Ben Murray

Ben Murray

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The #1 source for SaaS finance education. Video lessons, content, templates, and communities to accelerate your SaaS company and your career. 99% free.

Revenue Automation Solves Billing Pain at $2M ARR
SocialNov 20, 2025

Revenue Automation Solves Billing Pain at $2M ARR

Just dropped a new SaaS CFO Podcast with Aleks Đekić, CEO/co-founder of Alguna! 🎙️ 3 takeaways: 1️⃣ Billing pain starts at ~$2–3M ARR 2️⃣ Hybrid & usage models need smarter tools 3️⃣ Future is revenue automation + retention #SaaS https://t.co/hNvSH1JFSr

By Ben Murray
Alguna Raises $4M Seed Round to Tackle Revenue Management for Tech Companies | The SaaS CFO | Alguna
VideoNov 20, 2025

Alguna Raises $4M Seed Round to Tackle Revenue Management for Tech Companies | The SaaS CFO | Alguna

The interview centers on Alguna, a YC‑backed startup that just closed a $4 million seed round to build a unified revenue‑management platform for technology companies. Founder Alex Jekic explains that Alguna combines CPQ, invoicing, billing, and revenue recognition into a single,...

By Ben Murray
SaaS Beats AI on Profitability, Cash Flow Realities
SocialNov 19, 2025

SaaS Beats AI on Profitability, Cash Flow Realities

New Post: The Real Economics of SaaS versus AI Companies https://t.co/aFVSWCkg0j

By Ben Murray
AI Must Outgrow SaaS to Match Profitability
SocialNov 19, 2025

AI Must Outgrow SaaS to Match Profitability

SaaS vs. AI economics...hype or reality? The tweet below inspired my latest post and template. What growth do we need to see in an AI company to match SaaS economics or make it more attractive than a SaaS company? I...

By Ben Murray
Pipeline Strategy: Dollars Vs. Accounts #saas #shorts #ai #podcast #markupai
VideoNov 18, 2025

Pipeline Strategy: Dollars Vs. Accounts #saas #shorts #ai #podcast #markupai

The video discusses a SaaS pipeline strategy that pits dollar‑based growth against account‑based growth, emphasizing how the two metrics drive different sales motions. Key insights highlight that early AI adopters are often individual developers within large enterprises, purchasing modest API...

By Ben Murray
From $200 Developer Tool to Enterprise AI Scale
SocialNov 18, 2025

From $200 Developer Tool to Enterprise AI Scale

AI adoption often starts with a single developer spending $200/mo—but the real play is getting embedded and expanding to enterprise. Matt Blumberg breaks down the PLG → enterprise motion on Episode 218 of The SaaS CFO Podcast 👉 https://t.co/o4rtC8sd0B #SaaS #AI https://t.co/Oa2WXObU5a

By Ben Murray
Code Execs Correctly to Safeguard SaaS Metrics
SocialNov 17, 2025

Code Execs Correctly to Safeguard SaaS Metrics

Where should you code your execs on the SaaS P&L? Most teams get this wrong — and it wrecks their metrics. Here’s how to code leaders to the right cost centers and protect CAC, gross margin, and OPEX accuracy. Watch: https://t.co/BFmus5yUp7 #SaaS https://t.co/1ZU2FBx4Be

By Ben Murray
Strong SaaS Finance Starts with Clean Data Foundations
SocialNov 17, 2025

Strong SaaS Finance Starts with Clean Data Foundations

I had a CFO coaching session today and spoke with a coaching prospect. The recurring theme? Our finance data foundation. We can have great software in place to do a lot of things for us, but data is the big...

By Ben Murray
How to Code Executive Expenses in Your SaaS P&L for Accurate Metrics | SaaS Metrics School | P&L
VideoNov 17, 2025

How to Code Executive Expenses in Your SaaS P&L for Accurate Metrics | SaaS Metrics School | P&L

In today’s SaaS Metrics School episode, the host tackles a common bookkeeping question: where should executive salaries and related expenses be allocated on a SaaS profit and loss statement? The discussion centers on assigning C‑suite and senior‑leadership costs to the...

By Ben Murray
$27 Million Raised: A New Era Begins! #saas #podcast #shorts #markupai #ai
VideoNov 17, 2025

$27 Million Raised: A New Era Begins! #saas #podcast #shorts #markupai #ai

The video centers on the financing dilemma facing mid‑size, private‑equity‑backed SaaS companies, highlighted by a recent $27 million capital raise that the host describes as the start of a "new era." He contrasts the venture‑capital mindset—where fresh equity is routinely...

By Ben Murray
PE Avoids Fresh Equity, Hindering Mid‑market Reinvestments
SocialNov 17, 2025

PE Avoids Fresh Equity, Hindering Mid‑market Reinvestments

Private equity rarely likes putting fresh equity into existing deals—making reinvestment almost impossible when a mid-market business hits turbulence. Great insights from Matt Blumberg on Episode 218 of The SaaS CFO Podcast 👉 https://t.co/o4rtC8sd0B https://t.co/zPkgTo9BgC

By Ben Murray
Markup AI Secures $27M for Full Reinvention
SocialNov 16, 2025

Markup AI Secures $27M for Full Reinvention

Markup AI just raised $27M to fuel a full reinvention—fresh PE equity, debt refi, and angel participation. Matt Blumberg breaks it down on Episode 218 of The SaaS CFO Podcast 👉 https://t.co/o4rtC8sd0B #SaaS https://t.co/bd1bOMuzJm

By Ben Murray
Next Level AI: Meet the Guardian Agents! #saas #podcast #ai #shorts #markupai
VideoNov 15, 2025

Next Level AI: Meet the Guardian Agents! #saas #podcast #ai #shorts #markupai

In a recent podcast, Markup AI unveiled its flagship offering – the “Guardian Agents” – a new class of AI tools designed to monitor, audit, and refine the output of other generative AI systems. The company positions these agents...

By Ben Murray
Content Guardian Agents Ensure AI Content Stays On‑Brand, Accurate
SocialNov 15, 2025

Content Guardian Agents Ensure AI Content Stays On‑Brand, Accurate

AI is powerful—but imperfect. Matt Blumberg (CEO @ Markup AI) explains how content guardian agents keep AI-generated content on-brand, compliant, and accurate. Episode 218 of The SaaS CFO Podcast 👉 https://t.co/o4rtC8sd0B #SaaS https://t.co/RklJVLlNeL

By Ben Murray
Spreadsheets Still Lead FP&A Software Survey
SocialNov 14, 2025

Spreadsheets Still Lead FP&A Software Survey

Any surprise here? No, not really. I listed some of the top contenders below. Survey results so far for the FP&A software category. Again, spreadsheets reign supreme, but there are many great players in this space. Some of the contenders...

By Ben Murray
PE Should Look Beyond EBITDA to Sustain Growth
SocialNov 14, 2025

PE Should Look Beyond EBITDA to Sustain Growth

PE isn’t always about EBITDA—sometimes you need to break the paradigm to avoid starving the business. Great insights from Matt Blumberg (CEO, Markup AI) on Episode 218 of The SaaS CFO Podcast. Watch: https://t.co/o4rtC8sd0B #SaaS https://t.co/5JS8OOHdK2

By Ben Murray
AI Business Requires Rethinking SaaS Profit Metrics
SocialNov 12, 2025

AI Business Requires Rethinking SaaS Profit Metrics

Is this true? SaaS math vs. AI math. Let's put pencil to paper and compare SaaS economics vs. AI economics. Next week's newsletter will feature a new blog post on "SaaS vs. AI Math - Hype vs. Reality." And the...

By Ben Murray
SaaS Gross Margins Are Easily Misstated—Check Your Expenses
SocialNov 11, 2025

SaaS Gross Margins Are Easily Misstated—Check Your Expenses

🫢 The Dirty Secrets Behind SaaS Gross Margins Can you really trust the GP% on that P&L? Here are 7 ways to shuffle expenses to mislead readers of your P&L. I spend a lot of time with founders and accounting...

By Ben Murray
Remote‑First Culture Thrives Through In‑Person Retreats
SocialNov 11, 2025

Remote‑First Culture Thrives Through In‑Person Retreats

🌎 Remote-first, no office — but strong culture. Albert Gozzi, CEO of Aleph, joins The SaaS CFO Podcast to share how his team stays connected with in-person retreats (next stop: Cartagena 🇨🇴). 🎧 https://t.co/m2e1J4iN7U #SaaS #RemoteWork https://t.co/3fNRYuXhur

By Ben Murray
Align ARR Growth with Sales & Marketing Spend
SocialNov 10, 2025

Align ARR Growth with Sales & Marketing Spend

Are you spending the right amount to grow ARR? Learn how to align ARR growth with sales & marketing spend using two key metrics: 👉 OPEX profile 👉 Cost of ARR Watch here: https://t.co/UFx233fpYg #SaaSMetrics #SaaSFinance https://t.co/pu2gGLs6aW

By Ben Murray
How to Align ARR Growth with Sales & Marketing Spend | SaaS Metrics School | ARR Growth
VideoNov 10, 2025

How to Align ARR Growth with Sales & Marketing Spend | SaaS Metrics School | ARR Growth

In this SaaS Metrics School episode, Ben Murray explains how to align total and net‑new ARR with sales and marketing spend by using two core efficiency metrics. First, he recommends tracking the OPEX profile—sales and marketing expense as a percentage...

By Ben Murray
Join the 7th SaaS Tech Stack Survey for Free Resources
SocialNov 10, 2025

Join the 7th SaaS Tech Stack Survey for Free Resources

What tech is used in your back office? 🤖 I think we'll see big change in several categories. The 7th Annual SaaS Tech Stack Survey is here! If you work in software, SaaS, or AI and know your back office...

By Ben Murray
Free FP&A Masterclass: 30+ Excel Templates & Intangibles
SocialNov 10, 2025

Free FP&A Masterclass: 30+ Excel Templates & Intangibles

Climbing the ranks of FP&A? I have 30+ Excel formula templates for download, explainer videos, and the intangibles you must master to climb the ranks. I started my FP&A career in the airline industry and then continued in FP&A in...

By Ben Murray
Scale Smart: The $1 to 90 Cents Pitfall #saas #podcast #shorts #aleph #ai
VideoNov 8, 2025

Scale Smart: The $1 to 90 Cents Pitfall #saas #podcast #shorts #aleph #ai

The speaker warns against scaling a SaaS business with poor unit economics, noting that spending $1 to earn only $90 is unsustainable. As companies progress from seed to Series B and beyond, they must demonstrate repeatable go‑to‑market motions, multiple acquisition...

By Ben Murray
From 75 Rejections to $30M: Scaling AI‑Native FP&A
SocialNov 6, 2025

From 75 Rejections to $30M: Scaling AI‑Native FP&A

🎙️ New on The SaaS CFO Podcast: My chat with Albert Gozzi, Co-founder & CEO of Aleph! From 75 investor “no’s” to a $30M Series B — Albert shares lessons on scaling, fundraising, and building an AI-native FP&A platform. Watch here 👇 https://t.co/m2e1J4iN7U #SaaS...

By Ben Murray
Aleph Raises $47M to Raise the Stakes in FP&A Software | The SaaS CFO | Aleph
VideoNov 6, 2025

Aleph Raises $47M to Raise the Stakes in FP&A Software | The SaaS CFO | Aleph

Aleph, an AI‑native FP&A platform founded in 2020, announced a $30 million Series B round, bringing its total funding to $47 million. The solution consolidates disparate financial data into a single source of truth, offering Excel and Google Sheets add‑ins, dashboards, and AI‑driven...

By Ben Murray
Use Invoice Data, Not Rev Rec, for Accurate Retention
SocialNov 3, 2025

Use Invoice Data, Not Rev Rec, for Accurate Retention

Is your rev rec messing up your retention? 📉 Learn how to clean your retention metrics with a pro forma MRR schedule — and why invoice data is your real source of truth. Watch here 🎥 https://t.co/bII7ixXC6d #SaaSMetrics https://t.co/5d7ZmKnORA

By Ben Murray
Is Revenue Recognition Messing Up Your Retention Numbers? | SaaS Metrics School | Rev Rec
VideoNov 3, 2025

Is Revenue Recognition Messing Up Your Retention Numbers? | SaaS Metrics School | Rev Rec

Ben Murray explains that revenue recognition practices—such as credit memos, invoice timing and catch‑up entries—can distort SaaS retention metrics, making them unreliable for decision‑making. He advises firms to keep rev‑rec compliance but to create a pro‑forma MRR schedule sourced from...

By Ben Murray
From Self Funding to Raising Millions: A Founder's Journey #saas #podcast #shorts #podup
VideoNov 3, 2025

From Self Funding to Raising Millions: A Founder's Journey #saas #podcast #shorts #podup

The founder self‑funded his SaaS startup for the first 18 months before reaching a scale that exceeded his personal capital, prompting a raise of angel investment. Leveraging his track record of previous successful exits, he attracted investors primarily from Arizona,...

By Ben Murray
Agentic AI Boosts FP&A Efficiency with Real‑World Use Cases
SocialNov 1, 2025

Agentic AI Boosts FP&A Efficiency with Real‑World Use Cases

Agentic AI and FP&A? Let's find out! Join me for an exclusive live demo and conversation with FutureView Systems, showcasing their new Agentic AI Platform B*EZ, built specifically for FP&A and controller teams. We’ll explore real, tactical AI use cases...

By Ben Murray
Segmented Margins Turn P&L Into CFO Superpower
SocialOct 31, 2025

Segmented Margins Turn P&L Into CFO Superpower

Margins by Revenue Stream Is Your CFO Superpower If you offer 2 or more revenue types, you must construct your P&L in the proper format. I can't tell you how many times I've corrected the gross profit and margins by...

By Ben Murray
Turning 30,000 Customers Into a Billion Dollar Sale #saas #podcast #shorts #podup
VideoOct 31, 2025

Turning 30,000 Customers Into a Billion Dollar Sale #saas #podcast #shorts #podup

In a brief podcast segment, the speaker argues that signing up 30,000 customers at $1,700 or even $300 per month would create a billion‑dollar revenue run‑rate, illustrating the scale required for a SaaS unicorn. He stresses that while professional services...

By Ben Murray
Billion‑Dollar Success Requires SaaS, Not Services
SocialOct 31, 2025

Billion‑Dollar Success Requires SaaS, Not Services

“If you want to be a billion-dollar company, you’ll never get there with services.” 💡 Nathan Gwilliam, CEO of PodUp, joins The SaaS CFO Podcast to talk SaaS vs. services, scaling strategy, and valuation growth. 🎧 Watch: https://t.co/YLrLMsWUCR #SaaS https://t.co/ny8PqM1viO

By Ben Murray
Upcoming Community Session on Agentic FP&A & SaaS Forecasting
SocialOct 30, 2025

Upcoming Community Session on Agentic FP&A & SaaS Forecasting

Some great stuff coming up in our community. Agentic FP&A and Forecasting Saas Revenue. Join us here: https://lnkd.in/gD2avXCn

By Ben Murray
Bootstrapping SaaS Success: LTV/CAC Mastery with PodUp
SocialOct 30, 2025

Bootstrapping SaaS Success: LTV/CAC Mastery with PodUp

New episode with PodUp founder Nathan Gwilliam! 🎙️ Bootstrapping, service-enabled SaaS, and LTV/CAC mastery. A must-watch for SaaS builders 👇 https://t.co/YLrLMsWUCR 🚀 #SaaS #PodUp https://t.co/8MRkDXh6e5

By Ben Murray
RPO Shows Future Revenue—Track, Grow, Storytelling
SocialOct 27, 2025

RPO Shows Future Revenue—Track, Grow, Storytelling

RPO reveals your future revenue. 📈 Track it. Grow it. Use it to tell a stronger story. New SaaS Metrics School episode is live 👇 https://t.co/gchRtmCwJr #SaaS #SaaSMetrics https://t.co/IIQl3eHxfb

By Ben Murray
RPO Explained: The Overlooked SaaS Metric That Signals Growth | SaaS Metrics School | RPO
VideoOct 27, 2025

RPO Explained: The Overlooked SaaS Metric That Signals Growth | SaaS Metrics School | RPO

RPO (remaining performance obligations) measures the total value of contracted products and services not yet delivered or recognized as revenue. It is calculated as deferred revenue on the balance sheet plus unbilled or unrecognized contract amounts, and public companies disclose...

By Ben Murray
The Giant of Enterprise Applications: ERP's Dominance #saas #podcast #tabs #ai #shorts
VideoOct 27, 2025

The Giant of Enterprise Applications: ERP's Dominance #saas #podcast #tabs #ai #shorts

Speakers argue that the finance stack—broadly the ERP category—remains the largest segment of enterprise applications, with annual spend exceeding that of CRM vendors like Salesforce and HubSpot and rivaling overall cloud spending. That scale, combined with years of underinvestment and...

By Ben Murray
Prioritize the Customer for Long Term Success #saas #ai #shorts #tabs #podcast
VideoOct 26, 2025

Prioritize the Customer for Long Term Success #saas #ai #shorts #tabs #podcast

The speaker stresses prioritizing customers while scaling: focus on winning the market by onboarding top customers and building the best product, even as the company shifts toward automation and margin optimization. They acknowledge unresolved operational and technical issues that can’t...

By Ben Murray
'AI Alone Can’t Solve Revenue Problems' #saas #podcast #ai #tabs #shorts
VideoOct 25, 2025

'AI Alone Can’t Solve Revenue Problems' #saas #podcast #ai #tabs #shorts

Speakers argued that AI alone cannot fix revenue challenges for SaaS companies, emphasizing that foundational data models and heavy integration work remain essential. They highlighted the need to connect systems like CRM, ERP, tax, payments, Snowflake and Looker, and to...

By Ben Murray
Adjust LTV for Multi-Year Deals Using Renewal Rate
SocialOct 25, 2025

Adjust LTV for Multi-Year Deals Using Renewal Rate

Is LTV Flawed with Multi-year Contracts? Let's find out in today's edition of SaaS Metrics School... This was a great reader question. Should we adjust our LTV calculation when we offer multi-year contracts? Yes and no. We know that multi-year...

By Ben Murray
The Future: Every Company Will Be an AI Company! #saas #podcast #ai #tabs #shorts
VideoOct 24, 2025

The Future: Every Company Will Be an AI Company! #saas #podcast #ai #tabs #shorts

A speaker predicts that within five years every company—from tractor maker John Deere to auto-service chains and AI startups—will identify as an AI company, driving demand for software that can handle complex, negotiated commercial arrangements. Today roughly half of customers...

By Ben Murray
AI Becomes Standard, Not Competitive Edge, in SaaS
SocialOct 24, 2025

AI Becomes Standard, Not Competitive Edge, in SaaS

AI won’t be a differentiator soon — it’ll just be expected. Loved this conversation with Ali Hussain from Tabs on the next era of revenue automation. Episode 215 is live! 👇 ▶️ https://t.co/DnEm2UuQMc #SaaS #AI https://t.co/GZ7BSG8hiS

By Ben Murray
Revenue Automation and AI Transform CFO Tech Stacks
SocialOct 23, 2025

Revenue Automation and AI Transform CFO Tech Stacks

Just dropped a new episode of The SaaS CFO Podcast with Ali Hussain, CEO & Co-founder of Tabs! 🚀 We dug into the rise of Revenue Automation, AI in finance ops, and what’s next for CFO tech stacks. Watch here 👉 https://t.co/DnEm2UuQMc #SaaS...

By Ben Murray
Tabs Raises a $55M Series B to Bring Next-Gen Revenue Automation | The SaaS CFO | Tabs
VideoOct 23, 2025

Tabs Raises a $55M Series B to Bring Next-Gen Revenue Automation | The SaaS CFO | Tabs

Tabs, led by CEO and co-founder Ali Hussein, raised a $55 million Series B to scale its AI-first revenue automation platform that automates order-to-cash processes, billing, collections, revenue recognition (ASC 606), and non-GAAP metrics for finance teams. The company positions...

By Ben Murray
Key SaaS Metrics to Secure Your Series A
SocialOct 22, 2025

Key SaaS Metrics to Secure Your Series A

Essential SaaS Metrics for Your Series A Raise My latest post is live. Prep now. Not later. https://lnkd.in/g9AvcStd

By Ben Murray
Should Payment Processing Revenue Count Toward ARR?
SocialOct 21, 2025

Should Payment Processing Revenue Count Toward ARR?

Can I count payment processing revenue as ARR? The next edition of the SaaS Metrics School podcast drops at 5am PT on Tuesday. https://t.co/a1PSYVb3ph https://t.co/2XzN1uUI1O

By Ben Murray
Payment Processing Revenue Can Count as ARR When Predictable
SocialOct 21, 2025

Payment Processing Revenue Can Count as ARR When Predictable

Tech CFOs have been asking a great question lately. Can payment processing revenue be counted as ARR? Let's break it down. When your SaaS or AI platform allows customers to transact (e.g., collect payments) and you receive a percentage of...

By Ben Murray
Usage‑Based SaaS Converts Variable Revenue Into Predictable ARR
SocialOct 20, 2025

Usage‑Based SaaS Converts Variable Revenue Into Predictable ARR

How do usage-based SaaS companies turn variable revenue into ARR? 💡 Learn how Confluent & Datadog do it — and why ARR is now every SaaS CFO’s North Star. 🎥 Watch: https://t.co/Uhfxk5xwJi #SaaS #ARR #SaaSMetrics https://t.co/EzQoU3sl3i

By Ben Murray