Recent Posts
Social•Dec 2, 2025
From Bootstrapped Success to VC Scaling: Duncan’s Journey
Bootstrap or raise? After scaling GoCardless into a multi-billion-dollar company, Duncan Barrigan knew he wanted to swing big — and VC was the path. Watch Episode 220 👉 https://t.co/r7Q1ZbKANk #SaaS #AI #Lunos https://t.co/9ssXthmWdb
By Ben Murray
Social•Dec 1, 2025
Master SaaS Finance Basics in 90 Minutes
PHX area founders! I'm holding in-person training this Wednesday in Tempe. 🙌 PHX FWD is hosting me for this founder-specific training session. Your financial engine can either accelerate your growth… or confuse it. Join me for a hands-on workshop to...
By Ben Murray
Social•Dec 1, 2025
Master Accounting, Bookings, Retention to Reach $1M ARR
Scaling to $1M ARR? Nail your accounting foundation, track real bookings, and measure retention early. These are the must-have metrics every SaaS operator should track on the climb to $1M ARR. 🎥 Watch: https://t.co/91tumEocFT #SaaS https://t.co/WLFQgA0ahq
By Ben Murray
Video•Dec 1, 2025
Revolutionizing AR: A Deep Dive Scan to Wow Users #saas #shorts #podcast #ai #lunos #startup
The video introduces a new augmented‑reality (AR) scanning tool designed to give businesses an instant, granular view of their accounts‑receivable (AR) position. Rather than waiting for traditional outreach from lenders or finance platforms, users can plug in the solution...
By Ben Murray
Social•Nov 30, 2025
B2B Payments: Shift From Money to AI‑Driven Negotiation
B2B payments isn’t a payments problem — it’s a communication + negotiation problem. Duncan Barrigan explains how Lunos is building an agent-to-agent future where AR and AP move at the speed of AI, not humans. Watch Episode 220 👉 https://t.co/r7Q1ZbKANk https://t.co/UNVEENvgYK
By Ben Murray
Social•Nov 29, 2025
Balance Conviction and Humility: Filter Feedback Effectively
“Founders need conviction strong enough to ignore bad feedback — and humility to hear the good.” 💡 Duncan Barrigan breaks down how to tell the difference in Episode 220 of The SaaS CFO Podcast. Watch 👉 https://t.co/r7Q1ZbKANk #SaaS #AI https://t.co/A2pAtktSdZ
By Ben Murray
Social•Nov 28, 2025
Credibility and Experience Can Secure Pre‑Seed Funding Pre‑MVP
Can you raise a pre-seed round without a product? 👀 On Episode 220 of The SaaS CFO Podcast, Duncan Barrigan (Founder @ Lunos) shares how credibility + experience can secure early funding before the MVP exists. Watch here 👉 https://t.co/r7Q1ZbKANk #AI https://t.co/zmUJnPTNoU
By Ben Murray
Social•Nov 28, 2025
AI Automates B2B Receivables, Boosting Speed and Resilience
🚀 New episode! Chatted with Duncan Barrigan, CEO of Lunos, on how AI is transforming B2B receivables. 🔹 AI workers automate messy AR 🔹 Fundraising = resilience 🔹 Fast onboarding, fast value Watch here: https://t.co/r7Q1ZbKANk #SaaS #AI #Lunos https://t.co/l6ugM78FiL
By Ben Murray
Video•Nov 28, 2025
Lunos Raises $5M Pre-Seed to Collect Accounts Receivable Faster | The SaaS CFO | Lunos AI
Lunos, a newly founded fintech startup, announced a $5 million pre‑seed round led by General Catalyst and Cherry Ventures to accelerate its AI‑driven platform that automates accounts‑receivable (AR) collection for B2B firms. Founder and CEO Duncan Berrigan, a former chief product...
By Ben Murray
Social•Nov 25, 2025
Net Revenue Retention: The Ultimate SaaS Success Indicator
“NRR is the metric that matters most.” Aleks Đekić (CEO @ Alguna) breaks down why Net Revenue Retention is the clearest signal for a billing infra company with long sales cycles + expansion potential. Ep 219 👇 YT: https://t.co/qcHlPohaTO #SaaS #AI https://t.co/WYxJradGbn
By Ben Murray
Social•Nov 24, 2025
Master SaaS Revenue Forecasting with 4 Data Sources
Join me live on Tuesday! How I forecast subscription, usage, and services revenue. Plus, grab my forecast model template. You'll walk away with the 4 key SaaS finance data sources that create an accurate forecast. And live attendees will receive...
By Ben Murray
Video•Nov 24, 2025
The Top 3 SaaS Metrics That Drive Your SaaS Valuation | SaaS Metrics School | SaaS Valuation
The video zeroes in on the three core metrics that most directly lift a SaaS company’s valuation, cutting through the noise of generic “top‑5” lists. Host Ben frames the discussion around his five‑pillar SaaS metrics framework but highlights three “power‑three”...
By Ben Murray
Video•Nov 24, 2025
Believe in Your Vision: Advice for Aspiring Founders #saas #shorts #ai #alguna #podcast
The video offers candid counsel to aspiring founders, especially those launching SaaS and AI ventures from outside the traditional Silicon Valley ecosystem. The speaker emphasizes that coming from Europe without established connections forces entrepreneurs to start from scratch, making belief...
By Ben Murray
Social•Nov 24, 2025
Resilience and Vision Drive Infra Tech Success Without Connections
“This isn’t a 3-month tryout.” Aleks Đekić (CEO @ Alguna) shares how building infra tech—without connections and facing countless nos—required deep resilience and a long-term vision. Ep 219 👇 YT: https://t.co/qcHlPohaTO #SaaS https://t.co/HqyvyV3dZq
By Ben Murray
Social•Nov 24, 2025
QuickBooks Leads, New Contenders Emerge in Accounting Survey
Quick preview of the Accounting software category. QuickBooks is again on top. But some surprising players are filling in the other colors. Any guesses? If you work in software, SaaS, or AI, please take a moment to participate in my...
By Ben Murray
Social•Nov 23, 2025
Frustration with Billing Tools Birthed Alguna's Solution
“This company started from pure frustration.” Aleks Đekić (CEO @ Alguna) shares how repeated billing/tooling pain across companies—and no solution that worked—sparked the product that became Alguna. Ep 219 👇 YT: https://t.co/qcHlPohaTO #SaaS #AI https://t.co/srkKqglNpQ
By Ben Murray
Social•Nov 22, 2025
New Database Tracks Tech Fundraising Since 2021
Just launched a tech fundraising database. See who has raised from 2021 to today. https://t.co/S4E99cnnes https://t.co/NMjwhevAMb
By Ben Murray
Social•Nov 22, 2025
Scale Finance Efficiently Without an ERP Implementation
SaaS Finance Leaders: Want to scale without jumping into an ERP too early? Most finance teams hit a breaking point long before they're actually ready for a new ERP. What kind of tech runway do you have? The truth is...you...
By Ben Murray
Video•Nov 22, 2025
Why Some Startups Choose VC Over Bootstrapping #saas #podcast #AI #alguna #startup #shorts
The speaker explains why their startup opted for venture‑capital financing rather than bootstrapping, emphasizing that the product’s technical complexity and infrastructure requirements demand a longer, capital‑intensive development phase. From the outset, the team recognized that building a scalable SaaS solution...
By Ben Murray
Social•Nov 22, 2025
Deep Billing Infrastructure Demands VC Funding, Not Bootstrapping
“Bootstrapping wasn’t an option.” Aleks Đekić (CEO @ Alguna) breaks down why building deep billing infra required VC funding + 1–2 years of heads-down work before GTM. Episode 219 👇 YT: https://t.co/qcHlPohaTO #AI #SaaS #Alguna https://t.co/RFDFavgq0R
By Ben Murray
Social•Nov 21, 2025
Boost Startup Visibility with Growing SaaS News Traffic
Want to get our funded startup in front of more eyeballs? Traffic continues to grow at @TheSaaSNews! 30 day period. https://t.co/OngA6G974M
By Ben Murray
Social•Nov 21, 2025
Allocate CAC Properly: Question Assumptions in Metrics
Don't Forget to Allocate Your CAC It may be obvious, but this is a giant assumption lurking in 1000's of metrics spreadsheets. Have you ever questioned this in due diligence? Asked your CFO? We take our gross Sales and Marketing expenses from...
By Ben Murray
Social•Nov 20, 2025
Top Tech Firms Tie AI to Revenue, Not Hype
💰5 Ways Leading Tech Companies Prove AI to Investors Wall Street is way past the AI hype. I analyzed 138 public tech company earnings calls to decipher how the leading companies monetize AI and communicate this to the investor community. Legacy tech...
By Ben Murray
Social•Nov 20, 2025
Revenue Automation Solves Billing Pain at $2M ARR
Just dropped a new SaaS CFO Podcast with Aleks Đekić, CEO/co-founder of Alguna! 🎙️ 3 takeaways: 1️⃣ Billing pain starts at ~$2–3M ARR 2️⃣ Hybrid & usage models need smarter tools 3️⃣ Future is revenue automation + retention #SaaS https://t.co/hNvSH1JFSr
By Ben Murray
Video•Nov 20, 2025
Alguna Raises $4M Seed Round to Tackle Revenue Management for Tech Companies | The SaaS CFO | Alguna
The interview centers on Alguna, a YC‑backed startup that just closed a $4 million seed round to build a unified revenue‑management platform for technology companies. Founder Alex Jekic explains that Alguna combines CPQ, invoicing, billing, and revenue recognition into a single,...
By Ben Murray
Social•Nov 19, 2025
SaaS Beats AI on Profitability, Cash Flow Realities
New Post: The Real Economics of SaaS versus AI Companies https://t.co/aFVSWCkg0j
By Ben Murray
Social•Nov 19, 2025
AI Must Outgrow SaaS to Match Profitability
SaaS vs. AI economics...hype or reality? The tweet below inspired my latest post and template. What growth do we need to see in an AI company to match SaaS economics or make it more attractive than a SaaS company? I modeled several...
By Ben Murray
Video•Nov 18, 2025
Pipeline Strategy: Dollars Vs. Accounts #saas #shorts #ai #podcast #markupai
The video discusses a SaaS pipeline strategy that pits dollar‑based growth against account‑based growth, emphasizing how the two metrics drive different sales motions. Key insights highlight that early AI adopters are often individual developers within large enterprises, purchasing modest API...
By Ben Murray
Social•Nov 18, 2025
From $200 Developer Tool to Enterprise AI Scale
AI adoption often starts with a single developer spending $200/mo—but the real play is getting embedded and expanding to enterprise. Matt Blumberg breaks down the PLG → enterprise motion on Episode 218 of The SaaS CFO Podcast 👉 https://t.co/o4rtC8sd0B #SaaS #AI https://t.co/Oa2WXObU5a
By Ben Murray
Social•Nov 17, 2025
Code Execs Correctly to Safeguard SaaS Metrics
Where should you code your execs on the SaaS P&L? Most teams get this wrong — and it wrecks their metrics. Here’s how to code leaders to the right cost centers and protect CAC, gross margin, and OPEX accuracy. Watch: https://t.co/BFmus5yUp7 #SaaS https://t.co/1ZU2FBx4Be
By Ben Murray
Social•Nov 17, 2025
Strong SaaS Finance Starts with Clean Data Foundations
I had a CFO coaching session today and spoke with a coaching prospect. The recurring theme? Our finance data foundation. We can have great software in place to do a lot of things for us, but data is the big roadblock. My 4...
By Ben Murray
Video•Nov 17, 2025
How to Code Executive Expenses in Your SaaS P&L for Accurate Metrics | SaaS Metrics School | P&L
In today’s SaaS Metrics School episode, the host tackles a common bookkeeping question: where should executive salaries and related expenses be allocated on a SaaS profit and loss statement? The discussion centers on assigning C‑suite and senior‑leadership costs to the...
By Ben Murray
Video•Nov 17, 2025
$27 Million Raised: A New Era Begins! #saas #podcast #shorts #markupai #ai
The video centers on the financing dilemma facing mid‑size, private‑equity‑backed SaaS companies, highlighted by a recent $27 million capital raise that the host describes as the start of a "new era." He contrasts the venture‑capital mindset—where fresh equity is routinely...
By Ben Murray
Social•Nov 17, 2025
PE Avoids Fresh Equity, Hindering Mid‑market Reinvestments
Private equity rarely likes putting fresh equity into existing deals—making reinvestment almost impossible when a mid-market business hits turbulence. Great insights from Matt Blumberg on Episode 218 of The SaaS CFO Podcast 👉 https://t.co/o4rtC8sd0B https://t.co/zPkgTo9BgC
By Ben Murray
Social•Nov 16, 2025
Markup AI Secures $27M for Full Reinvention
Markup AI just raised $27M to fuel a full reinvention—fresh PE equity, debt refi, and angel participation. Matt Blumberg breaks it down on Episode 218 of The SaaS CFO Podcast 👉 https://t.co/o4rtC8sd0B #SaaS https://t.co/bd1bOMuzJm
By Ben Murray
Video•Nov 15, 2025
Next Level AI: Meet the Guardian Agents! #saas #podcast #ai #shorts #markupai
In a recent podcast, Markup AI unveiled its flagship offering – the “Guardian Agents” – a new class of AI tools designed to monitor, audit, and refine the output of other generative AI systems. The company positions these agents...
By Ben Murray
Social•Nov 15, 2025
Content Guardian Agents Ensure AI Content Stays On‑Brand, Accurate
AI is powerful—but imperfect. Matt Blumberg (CEO @ Markup AI) explains how content guardian agents keep AI-generated content on-brand, compliant, and accurate. Episode 218 of The SaaS CFO Podcast 👉 https://t.co/o4rtC8sd0B #SaaS https://t.co/RklJVLlNeL
By Ben Murray
Social•Nov 14, 2025
Spreadsheets Still Lead FP&A Software Survey
Any surprise here? No, not really. I listed some of the top contenders below. Survey results so far for the FP&A software category. Again, spreadsheets reign supreme, but there are many great players in this space. Some of the contenders so far... Workday/Adaptive...
By Ben Murray
Social•Nov 14, 2025
PE Should Look Beyond EBITDA to Sustain Growth
PE isn’t always about EBITDA—sometimes you need to break the paradigm to avoid starving the business. Great insights from Matt Blumberg (CEO, Markup AI) on Episode 218 of The SaaS CFO Podcast. Watch: https://t.co/o4rtC8sd0B #SaaS https://t.co/5JS8OOHdK2
By Ben Murray