Ben Murray

Ben Murray

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The #1 source for SaaS finance education. Video lessons, content, templates, and communities to accelerate your SaaS company and your career. 99% free.

Moonshot AI CEO Shares AI CRO Scaling Secrets
SocialDec 23, 2025

Moonshot AI CEO Shares AI CRO Scaling Secrets

🎙️ New SaaS CFO Podcast w/ Aviv Frenkel, CEO of Moonshot AI 🚀 🤖 AI-powered CRO for e-commerce 🌍 Global GTM from day one 💸 $10M raised & scaling fast Episode 224 👇 ▶️ https://t.co/4EAZEOUVMC #SaaS #AI https://t.co/MYaKCp7TD6

By Ben Murray
Pricing ERP Pre-Scale: Two Critical Metrics Revealed
SocialDec 20, 2025

Pricing ERP Pre-Scale: Two Critical Metrics Revealed

How do you price an ERP before scale? 🤔 On Ep 223 of The SaaS CFO Podcast, Michael Salorio breaks down Solentrex’s per-proposal pricing model—and the 2 metrics that matter most right now. 🎧 https://t.co/qW6DePhZzM #SaaS #Podcast https://t.co/K9Q5UvmZ0p

By Ben Murray
Founder Focus: Iterate Relentlessly Until Traction Arrives
SocialDec 16, 2025

Founder Focus: Iterate Relentlessly Until Traction Arrives

Founders need “horse blinders.” Campfire iterated for months before hitting real traction — despite early customers. Big lesson from John Glasgow in Episode 222 of The SaaS CFO Podcast. Watch 👉 https://t.co/TSr37V0Z82 https://t.co/ldyqGESF7e

By Ben Murray
Campfire 10x Revenue, Secures AI Deals, Fast VC Funding
SocialDec 14, 2025

Campfire 10x Revenue, Secures AI Deals, Fast VC Funding

Campfire wasn’t planning to raise again… Then they 10x’d revenue YTD, landed AI-native rockets like Decagon, and VCs started preempting. Term sheets in under a week. Watch 👉 https://t.co/TSr37V0Z82 #SaaS #AI https://t.co/Ajy9mKDi2U

By Ben Murray
Finance Founder Holds Cash, Investors Demand More Spending
SocialDec 13, 2025

Finance Founder Holds Cash, Investors Demand More Spending

What happens when a finance leader becomes a founder? John Glasgow built Campfire with $3.5M raised… and still had half the cash left. Investors literally told him: you need to spend more. Watch 👉 https://t.co/TSr37V0Z82 https://t.co/T7hvpjJI62

By Ben Murray
Launch: Searchable Database of 9,000+ SaaS Funding Events
SocialDec 13, 2025

Launch: Searchable Database of 9,000+ SaaS Funding Events

I've covered 9,000+ tech funding events at my SaaS news site. I just launched a searchable database of those funding events. I built this with Replit which was an amazing and frustrating experience. Fast coding but a lot of errors....

By Ben Murray
Track Agentic AI Spend Separately Like Labor Costs
SocialDec 12, 2025

Track Agentic AI Spend Separately Like Labor Costs

If you are investing in Agentic AI for internal org efficiency, I highly suggest creating a new GL account to track this spend. Don't comingle it with "internal use software." We should treat Agentic AI spend just like employee and...

By Ben Murray
From Spreadsheet Chaos to Campfire: Finance Leader’s Journey
SocialDec 12, 2025

From Spreadsheet Chaos to Campfire: Finance Leader’s Journey

John Glasgow was one of the only finance leaders in his YC batch—and for good reason. 500 diligence requests + spreadsheet chaos = the spark that led to Campfire. Great convo on Episode 222 of The SaaS CFO Podcast. Watch here 👉 https://t.co/TSr37V0Z82...

By Ben Murray
AI-Driven Finance: MCP Bridges Data to Real Answers
SocialDec 11, 2025

AI-Driven Finance: MCP Bridges Data to Real Answers

The next era of finance won’t be dashboards and spreadsheets. It’s going to be AI sitting on top of clean, structured data and understanding how your business works. A few months back I got my hands on Maxio’s MCP (Model...

By Ben Murray
AI-Native ERP Solves Pain Points, Fuels Efficient Growth
SocialDec 11, 2025

AI-Native ERP Solves Pain Points, Fuels Efficient Growth

Great convo with John Glasgow of Campfire—AI-native ERP, real pain point solving, efficient growth. Must-watch 👇 https://t.co/TSr37V0Z82 #SaaS #AI https://t.co/5q2R5kdnMJ

By Ben Murray
ROSE Metric to Benchmark Public Companies' Efficiency FY27
SocialDec 10, 2025

ROSE Metric to Benchmark Public Companies' Efficiency FY27

The ROSE Metric is coming to public companies in FY27! Have you heard of DISE? Public companies must disclose Employee Expenses and Selling Expenses starting in FY27. This will be really interesting to compare the org efficiency of the large...

By Ben Murray
How I Forecast SaaS Revenue (My Exact Model & Process After 1,000+ Forecasts) | The SaaS CFO
VideoDec 10, 2025

How I Forecast SaaS Revenue (My Exact Model & Process After 1,000+ Forecasts) | The SaaS CFO

Ben, the SaaS CFO, walks viewers through the exact revenue‑forecasting process he has refined over more than a thousand forecasts for SaaS and AI companies. The on‑demand session expands on a recent live webinar, showing how to build a defensible,...

By Ben Murray
Adapt LTV Formulas for Subscription‑plus‑usage SaaS Models
SocialDec 9, 2025

Adapt LTV Formulas for Subscription‑plus‑usage SaaS Models

Today, we covered LTV and LTV+ in my SaaS metrics course. If you operate on a subscription + usage revenue model, you must adapt the formula to account for usage revenue. The question I ask...when we land a new customer,...

By Ben Murray
Salesforce and HubSpot Neck‑and‑Neck in Survey
SocialDec 8, 2025

Salesforce and HubSpot Neck‑and‑Neck in Survey

Salesforce and HubSpot are neck and neck in this year's survey. Any guesses if HubSpot took more enterprise market share? If you work in software, AI, or SaaS and know your back office tech stack, there is still time to...

By Ben Murray
AI-First Startups Outpace Pure SaaS Funding
SocialDec 8, 2025

AI-First Startups Outpace Pure SaaS Funding

Are AI-first startups out-raising pure-play SaaS? 📈 In my latest episode of #SaaSMetricsSchool, I crunch 8,000+ funding events — 33% AI-native, and 50% with AI features. What does that mean for SaaS operators and founders? Watch now 👇 https://t.co/zmpbyGcDdU #SaaS #AI https://t.co/C2sZTx9Vh9

By Ben Murray
Are AI Companies Out Funding Pure-Play SaaS? | SaaS Metrics School | Pure-Play SaaS
VideoDec 8, 2025

Are AI Companies Out Funding Pure-Play SaaS? | SaaS Metrics School | Pure-Play SaaS

The episode of SaaS Metrics School tackles a timely question: are AI‑first companies siphoning venture capital away from traditional pure‑play SaaS firms? Host [Name] draws on his three‑year‑old fundraising news site, which aggregates more than 8,000 funding events, to dissect...

By Ben Murray
The Future of Training: Decentralized Learning Takes Over #saas #ai #shorts #podcast #trytami
VideoDec 8, 2025

The Future of Training: Decentralized Learning Takes Over #saas #ai #shorts #podcast #trytami

The video outlines a growing industry trend: companies are abandoning centralized learning departments in favor of decentralized, engineer‑driven training models. Over the past three to five years, learning and development (L&D) teams have faced layoffs as budget authority shifts back...

By Ben Murray
Engineering Leaders Favor Targeted Live Training over Centralized Learning
SocialDec 8, 2025

Engineering Leaders Favor Targeted Live Training over Centralized Learning

Engineering leaders are taking training back into their own hands. Great chat with Kelby & Dave of TryTami on the shift away from centralized learning, the rise of targeted live sessions, and why software teams of 20–200 are the most underserved. YT:...

By Ben Murray
Key SaaS Metrics to Secure a $15M Series A
SocialDec 7, 2025

Key SaaS Metrics to Secure a $15M Series A

Looking to raise a Series A in 2026? 💰 My latest SaaS Metrics School covers the essential metrics to prepare for a Series A raise. Apple: https://lnkd.in/g5JGxkHi Spotify: https://lnkd.in/gtfQaf4r Chart below from my tracking of tech Series A rounds at...

By Ben Murray
The Future of Learning: Short, Targeted Live Sessions #saas #podcast #shorts #ai #trytami
VideoDec 7, 2025

The Future of Learning: Short, Targeted Live Sessions #saas #podcast #shorts #ai #trytami

The video discusses a growing trend in corporate learning: while self‑paced e‑learning remains popular, professionals are increasingly demanding short, live, and highly targeted learning sessions. These micro‑sessions, typically lasting two to four hours, are designed to fit into busy schedules...

By Ben Murray
Engineers Prefer Bite‑Size Live Sessions Over Long Courses
SocialDec 7, 2025

Engineers Prefer Bite‑Size Live Sessions Over Long Courses

Engineers don’t want 3-day classes anymore. They want short, live, targeted sessions—aligned to real problems and today’s fast-changing stack. YT: https://t.co/QOQelZUnUN #SaaS #AI https://t.co/xNnGaTnpxE

By Ben Murray
Clunky Early Demos Drive Rapid AI Product Iteration
SocialDec 6, 2025

Clunky Early Demos Drive Rapid AI Product Iteration

Early demos are clunky—but they bring the best feedback. Great chat with Kelby Zorgdrager & Dave Murphy (TryTami) on rapid AI-driven product iteration, fast engineering loops, and shipping features in days. YT: https://t.co/QOQelZUnUN #SaaS #TryTami https://t.co/xrm6MFM5DZ

By Ben Murray
Free CAC Payback Template for All SaaS GTM Strategies
SocialDec 5, 2025

Free CAC Payback Template for All SaaS GTM Strategies

Free Template Fridays 📊 CAC Payback Period is a top operator and investor metrics. Download the template at the link below. Grab it here: https://lnkd.in/gRyQ6Sqh Whether you are SLG or PLG. Targeting SMB or Enterprise. SaaS or AI. When you...

By Ben Murray
Bridging the AI Engineering Gap Between Seniors and Juniors
SocialDec 5, 2025

Bridging the AI Engineering Gap Between Seniors and Juniors

Senior engineers fear AI tools. Junior engineers lack the foundation to use them well. Great convo with Kelby Zorgdrager & Dave Murphy of TryTami on how teams can bridge the AI engineering gap. YT: https://t.co/QOQelZUnUN #SaaS #TryTami https://t.co/J68P7U7lIq

By Ben Murray
Top CEOs Reveal AI Monetization, Measurement, and Defense Strategies
SocialDec 4, 2025

Top CEOs Reveal AI Monetization, Measurement, and Defense Strategies

I analyzed 130+ public tech earnings calls to learn how top CEO's and CFO's are Monetizing, Measuring, and Defending AI Value. New post here: https://lnkd.in/g-HMDYhp

By Ben Murray
Redefining Tech Training with 80% Revenue Share
SocialDec 4, 2025

Redefining Tech Training with 80% Revenue Share

🚀 New SaaS CFO Podcast! Kelby & Dave from Tritami are redefining technical training with direct access to top instructors + an 80% revenue share model. Full episode 👇 https://t.co/QOQelZUnUN #SaaS #AI https://t.co/briZQJfD0q

By Ben Murray
Try Tami Raises $400K to Upskill Software Engineering Teams | The SaaS CFO | Try Tami
VideoDec 4, 2025

Try Tami Raises $400K to Upskill Software Engineering Teams | The SaaS CFO | Try Tami

The interview on The SaaS CFO introduces Try Tami, a nascent ed‑tech startup founded by Kelby Zorg Drager and Dave Murphy, which aims to streamline corporate instructor‑led training for software engineers. Leveraging 25 years of experience delivering live training to...

By Ben Murray
From Bootstrapped Success to VC Scaling: Duncan’s Journey
SocialDec 2, 2025

From Bootstrapped Success to VC Scaling: Duncan’s Journey

Bootstrap or raise? After scaling GoCardless into a multi-billion-dollar company, Duncan Barrigan knew he wanted to swing big — and VC was the path. Watch Episode 220 👉 https://t.co/r7Q1ZbKANk #SaaS #AI #Lunos https://t.co/9ssXthmWdb

By Ben Murray
Master SaaS Finance Basics in 90 Minutes
SocialDec 1, 2025

Master SaaS Finance Basics in 90 Minutes

PHX area founders! I'm holding in-person training this Wednesday in Tempe. 🙌 PHX FWD is hosting me for this founder-specific training session. Your financial engine can either accelerate your growth… or confuse it. Join me for a hands-on workshop to...

By Ben Murray
Master Accounting, Bookings, Retention to Reach $1M ARR
SocialDec 1, 2025

Master Accounting, Bookings, Retention to Reach $1M ARR

Scaling to $1M ARR? Nail your accounting foundation, track real bookings, and measure retention early. These are the must-have metrics every SaaS operator should track on the climb to $1M ARR. 🎥 Watch: https://t.co/91tumEocFT #SaaS https://t.co/WLFQgA0ahq

By Ben Murray
Revolutionizing AR: A Deep Dive Scan to Wow Users #saas #shorts #podcast #ai #lunos #startup
VideoDec 1, 2025

Revolutionizing AR: A Deep Dive Scan to Wow Users #saas #shorts #podcast #ai #lunos #startup

The video introduces a new augmented‑reality (AR) scanning tool designed to give businesses an instant, granular view of their accounts‑receivable (AR) position. Rather than waiting for traditional outreach from lenders or finance platforms, users can plug in the solution...

By Ben Murray
B2B Payments: Shift From Money to AI‑Driven Negotiation
SocialNov 30, 2025

B2B Payments: Shift From Money to AI‑Driven Negotiation

B2B payments isn’t a payments problem — it’s a communication + negotiation problem. Duncan Barrigan explains how Lunos is building an agent-to-agent future where AR and AP move at the speed of AI, not humans. Watch Episode 220 👉 https://t.co/r7Q1ZbKANk https://t.co/UNVEENvgYK

By Ben Murray
Balance Conviction and Humility: Filter Feedback Effectively
SocialNov 29, 2025

Balance Conviction and Humility: Filter Feedback Effectively

“Founders need conviction strong enough to ignore bad feedback — and humility to hear the good.” 💡 Duncan Barrigan breaks down how to tell the difference in Episode 220 of The SaaS CFO Podcast. Watch 👉 https://t.co/r7Q1ZbKANk #SaaS #AI https://t.co/A2pAtktSdZ

By Ben Murray
Credibility and Experience Can Secure Pre‑Seed Funding Pre‑MVP
SocialNov 28, 2025

Credibility and Experience Can Secure Pre‑Seed Funding Pre‑MVP

Can you raise a pre-seed round without a product? 👀 On Episode 220 of The SaaS CFO Podcast, Duncan Barrigan (Founder @ Lunos) shares how credibility + experience can secure early funding before the MVP exists. Watch here 👉 https://t.co/r7Q1ZbKANk #AI https://t.co/zmUJnPTNoU

By Ben Murray
AI Automates B2B Receivables, Boosting Speed and Resilience
SocialNov 28, 2025

AI Automates B2B Receivables, Boosting Speed and Resilience

🚀 New episode! Chatted with Duncan Barrigan, CEO of Lunos, on how AI is transforming B2B receivables. 🔹 AI workers automate messy AR 🔹 Fundraising = resilience 🔹 Fast onboarding, fast value Watch here: https://t.co/r7Q1ZbKANk #SaaS #AI #Lunos https://t.co/l6ugM78FiL

By Ben Murray
Lunos Raises $5M Pre-Seed to Collect Accounts Receivable Faster | The SaaS CFO | Lunos AI
VideoNov 28, 2025

Lunos Raises $5M Pre-Seed to Collect Accounts Receivable Faster | The SaaS CFO | Lunos AI

Lunos, a newly founded fintech startup, announced a $5 million pre‑seed round led by General Catalyst and Cherry Ventures to accelerate its AI‑driven platform that automates accounts‑receivable (AR) collection for B2B firms. Founder and CEO Duncan Berrigan, a former chief product...

By Ben Murray
Net Revenue Retention: The Ultimate SaaS Success Indicator
SocialNov 25, 2025

Net Revenue Retention: The Ultimate SaaS Success Indicator

“NRR is the metric that matters most.” Aleks Đekić (CEO @ Alguna) breaks down why Net Revenue Retention is the clearest signal for a billing infra company with long sales cycles + expansion potential. Ep 219 👇 YT: https://t.co/qcHlPohaTO #SaaS #AI https://t.co/WYxJradGbn

By Ben Murray
Master SaaS Revenue Forecasting with 4 Data Sources
SocialNov 24, 2025

Master SaaS Revenue Forecasting with 4 Data Sources

Join me live on Tuesday! How I forecast subscription, usage, and services revenue. Plus, grab my forecast model template. You'll walk away with the 4 key SaaS finance data sources that create an accurate forecast. And live attendees will receive...

By Ben Murray
The Top 3 SaaS Metrics That Drive Your SaaS Valuation | SaaS Metrics School | SaaS Valuation
VideoNov 24, 2025

The Top 3 SaaS Metrics That Drive Your SaaS Valuation | SaaS Metrics School | SaaS Valuation

The video zeroes in on the three core metrics that most directly lift a SaaS company’s valuation, cutting through the noise of generic “top‑5” lists. Host Ben frames the discussion around his five‑pillar SaaS metrics framework but highlights three “power‑three”...

By Ben Murray
Believe in Your Vision: Advice for Aspiring Founders #saas #shorts #ai #alguna #podcast
VideoNov 24, 2025

Believe in Your Vision: Advice for Aspiring Founders #saas #shorts #ai #alguna #podcast

The video offers candid counsel to aspiring founders, especially those launching SaaS and AI ventures from outside the traditional Silicon Valley ecosystem. The speaker emphasizes that coming from Europe without established connections forces entrepreneurs to start from scratch, making belief...

By Ben Murray
Resilience and Vision Drive Infra Tech Success Without Connections
SocialNov 24, 2025

Resilience and Vision Drive Infra Tech Success Without Connections

“This isn’t a 3-month tryout.” Aleks Đekić (CEO @ Alguna) shares how building infra tech—without connections and facing countless nos—required deep resilience and a long-term vision. Ep 219 👇 YT: https://t.co/qcHlPohaTO #SaaS https://t.co/HqyvyV3dZq

By Ben Murray
QuickBooks Leads, New Contenders Emerge in Accounting Survey
SocialNov 24, 2025

QuickBooks Leads, New Contenders Emerge in Accounting Survey

Quick preview of the Accounting software category. QuickBooks is again on top. But some surprising players are filling in the other colors. Any guesses? If you work in software, SaaS, or AI, please take a moment to participate in my...

By Ben Murray
Frustration with Billing Tools Birthed Alguna's Solution
SocialNov 23, 2025

Frustration with Billing Tools Birthed Alguna's Solution

“This company started from pure frustration.” Aleks Đekić (CEO @ Alguna) shares how repeated billing/tooling pain across companies—and no solution that worked—sparked the product that became Alguna. Ep 219 👇 YT: https://t.co/qcHlPohaTO #SaaS #AI https://t.co/srkKqglNpQ

By Ben Murray
New Database Tracks Tech Fundraising Since 2021
SocialNov 22, 2025

New Database Tracks Tech Fundraising Since 2021

Just launched a tech fundraising database. See who has raised from 2021 to today. https://t.co/S4E99cnnes https://t.co/NMjwhevAMb

By Ben Murray
Scale Finance Efficiently Without an ERP Implementation
SocialNov 22, 2025

Scale Finance Efficiently Without an ERP Implementation

📣 SaaS Finance Leaders: Want to scale without jumping into an ERP too early? Most finance teams hit a breaking point long before they’re actually ready for a new ERP. What kind of tech runway do you have? The truth...

By Ben Murray
Why Some Startups Choose VC Over Bootstrapping #saas #podcast #AI #alguna #startup #shorts
VideoNov 22, 2025

Why Some Startups Choose VC Over Bootstrapping #saas #podcast #AI #alguna #startup #shorts

The speaker explains why their startup opted for venture‑capital financing rather than bootstrapping, emphasizing that the product’s technical complexity and infrastructure requirements demand a longer, capital‑intensive development phase. From the outset, the team recognized that building a scalable SaaS solution...

By Ben Murray
Deep Billing Infrastructure Demands VC Funding, Not Bootstrapping
SocialNov 22, 2025

Deep Billing Infrastructure Demands VC Funding, Not Bootstrapping

“Bootstrapping wasn’t an option.” Aleks Đekić (CEO @ Alguna) breaks down why building deep billing infra required VC funding + 1–2 years of heads-down work before GTM. Episode 219 👇 YT: https://t.co/qcHlPohaTO #AI #SaaS #Alguna https://t.co/RFDFavgq0R

By Ben Murray
Boost Startup Visibility with Growing SaaS News Traffic
SocialNov 21, 2025

Boost Startup Visibility with Growing SaaS News Traffic

Want to get our funded startup in front of more eyeballs? Traffic continues to grow at @TheSaaSNews! 30 day period. https://t.co/OngA6G974M

By Ben Murray
Allocate CAC Properly: Question Assumptions in Metrics
SocialNov 21, 2025

Allocate CAC Properly: Question Assumptions in Metrics

Don't Forget to Allocate Your CAC It may be obvious, but this is a giant assumption lurking in 1000's of metrics spreadsheets. Have you ever questioned this in due diligence? Asked your CFO? We take our gross Sales and Marketing...

By Ben Murray