Template and On-Page Hygiene Errors Block LLM Crawling
Interesting findings from a recent AI search audit: 1. Website template issues can make it hard for LLMs to crawl a site. Easy fixes, but you don't know they're an issue unless you check. On-page hygiene issues (titles, H1s, duplicate content, HTML bloat) are often the culprit.
Seeking AI Content Marketing Guest Spots Daily
Putting in a formal request here: I'd like to do more video/podcast guest appearances in spaces where people are talking about AI for content marketing, LinkedIn/B2B creators, brand-building in the context of AI search visibility, etc. DM me 👋 I'm doing...
Creator-Focused AEO Tools Signal Search’s Future
Seeing both @hubspot and @latermedia launch offerings around Creators for AEO the past few weeks just further validates what I’ve been writing about in my newsletter re: the future of search and discovery: https://t.co/94388T98PK
Success Lies in Replies, Not Just Posting
Everyone thinks that the action is in POSTING across social media platforms… but the people who are really good at it know that relationship-building is all in the replies or DMs. Be a reply guy.
Clear LinkedIn Strategy Drives 500K Impressions
February is when I doubled down on LinkedIn, got *really clear* about what my content would look like/be about, and got a strategy in place for consistency. Coming up on half a mil impressions and more than 135K reached there. No...
Google Shares Top AI Search Best Practices
Glad to see this insight from the @google team today on best practices for AI search 🤌🏻 https://t.co/icLVn6EbG1
You Can Master Only Two or Three Tasks Daily
The older I get the more I realize that you truly only get about two or three things every day that you can give your full attention to and do well.
How to Choose Ideal B2B Creator Partners
As more SaaS companies start to leverage B2B creators on LinkedIn, here are my best tips for selecting good-fit partners 👇👇 https://t.co/wltpVl2OPl
Avoid CPC Sponsorships; Brand Building Isn’t Just Clicks
Turned down newsletter sponsorship offers from Lovable and Superhuman this month bc the pricing was CPC, and that feels a bit too transactional for my taste. Brand-building and visibility with hyper- relevant audiences does not always translate cleanly to cost...
Define AI Search Strategy Before Investing in SaaS
I want more SaaS teams to get clear about their strategy + objectives before spending a bunch of time/energy/money on software + new hires for AI search efforts. Need an audit to make sure it converts to ROI? We should chat:...
AI Search Leaders Debate Top Vs. Bottom Funnel
People that are leading or working on AI search efforts: Which of these are trying to solve for? Top or bottom of funnel? Or both? CC @JHTScherck @TheCoolestCool @lilyraynyc @Kevin_Indig @kristakdoyle https://t.co/sBfHaojBy5
LinkedIn Article Hits Google’s Top Spot in 24 Hours
The pipeline from LinkedIn article to top result in Google is so real. This piece is barely 24 hours old. My god. https://t.co/GSluiMC2WK
Switching to Beehiiv After SXSW Happy Hour Serendipity
Who has two thumbs and just committed to moving her newsletter list over to @beehiiv? This girl 👍👍 Lots more to come on this, but it feels like serendipity after going to their happy hour event at SXSW earlier this year....
Content Marketers Must Evolve Into Editorial Guardians
Content marketers need to shift into more editorial roles. AI makes content *production* easier than ever, but you still need someone to oversee all the various activities and act as the quality bar/voice of taste. https://t.co/MvWpoOG3Gs
AI Search Strategy Perfectly Powers Influencer Marketing
Tim gets it, too. AI search strategy (or AEO, or GEO...whatever you want to call it) is a perfect match for influencer/creator marketing work. Take those two programs and combine them into one. https://t.co/JKkeX942Hs