Scale Creative Diversity: Max Out Ads for Profit
We have 3 brands spending 200-300k/day profitably and all of them have 1 thing in common. They’re maxing out their available ads. Launching just as many as we’re turning on every week. Creative diversity at scale.
Turn Your Top Organic Posts Into Winning Ads
Your best ads are probably on your organic feed. Find what’s does well organically on IG or TikTok and let it rip in ads.
Dynamic Abandonment Emails Outperform Static Welcome Flows
A high-performing welcome flow is usually a sign that nothing else in your email channel is working… These flows should be your top revenue drivers: > Browse abandonment > Cart abandonment > Checkout started …every time a high-intent shopper bounces. But most flows are static with...
Get All Your Growth Questions Answered in 24
Since he’s not answering anything. Ask me anything about growing / scaling and I’ll answer everything asked in the next 24 hours. https://t.co/pRcRLvG7VY
Live Below Your Means to Preserve True Freedom
As an entrepreneur one of the best things you can do as you start to find success is under-leverage your growth and live under your means. Don’t instantly fall into the trap of earn more —> Spend more. The biggest gift you...
Present Solutions, Not Just Problems, to Accelerate Progress
This. My biggest complaint has been people coming to me with problems but no idea of a solution. You’ll go 100x further and faster if you present a problem with a solution. Or even better just implement the solution and create...
Fans Demand Sugar‑free Tropical Red Bull in the US
Hey @redbull why we making this sugar free instead of just taking the best flavor (tropical) and making it sugar free. I’ll commit to 1000 cans a year of sugar free tropical if you bring it to the states. This flavor is...
Prioritize Profitable Growth Over Exhaustive Ad Testing
The campaign structure that supported this growth? 2 tROAS Campaigns 2 tCPA Campaigns 1 DPA Campaign Around 800 ads live across the 5. No they didn’t all get spend and that’s 100% the point. Focus on growing profitably - not...
Your Creative Woes Stem From Weak Offers, Not Ads
Most brands think they have a creative problem. They don't. They have an offer problem dressed up as a creative problem. Here's what I mean: You're testing 15 new creatives a week. Rotating hooks. Swapping thumbnails. Trying UGC vs. static vs. carousel. And nothing moves. CPAs stay...
Audit Calls: Conversational Data Reviews, Not Sales Decks
I tell people on audit calls that’s a conversation; not a sales pitch. I’ll pull up their ad accounts and walk through the actual data, findings and concerns with them. It’s just people talking through what’s currently happening and what “could” happen. Where...
Creative Diversity Drives Profitable Scaling Beyond Product Quality
Your ability to scale profitably comes down to how much creative diversity you can produce at scale. If you have a good offer and your product doesn't suck, this is the next largest lever to actually growing.
Bigger Agency ≠ Better: Creative Fatigue Hurts Performance
One of our clients swapped to a larger well known agency around 6-7 months ago but kept us on as view access to the account. 6 months later and our ads are still spending 45% of the total budget. Very little...
Scale Creative Diversity, Kill Bad Ads, Grow Fast
One of the best things you can do for your brand right now is test creative diversity at scale. Some of our brands are launching 100-200 ads a week and killing them every 14-21 days. Aggressively shipping new ad concepts...
Free Weekly Newsletter: Actionable DTC Growth Strategies
Every week I write a free weekly newsletter built to help DTC brands who want actionable insights on scaling their brand. Wether you have an agency, in-house team or are just getting started; there’s something that you’ll find valuable & helpful. Sign...
Cash Flow, Not ROAS, Drives DTC Brand Survival
The most important aspect for scaling a DTC brand is cash flow. Yet it’s one of the most misunderstood and ignored metrics. If you’re trying to grow and you don’t have a full understanding of what your true cashflow is...
Aim for the Lowest Profitable ROAS to Scale
The ideal situation is to have the lowest ROAS possible on Meta while scaling and being “profitable” The higher you need that ROAS to be, the harder scaling becomes. Find the absolute lowest ROAS you can operate at and aim...
Scale Growth Requires Both Creative Volume and Diversity
Creative Volume =/ Creative Diversity If you want to scale you need both though. Creative diversity at scale is how you truly grow.
Avoid Over‑Splitting Budgets; Tiny Campaigns Waste Data
Just audited an ad account spending around 300k/month and they currently have 107 active campaigns with budgets as low as $20/day. Don't do this.... ever please. I'm all for unique strategies when running an account etc... but when you split your account...
Dynamic Pop‑Ups Replace One‑Size‑Fits‑All Funnels
I was looking through a client's funnel after spending two weeks dialing in the ad creative. > Different angles per audience > Dynamic product shots > Custom copy for cold vs. warm traffic Everything looked great, but then I looked...
Prioritize CAC/LTCM and Margin Over Value for Growth
Most CPG brands look at the wrong metrics when trying to determine potential scale and how/when to grow. My “ideal” situation is looking at a 3 month CaC/LTCM model. Focusing on contribution model instead of value is a way to...
Omnisend Beats Klaviyo on Price, Support, and Simplicity
Seeing this question more and more. Wether it’s between clients, on X, or in person events. I think people just realize that Klaviyo is becoming over priced and stale with what’s being offered. I’ve been working with @omnisend for a couple years now...
Scale Meta Ads with Hundreds of Fresh Creatives
The brands scaling to 100K/day on Meta right now aren't doing it with better targeting. They're doing it with 80-100+ new creatives a month. Not variations. Genuinely different concepts. The algorithm is better at finding buyers than you are. Your job is to...
Creator‑run Ads Slash CPA and Boost CTR
Partnership Ads are quietly becoming one of the highest-leverage easy changes in our clients' accounts. Same creative. Same offer. Same landing page. The only difference: running from the creator's handle instead of the brand's. The results across our book: > 19-30% lower CPAs (on...
Adding Extra Attribution Cuts CPM 27% and CPA 13%
We ran a massive A/B test over the last 3-4 weeks to test the change in attribution and its impact across accounts. Roughly $500K in spend across 11 brands in different vertices / AOV. What we found: 7DC vs 7DC/1DE/1DV CPM: Showed an average...
Cost Caps Not Spending? There's Likely a Reason
A lot of brands and agencies make this mistake. If cost caps aren’t spending - it’s probably for a good reason.
Creative Strategy Wins: Focus on Buyer ID, Diverse Concepts
if you're running creative strategy for a DTC brand in 2026 the ones winning right now are: > briefing for buyer identification instead of hook rate > testing 5-10 genuinely different concepts instead of 25 variations of the same hook...
Silent Affiliate Churn Drains E‑com Revenue—New Solution Emerging
Affiliate churn is the quietest revenue leak in ecom. - You onboard 20 creators - 10 ghost you after the first post - Nobody can tell you why There’s a brand new fix for this that nobody knows about yet…
Set Boundaries, Use Waivers to Avoid Blame
This is too common. I usually just say no - and if they push it I make them sign something that states we’re not responsible for the poor performance that may result. Usually they get the idea.
Cross‑Check Attribution, Use Cost‑Controlled Bids to Stabilize Performance
Been seeing a lot of performance sways both on X / internal groups and some clients. Biggest saving grace is leaning heavily into a cost controlled environment (tCPA / tROAS). We've been implementing more and more of these recently across...
Hard-to-Cancel Subscriptions May Violate Consumer Law
Question @RobertFreundLaw Isn't it illegal to make unsubscribing from an automatic billing service difficult like this? No way to cancel besides speaking to a chat rep - but they're never available... https://t.co/wdxnAyz21e
Only Funded Brands Should Copy RYZE's Creative Tactics
Please don’t follow this advice unless you’re funded and/or can scale at a negative ROAS efficiency.
Creative Strategy, Not Just Structure, Drives Brand Performance
One of the biggest changes we provide brands that work with us is our creative approach. Most brands we audit have an "ok" or good foundation / account structure but the way they're strategizing, launching and testing creative is flawed...
Dynamic Email Flows Boost Catalog Revenue by 102x ROI
The bigger the catalog, the worse the email problem gets… …all because the flows can't keep up. 1000s of SKUs cycling in and out every week. New arrivals Sellouts Price changes The flows get built properly - good structure, solid...
Prioritize Profit per Ad over Exhaustive Data Testing
Also think that most people are over-complicating "testing" by trying to buy data. You either are focused on performance and growth or you're focused on buying data & information. What's important to you, is it maximizing your profit and CM per ad...
Lower ROAS Enables Scalable, Profitable Meta Campaigns
The ideal situation is to have the lowest ROAS possible on Meta while scaling and being “profitable” The higher you need that ROAS to be, the harder scaling becomes.
Only Feed Flex Ads Proven Winners Each Month
Nobody I know uses Flex ads properly, and it’s wasting an opportunity on scaling proven winners. We keep it simple: • One new ad set • 10 winning ads • Update every month There's no need to overcomplicate it. We...
Claude Targets Skill‑Novice Explorers as Largest Market
I think the core audience that Claude is going after is the people who don’t currently have those skills. The explorers (people interested but not doing). Feels like the largest TAM
Sometimes the Best Strategy Is Not Changing Anything
One of the best skills that you can have as a media buyer / strategist is knowing when to not change anything. It's often the hardest aspect but sometimes when performance is bad, doing nothing is the best solution. Don't pressure your...
Paid Ads Needn't Mirror Your Brand Identity
Friendly reminder that your paid performance doesn’t have to match your brand identity. Who you are for your organic audience doesn’t have to match who you need to be to sell products. Determine what matters: performance or brand. Then decide how much you’re...
Simplify Ads: Test Fast, Kill Slow, Scale Profitably
There's so much information out there right now that it's easy to get caught up in "what do I actually do?" Focus on the basic. Don't worry about ABO vs CBO. Produce good ads at scale and find things that convert well...
Cutting Ad Budgets Gives Short‑Term Spike, Long‑Term Drop
This happens because you had a full funnel that you paid for and then when you reduced the budget Meta went after the lowest hanging fruit. Therefore performance was great and maybe for 2-3 days will be solid. Then your sales...
Balance Brand Identity with Performance-Driven Creative Testing
Brand Creative /= Performance Creative This is one of the biggest hurdles when working with brands looking to scale is they want things "on brand" but "on brand" typically doesn't convert as well as performance driven creative. You have to be willing...
Free Showerheads Fueled Explosive $40M Revenue Surge
I researched Jolie's entire growth strategy after hearing their founder say "paid marketing just isn't working". They gave away 5000 free showerheads. Then they did: • $4M year one • $28M year two • $40M+ year three Check the full breakdown below:...
Push Notifications Convert 2.5× Email—Most Brands Underutilize
Push notifications hit a 22.9% automation conversion rate in 2025. For context, email automations convert at 9% click-to-conversion. Push is outperforming email on intent-based triggers by nearly 2.5x, and most operators treat it as an afterthought or don't use it...
Repurpose TikTok Shop Content on Meta to Unlock Revenue
If you're pushing on TikTok / TikTok shop but not leveraging that content on Meta you're leaving millions in revenue on the table. Have 2 brands who are using TikTok shop as a content funnel for Meta and it's cruising. Let creators...
Essential DTC Hires and Tools Worth the Investment
A few things that are actually worth the money (for DTC operators): • A founder who will record videos • Knowing contribution margin before opening Ads Manager • A creative producer you can text at 9 am and have content...
TROAS + Lowest Cost Drives Scalable Brand Growth
tROAS + Lowest cost has been crushing for us across brands. They target different audience segments in the auction and the target ROAS allows us to scale into upside with inflated budgets.
Growth Milestones Demand New Strategies, Not Old Playbooks
It doesn’t matter if you’ve scaled past $5M, $10M, or $20M. You’ll fail if you think the same strategies will get you to your next milestone. • The offer • Creative approach • Targeting • Product lineup • The team...
AI Shopping Generates Unattributed Conversions, Skewing Attribution
AI shopping is sending buyers to your store but NONE of them show up in your attribution. 39% of consumers already use AI for product discovery, and 23% of Americans bought something via AI in the past month. These are the...
Full‑stack Meta Strategy Drives Scalable Brand Growth
Meta strategy Meta strategy + offer that converts at current CPMs Meta strategy + offer + creative that doesn't fatigue the same audience Meta strategy + offer + creative + not generic thank-you page Meta strategy + offer + creative + not generic...