Hiten Shah

Hiten Shah

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Founder & CEO building SaaS for 20+ yrs. Sharing what endures in business, growth & people. Built Crazy Egg (2005), KISSmetrics (2008) & Nira (2020). DMs open.

From Internal Tools to an Agent Factory
SocialApr 16, 2026

From Internal Tools to an Agent Factory

I started by building agents because of internal product work and OpenClaw. Now, it feels like I’m building an agent factory.

By Hiten Shah
From One AI-Generated Page to Cohesive Websites
SocialApr 16, 2026

From One AI-Generated Page to Cohesive Websites

You can get AI to write a page in seconds. The hard part is making the next five pages feel like they belong. Tomorrow at 10am PT I’ll show the exact workflow I use to go from one strong page...

By Hiten Shah
Cultural Relevance Equals Product‑market Fit
SocialApr 15, 2026

Cultural Relevance Equals Product‑market Fit

What came to mind as I was reading this is that continuous cultural relevance IS product/market fit. Plain and simple.

By Hiten Shah
Roadmaps Feel Like Progress; Customers See Product Instability
SocialApr 15, 2026

Roadmaps Feel Like Progress; Customers See Product Instability

Your roadmap feels like progress to you. To customers, it feels like the product won’t sit still. That gap is where adoption goes to die. Full post:

By Hiten Shah
AI Unifies B2B Site Pages Into Cohesive System
SocialApr 15, 2026

AI Unifies B2B Site Pages Into Cohesive System

Most B2B websites die the same way. Someone ships a strong homepage, everyone celebrates, then every new page becomes a fresh writing project. The result is drift, repetition, and a site that does not feel like one thing. In the next live...

By Hiten Shah
AI Labels Inflate Expectations—Control What You Promise
SocialApr 15, 2026

AI Labels Inflate Expectations—Control What You Promise

If you’re building an AI product, one thing to watch for is how fast expectations move once you label something “AI.” The label alone changes how people judge what they’re seeing. The key is to avoid handing your user a...

By Hiten Shah
Rapid Development Outpaces Adoption; Marketing Becomes Critical
SocialApr 15, 2026

Rapid Development Outpaces Adoption; Marketing Becomes Critical

I was a guest on a podcast recently and we got into something I’ve been thinking about a lot. Building is faster than ever, but customers can’t absorb change at the same pace. That gap is where adoption breaks, and it’s...

By Hiten Shah
Use AI to Build Your B2B Homepage Structure
SocialApr 13, 2026

Use AI to Build Your B2B Homepage Structure

If you’re building a B2B website right now, this is the part everyone rushes and regrets. Tomorrow I’m doing a live session on using AI to turn positioning into a homepage structure and messaging system, plus prompts and templates so...

By Hiten Shah
Turn AI Into Structured, Actionable Homepage Copy
SocialApr 13, 2026

Turn AI Into Structured, Actionable Homepage Copy

Most AI homepage copy is just expensive filler. Looks good, says nothing. Tomorrow (Tue Apr 14 @ 10am PT) I’ll show how I use AI the opposite way, to turn positioning into a homepage that has flow, makes sense fast, and...

By Hiten Shah
Embedding AI in Shared Channels Accelerates Team Decisions
SocialApr 13, 2026

Embedding AI in Shared Channels Accelerates Team Decisions

The most important AI decision at work might be where it lives. In a separate window, it helps one person. In the channel, it can help the team remember what it already figured out. That sounds small until you watch a conversation that...

By Hiten Shah
AI Tools Feel Like They Require a PhD
SocialApr 11, 2026

AI Tools Feel Like They Require a PhD

Without naming names, some of the AI-powered tools I try to use feel like you need a PHD to use them.

By Hiten Shah
Define Audience First, Then Let AI Write Copy
SocialApr 9, 2026

Define Audience First, Then Let AI Write Copy

I wrote this because I think a lot of people are making the same mistake with AI and website copy. They’re using it to write pages before they’ve figured out the audience, positioning and what the page actually needs to do. That’s...

By Hiten Shah
Build a B2B Site in 3 Days with AI
SocialApr 9, 2026

Build a B2B Site in 3 Days with AI

Channeling Bob Ross energy this month, except the “happy little trees” are B2B website pages. I built a full B2B marketing site in three days using AI. If you want AI to work on website copy, start with audience and...

By Hiten Shah
Fast AI Drafts Aren’t Functional Websites—Clarity Takes Time
SocialApr 8, 2026

Fast AI Drafts Aren’t Functional Websites—Clarity Takes Time

Here’s the trap with AI website building: You can get to a homepage draft in 10 minutes and still be nowhere close to a website that works. Because speed at the copy layer is not the same as clarity at the message...

By Hiten Shah
Hiten Shah | Pulse