Master Claude AI Prompting for Every Content Creation Stage
A lil' tutorial on how to get *really* good at prompting @claudeai + the most useful prompts I've found for content co-creation at every stage of the process. If you want access to these (free) bad boys, reply PROMPTS 👀 https://t.co/vbJN2LFHFa
Thought Leadership Drives AI-Powered Search Success
I'm so sorry about my eyebrows at the beginning of this video...I get really excited talking about thought leadership as an AI search strategy. https://t.co/oh0ICuLXiB
Seeking Help to Source Podcast Guest Opportunities
I would really like to hire someone to help me source podcast guest appearance opps, media requests where I can chime in with my expertise, etc. Accepting all legit referrals, plz send 'em my way
Creator IP Emerges as Hot Commodity in Media
I dug into this emerging trend and spoke to smart folks like @denk_tweets, @dcbruck, and others about how Creator IP is a hot commodity right now for @viralnationinc. Key findings ⬇️⬇️⬇️ https://t.co/7wJNmO8Rf3
B2B Influencer Marketing Turns Content Into Inbound Leads
If you build it, they will come. This is my LinkedIn inbox these days. I didn't know B2B influencer was really a *thing*, but now I'm a believer. https://t.co/yC4vynbRjX
Journalists' Inverted Pyramid Gives Edge in LLM Parsing
I think journalists have a real edge within the AEO space in that the way they write (inverted pyramid) is similar to how LLMs parse information. More in the latest ep of Fan Out, full version here: https://t.co/E2fjVpipcr https://t.co/VFNewbyhiP
Discover the Hidden Gap in LLM Citation Rates
I found a whitespace in the LLM citation rate conversation that I spend 3,000+ explaining in this week's newsletter send. If you miss it, you're going to regret. Don't be late to the party, sign up here: https://t.co/dpcrUB4q9p https://t.co/W1LWlr2Bl2
Seeking B2B Software Partner for Free 60-Day AI Search Pilot
I am looking for ONE B2B software company with killer SMEs that is willing to test a pilot program with me for AI search viz via @LinkedIn. This is a 60-day experiment around a real, currently untapped research question, and...
Consistency Drives LinkedIn Success for B2B LLM Content
Started leaning into @LinkedIn at the end of February with regular, thoughtful posts around my new topical focus (which is largely in-depth editorial-driven B2B content to boost LLM citation rate.) The algorithm there favors the consistent, my GOD https://t.co/CJLI37Swp0
Human Experience: Our Edge Over AI Writers
Lived, embodied, and emotional experiences are quickly becoming our core differentiator against the AI writer bots LEAN INTO YOUR HUMANITY, EVERYONE
B2B AI Content Must Prioritize Human Engagement Over Bots
I think AI in the B2B space right now is rife with "stuff" written purely for LLMs. No human is ever going to read it, and if they do, they'll be bored to DEATH. If you're going to spend money on...
Rediscovered GMA's Asian Ramen Slaw: A Bright Spot
Found the Asian ramen slaw my GMA used to make in the wild this week, a real bright spot https://t.co/106mlNJvaN
Inside AI Search: First Fan Out Podcast Breaks It Down
Come hang with @tryprofound's @LaffertyN, @kristakdoyle, and me to break down what's *actually* happening in AI search right now in our very first episode of the Fan Out podcast: https://t.co/VuT1N72qDi If you get the show's title as an AEO reference, 🤝
Tired of Meta‑only Advice; Want Alternatives for Growth
It is SUCH a bummer that every person I talk to tells me the only real path to meaningful audience growth is via Meta ads. I would rather give my money to *any* other platform.
Dreaming of a Week Writing at Hotel Chelsea
Every day I wake up and think, "Damn, I'd love to take a week off and go spend it in NYC working on my novel at Hotel Chelsea." Just because.
Free Guide: Using AirOps MCP with Claude AI
I’m giving away free sauce on how to use @AirOpsHQ MCP with @claudeai so plz so give me a heart or a comment or something if this was useful ok thanks bye https://t.co/ce7k2Sl49Q
Walk Outside While Streaming Tom Misch’s New Album
Go outside and go for a walk and put on the new @TomMisch album (thank me later)
Free Scorecard Reveals Your Content’s AI Search Ranking
Most content marketers have no idea how their content scores in AI search engines. So I built a free scorecard to make it easy. It covers everything from content depth + entity optimization to technical structure and authority. Try it: https://t.co/hulXxcwVxg https://t.co/n8EbGfoBY1
Claude Is a Thinking Partner, Not a Ghostwriter
Methinks @AnthropicAI is the only ai company out here getting the positioning right with calling @claudeai a “thinking partner.” It’s a collaborator/tool, not a ghostwriter. Use it as you would a paintbrush—it’s a tool; not subcontractor.
AI Lacks Humanity; Can't Write Authentic Fiction
To me, the whole debate on should writers be using AI to write fiction is answered in the new @ArmchairExpPod with @michaelpollan: https://t.co/IREKnjqMGm You wouldn't ask a calculator to explain to you what it feels like to get your heart broken....
Offer: Train Marketing Teams on AirOpsHQ and Claude
If there are any teams out there who are looking for someone to come in and train their marketing team on @AirOpsHQ + Claude, we should chat
Launch of Context Window: AI Search Newsletter
New newsletter, who dis? If you're interested in learning about all things AI search, Context Window is where I'll be sharing everything I know about it. Link to join in my bio (+ a freebie.) https://t.co/483JQiYdnc
Debating Whether AI Assistance Dilutes Authentic Human Effort
I'm very curious where society is going to land on this conversation about LLMs being a "thinking partner." Is it more honorable to do the work unassisted? Does it the work matter more/become more valuable when it's in it's purest, most...
Own Site Flat, Client Work Demands More Effort
Thanks @AirOpsHQ for reminding me I have a lot of work to do on my own site vs that of clients 😅😅😅 Up 0% WoW (wow indeed) https://t.co/zOFQn31Ucd
LumaLabs AI Delivers Uncannily Powerful Brand Identity
This product is almost *scary* good. I've been using @lumalabsAI for help with brand identity, but this is a whole other level.
Free 50 Templates to Accelerate Content Marketing
I put together 50 copy-paste templates for those of us working in content marketing. The won't *do the work* for you, but they will speed things up! AI should be a thinking partner, not a ghostwriter. Get them here for free:...
AI Speeds Branding, but Human Polish Still Essential
I used @LumaLabsAI to build this brand identity board in under 60 seconds. The decision to choose it took 3 days (+ about 6 iterations). Creative direction is still work and knowing what feels RIGHT for your brand isn't something you...
50 Free AI Prompts for Strategic Thinking, Not Writing
Most AI prompt lists are useless for content marketers + full of "write me a blog post about X" templates🥱 I made something different: 50 prompts built for strategists who use AI to think better, not write for them. Grab...
Looking for Creators Whose IP Is Licensed by Brands
Do I know anyone here who has worked in or around creators/influencers whose IP is being licenced by a network, platform, or brand? (For an article.)
Agentic AI Is Cool; Unplugged Moments Matter More
Agentic AI is 🆒 but so is -Going for a walk outside with no headphones -Reading a physical book -Sitting in a hammock in the sun -Letting your mind wander
Authentic Use + Newsletter Partnerships Drive Instant Conversions
Hi hello this is why if you actually use the product/tool and you do strategic newsletter partnerships, it WILL immediately convert Authenticity factor: Your audience can feel if you're slinging affiliate crap or actually using it Anyhoo I have a great newsletter...
AEO/GEO Strategy Dramatically Boosts Impressions
SoOoOoOo the AEO/GEO strategy stuff you keep hearing about *actually* works for increasing impressions in a very big way https://t.co/WkJfoUTEc9
Content Teams Share Their Top AI Questions
I am legitimately curious what people want to learn about AI (as it relates to content marketing right now.) People on content teams: What are the Qs you're asking? What are you working to solve?
AI Search Tools Multiply Subscriptions, Need Consolidation Solution
Getting into AI for search has me with *so many* new monthly subscriptions, and I don't love that It reminds me of ecom where you have all these best-in-class integrations, and those add up quickly Who's solving for this?
Content Takes Many Forms—Embrace All Formats
A case for content in various forms, from @sivers (in case you needed a reminder) https://t.co/KsZRViXJtz
Top AI Tools Powering My Fractional Content Role
These are the AI tools I'm currently using as a fractional head of content, if you're wondering: https://t.co/yIuMyJDYJW @claudeai (duh) @AirOpsHQ @clearscope @surfer_seo @perplexity_ai
Companies Crave Fractional Content Ops over Full‑time Hires
Was chatting with another content marketer leaning into fractional content operations, and I keep hearing there is *so much demand* for this type of work. Companies don't need a full-time hire or a high-cost agency. They need someone experienced enough to...
Daily AI Content Insights Drive Stunning Growth
Started posting daily on LinkedIn about what I'm learning around AI for content marketing and holy crap look at this beautiful graph https://t.co/p6bihegxGi
B2C Brands Excelling on LinkedIn Over Other Channels
For an article: looking for an example of a B2C brand that is doing as good or better on LinkedIn performance-wise than any other owned social channel. Know of any??
YouTube Tops Growth: People Prefer Video over Reading
Had a Head of Growth tell me this morning that YouTube is their #1 source of new customers because no one wants to read anymore and I think that's incredibly true.
Fractional Editorial Lead Enhances AI Content with Expert Insight
Someone just asked me what type of work I'm doing most these days and I explained it as this: I'm a fractional editorial lead of sorts right now: the point person who works closely with either a content engineer, in-house content...
Detailed Brand Kits Boost AI Output Quality
One thing I'm realizing as I get more in the weeds with @claudeai (+ now @AirOpsHQ) is how important things like detailed brand kits are if you want quality outputs. This week's newsletter is about how to make sure you're...
Diving Deep Into Content Workflows with AirOpsHQ University
Started @AirOpsHQ University this morning...time to get further down in the weeds with content workflows
SEO Fundamentals Drive AI Search Optimization Success
What translates from SEO ➡️ AI Search Optimization? The fundamentals don't disappear, they just get applied differently. The skills that made you good at understanding audiences and creating valuable content become your primary competitive advantage. Here's how ⬇️ https://t.co/t2fgxHfLYv
Seeking Brands Collaborating with YouTube Creators for Content
For an article: I'm looking to connect with brands partnering w/ creators/influencers on YouTube content (be it a one-off vlog, an ongoing series, etc.) I know @Huckberry, @CAVA, + others do this (and would love to speak with their teams. ...