Define Audience First, Then Let AI Write Copy
I wrote this because I think a lot of people are making the same mistake with AI and website copy. They’re using it to write pages before they’ve figured out the audience, positioning and what the page actually needs to do. That’s why so much AI copy sounds fine, but doesn’t work. This article is really about that. Where AI actually helps, where it doesn’t and why the order matters.
Build a B2B Site in 3 Days with AI
Channeling Bob Ross energy this month, except the “happy little trees” are B2B website pages. I built a full B2B marketing site in three days using AI. If you want AI to work on website copy, start with audience and...
Fast AI Drafts Aren’t Functional Websites—Clarity Takes Time
Here’s the trap with AI website building: You can get to a homepage draft in 10 minutes and still be nowhere close to a website that works. Because speed at the copy layer is not the same as clarity at the message...
Your Story: Advantage or Hidden Drag—Make It Concise
Your story is either a competitive advantage or a hidden drag. If your team cannot tell it in one sentence, you do not have one yet.
Bad Environment, Not Pay, Drives Top Talent Away
Your best people are leaving. If it was just money, you could fix it. This is different. The real reason is your environment doesn’t let them do their best work. You hired A-players and they became spectators. You hired people with taste...
Cut AI Team Delays: End Re‑explanations, Silos, Bottlenecks
Why does work still take too long when your team is using AI? I measured 11 weeks to find out. 9,426 messages analyzed. The re-explanation loop costs 2-3 hours per complex task. Knowledge silos break coordination. Sync bottlenecks limit what's possible. I'm showing...
Persistent AI Context Cuts Project Time Tenfold
People tend to use AI like a calculator. Open ChatGPT. Paste context. Get an answer. Copy it back. Next time you need help, start over from scratch. That's calculator mode. You ask a question, get an answer, context disappears. I...
If You Can't Summarize Your Business, You're Lost
You think you know your story because you live it every day. Try this test: Open a blank document and write down your company's story in 200 words. What job are customers hiring you to do? Why does your approach work...
Centralized AI in Slack Turns Knowledge Silos Into Compound Power
Your team's ChatGPT tabs are silos. One person knows something, the rest start from zero. I run AI in Slack. 13 channels. One agent sees product decisions, technical builds, strategy threads, everything. Knowledge compounds instead of resetting. That changes what's possible....
Live OpenClaw Setup: Get Guide and Config Files Free
Live OpenClaw setup this Friday, March 27 at 1:30 PM PT. I'm setting it up from scratch in real-time. Server spin-up to the first Slack message. You'll see what actually matters. Walk away with the setup guide and the config files I...
Join My Live AI Session on Friday's Top Request
I’m doing another live AI session on Friday. It’s on a topic countless people have asked me to talk about. 🦞💬
Founders Must Own Storytelling; Strategy Can't Be Delegated
The story has to come from the founder. This frustrates people. Founders want to delegate storytelling the same way they delegate other functions. Hire a head of marketing and let them own it. Bring in a communications expert and hand...
AI Solves Feasibility; You Decide What's Worth Building
The gap between "I can build this" and "this is worth building" has never been wider. AI closed the first one completely. The second one is still yours. Speed has never been cheaper. Imagination has never mattered more.
Join My Free Live AI Session Today at Noon
Doing a free live session at noon pst today (in about an hour). Going to share how I’ve been working with AI. You can still register and join here: https://t.co/wkYajstYeO
Google Embraces Zero-Click Search, Keeps Traffic, Increases Ad Costs
Everyone says AI is unbundling Google Search. ChatGPT processes 1.6 billion queries a day. Perplexity grew 340% last year. The narrative writes itself. But look closer at the numbers and something else is happening. ChatGPT has 12% of Google's search volume. It sends...
From Curiosity to Mastery: Companies Seek Full AI Toolkit
Hearing this from startups and Fortune 500s: "How do I use all of Claude's features?" A few months ago, nobody asked. AI became a workflow while people were still deciding if it was real.
AI Shifts Focus From Hiring Engineers to Defining Products
For twenty years, software companies raced to hire more engineers. The constraint was velocity. AI breaks that model. The constraint now is knowing what to build. That's a harder problem, and most teams haven't adjusted to it yet.
Reality Distortion: 11 Years to Grasp Its Dual Nature
I named something in 2015. Called it Infectious Enthusiasm. Turns out I was only describing half of it. The other half took 11 years of watching founders use it well and badly to actually understand. Here's the truth about reality distortion.
Figma’s Silent Change Signals Fight for Design Infrastructure Control
In February 2026, Figma released version 126.1.2. One line in the changelog caught nobody's attention. It should have. The update stripped --remote-debugging-port on startup, with no announcement and no deprecation warning. Just gone. Overnight, developers who'd spent months building automation...
Early Bets Win; Amazon’s Late Entry Costs Billions
Early positioning beats late capital every time. Amazon just invested $50 billion in OpenAI for 6 percent ownership and distribution rights. Microsoft invested $13.8 billion starting in 2019 and owns 23.5 percent with exclusive IP, revenue sharing, and API control locked through...
Few Use OpenClaw for Real Value‑Driving Work
Most people posting about OpenClaw are not running it for real meaningful work use cases. @chrysb is one of the few who is and sharing (more than me) about it. His list is real and realistically even only scratches the surface...
Envisioning the Next Generation of Frontier AI Labs
Thinking a bunch about frontier AI labs and what a new kind of lab might look like.
Quick AI Wins, Corporate Secrets, and Cognitive Debt Unveiled
Today's Operator Links: https://t.co/31uzXeX8YJ 1️⃣ He Built OpenAI's Competitor in One Month Then Joined Them - @steipete 2️⃣ Leaving Parties at 9:30 for Agents - @nikunj 3️⃣ Sega's Criminal Origin Story - Bradford Morgan White 4️⃣ Finance Can't Figure Out AI - @BrookerBelcourt 5️⃣ Cognitive Debt...
Teach Humans to Thrive When AI Handles Tech
Everyone's worried about training AI. The real problem? Training humans for a world where AI does all the technical work. What do you even teach them?
AI Hype Fades: Embedded Intelligence Outpaces Empty Promises
Today's Operator Links: https://t.co/4GH6Pi68dj 1️⃣ Software's First Act Is Over - @MarcJBrooker 2️⃣ Embedded Intelligence Beats Frontier Models - @om 3️⃣ AI Fatigue Is Real and Nobody Talks About It - @siddhant_K_code 4️⃣ The AI Bubble I Live In (And You Probably Don't) - @joozio 5️⃣...
Today's Top Tech &
Today's Operator Links: https://t.co/apSA1AByaF 1️⃣ Shipping Covers All Sins - @sjgoedecke 2️⃣ $285 Billion Wiped Out Because of a Text File @thomas_witt 3️⃣ AI's Private Equity Time Bomb - @Unmack1 4️⃣ OpenClaw Is What Apple Should Have Created - Jake Quist 5️⃣ Company as Code -...
Use AI Now or Get Left Behind
If you know AI can already do a part of your job, you should be the one taking advantage of that. Aggressively. If you're waiting for permission, someone else isn't. Here's what happens when you wait. Your competitor figures it out....
AI Agents Shift From Commands to Autonomous Supervision
We're building systems that need babysitters. People think agents are smarter chatbots. Ask a question, get an answer, move on. Background agents are different. They check your email while you sleep and schedule things without being asked. These systems run on their...
Key Tech
Today's Operator Links: https://lnkd.in/gMYc6eW5 1️⃣ Why AI Systems Are Easy to Trick - Barath Raghavan & Bruce Schneier 2️⃣ Search Traffic Didn’t Fall Off a Cliff - Ethan Smith 3️⃣ AI Rewards Structure Before Talent - Gabe Mays 4️⃣ The...
Ads Must Align With Real‑Time User Intent
For decades, digital advertising has trained marketers to optimize for interruption. You buy attention, compress a message into a few characters, and hope the click carries enough intent to survive the landing page. That model works when discovery and evaluation...
Most Companies Mismanage AI Adoption—Here's Why
"You're Likely Screwing Up AI Adoption..." & more in today’s Operator Links, full post + sources in the comments.
Stop Overusing ‘Pivot’: Distinguish Real Evidence‑Driven Shifts
Startup people reach for the word “pivot” when they want a decision to sound intentional. I’ve seen teams use it for everything from a careful course correction to quietly walking away from a plan that stopped holding up. Same word....
Real User Feedback Cuts Illusory Product Busywork
Most product work feels busy because it hasn’t touched reality yet. Real feedback compresses time. Internal activity stretches it. The longer you delay contact with users, the more convincing the fake progress becomes.
Testing Daily Signals to Boost Operator Decision Speed
For 11 years, I’ve sent a weekly newsletter. Five hundred seventy-two issues built around links people consistently tell me they actually read. That cadence works. I’m keeping it. But frequency isn’t the same thing as usefulness. A lot of operator...
Thinking in Public Drives Alignment, Not Just Polished Performance
Building in public became a performance once everything was edited. Thinking in public is what building in public looked like before polish took over. Building in public used to create shared context. Now it often creates admiration. Thinking in public...
Post‑crisis “Diligence” Masks Underlying Process Gaps
I keep seeing the same thing after teams realize something important too late. The impact shows up in how work gets done. Extra checks get added before meetings. People start keeping private notes. Someone is asked to manually watch competitors....
People, Not AI Tools, Drive Real World Change
AI is a tool. Tools don’t change the world by themselves. People do.
AI Speeds Site Building, but Can't Replace Strategic Judgment
Building a website with AI is faster than it has ever been. That speed exposes a problem most people miss. The reasons websites fail are rarely technical, and AI does not fix the underlying ones. At Crazy Egg, we built a site...
Invite the Right Stakeholder Early to Solve Problems
Most work problems are easy to solve once they reach the right person. The trouble starts when they don’t get there directly. I was on a call yesterday where a small, solvable issue had already picked up unnecessary weight. I’ve...
Burnout Arises From Unrealistic Work, Not Just Workload
Burnout is often framed as too much work. In practice, it comes from work that never meets reality. Teams stay active, calendars fill up, but nothing is tested. That gap creates slow burnout.
AI Speeds Momentum, but Direction Now Matters Most
AI compresses the time between action and visible results. Momentum becomes cheaper, faster, and more fragile. You can get moving instantly, but direction matters more than ever.
Stop Parenting Your Startup; Treat It as an Organization
Your business is not your baby, child, or another human you are in a relationship with. It is an organization. That distinction matters more than founders want to admit. Organizations exist to convert decisions into outcomes at scale. They rely on clear...
Real‑World M&A Lessons: Offer Private, Objective Guidance
I’ve been around long enough to see how most M&A paths actually unfold. Some work exactly as hoped. Others resolve quietly. A few fall apart late for reasons that never make it into a postmortem. I’ve been on the acquiring side, the...
Productive Meetings Require Pre‑existing Context, Not Just Discussion
Meetings feel productive when they recreate context. They move the business forward only when that context already exists.
AI Erodes Speed Advantage, Judgment Now Matters Most
AI removed the natural friction that used to separate thinking from output. Writing, design, analysis, code, and planning now move fast enough that effort is no longer a credible signal. When anyone can produce something quickly, speed stops being impressive. What...
Top Operators Guard Conviction Like Capital Preserves Cash
The best operators conserve conviction the way capital allocators conserve cash.
When a Product Becomes Daily Habit, Users Market It
Products move through people before they move anywhere else. They spread in passing comments, side conversations, and offhand recommendations that were never planned. That only happens when a product alters daily behavior enough that omission feels strange. The improvement becomes...
Tags Trump Folders: Let Meaning Emerge via Search
Scott wrote this and it finally clicked for me. Credit where it’s due. “Gen Z is right to not care about folders.” The reason this is correct has nothing to do with age. It’s about how information actually behaves. Folders force premature certainty....
When Execution Is Cheap, Judgment Becomes the Bottleneck
Execution is no longer the constraint. As building gets cheaper, judgment becomes the scarce resource. Models can generate options endlessly. What they don’t accumulate is lived consequence. They don’t carry the memory of failed bets, abandoned paths, or tradeoffs that only made...
AI Accelerates Mediocre Ideas, Reveals True Judgment
AI changes how fast mediocre ideas get shipped and how quickly real judgment is exposed. There’s no hiding behind effort anymore.