Elizabeth Yin

Elizabeth Yin

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Co-founder @hustlefundvc. Building a hippocorn company -- market size unknown. Democratizing wealth via entrepreneurship. SF Bay Area native.

Product‑Market Fit Is a Spectrum, Not a Binary
SocialDec 12, 2025

Product‑Market Fit Is a Spectrum, Not a Binary

I think the problem with product market fit is that it's actually a spectrum. When people say that you know if you have it, that's only when you have extreme market pull. But there are plenty of products that can...

By Elizabeth Yin
Make Pitch Meetings Two‑Way: Ask VCs These Questions
SocialDec 11, 2025

Make Pitch Meetings Two‑Way: Ask VCs These Questions

I think pitch meetings should be a two way street. Most of the time, I find that few founders I speak with have any questions for me or about Hustle Fund. Here are some questions that may be helpful for...

By Elizabeth Yin
Even AI Agents Need Human Help; No-Code Engineers Essential
SocialDec 10, 2025

Even AI Agents Need Human Help; No-Code Engineers Essential

We’ve worked with some really great “no-code engineers” at Hustle Fund. Although many people think that agents will eat everyone’s jobs, agents are not good enough to implement themselves. Ironically we find ourselves looking for even more people-help to build...

By Elizabeth Yin
Your Business's True Core Isn’t the Product, It's the Network
SocialDec 10, 2025

Your Business's True Core Isn’t the Product, It's the Network

What people think is core - the biggest asset - to their business is often not what they think it is. For example: for Uber, is the core the app? Not really. The core is their supply and demand sides.

By Elizabeth Yin
SAFE Funding Is Instant; Priced Rounds Drag Months
SocialDec 9, 2025

SAFE Funding Is Instant; Priced Rounds Drag Months

It is so straightforward to get money signed and wired on a SAFE that many founders are thrown for a loop when they do their first priced round. That process can take several months from term sheet to redlines to...

By Elizabeth Yin
Pick the Right Boulder, Not the Uphill Push
SocialDec 8, 2025

Pick the Right Boulder, Not the Uphill Push

Finding product-market fit is like pushing a boulder. The easiest way to grow a startup is to find the right boulder to push down the mtn rather than pushing it up. Unfortunately, if you have not experienced product-market fit, it's...

By Elizabeth Yin
Test, Double Down, Then Pivot Before Channel Saturates
SocialDec 8, 2025

Test, Double Down, Then Pivot Before Channel Saturates

An ideal customer acquisition strategy as a pre-seed company is to try a handful of marketing channels and then quickly go all in on the one that is working well and optimize. The only issue is at some point that...

By Elizabeth Yin
Easy Wins Signal Strong Channels; Hard Optimizations Signal Weak Ones
SocialDec 8, 2025

Easy Wins Signal Strong Channels; Hard Optimizations Signal Weak Ones

When you’re first starting something and doing customer acquisition through a channel, if it works, it often performs well even though it’s unoptimized. If you have to spend a lot of time optimizing to get it to barely work, it's...

By Elizabeth Yin
Track Profit per Employee to Gauge Startup Health
SocialDec 7, 2025

Track Profit per Employee to Gauge Startup Health

Measuring profit per person at a startup is a great metric to track.

By Elizabeth Yin
Pre‑seed Founders Should Hire Contractors, Not Full‑time Staff
SocialDec 7, 2025

Pre‑seed Founders Should Hire Contractors, Not Full‑time Staff

I think most pre-seed founders would be way better off hiring contractors for specific projects rather than hiring employees for roles - at least in the beginning.

By Elizabeth Yin
Relentless Margin Focus Sets Top Founders Apart
SocialDec 6, 2025

Relentless Margin Focus Sets Top Founders Apart

I caught up with one of my portfolio founders this past week. He's a successful serial entrepreneur, and one of the things that sets him apart from many founders is his relentless focus on margins. He constantly is trying to...

By Elizabeth Yin
Join Mercury CEO Immad on Live Founder Hotline Dec 17
SocialDec 6, 2025

Join Mercury CEO Immad on Live Founder Hotline Dec 17

Excited to have @immad, CEO / co-founder of Mercury join us on the 24 hour live founder advice hotline on Dec 17! Sign up here:

By Elizabeth Yin
Unicorns Typically Need 10‑20 Years, Not 5‑10
SocialDec 5, 2025

Unicorns Typically Need 10‑20 Years, Not 5‑10

While we have portfolio companies that have gotten to unicorn status in 5-10 years. It's much more realistic (and common) - even on a fast trajectory - to take 10-20 years to get there.

By Elizabeth Yin
Consumer Health Boom Accelerates in 2026
SocialDec 5, 2025

Consumer Health Boom Accelerates in 2026

One 2026 prediction I have is that consumer health companies will be an even bigger trend next year. With Function Health leading the way, you have fast growing newer upstarts helping consumers with longevity. Measurement of vitals, F&B for more...

By Elizabeth Yin
Flex Team Celebrates Successful Funding Round
SocialDec 4, 2025

Flex Team Celebrates Successful Funding Round

Congrats to the Flex team on their raise!

By Elizabeth Yin
Emerging Fund Manager Launches Succession Planning, Congrats Haley Bryant
SocialDec 4, 2025

Emerging Fund Manager Launches Succession Planning, Congrats Haley Bryant

Why we started succession planning as an emerging fund manager and congrats @haleymbryant ! https://t.co/TuBWR76gm5

By Elizabeth Yin
Live Pitch Dissection with Haley Bryant
SocialDec 4, 2025

Live Pitch Dissection with Haley Bryant

We are live dissecting a pitch right now with @haleymbryant ! https://t.co/zpbdJFaHfL

By Elizabeth Yin
Long‑term Ownership Beats Quick Exits for Founders
SocialDec 4, 2025

Long‑term Ownership Beats Quick Exits for Founders

As a first time founder, it can be exhilarating to want to sell a company. As a second time founder, you know that results compound and it only gets better the longer you hold. I will never sell my business...

By Elizabeth Yin
Fund Management: 80% Fundraising, Ops, Not Investing
SocialDec 4, 2025

Fund Management: 80% Fundraising, Ops, Not Investing

A lot of emerging fund managers think they would like to start a fund because they enjoy investing in startups. But as a fund manager, investing is probably only 20% of the job. The bulk of it is fundraising, portfolio...

By Elizabeth Yin
Closing Four Deals This Week, Two More Next Week
SocialDec 3, 2025

Closing Four Deals This Week, Two More Next Week

Am in the process of closing 4 this week. And probably another 2 next week.

By Elizabeth Yin
Haley Bryant Named First Non‑Founder Partner at Hustle Fund
SocialDec 3, 2025

Haley Bryant Named First Non‑Founder Partner at Hustle Fund

Congrats to @haleymbryant for making Partner at Hustle Fund! Haley is one of the best operators and one of the most helpful investors I know. Easy decision to make her the first Partner at Hustle Fund outside of the...

By Elizabeth Yin
Only Top Firms Thrive Raising Capital Now
SocialDec 3, 2025

Only Top Firms Thrive Raising Capital Now

I'll take the counter. If you're a strong company, anytime is a great time to raise. I've had companies successfully raise at this time. But, if you're good but not great, deals go to die during this time. I've seen it...

By Elizabeth Yin
Success Doesn't Require 80-Hour Weeks, Balance Wins
SocialDec 3, 2025

Success Doesn't Require 80-Hour Weeks, Balance Wins

When I was a founder, I got conflicting advice about startup work hours. "You must work 80-hour weeks to succeed!" vs "Work-life balance is possible! But, it's nuanced. After years as a founder and now as an investor, here's what I've...

By Elizabeth Yin
Remember Past Peaks to Fuel Future Leadership
SocialDec 3, 2025

Remember Past Peaks to Fuel Future Leadership

As the CEO, it can be easy to stress about the next mountain to climb. Take a look back every now and then to remind yourself (and your team) about all the mountains you've already climbed.

By Elizabeth Yin
Fast Experimentation Signals High-Performing Teams
SocialDec 3, 2025

Fast Experimentation Signals High-Performing Teams

How quick a team experiments is a good indicator of team quality.

By Elizabeth Yin
Growth Depends on Uncontrollable Calendar Time, Not Just Action
SocialDec 2, 2025

Growth Depends on Uncontrollable Calendar Time, Not Just Action

There's 2 types of time in startups: 1) time to do something (you control that) and 2) Calendar time - the time required for a customer to buy and be successful. You can't control the latter, and this is a...

By Elizabeth Yin
Both Founders and Investors Envy Each Other's Roles
SocialNov 29, 2025

Both Founders and Investors Envy Each Other's Roles

The grass is always greener on the other side of the fence. I know so many founders who wish they were investors, and so many investors who wish they were founders again.

By Elizabeth Yin
Efficient Operations Teams Are the Hidden Winners
SocialNov 28, 2025

Efficient Operations Teams Are the Hidden Winners

I think operations is one of the areas and startups that people talk the least about. But the most efficient teams are the ones that end up winning.

By Elizabeth Yin
Seeking Your Top Picks for 2026 Founder Event Locations
SocialNov 28, 2025

Seeking Your Top Picks for 2026 Founder Event Locations

In 2026, we will be doubling down on our events. Where is a location that you think we should bring one of our founder events to?

By Elizabeth Yin
Use Thanksgiving Break to Plan 2026, Not Fundraise
SocialNov 27, 2025

Use Thanksgiving Break to Plan 2026, Not Fundraise

Although in most cases, I would not recommend to my founders to fundraise between U.S. Thanksgiving and the year end, it is a really good time to reflect and think about 2026 plans. It's also a great time to plan...

By Elizabeth Yin
Solve the Problem only You Can, Not Any Problem
SocialNov 27, 2025

Solve the Problem only You Can, Not Any Problem

Figuring out the problem that *you* are uniquely the person to solve as a founder is a big part of the battle in finding product-market fit. Don't force picking a problem to solve just because you want to start a...

By Elizabeth Yin
Tech's a Commodity; Win with Distribution, Brand, Experience
SocialNov 26, 2025

Tech's a Commodity; Win with Distribution, Brand, Experience

Unless you are absolutely on the bleeding edge, technology for many startups is largely a commodity now. It is so important to differentiate on distribution, brand, and customer experience.

By Elizabeth Yin
Serial Founders Aren't Significantly More Successful than First‑timers
SocialNov 25, 2025

Serial Founders Aren't Significantly More Successful than First‑timers

@GChen99729 100% - There is research on it. It's why second-time founders who are starting a brand new company again actually don't have that much more success than a first-time founder.

By Elizabeth Yin
Skipping 0‑to‑1 Isn't Laziness, It's Informed Decision‑Making
SocialNov 25, 2025

Skipping 0‑to‑1 Isn't Laziness, It's Informed Decision‑Making

@RobertoCroci Sure, to be clear, avoiding the 0 to 1 phase does not imply laziness. It just means having that experience and knowledge to shape decision-making.

By Elizabeth Yin
Investing Early: Lessons From Pre‑Seed, Pre‑Revenue Founders
SocialNov 25, 2025

Investing Early: Lessons From Pre‑Seed, Pre‑Revenue Founders

@TheUtilizeApp We do invest pre-seed and pre-revenue. I'm talking about from the perspective of running a business and my learnings as a founder.

By Elizabeth Yin
SaaS Offers Predictable Revenue Even when Bootstrapped
SocialNov 25, 2025

SaaS Offers Predictable Revenue Even when Bootstrapped

@excapite The multiples are higher on SaaS for sure. But even if you were bootstrapping the business, SaaS still gives you that predictability.

By Elizabeth Yin
Why SaaS Revenue Matters to VCs, Even If Overrated
SocialNov 25, 2025

Why SaaS Revenue Matters to VCs, Even If Overrated

As a founder, I used to think that SaaS revenue was overrated. Why did VCs care so much about that? Especially when it didn't make sense per the business More >>

By Elizabeth Yin
AI Startups Must Master Unit Economics to Survive
SocialNov 22, 2025

AI Startups Must Master Unit Economics to Survive

🔥 AI startups are burning cash faster than you think. You see Series A AI companies burning $500K/month on GPUs while showing zero profit margins. More users = more GPU usage = bigger losses. But the survivors won't have the...

By Elizabeth Yin
Securing 18‑Month Runway at Startupfest
SocialNov 14, 2025

Securing 18‑Month Runway at Startupfest

Thank you for having me at Startupfest! (Btw, I'm raising for 18 months of runway...)

By Elizabeth Yin
Seeking Ideal 2026 Founder & Investor Event Locations
SocialNov 7, 2025

Seeking Ideal 2026 Founder & Investor Event Locations

We are ramping up our founder and investor events in 2026. Where should we host them?

By Elizabeth Yin
Unlock Angel Investor Tax Savings with Expert Session
SocialNov 5, 2025

Unlock Angel Investor Tax Savings with Expert Session

Super psyched! We're doing a quick session with @ankurnagpal tomorrow who knows a TON about tax-savings strategies for angel investors. He is going to knowledge-dump a ton of tactical info - will be great! Hope to see you tmrw - sign...

By Elizabeth Yin
Ops Become Startup’s Competitive Edge in Commoditized Tech Era
SocialNov 4, 2025

Ops Become Startup’s Competitive Edge in Commoditized Tech Era

We're entering the age of better startup ops. In software, tech has largely become a commodity. Distribution is also becoming commoditized. Ops is the way to stand out today. How? More >>

By Elizabeth Yin
Founders: Join Investor Panel Batter Up NYC & SF
SocialNov 3, 2025

Founders: Join Investor Panel Batter Up NYC & SF

NYC and SF Founders, this is your moment. Batter Up SF and Batter Up NYC are happening Nov 10 with an amazing panel of investors. ⚾ SF (6pm PT): https://t.co/cAqJ85ttH0 ⚾ NYC (6pm ET): https://t.co/vmE3f0YDPo Come and check it out! https://t.co/XYYvyB8D2H

By Elizabeth Yin
Upcoming Investor Events: NYC, SF, Singapore This Week
SocialNov 3, 2025

Upcoming Investor Events: NYC, SF, Singapore This Week

Hustlers & investors! Fun events next week: • Batter Up NYC — Nov 10 • Batter Up SF — Nov 10 • Founder Friends SG: FinTech Fest — Nov 12 RSVP: → https://t.co/Tw02geADxF https://t.co/bNEeVsBkM4

By Elizabeth Yin
Fundraising Split: Easy for Some, Tough for Others
SocialOct 30, 2025

Fundraising Split: Easy for Some, Tough for Others

Fundraising today is like a Tale of 2 Cities: easy for some and hard for others. Especially at the Pre-A and Series A. More >>

By Elizabeth Yin
Upcoming Founder Events: Batter Up, Pitch Competitions, Game Night
SocialOct 27, 2025

Upcoming Founder Events: Batter Up, Pitch Competitions, Game Night

Yo founders, mark your calendars: • Batter Up SF — Nov 10 • Batter Up NYC — Nov 10 • Founder Friends SG (Fintech Festival) — Nov 12 Community partner events: • Wild Card: Game Night — Nov 5 • Monterrey Tech Week — Early Stage...

By Elizabeth Yin
LA Tech Week Fireside Chat Featuring Top Startup Leaders
SocialOct 8, 2025

LA Tech Week Fireside Chat Featuring Top Startup Leaders

LA, we're coming for you! Our fireside chat for #LATechWeek by @techweek_ is happening Oct 14, and you’re gonna wanna be there. We’ve teamed up with @rivianofficial, @quantfi_cfo, and @FidelityPrivate to bring you an evening with two stellar humans: 🎤 @KhalZahar (Founder...

By Elizabeth Yin