Prioritize Contribution Margin Over CPM for Sustainable Scale
Stop worrying about CPMs. Contribution margin should be your focus. You can only scale a business that earns more than it burns.
Scaling Boils Down to Offer, System, and Ads
Scaling is a simple formula: • An Offer that converts • A system that supports • A set of ads that pull attention Everything else is extra.
Boost Profit: Raise AOV, Keep CPA Steady
If you’re looking for more profit from ads, run this test: • Raise AOV • Keep CPA steady • Watch contribution margin climb Simple, but worth it.
Test Creatives to Find the Message That Sells
Creative testing is about understanding what your customer needs to hear to say yes. Design is polish, messaging is leverage.
One Fresh Insight Beats Ten New Creatives
10 new creatives won’t solve your problems. You need 1 entirely new insight. • What haven’t you said yet? • What promise haven’t you framed? • What truth haven’t you made obvious? Start there.
Stop Settling for Safe Ads—Test Uncomfortable Messages
Most ad accounts are far from “stuck.” They’re safe. You’ve probably: • Optimized yourself into mediocrity. • Not tested an uncomfortable message in 6 months. Take a swing and see what happens.
Media Buying Requires Sequencing, Not Just ROAS
Media buying is more than just ROAS. You need to master sequencing. Launch the right product, to the right segment, in the right order. Get that wrong, and no pixel can save you.
Ad Fatigue? It's Offer Rot, Not Creative Burnout
The “ad fatigue” you’re seeing is far from creative burnout. It’s offer rot. You’re putting new wrappers on an offer that stopped converting 3 months ago. It’s likely time to reshape the core.
Master the $50k Phase Before Scaling to $5M
Everyone wants the $5M brand playbook. But most of you are skipping the $50k phase: • Learning your market • Understanding angles • Making the product actually sell Earn your scale.
TROAS Beats Bid Caps for High‑AOV Brands
@ToriiRowe Do you use bid caps with brands that have high AOV / variable AOV? I’ve found tROAS to do really well in this case but curious if you’ve ever tested
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Follow @KodyNordquist if you want: • Tactical breakdowns • Straightforward marketing takes • Brand strategies that actually scale And join 80,000+ marketers currently read my weekly newsletter: https://t.co/CT06P5hKUQ
Boring Funnel Tops Lose Attention and Sales
The top of your funnel is probably a bit boring. • No urgency. • Lack of unique angle. • A promise that doesn’t matter. If strangers can scroll past it, your market will too.
Turn Customer Reviews Into Authentic Ad Hooks
Your best ads are buried in your reviews. Pull out 10 real customer phrases and build hooks from what people actually say. You’ll instantly make ads feel true.
Track Full Funnel Metrics Before Turning Off Ads
Watch all of the metrics of the funnel when turning off an ad.
Protect Q1 Profits with Free Chargeflow Post‑BFCM Shield
Most merchants treat BFCM like a finish line. But any founder who’s been through it knows that the real chaos hits in January. • Friendly fraud • Refund abuse • Disputes you didn’t see coming It’s digital shoplifting, and it drains Q4 profits when you’re...
Prioritize Contribution Margin over Chasing Larger Revenue Numbers
Friendly reminder as you go into this week. Don’t lose profitability to see a bigger number on your dashboard. Focus on your contribution margin and scale off of that.
Give One Clear Reason to Say Yes
If your conversion rate is low, give consumers: • Clear value. • Believable support. • An obvious next step. All that you need is one reason to say yes.
Strategic Questions Turn Creative Tests Into Insight
Most creative testing fails because there’s no strategy behind the test. What are you trying to learn? • Which hook performs best? • Which visual holds attention? • Which CTA drives conversion? Every question asked brings you closer to the...
AI-Driven Playbook Boosts CTV Conversions 38%
A DTC brand I advise ramped CTV spend hard in Q1. It should’ve been a scalable channel, but the results were hazy, expensive, and nearly impossible to interpret. • Attribution was all over the place • CPMs looked great, but...
Scale Ads Only After Fixing Backend Weaknesses
You can’t scale on ad spend if you’re bleeding on the backend. Check: • Return rate • Fulfillment speed • Product consistency Good ads break bad systems. Scale will only expose what’s unready.
Scale with Smarter Messaging, Not Just Bigger Budgets
Every ad account eventually hits a ceiling. The mistake most brands make is that they try to scale past it with budget instead of messaging. You need a better angle.
Great Agencies Are Brutally Honest and Action‑focused
Some of the most important conversations between agency and brand happen when performance is rough. Some agencies will lie to you and tell you what you want to hear. Good agencies will tell you the truth. Great agencies will tell you the truth...
Switch to Omnisend: Reliable Automation Boosts Revenue
Some of our clients switched email platforms 6 months ago, and it changed everything. Before, they were stuck paying for bloated platforms with: → Features they never used → Flows that randomly broke → Support that took days to respond → Revenue leaking from unreliable...
Tell a Better Story to Cut CAC and Boost ROAS
If you want to fix your CAC, tell a better story. • Write for belief • Make the outcome feel urgent • Show what life looks like after using the product ROAS follows clarity.
Scale Beyond $100k by Perfecting Your Offer
Your ads need a new lens more than anything else. Before you test another format, fix the offer it’s pointing at. No one scales past $100k/mo without understanding why people actually buy.
Clear First Touchpoints Drive Automatic Customer Retention
Retention starts at the first touchpoint: • Deliver it quickly • Promise the right thing • Set the next step clearly When expectations are clear, retention feels automatic.
PMF Isn't Enough Without Fit Across Offer, Channel, Delivery
Founders say “we’ve got PMF.” But do you have: • Offer-audience fit? • Channel-message fit? • Delivery-expectation fit? If any one’s off, scale breaks.
All-in-One Tool Eliminates Deal‑Killing Friction
Wish I had this Whop app when I was first starting out on my marketing journey: It let’s you can: • Take payments • Create contracts • Collect signatures… …all in one place If you're selling services, it instantly elevates how you operate. I lost too many...
Improve Core Conversion Before Adding Creatives or Platforms
Most brands try to scale by: • Testing more creatives • Adding more platforms • Launching more products But no unlock will be better than getting your core to convert better.
Test Angles First; Messaging Beats Creative Every Time
Before testing hooks or formats, I test angles. Same product, same audience. Different angle = different outcome. Messaging fails before the creative itself does.
Scale Only When Offer, Product, and Audience Align
Scaling is a symptom of alignment: • Right offer. • Right product. • Right audience. Most brands chase growth before they earn it then wonder why everything breaks.
Growth without Profit Is Just Costly Vanity
What founders call “growth” is often just: • More ad spend • Heavier discounts • Chasing top-line vanity If profit isn’t improving, you’re just paying to look busy.
Set Expectations Early, Reinforce Value, Cut Churn
Your churn problem is solved by setting the right expectation before the sale and reinforcing the value after it. Retention starts long before the customer clicks “buy.”
Bad Offers, Not Ads, Kill Your Acquisition
If your acquisition isn’t working, 9 times out of 10 it’s the offer. You’re paying to show up, but not giving anyone a reason to care. Great ads get attention, great offers close the gap.
Data, Not Feel, Drives Early-Stage Brand Success
Most early-stage brands have a misunderstanding-of-what’s-working problem. They’re making decisions based on feel rather than data. Fix that first, or scaling just multiplies the chaos.
Cl
If you need 20% off to convert a new customer, the product might not be the issue. The offer is. Clarity converts, discounts just mask confusion.
Refresh Your Ad Inputs to Revive Meta Performance
Your Meta ad account isn’t “in a rut.” It’s just feeding on stale inputs. • Same offers • Same angles • Same formats • Same targeting Change the inputs, then give the algo something new to win with.
Refresh Your Ad Inputs to Revive Meta Performance
Your Meta ad account isn’t “in a rut.” It’s just feeding on stale inputs. • Same offers • Same angles • Same formats • Same targeting Change the inputs, then give the algo something new to win with.
Strong Offer Beats Creative in Scaling Ads
Your ads aren't scaling because your offer isn’t strong enough. No creative in the world can fix that. The best hooks, angles, and creatives still need something worth clicking for. Start there.
True Growth Stems From P&L, Not Ad Spend
Majority of brands I know struggling this year are due to poor business economics. Make sure you understand what your unit and business economics are and how to improve them as you scale before you spend more $$. True growth...
Law Firms Target Shopify Overlays; Patrol Offers Real Fix
Law firms are running automated scans on Shopify stores right now, hunting for $10,000+ settlements. Over 10,000 small businesses get hit annually, and overlay widgets make you prime troll bait. Here's why: 👉 Overlays signal you're aware of accessibility (can't...
Creative Is the Last Controllable Growth Lever
Creative > Media Buying. • Attribution is broken. • Bidding is automated. • Targeting is automated. The only controllable growth lever left is the thing people actually see.
Creative Laziness Signals a Plateaued Brand
The fastest way to spot a plateaued brand: Flat blended CAC Zero creative diversity Same ad sucking 90% of the spend without finding new winners Creative laziness caps you far before the algorithm.
All‑in‑One Contracts, Signatures,
Was browsing today and came across a @WhopIO app that would’ve saved me so many headaches: It allows you to create contracts, collect signatures and take payments all in one flow. No need to jump between tools or chase invoices. It’s perfect for...
Algorithm Update Cripples ROAS Despite 50+ Ads
The algorithm update changed ad retrieval, and I've watched brands launch 50+ ads per campaign while their ROAS plummets. Like + Comment “META” and I’ll DM you the campaign structure that leverages Andromeda. (must be following so I can DM you)...
Consolidate Meta Campaigns, Use UGC, Refresh Hooks
Advertisers are still running Meta ads like it’s 2022. Wondering why CPMs keep climbing while results tank. This is my 2025 Meta Ads Playbook to generate like you’re in 2025: CAMPAIGN STRUCTURE Stop segmenting everything. Consolidate multiple campaigns into ONE....
Invest in Higher CAC on Meta to Unlock Scale
PSA: Pay the highest CaC possible on Meta. The higher the CaC you can afford you to pay the more scale you'll achieve. Growth comes from a majority of things happening OUTSIDE of the ad account.
Prepare Early: BFCM Playbook to Avoid Last‑Minute Chaos
BFCM is just 39 days away. If you’re like any of the brands that fail to prep properly, you’ll end up with: → Campaigns rushed with no testing → Ads competing for attention (but not optimized for peak CPMs) →...
Great Agencies Win by Mastering People, Not Just Metrics
99% of being a successful agency owner is managing people and expectations. A majority of agencies out there can all fulfill the work. What sets great agencies apart is their ability to work with people (hiring, growing, retaining) and communicate...
CMOs and Media Buyers Evolve Into Data‑Driven Strategists
The traditional CMO role and Media Buyer roles will be dead by end of next year. CMOs will expand and become more extensive with a stronger correlation to finance and ops than just marketing. Media Buyers will become more holistic...