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Kody Nordquist

Kody Nordquist

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Founder of Nord Media | Performance Marketing Agency for 7 & 8-figure eCom brands

Recent Posts

Scale Newsletters with Kit’s 1:1 Personalization and Monetization
Social•Dec 8, 2025

Scale Newsletters with Kit’s 1:1 Personalization and Monetization

I’ve used Beehiiv since the early days. It’s an incredible platform, clean, simple, and creator-friendly. But as the newsletter turned into a full-fledged growth engine, I started hitting ceilings that most marketers eventually face. When your email program matures, you stop asking “How do I send?” and start asking “How do I scale?” That’s why I made the switch to Kit. Here’s what changed: True 1:1 Personalization at Scale Most platforms let you segment. Kit lets you custom-build exactly what you need. Every subscriber path can be triggered by behavior, spend level, or intent, and it happens automatically. No duct-taped automations or workarounds. Native Ad & Offer Integration Beehiiv made it easy to monetize attention. Kit makes it easy to monetize data. I can drop paid placements, run dynamic offers, and measure performance inside one dashboard without any messy UTM handoffs or third-party tracking. Seamless CRM + Attribution Layer The biggest upgrade: full visibility. Kit’s attribution system connects email to ad performance and customer LTV: something no newsletter-first platform truly solved. Now, I can see how one welcome email drives opens and orders. Built for The Highest Level Beehiiv is phenomenal for creators building their first 10K subs. Kit is built for teams managing six-figure lists, multi-channel attribution, and real revenue. It’s the difference between publishing and operating. API-First Flexibility Everything plugs in. We’ve integrated Kit with our ad accounts, dashboards, and customer data layer in days. No more exporting CSVs or hacking together Zapier flows to keep systems talking. Why it Matters Your ESP should evolve with your business. Beehiiv was the perfect platform when my focus was writing and growth. Kit became the perfect platform once my focus shifted to precision and performance. This move is about upgrading the system that runs it. For creators scaling their own operation: If you’re managing a newsletter that now functions like a business, it’s worth exploring Kit. Because the moment you start thinking in terms of flows, attribution, and customer LTV, you’ve officially outgrown the “newsletter” stage. #kitpartner

By Kody Nordquist
Combine Lowest‑Cost and Bid‑Cap for Efficient Scaling
Social•Dec 7, 2025

Combine Lowest‑Cost and Bid‑Cap for Efficient Scaling

Start running lowest cost alongside our bid cap / cost controls. One pushes growth, the other hedges against poor performance. Use both of the to scale efficiently.

By Kody Nordquist
Turn Cold Leads Into Sales with Targeted Reactivation
Social•Dec 7, 2025

Turn Cold Leads Into Sales with Targeted Reactivation

You need to re-activate your 60,000 leads who ghosted in Q4. January is perfect for: • Segmenting your list by intent • Rewriting flows to resonate with what they didn’t buy • Adding scarcity-based bundles or perks (NOT discounts) • Building a 3-email reactivation arc...

By Kody Nordquist
Turn Q4 Customer Surge Into 2026 Growth Blueprint
Social•Dec 7, 2025

Turn Q4 Customer Surge Into 2026 Growth Blueprint

Q4 floods your brand with new customers. What you do with that signal shapes the entire next year. Instead of staring at attribution dashboards, here’s how to extract real insight: • Run post-purchase surveys (ask why they bought) • Track LTV by SKU (which...

By Kody Nordquist
Retention Is a System, Not Just a Flow
Social•Dec 6, 2025

Retention Is a System, Not Just a Flow

Retention is a system more than it is a flow. And most brands are running fragmented post-purchase experiences that were slapped together months ago. Here’s the full Retention Audit: • Email flows: Do they match current SKU and product paths? • SMS cadence: Still...

By Kody Nordquist
Post‑Holiday Revenue ≠ Cash Flow: Q1 Checklist
Social•Dec 6, 2025

Post‑Holiday Revenue ≠ Cash Flow: Q1 Checklist

Post-holiday revenue isn’t cash flow. Returns, ad spend, and SaaS bloat catch up fast in January. If you don’t know your numbers, you’re gambling with momentum. Here’s the Q1 Cashflow Checklist: • Re-price SKUs if margins got squeezed • Reconcile BFCM net revenue (after returns) •...

By Kody Nordquist
Earn January Traffic with December Narrative Strategy
Social•Dec 5, 2025

Earn January Traffic with December Narrative Strategy

January traffic doesn’t just “appear.” It’s earned through the right narrative work in December. Here’s the formula: • Story Ads: Share brand wins, transformations, and mission • Pain-Point Education: Talk about the friction they don’t want to repeat • Aspirational Angles: Focus on where your...

By Kody Nordquist
Refresh January Ads Now to Stop ROAS Decline
Social•Dec 5, 2025

Refresh January Ads Now to Stop ROAS Decline

January ROAS dies because the creative is tired. Most brands re-run BFCM winners that already hit frequency caps and lost novelty. Here’s your December Creative Reset Checklist: • Create 3 new themes for January • Cross-ref with frequency + fatigue • Audit for asset gaps...

By Kody Nordquist
Shift From Discounts to Value‑Based Offers Post‑BFCM
Social•Dec 4, 2025

Shift From Discounts to Value‑Based Offers Post‑BFCM

BFCM trains buyers to expect discounts. So if you run the same urgency-driven tactics in January, you get fatigue. Q1 is about “here’s why.” Build offers around value: • Reorder credits • Exclusive bundles • Post-purchase perks • Milestone unlocks (VIP early access) • The best offer isn’t...

By Kody Nordquist
December Calls for Smarter, Purposeful Multi‑Channel Messaging
Social•Dec 4, 2025

December Calls for Smarter, Purposeful Multi‑Channel Messaging

December doesn’t mean “stop sending.” It means start sending better. The post-BFCM lull creates a false belief that lists need to cool down, but in reality, buyers are still shopping, planning, and browsing. What matters is not how much you send, but how...

By Kody Nordquist
Free Prompt Guide Cuts Deck Creation Time 4x
Social•Dec 3, 2025

Free Prompt Guide Cuts Deck Creation Time 4x

The best-performing presentations all follow the same playbook. Gamma studied 3.5M+ decks and cracked the formula: • Use visuals, always • Keep your prompt under 35 words • Start with a clearly defined audience • Choose the right tone (confident, concise, clear) So they turned all...

By Kody Nordquist
Q4 Profits Hide Leaks; Audit Tools, Margins, and CAC
Social•Dec 3, 2025

Q4 Profits Hide Leaks; Audit Tools, Margins, and CAC

Q4 revenue looks great. But the margins, tooling, and campaign are where most inefficiencies hide. Brands burn cash in Q4 and don’t realize how much waste was accumulated: • SaaS tools with feature overlap • Shipping costs that silently doubled • ROAS targets that dipped...

By Kody Nordquist
Turn Existing Customers Into Profit Machines
Social•Dec 3, 2025

Turn Existing Customers Into Profit Machines

The average brand spends 80% of its budget chasing new customers. But your most predictable profit lives in the ones who already bought, especially your high-LTV segments. Here’s how to turn good customers into great ones: • Map LTV by cohort and track...

By Kody Nordquist
Turn December Shoppers Into Q1 Revenue with Personalized Offers
Social•Dec 2, 2025

Turn December Shoppers Into Q1 Revenue with Personalized Offers

Most brands start January cold. Cold lists, customers, and ad performance. But what they miss is the December goldmine: thousands of warm buyers just waiting for a reason to come back. Here's the move: • Segment December buyers • Score by SKU, AOV, and timing •...

By Kody Nordquist
Turn Post‑BFCM Warm Traffic Into a Second Revenue Wave
Social•Dec 2, 2025

Turn Post‑BFCM Warm Traffic Into a Second Revenue Wave

Most brands treat BFCM like a cooldown lap when it should be a launchpad. The 14 days after BFCM are when your warmest traffic is still lingering: • Cart abandoners • First-time buyers • Engaged lurkers who didn’t convert If you go quiet or keep...

By Kody Nordquist
Stop Overspending Bad Offers; Test, Learn, Scale Cleanly
Social•Dec 1, 2025

Stop Overspending Bad Offers; Test, Learn, Scale Cleanly

Trying to “out-spend” a bad offer is burning your cash. Test less, learn more, launch better. That is the recipe to scaling clean.

By Kody Nordquist
Prioritize Contribution Margin Over CPM for Sustainable Scale
Social•Dec 1, 2025

Prioritize Contribution Margin Over CPM for Sustainable Scale

Stop worrying about CPMs. Contribution margin should be your focus. You can only scale a business that earns more than it burns.

By Kody Nordquist
Scaling Boils Down to Offer, System, and Ads
Social•Nov 30, 2025

Scaling Boils Down to Offer, System, and Ads

Scaling is a simple formula: • An Offer that converts • A system that supports • A set of ads that pull attention Everything else is extra.

By Kody Nordquist
Boost Profit: Raise AOV, Keep CPA Steady
Social•Nov 30, 2025

Boost Profit: Raise AOV, Keep CPA Steady

If you’re looking for more profit from ads, run this test: • Raise AOV • Keep CPA steady • Watch contribution margin climb Simple, but worth it.

By Kody Nordquist
Test Creatives to Find the Message That Sells
Social•Nov 29, 2025

Test Creatives to Find the Message That Sells

Creative testing is about understanding what your customer needs to hear to say yes. Design is polish, messaging is leverage.

By Kody Nordquist
One Fresh Insight Beats Ten New Creatives
Social•Nov 28, 2025

One Fresh Insight Beats Ten New Creatives

10 new creatives won’t solve your problems. You need 1 entirely new insight. • What haven’t you said yet? • What promise haven’t you framed? • What truth haven’t you made obvious? Start there.

By Kody Nordquist
Stop Settling for Safe Ads—Test Uncomfortable Messages
Social•Nov 28, 2025

Stop Settling for Safe Ads—Test Uncomfortable Messages

Most ad accounts are far from “stuck.” They’re safe. You’ve probably: • Optimized yourself into mediocrity. • Not tested an uncomfortable message in 6 months. Take a swing and see what happens.

By Kody Nordquist
Media Buying Requires Sequencing, Not Just ROAS
Social•Nov 27, 2025

Media Buying Requires Sequencing, Not Just ROAS

Media buying is more than just ROAS. You need to master sequencing. Launch the right product, to the right segment, in the right order. Get that wrong, and no pixel can save you.

By Kody Nordquist
Ad Fatigue? It's Offer Rot, Not Creative Burnout
Social•Nov 27, 2025

Ad Fatigue? It's Offer Rot, Not Creative Burnout

The “ad fatigue” you’re seeing is far from creative burnout. It’s offer rot. You’re putting new wrappers on an offer that stopped converting 3 months ago. It’s likely time to reshape the core.

By Kody Nordquist
Master the $50k Phase Before Scaling to $5M
Social•Nov 26, 2025

Master the $50k Phase Before Scaling to $5M

Everyone wants the $5M brand playbook. But most of you are skipping the $50k phase: • Learning your market • Understanding angles • Making the product actually sell Earn your scale.

By Kody Nordquist
TROAS Beats Bid Caps for High‑AOV Brands
Social•Nov 25, 2025

TROAS Beats Bid Caps for High‑AOV Brands

@ToriiRowe Do you use bid caps with brands that have high AOV / variable AOV? I’ve found tROAS to do really well in this case but curious if you’ve ever tested

By Kody Nordquist
Boring Funnel Tops Lose Attention and Sales
Social•Nov 25, 2025

Boring Funnel Tops Lose Attention and Sales

The top of your funnel is probably a bit boring. • No urgency. • Lack of unique angle. • A promise that doesn’t matter. If strangers can scroll past it, your market will too.

By Kody Nordquist
Get Tactical Marketing Strategies From Kody Nordquist
Social•Nov 25, 2025

Get Tactical Marketing Strategies From Kody Nordquist

Follow @KodyNordquist if you want: • Tactical breakdowns • Straightforward marketing takes • Brand strategies that actually scale And join 80,000+ marketers currently read my weekly newsletter: https://t.co/CT06P5hKUQ

By Kody Nordquist
Turn Customer Reviews Into Authentic Ad Hooks
Social•Nov 25, 2025

Turn Customer Reviews Into Authentic Ad Hooks

Your best ads are buried in your reviews. Pull out 10 real customer phrases and build hooks from what people actually say. You’ll instantly make ads feel true.

By Kody Nordquist
Track Full Funnel Metrics Before Turning Off Ads
Social•Nov 24, 2025

Track Full Funnel Metrics Before Turning Off Ads

Watch all of the metrics of the funnel when turning off an ad.

By Kody Nordquist
Protect Q1 Profits with Free Chargeflow Post‑BFCM Shield
Social•Nov 24, 2025

Protect Q1 Profits with Free Chargeflow Post‑BFCM Shield

Most merchants treat BFCM like a finish line. But any founder who’s been through it knows that the real chaos hits in January. • Friendly fraud • Refund abuse • Disputes you didn’t see coming It’s digital shoplifting, and it drains Q4 profits when you’re...

By Kody Nordquist
Prioritize Contribution Margin over Chasing Larger Revenue Numbers
Social•Nov 24, 2025

Prioritize Contribution Margin over Chasing Larger Revenue Numbers

Friendly reminder as you go into this week. Don’t lose profitability to see a bigger number on your dashboard. Focus on your contribution margin and scale off of that.

By Kody Nordquist
Give One Clear Reason to Say Yes
Social•Nov 24, 2025

Give One Clear Reason to Say Yes

If your conversion rate is low, give consumers: • Clear value. • Believable support. • An obvious next step. All that you need is one reason to say yes.

By Kody Nordquist
Strategic Questions Turn Creative Tests Into Insight
Social•Nov 23, 2025

Strategic Questions Turn Creative Tests Into Insight

Most creative testing fails because there's no strategy behind the test. What are you trying to learn? • Which hook performs best? • Which visual holds attention? • Which CTA drives conversion? Every question asked brings you closer to the clarity that you need.

By Kody Nordquist
AI-Driven Playbook Boosts CTV Conversions 38%
Social•Nov 21, 2025

AI-Driven Playbook Boosts CTV Conversions 38%

A DTC brand I advise ramped CTV spend hard in Q1. It should've been a scalable channel, but the results were hazy, expensive, and nearly impossible to interpret. • Attribution was all over the place • CPMs looked great, but sales didn't move •...

By Kody Nordquist

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