Evening 5K Fuels Momentum, Topped with Sonic
All my momentum is fueled by an end of day 5k and a drink at @sonicdrivein immediately after https://t.co/5QeUMT4xej
Read My Newsletter for AI Search Guidance
If you're trying to figure out AI search for your business, you need to read my newsletter, Context Window: https://t.co/X5a83SgWmN https://t.co/VM5rOOPShO
B2B Visibility Now Driven by Creators and SMEs
Aaaaand another one: @Substack's Comms lead surfacing that more teams are talking creator partnerships over on LinkedIn today. The future of B2B visibility is creators and third-party SMEs 👏 https://t.co/ayEauSHIgX
Silence Hinders Visibility: Build Your Business Out Loud
“moving in silence like lasagna” is not a good path for building a visible business in my experience
Embrace AI: Learn Now or Lose Jobs
AI is coming for content marketers and journalists' jobs (largely already has.) The only thing to do about it: Get curious and start learning how to use it. https://t.co/NlfayVxMjw
Work Fuels Me, but Evenings Revive My Humanity
I love to work, but my God do I look forward to 5 PM every day when I put my phone down and go put myself in front of other human beings
Free Tool Reveals Your Site's Visibility Across LLMs
AI visibility is tricky to assess without a fancy tool, so I built one myself. Get a high-level overview of how your site shows up across top LLMs like ChatGPT, Perplexity, and others (for free.) https://t.co/vydMh9x8WB https://t.co/hBj3a9la1S
Shorts Are My Top Growth Driver, Newsletter Coming Soon
Fascinating insights from my @YouTube channel: Shorts are WINNING for me, and I will be doing a deep dive on this in my newsletter very soon📈 https://t.co/81VS3AtmgC
AI Search Success Requires Third‑Party Brand Visibility
B2B SaaS companies really nailing AI search strategy right now are not just thinking about owned content; they're thinking about how the brand shows up across third-party sites, too. IMO, it probably always should have been this way. https://t.co/oVIRa7IDLM
LinkedIn Creator Partnerships Boost B2B SaaS Leads
B2B SaaS are getting smart about leveraging LinkedIn creator partnerships and seeing real impact on lead generation + sales. I did a deep dive on the data in today's newsletter: https://t.co/Gjlq6bTA8f https://t.co/Q5MXl083gP
LinkedIn Ranks Among Top Three AI Citation Sources for B2B
Ope look another report showing LinkedIn is in the top 3 list for generating AI search citations in core B2B categories. Full report: https://t.co/v8vNkqSkea https://t.co/4TqipPgFTM
One LinkedIn Creator Drives AI‑search Visibility and Leads
$48K. Six months. One creator on LinkedIn. That's what it took for a mid-market B2B SaaS company to go from invisible in ChatGPT and Perplexity to showing up in answers for their category's most-asked prompts. AI-driven demo requests? From <2% of pipeline...
LinkedIn Evolves Into Powerful Ad Network for Software Buyers
Everything is an ad network, and LinkedIn is getting *really smart* about how to leverage authority and creator audiences there. I think we're going to see more brands lean into this, esp. in the software space, because it's *the* social network...
AI Evolves so Fast, Books Become Obsolete Within Weeks
The thing that's nuts about how fast AI is changing is that it's impossible to write about anywhere but online. Write a book or build a course about it and it will be out of date or need intensely updated...
AI Now Dominates Search and Buying Research
Super interesting insights from @McKinsey on how much of search + purchasing research has already shifted to AI https://t.co/VwHeJ0yvNV
B2B SaaS Leverages LinkedIn Influencers for Brand and LLM Citations
LinkedIn influencers are a *thing* and B2B SaaS companies are putting them to work (for double duty) to drive brand awareness and win LLM citations. I dove into this in tomorrow's newsletter, with insights from @YoungHeike + others. Sign up to get...
Exploring PR, Content, SEO Intersection with Stacker CEO
Talking about the new venn diagram that is PR, content marketing, and SEO (see also: AI visibility) with the CEO of @Stacker next Monday at 3 pm CDT over on LinkedIn Live. Come hang: https://t.co/NqhYuq9PDd https://t.co/FuHPbekLA4
Seeking AI Search & LinkedIn Experts for May Webinars
May is going to be webinar/live session month for me. Who's someone doing interesting work in the AI search/LinkedIn space I should talk to about this?
Mid‑length, Original LinkedIn Posts Dominate AI Citations
Findings from a @semrush study of 325,000 AI prompts about which LinkedIn content gets cited in AI search: -Articles between 500-2,000 words = 77% of AI citations -95% of cited LinkedIn content is original -75% of the LinkedIn authors whose content gets...
B2B Must Switch to LinkedIn Creator Marketing
Friendly reminder that if you're in B2B and you're not using LinkedIn creators, you are probably burning cash on ads that aren't converting. It's time for this crowd to get with the program on creator marketing, and LinkedIn is where...
Niche Wit Fuels Growth on Both Twitter and LinkedIn
I stg the thing that grew my followers here is gunna be the thing that translates to LinkedIn audience building (pithy thoughts on my niche + funny replies)
Focus on One Semi‑Niche Newsletter to Build Reputation
I think the highest value activity you could do for yourself right now is to pick one topic that’s semi-niche and start writing about it in newsletter format once a week. Pick something you think is interesting. Make it your...
Sticky, Focused Ideas Ensure Audience Comprehension
If you make the idea sticky enough and stay laser-focused on your topic, people will "get it" Exhibit A 👇 https://t.co/fpPArl1i0I
AI Clears Bottlenecks, but Hiring Costs Still Rise
I've never used AI more but I've also never spent more $$ hiring (human) specialists to help execute on the projects that AI removed my bottlenecks on. In the last 90 days I've: -Hired a web designer to revamp my site -Hired a...
Turn AI Overwhelm Into Learning: Experiment Hands‑On
AI overwhelm is *very* normal. My advice: get curious and start getting hands-on with tools to tinker and see what you can learn through experimentation. (It's what's helped me!) https://t.co/OVIP1k1MIL
Include Employees in Your LLM Visibility Strategy
Friendly reminder that your employees should have a voice and be part of your LLM visibility plan https://t.co/jd0DM4FCno
Use AI Wisely: Boost Writing, Avoid Low-Quality Scaling
AI is useful for writers if you figure out how to use it. Don't be scared of it! But also, don't scale crap. A deep dive on this topic: https://t.co/4d8Xk3BIPe https://t.co/ZjmChb4Vz4
Seeking Experts on Creator Economy’s AI Shift
Looking for sources for an article: Who should I talk to about how the creator economy is adapting to changes that come with consumers shifting to using AI for search and discovery? (No agencies, plz.) #Journorequest #sourcerequest
AI Search Teams Up With Employees on LinkedIn
AI search efforts 🤝 your employees on LinkedIn If you want to really understand what I'm talking about, go read this: https://t.co/3msrITe0QK https://t.co/agpAsVoQJs
People‑First Social Presence Beats AI Search Spending
I’m gonna say the quiet part right now: a lot of B2B SaaS companies are spending a LOT of money trying to tackle AI search visibility IN THE COMPLETE WRONG WAY. Sure, you can push out content to try to win...
LinkedIn Ready for AI Citations, Video Booms in B2B SaaS
I'll say it again: @LinkedIn is ripe for improving AI citation rate for B2B SaaS + video is TAKING OFF there. https://t.co/E7xNdgqwyj
VPs Confirm B2B Creators Drive LinkedIn Growth
A peek inside the @exitfivemedia community, where again, I'm seeing VPs of marketing/growth saying B2B creators are what's moving the needle on LinkedIn (I told you so) https://t.co/AiODaALX9m
LinkedIn Newsletters Now Outpacing External Platforms
I have a sneaking suspicion that LinkedIn is becoming a more valuable place to host a newsletter than an external platform, and they're leaning into that. Still keeping my external list, but the organic growth on the version I put on...
Keeping the Newsletter Free, Funded by Sponsorships
I’ve had a few people tell me this week I need to make my newsletter paid because I’m giving too much away for free… but I feel like I would rather keep it open and share the information and just...
Self‑investment in 2026 Yields Real Returns
I know there's an old Warren Buffett around "the best investment you can make is in yourself" and I am fully leaning into that in 2026. It's already paying off 🚀🚀
Squarespace Crashes During My Website Rebrand Announcement
OFC the day I go to share about my website rebrand on @squarespace they have a platform-wide crash
Switched to CollectiveFin, Never Looked Back—Use Discount
PSA: I switched to @CollectiveFin in 2024 for taxes/bookkeeping and have never looked back. Use code KALEIGHMOORE for a discount on your first year if you're looking to make a change 😀 https://t.co/P9ewAUaxuy
Dad’s Fake History Facts Show Humanity Beats AI
Things AI can’t do: write these “fake history facts” my dad has been writing for me all my adult life. Humanity at its very best ✨ one day I am going to frame all of these https://t.co/P5LtG6gNVB
Keyless Honda Start, Then Uber Home From Gym
TIL you can leave your house driving your @Honda without the key fob and end up ubering home from the gym
One‑take Videos Are My Most Profitable Skill
The fact that I can rip off a 60 second video talking to the camera in one take is proving to be my most monetizeable skill. Scripted is much harder.
All-In on AI Visualization for 2026
I, too, slept on L*nk*d*n for too long, but am I ALL IN for 2026 for the AI viz play https://t.co/dAQgXYeG2u
SaaS Brands Must Win Niche Creator Trust for AI Search
SaaS brands are about to compete for creator partnerships in a way I don’t think they’re fully aware of just yet. Lots of leverage in the hands of people with niche subject matter expertise owning their topics. Trust comes from...
Post Sparingly, Share Insights, Engage Meaningfully on LinkedIn
I went to @LinkedIn's “what to post on LinkedIn” webinar today and here were the main takeaways, for the interested: 1. Share a recap of an event you attended with key takeaways for folks who couldn’t attend 2. Share a learning/original...
Limited Spots for AI Search & Employee Advocacy Cohort
If you're a marketer trying to figure out AI search x employee advocacy (specifically on LinkedIn) and want to work with me + a small cohort of peers, applications for this are open 'til April 30th. A few spots left......
Seeking Tiny Mic Cover Ideas for Brand Partnerships
What should my tiny mic™️ cover be? Could be fun pop for product placement if a brand wants to partner with me 👀 https://t.co/dxCi3sxBgx
Live AI Workflow Demo: Repurposing Content with Claude
Doing an AI “show and tell” of one of my @claudeai content repurposing workflows on @superpathco at 11 CDT, come hang 👀
Teams Are Approaching AI Search All Wrong
My newsletter this week was about how most teams are thinking about AI search completely backwards 👇🏻👇🏻 https://t.co/fa01veZ9mR
Morning Routine: Kickstarting Day with AI Tools
Me sitting down at my computer each morning opening up my little AI tools https://t.co/zynFQm4rxP
CPC Ads Favor Sponsors, Leave Newsletter Creators Shortchanged
When will ESPs figure out that this model of CPC for ads in email newsletters puts all the benefit in the sponsor's hands and very little in that of the newsletter creator? I never opt-in because why would I dilute...
Consistent LinkedIn Posts Unlock $15K Partnership Deals
I have booked more than $15K in co-marketing and partnership content deals with AI/AEO companies since I started posting daily on LinkedIn and switched my newsletter to a weekly cadence. This was not on my bingo card for 2026, but...