Recent Posts
Social•Feb 21, 2026
Google Kills Excuses: PMax Now Mandatory
Google just killed every excuse you had for ignoring PMax. Full reporting. Negative keywords. Real split tests. This thread is your wake-up call 🧵 https://t.co/FqYcvnZVbf
By Kody Nordquist
Social•Feb 19, 2026
Focus on 4 Metrics, Not 50, to Drive Profit
You’re deluding yourself into thinking you’re organized by staring at a dashboard with 50 metrics... … and somehow, you're completely missing the only 4 that actually matter: MER (Marketing Efficiency Ratio): This is your early-warning alarm. If MER dips 10-15% below target, something's leaking....
By Kody Nordquist
Social•Feb 18, 2026
Never Plan Promos Blindly—Track Competitors Constantly
Planning promos based on internal calendars, with 0 insight into what competitors are doing that week is an easy death sentence. To protect margins, you need to be monitoring competitor activity like a hawk. For that, you need a system. Here’s what...
By Kody Nordquist
Social•Feb 18, 2026
Turn Organic Content Into High‑Performing Ads
If you want to make better ads internally. Start creating organic content. From what we've seen with a wide range of testing is that some of top spending ads at the moment are really good pieces of organic content. Not a guarantee but...
By Kody Nordquist
Social•Feb 17, 2026
Recover Lost Shoppers, Turn Wasted Ad Spend Into Revenue
Your ad budget is on life support, and you don’t even know it yet. Let me explain how you’re losing money on things you THINK are working: Let’s say you spend $50K on ads… …leading you to drive 12,000 visitors at $4 CPC… …but...
By Kody Nordquist
Social•Feb 17, 2026
Prioritize Message, Then Structure, Before Optimization
If you say your team is "testing constantly", then why isn’t your performance improving? I’ll take a guess: You have new landing pages, audience targets, offers, and creatives every week. Changing everything at once isn’t a “strategy”. Nothing can be isolated, nothing...
By Kody Nordquist
Social•Feb 17, 2026
Top Accounts to Follow for Business Growth
Accounts you should to follow to help grow your business: Retention Expert: @EricRausch Retention Strategy: @Ferastotle Growth Strategy: @KFragoulias $500M Founder: @YDaftary CRO Systems: @brianschmitt_
By Kody Nordquist
Social•Feb 16, 2026
Nurture Leads for 12 Months, Book More Clients
This is soooo true My lead funnel is a solid 12 month of nurturing. 75% of the clients we booked in January found out about us over 6-9 months ago. They just kept getting nurtured and given free info. Scale into your lead gen...
By Kody Nordquist
Social•Feb 16, 2026
AI Assists, but Human Judgment Drives Brand ROI
Cooked? We've already restructured for this. AI handles our creative asset generation for brands with bulky products or no in-house studio. We use it for double-checking spreadsheets and finding growth targets from long data sets too. It’s great for forecast analysis. But where...
By Kody Nordquist
Social•Feb 15, 2026
Profit‑First Ad Rules Drive $200M+ Results
If you want to generate $200M+ in client results, these are the 50 rules to live by. Steal them. Save them. Print them out. 1. Creative strategy > media buying. 2. If Meta spends money on your ad, there's a reason. Let it...
By Kody Nordquist
Social•Feb 15, 2026
Balance Cost Caps with Creative Diversity for Optimal Spend
Good take but depends on the structure. 100% cost control / bid cap? 900 ads is fine - more creative diversity = more opportunities to spend. 100% in lowest cost? Likely hemorrhaging data and money
By Kody Nordquist
Social•Feb 15, 2026
AI Forecasts Can Fabricate Data—Always Verify Insights
Noticed this a few months back. Certain AI tools that we were using for projections/forecasting/data it was completely making up and generating false data. It was essentially creating scenarios that it thought we wanted to see. And not what was accurate. Always double-check...
By Kody Nordquist
Social•Feb 15, 2026
Founders on Camera Build Trust, Fuel $100M Growth
If you’re a founder of a brand doing sub $100M and you’re NOT on camera making content for organic, ads etc… You’re putting yourself at an extreme disadvantage People want to buy from genuine people - not from brands. Create a brand...
By Kody Nordquist
Social•Feb 15, 2026
Growth Requires Custom Strategies, Not One‑Size Solutions
We currently oversee $17M+ in monthly ad-spend and one thing that is consistent is that most brands take a different strategy / creative framework to work. No-one is the same... There's similarities etc... but overall the brand core fundamentals are different. Just because...
By Kody Nordquist