I’ve used Beehiiv since the early days. It’s an incredible platform, clean, simple, and creator-friendly. But as the newsletter turned into a full-fledged growth engine, I started hitting ceilings that most marketers eventually face. When your email program matures, you stop asking “How do I send?” and start asking “How do I scale?” That’s why I made the switch to Kit. Here’s what changed: True 1:1 Personalization at Scale Most platforms let you segment. Kit lets you custom-build exactly what you need. Every subscriber path can be triggered by behavior, spend level, or intent, and it happens automatically. No duct-taped automations or workarounds. Native Ad & Offer Integration Beehiiv made it easy to monetize attention. Kit makes it easy to monetize data. I can drop paid placements, run dynamic offers, and measure performance inside one dashboard without any messy UTM handoffs or third-party tracking. Seamless CRM + Attribution Layer The biggest upgrade: full visibility. Kit’s attribution system connects email to ad performance and customer LTV: something no newsletter-first platform truly solved. Now, I can see how one welcome email drives opens and orders. Built for The Highest Level Beehiiv is phenomenal for creators building their first 10K subs. Kit is built for teams managing six-figure lists, multi-channel attribution, and real revenue. It’s the difference between publishing and operating. API-First Flexibility Everything plugs in. We’ve integrated Kit with our ad accounts, dashboards, and customer data layer in days. No more exporting CSVs or hacking together Zapier flows to keep systems talking. Why it Matters Your ESP should evolve with your business. Beehiiv was the perfect platform when my focus was writing and growth. Kit became the perfect platform once my focus shifted to precision and performance. This move is about upgrading the system that runs it. For creators scaling their own operation: If you’re managing a newsletter that now functions like a business, it’s worth exploring Kit. Because the moment you start thinking in terms of flows, attribution, and customer LTV, you’ve officially outgrown the “newsletter” stage. #kitpartner
Start running lowest cost alongside our bid cap / cost controls. One pushes growth, the other hedges against poor performance. Use both of the to scale efficiently.
You need to re-activate your 60,000 leads who ghosted in Q4. January is perfect for: • Segmenting your list by intent • Rewriting flows to resonate with what they didn’t buy • Adding scarcity-based bundles or perks (NOT discounts) • Building a 3-email reactivation arc...
Q4 floods your brand with new customers. What you do with that signal shapes the entire next year. Instead of staring at attribution dashboards, here’s how to extract real insight: • Run post-purchase surveys (ask why they bought) • Track LTV by SKU (which...
Retention is a system more than it is a flow. And most brands are running fragmented post-purchase experiences that were slapped together months ago. Here’s the full Retention Audit: • Email flows: Do they match current SKU and product paths? • SMS cadence: Still...
Post-holiday revenue isn’t cash flow. Returns, ad spend, and SaaS bloat catch up fast in January. If you don’t know your numbers, you’re gambling with momentum. Here’s the Q1 Cashflow Checklist: • Re-price SKUs if margins got squeezed • Reconcile BFCM net revenue (after returns) •...
January traffic doesn’t just “appear.” It’s earned through the right narrative work in December. Here’s the formula: • Story Ads: Share brand wins, transformations, and mission • Pain-Point Education: Talk about the friction they don’t want to repeat • Aspirational Angles: Focus on where your...
January ROAS dies because the creative is tired. Most brands re-run BFCM winners that already hit frequency caps and lost novelty. Here’s your December Creative Reset Checklist: • Create 3 new themes for January • Cross-ref with frequency + fatigue • Audit for asset gaps...
BFCM trains buyers to expect discounts. So if you run the same urgency-driven tactics in January, you get fatigue. Q1 is about “here’s why.” Build offers around value: • Reorder credits • Exclusive bundles • Post-purchase perks • Milestone unlocks (VIP early access) • The best offer isn’t...
December doesn’t mean “stop sending.” It means start sending better. The post-BFCM lull creates a false belief that lists need to cool down, but in reality, buyers are still shopping, planning, and browsing. What matters is not how much you send, but how...
The best-performing presentations all follow the same playbook. Gamma studied 3.5M+ decks and cracked the formula: • Use visuals, always • Keep your prompt under 35 words • Start with a clearly defined audience • Choose the right tone (confident, concise, clear) So they turned all...
Q4 revenue looks great. But the margins, tooling, and campaign are where most inefficiencies hide. Brands burn cash in Q4 and don’t realize how much waste was accumulated: • SaaS tools with feature overlap • Shipping costs that silently doubled • ROAS targets that dipped...
The average brand spends 80% of its budget chasing new customers. But your most predictable profit lives in the ones who already bought, especially your high-LTV segments. Here’s how to turn good customers into great ones: • Map LTV by cohort and track...
Most brands start January cold. Cold lists, customers, and ad performance. But what they miss is the December goldmine: thousands of warm buyers just waiting for a reason to come back. Here's the move: • Segment December buyers • Score by SKU, AOV, and timing •...
Most brands treat BFCM like a cooldown lap when it should be a launchpad. The 14 days after BFCM are when your warmest traffic is still lingering: • Cart abandoners • First-time buyers • Engaged lurkers who didn’t convert If you go quiet or keep...
Trying to “out-spend” a bad offer is burning your cash. Test less, learn more, launch better. That is the recipe to scaling clean.
Stop worrying about CPMs. Contribution margin should be your focus. You can only scale a business that earns more than it burns.
Scaling is a simple formula: • An Offer that converts • A system that supports • A set of ads that pull attention Everything else is extra.
If you’re looking for more profit from ads, run this test: • Raise AOV • Keep CPA steady • Watch contribution margin climb Simple, but worth it.
Creative testing is about understanding what your customer needs to hear to say yes. Design is polish, messaging is leverage.
10 new creatives won’t solve your problems. You need 1 entirely new insight. • What haven’t you said yet? • What promise haven’t you framed? • What truth haven’t you made obvious? Start there.
Most ad accounts are far from “stuck.” They’re safe. You’ve probably: • Optimized yourself into mediocrity. • Not tested an uncomfortable message in 6 months. Take a swing and see what happens.
Media buying is more than just ROAS. You need to master sequencing. Launch the right product, to the right segment, in the right order. Get that wrong, and no pixel can save you.
The “ad fatigue” you’re seeing is far from creative burnout. It’s offer rot. You’re putting new wrappers on an offer that stopped converting 3 months ago. It’s likely time to reshape the core.
Everyone wants the $5M brand playbook. But most of you are skipping the $50k phase: • Learning your market • Understanding angles • Making the product actually sell Earn your scale.
@ToriiRowe Do you use bid caps with brands that have high AOV / variable AOV? I’ve found tROAS to do really well in this case but curious if you’ve ever tested
The top of your funnel is probably a bit boring. • No urgency. • Lack of unique angle. • A promise that doesn’t matter. If strangers can scroll past it, your market will too.
Follow @KodyNordquist if you want: • Tactical breakdowns • Straightforward marketing takes • Brand strategies that actually scale And join 80,000+ marketers currently read my weekly newsletter: https://t.co/CT06P5hKUQ
Your best ads are buried in your reviews. Pull out 10 real customer phrases and build hooks from what people actually say. You’ll instantly make ads feel true.
Watch all of the metrics of the funnel when turning off an ad.

Most merchants treat BFCM like a finish line. But any founder who’s been through it knows that the real chaos hits in January. • Friendly fraud • Refund abuse • Disputes you didn’t see coming It’s digital shoplifting, and it drains Q4 profits when you’re...
Friendly reminder as you go into this week. Don’t lose profitability to see a bigger number on your dashboard. Focus on your contribution margin and scale off of that.
If your conversion rate is low, give consumers: • Clear value. • Believable support. • An obvious next step. All that you need is one reason to say yes.
Most creative testing fails because there's no strategy behind the test. What are you trying to learn? • Which hook performs best? • Which visual holds attention? • Which CTA drives conversion? Every question asked brings you closer to the clarity that you need.
A DTC brand I advise ramped CTV spend hard in Q1. It should've been a scalable channel, but the results were hazy, expensive, and nearly impossible to interpret. • Attribution was all over the place • CPMs looked great, but sales didn't move •...