Recent Posts
Social•Feb 16, 2026
Master These 5 SaaS Metrics for Sustainable Growth
Every SaaS leader should master these 5 metrics. Bookings, retention, margins, OPEX, and efficiency — the core numbers behind durable growth and valuation. 🎥 https://t.co/ViVeSCTLXx #SaaS #SaaSMetrics https://t.co/bvoRB24XES
By Ben Murray
Video•Feb 15, 2026
Beyond the Buzzwords: True Differentiation #saas #podcast #shorts #ai #stuut
Beyond the buzzwords, the speaker argues that SaaS firms must move past generic AI claims and craft a distinct brand narrative. By pairing clear messaging with a tightly aligned marketing‑sales engine, companies can stand out in a crowded fintech space. The...
By Ben Murray
Video•Feb 14, 2026
$40 Million Milestone: Major Series A Funding Achievement! #saas #podcast #shorts #ai #stuut
The podcast announces that the SaaS company has secured a total of $40 million in funding, highlighted by a $29.5 million Series A round led by Active and Coastal Ventures. The capital will be deployed primarily into product development and initiatives that help existing...
By Ben Murray
Social•Feb 14, 2026
Key Signals Founders Need Before Raising Next Round
$40M raised. Series A ready. Episode 232 dives into the real signals founders should look for before raising more capital 👇 https://t.co/0CcjGEIVb9 #SaaS #AI https://t.co/S1vxKwuxiB
By Ben Murray
Video•Feb 13, 2026
Rethinking Business Playbooks with AI #saas #podcast #shorts #stuut #ai
The discussion centers on the urgent need to rewrite the SaaS growth playbook for an AI‑first world. Five to ten years ago, founders followed a well‑trodden path of product‑led growth, outbound sales and conventional branding; today those scripts are evaporating...
By Ben Murray
Social•Feb 13, 2026
AI‑First SaaS Lacks Playbook, Creating New Opportunities
No playbook yet for building an AI-first SaaS company — and that’s the opportunity. Episode 232 of The SaaS CFO Podcast with Ben Winter 👇 https://t.co/0CcjGEIVb9 #SaaS #AI https://t.co/62OFBrvp7A
By Ben Murray
Video•Feb 12, 2026
Stuut Raises $40M to Help CFOs Use AI Agents to Collect Cash Faster | The SaaS CFO | Stuut
Stuut, an AI-focused order-to-cash startup, has raised $40 million to expand its suite of AI agents that automate invoice follow-up, dispute resolution, cash application and payments. The platform begins at invoice creation and works through collections, handling customer outreach, inquiry...
By Ben Murray
Video•Feb 9, 2026
Oracle Stock Jumps Over 30% Based On This One Metric | SaaS Metrics School
Oracle’s shares vaulted more than 30% after the company disclosed a dramatic rise in its Remaining Performance Obligation (RPO), a metric that captures the value of contracted, yet‑to‑be‑delivered software and services. The earnings release showed RPO climbing 359% year‑over‑year, adding $317 billion...
By Ben Murray
Social•Jan 27, 2026
Built a Replit App to Classify $10K+ SaaS Raises
Tomorrow, I'll release my latest tech fundraising report in my weekly newsletter. I categorized the software offered from my 4Q25 data points. I'll slowly work through my dataset to categorize the parent category and sub-category of software of 10K+ raises. I spent...
By Ben Murray
Social•Jan 25, 2026
Launch Your SaaS Metrics Mastery with Our New App
I've been creating SaaS metrics from scratch for years. The hardest part? Getting the right data and accurate data. I've productized my process into a new app that is launching soon. But it's not just another app. It includes training on...
By Ben Murray
Social•Jan 23, 2026
Spot Hidden Risks in Your SaaS P&L
Is there hidden danger lurking in your perfectly formatted Software P&L? Inspired by a comment from my previous P&L post, let's address what could still go wrong with your great-looking P&L. - What about revenue co-mingling that isn't caught by your...
By Ben Murray
Social•Jan 15, 2026
CFOs Must Secure Data Quality Before AI Adoption
CFO's really want to use AI this year. But it still comes back to data quality and structure. Shocker. I'm holding a live session next week to help CFO's and Controllers assess their AI readiness. I'm teaming up with the...
By Ben Murray
Social•Jan 13, 2026
ARR Numbers Mislead when Definitions Are Vague
Most ARR disclosures are technically correct — and still wildly misleading. After reviewing hundreds of public tech company ARR definitions and calculations, one thing became clear: 👉 The problem isn’t the ARR number 👉 It’s how companies define, calculate, and...
By Ben Murray
Social•Jan 11, 2026
Four Pillars to Achieve a 10x Exit
What does it take for a 10x exit? These are the 4 pillars... Scale: $10M–$15M+ ARR Growth: ~40% year-over-year Retention: 120% NRR / 95%+ Gross Retention Profitability: Break-even or profitable
By Ben Murray
Social•Jan 10, 2026
Buyers Still Eager for Top‑Tier Software Assets
Market Fatigue: The Need for Quality Deals I recently sat down with Jim Williams to catch up on the state of Software M&A. Have an "A" asset? There are plenty of buyers who want your business. Listen to the full...
By Ben Murray
Social•Jan 9, 2026
ROSE Metric: Essential Profitability Gauge for SaaS
Free SaaS Template Fridays 📈 All paths to profitability lead to the ROSE Metric. I created the ROSE Metric years ago, b/c Revenue per FTE can be very misleading. And Rev per FTE is thrown around so much that we've...
By Ben Murray
Social•Jan 6, 2026
COVID Revealed Subscription Models' Resilience over Transactional Revenue
COVID left lasting scars on how buyers view revenue. Transactional revenue that looked predictable vanished overnight in travel tech—while subscription models proved more resilient. That lens still drives today’s diligence. ▶️ https://t.co/qRnBVxuCM5 https://t.co/0odnxtGKr2
By Ben Murray
Social•Jan 5, 2026
Use True Gross Profit, Not Blended Margin, for CAC Payback
Your CAC Payback might be lying to you 😬 If you’re using blended gross margin… you’re probably overstating efficiency. Here’s which gross profit actually belongs in CAC Payback 👇 https://t.co/rEuGYOPins #SaaS #CAC https://t.co/fq7g6CAoR1
By Ben Murray
Video•Jan 5, 2026
What Gross Margin Should I Use in CAC Payback Period? | SaaS Metrics School | Gross Margin
The video explains that the CAC payback period must be calculated using the gross margin that corresponds to the specific revenue stream, not the company‑wide blended margin. It walks through how to multiply the average annual contract value (ACV) or...
By Ben Murray
Social•Jan 5, 2026
SaaS Fundamentals Still Win: Focus on Scale, Retention, Growth, Profitability
The SaaS market isn’t broken—fundamentals still win. Scale, retention, growth, profitability. You don’t need perfect metrics, but you need the right combination—and something differentiated. 🎙️ New SaaS CFO Podcast w/ Jim Williams ▶️ https://t.co/qRnBVxuCM5 https://t.co/8OXVKuRyJw
By Ben Murray
Social•Jan 4, 2026
Buyers Prioritize A‑Grade SaaS Deals Over Volume
It’s not deal volume—it's deal quality. Buyers want A-grade SaaS assets. B & C deals are stalling, valuations remain disciplined, and many founders decided 2025 wasn’t the year to sell. 🎙️ New SaaS CFO Podcast w/ Jim Williams ▶️ https://t.co/qRnBVxuCM5 https://t.co/gC773j9VyT
By Ben Murray
Social•Jan 3, 2026
Usage vs Subscription: Revenue Quality Drives Buyer Decisions
Subscription vs. usage-based revenue isn’t just a pricing debate—it’s a revenue quality question. Buyers are digging deeper into how usage models impact retention, predictability, and valuation—and the jury’s still out. ▶️ https://t.co/qRnBVxuCM5 https://t.co/woliqJLsLP
By Ben Murray
Social•Dec 31, 2025
2025 SaaS M&A: Fundamentals Trump Hype for Premium Deals
SaaS M&A in 2025 with Jim Williams (GLC Advisors) 🎙️ Selective buyers, fundamentals > hype, and real paths to premium outcomes. Watch the End-of-Year Special 👇 https://t.co/qRnBVxuCM5 https://t.co/SaoVpLEL7c
By Ben Murray
Social•Dec 30, 2025
100K Downloads: Quick SaaS & AI Finance Insights
Just 2-5 minute episodes to stay current in SaaS & AI finance 👈 SaaS Metrics School has passed 100K downloads. These episodes are quick hits on what I'm seeing on the frontlines of tech finance. No theory. What I see...
By Ben Murray
Social•Dec 29, 2025
Beyond ARR: Track Revenue Uplift, Usage, Velocity
At Year 2, ARR isn’t enough. 📊 Moonshot AI tracks customer revenue uplift, usage, and testing velocity—alongside ARR—to guide real progress. 🎧 SaaS CFO Podcast Ep. 224 ▶️ https://t.co/4EAZEOUVMC #SaaS #Podcast #AI https://t.co/uIKnDdTkA9
By Ben Murray
Social•Dec 28, 2025
Capital, MVP, and Partners Drive Early AI Success
Bootstrapping or fundraising? ⛽🚀 Moonshot AI knew early: to build something big, they needed capital—plus an MVP and real design partners to prove early PMF. 🎧 SaaS CFO Podcast Ep. 224 ▶️ https://t.co/4EAZEOUVMC #SaaS #AI https://t.co/oKz7cYA1gR
By Ben Murray
Social•Dec 27, 2025
Scaling to 2026 Starts with Culture‑Fit Hiring
Scaling into 2026 = people first. 🧑💻🚀 Moonshot AI’s CEO Aviv Frenkel on why hiring the right culture-fit talent is the hardest—and most important—part of scaling. 🎧 SaaS CFO Podcast Ep. 224 ▶️ https://t.co/4EAZEOUVMC #SaaS #AI https://t.co/zmI6T4zr2r
By Ben Murray
Social•Dec 26, 2025
GenAI Turns E‑commerce Into Self‑Optimizing CRO Engine
Can GenAI replace your CRO team? 🤖📈 Moonshot AI turns e-commerce sites into self-optimizing “living organisms” focused on conversion rate—not guesswork. 🎧 SaaS CFO Podcast Ep. 224 ▶️ https://t.co/4EAZEOUVMC #SaaS #AI https://t.co/vCDmQKpsB4
By Ben Murray
Social•Dec 23, 2025
Moonshot AI CEO Shares AI CRO Scaling Secrets
🎙️ New SaaS CFO Podcast w/ Aviv Frenkel, CEO of Moonshot AI 🚀 🤖 AI-powered CRO for e-commerce 🌍 Global GTM from day one 💸 $10M raised & scaling fast Episode 224 👇 ▶️ https://t.co/4EAZEOUVMC #SaaS #AI https://t.co/MYaKCp7TD6
By Ben Murray