
SocialFeb 24, 2026

Google Experiments With Date‑Less Articles in Discover

Google is testing removing dates from articles in the Google Discover feed https://t.co/TB90cdSZ4z via @AndellDam confirmed by Google's @rajanpatel https://t.co/khavzoWVeu

By Barry Schwartz
New Updates: Google Cooling, Indexing Bug, Bing AI Praised
SocialFeb 23, 2026

New Updates: Google Cooling, Indexing Bug, Bing AI Praised

It’s New 2/23: Google cooling, page indexing report bug, @mordyoberstein likes the new Bing AI links, @gregfinn tries to make sense of Google Ads budget pacing and @TheMarketingAnu covered a new Meridian tool https://t.co/Ee9widt6Wd

By Barry Schwartz
GSC Indexing Report Bug Omits Pre‑Dec 15 Data
SocialFeb 23, 2026

GSC Indexing Report Bug Omits Pre‑Dec 15 Data

Google Search Console page indexing report bug is missing data earlier than Dec 15 https://t.co/y7yTnWMPqo https://t.co/12gwQoqnWm

By Barry Schwartz
Weekly SEO Recap: Google Volatility, Review Disappearances, AI Updates
SocialFeb 23, 2026

Weekly SEO Recap: Google Volatility, Review Disappearances, AI Updates

Catch up on last week with the SEO Video Recap covering the week long super heated Google volatility, Google reviews are disappearing again, links in AI Mode and AI Overviews are updated, Google Ads news and more https://t.co/e9yXgyFhbD

By Barry Schwartz