Ben Murray

Ben Murray

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The #1 source for SaaS finance education. Video lessons, content, templates, and communities to accelerate your SaaS company and your career. 99% free.

Climate Action Doesn’t Need More Strategy—It Needs Implementation #saas #podcast #shorts
VideoApr 16, 2026

Climate Action Doesn’t Need More Strategy—It Needs Implementation #saas #podcast #shorts

In a brief podcast clip, a former McKinsey consultant argues that the climate‑change fight is stalled not by lack of ideas but by failure to put them into practice. He recounts moving from academic research and strategy work to confronting...

By Ben Murray
Track AI Inference Spend with Structured Guides
SocialApr 16, 2026

Track AI Inference Spend with Structured Guides

Internal inference spend continues to climb. You can't just throw it in the "internal use software" GL account and call it a day. Yesterday, I released my post on tracking customer-facing and internal use inference spend. This goes beyond inference....

By Ben Murray
How We Cut GovTech Sales Cycles From 2 Years to 4 Months #saas #podcast #shorts #arkclimate
VideoApr 15, 2026

How We Cut GovTech Sales Cycles From 2 Years to 4 Months #saas #podcast #shorts #arkclimate

The video explains how a German GovTech firm slashed its sales cycle from the typical one‑to‑two‑year span to just three‑to‑four months. By targeting low‑threshold, non‑tendered solutions that avoid the lengthy public‑tender process, the company secures an initial foothold with municipalities. Two...

By Ben Murray
Ark Climate on Funding, Metrics, and Scaling Government SaaS | The SaaS CFO | Ark Climate
VideoApr 14, 2026

Ark Climate on Funding, Metrics, and Scaling Government SaaS | The SaaS CFO | Ark Climate

Ruth Boza, founder‑CEO of Ark Climate, explains how her startup is building a SaaS platform that helps German municipalities track, plan and report climate‑action initiatives. The conversation covers the company’s product suite—a core data‑driven climate‑management tool plus a drag‑and‑drop public...

By Ben Murray
Is LTV Flawed with Multi-Year Contracts? | SaaS Metrics School | SaaS LTV
VideoApr 13, 2026

Is LTV Flawed with Multi-Year Contracts? | SaaS Metrics School | SaaS LTV

In a recent SaaS Metrics School episode, Ben Murray tackles whether the standard LTV calculation misrepresents value when a SaaS firm relies heavily on multi‑year contracts. He explains the conventional LTV formula—subscription ARR multiplied by subscription‑margin, divided by one minus...

By Ben Murray
Aggregate Metrics Are Dangerous to Your SaaS Health | SaaS Metrics School | Aggregate Metrics
VideoApr 6, 2026

Aggregate Metrics Are Dangerous to Your SaaS Health | SaaS Metrics School | Aggregate Metrics

In today’s SaaS Metrics School episode, Ben Murray explains why aggregating data can be dangerous for a SaaS company’s health and why operators must segment metrics by revenue streams and go‑to‑market motions. He frames the discussion around two core dimensions—revenue...

By Ben Murray
CFOs Unlock Expansion via Clean Data and AI
SocialMar 31, 2026

CFOs Unlock Expansion via Clean Data and AI

I really suck at software demos, but hopefully that didn't diminish my new Revenue Intelligence feature I demo'd today. I may be able to methodically explain a P&L, but I realized today that I need training on software demos. Can...

By Ben Murray
How Does Net Revenue Retention Impact Your Valuation? | SaaS Metrics School | NRR
VideoMar 30, 2026

How Does Net Revenue Retention Impact Your Valuation? | SaaS Metrics School | NRR

Net revenue retention (NRR) is a pivotal metric that directly influences SaaS company valuations, as explained by Ben Murray in the SaaS Metrics School episode. He cites Meritech Capital data showing that firms with 102% NRR command sub‑5x revenue multiples,...

By Ben Murray
Join Tuesday Demo of New Metrics Engine Software
SocialMar 26, 2026

Join Tuesday Demo of New Metrics Engine Software

I'm providing a quick overview of my new metrics engine software on Tuesday. Save your seat here: https://t.co/8LmsFlZ8bu If you can't make it, a replay will go out. https://t.co/CDzvmA4cIP

By Ben Murray
Gaps in Your MRR Schedule Wreak Havoc on Retention | SaaS Metrics School | MRR Schedule
VideoMar 23, 2026

Gaps in Your MRR Schedule Wreak Havoc on Retention | SaaS Metrics School | MRR Schedule

The video warns SaaS operators that gaps in their monthly recurring revenue (MRR) schedule can distort retention metrics, turning ordinary renewals into apparent churn. Using a $12,000 annual contract amortized to $1,000 per month, the presenter shows how a delayed renewal...

By Ben Murray
SaaS Finance Shifts to Real-Time Metrics and AI Close
SocialMar 23, 2026

SaaS Finance Shifts to Real-Time Metrics and AI Close

Most SaaS finance teams are still working with delayed metrics… - Closing the books weeks after month-end - Reporting shaky metrics and data - And stitching everything together in spreadsheets That doesn’t scale. Tomorrow, I’m joined by NetSuite to break...

By Ben Murray
New 5‑Pillar SaaS Metrics Engine Enables AI‑Powered Benchmarking
SocialMar 22, 2026

New 5‑Pillar SaaS Metrics Engine Enables AI‑Powered Benchmarking

My 5 Pillar SaaS Metrics framework has been core to helping SaaS & AI founders and students in my Academy. I'm about to release the framework in my next code push to production for my SaaS metrics engine. My framework...

By Ben Murray
Great SaaS FP&A Requires These 4 Data Sources | SaaS Metrics School | SaaS FP&A
VideoMar 16, 2026

Great SaaS FP&A Requires These 4 Data Sources | SaaS Metrics School | SaaS FP&A

In this SaaS Master School episode, Ben Murray explains that a robust FP&A function hinges on four core data streams: financial data structured by a clean chart of accounts, bookings data captured in the CRM, customer‑revenue data used to build...

By Ben Murray
Why CAC Payback Beats LTV CAC At This Stage #saas #podcast #ai #shorts #double
VideoMar 15, 2026

Why CAC Payback Beats LTV CAC At This Stage #saas #podcast #ai #shorts #double

In the clip, Ben says his go-to metric for an early-stage SaaS business is incremental CAC payback period rather than LTV:CAC. He argues LTV:CAC relies on many speculative inputs—churn and net dollar retention—that make it overly complex for companies at...

By Ben Murray
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