Boosted Ad Volume 28% Free, Leveraging AI Efficiency
We increased the volume of ads we're providing clients by about 28% in the last 1-2 months and we haven't increased their rates a penny. My goal is to do another 20% lift in diverse volume by end of July. We took all the efficiency improvements by improving workflows and implementing AI into our strategies and gave that back to our clients. My thought was if we can provide more value at the same price point and improve performance (by bringing in more creative) then we become increasingly valuable as a partner. I truly believe in investing into the brands and clients we work with; this is why our retention rate is soo low and we can selectively onboard brands that are a 100% good fit instead of focusing on volume.
Simplify Campaigns: Fewer Ads, Better ROI
Saw one of the most abysmal account structures I've seen in awhile yesterday. Audited a brand in the UK doing $75k/month in spend and they had 33 ads live and 13 campaigns.... Founder couldn't understand why they were bleeding money every month. Friendly...
Checkout Conversion: The Hidden Revenue Leak Brands Ignore
One of the biggest revenue leaks I see when auditing potential clients has nothing to do with ads. It's the checkout. Global cart abandonment is 70.19%. Seven out of ten people who add to cart never finish buying. Most brands I talk to...
Meta Post-Click Performance Drops; Try New Account and Creative
If your performance post click has been terrible on Meta recently, I promise you’re not alone. Chatting with 30+ brand and agency owners this morning and the last 7-10 days everything top-line is fine (CPM / CTR / CPLPV etc…)...
Fix Core Setup, Boost New Customer Rate to 93%
We're achieving a 93% new customer rate on Meta for one of our brands spending around $55k/day. When we onboarded with them they were at 43% What we fixed? > Poor exclusions > Broken Integrations > Launched a new customer purchase event > Added a top-line...
Scale Ads by Treating Creative Like a Product
Most brands launch creative like it's a one-time event. Brief it. Design it. Ship it. Move on. The brands we work with that are actually scaling treat creative like a product. It gets launched, tested, measured, and iterated on. We...
Stop Losing $100K+ to Friendly Fraud
If you're doing $10M/year, you're losing $90K to $140K annually to chargebacks. Across the 7-8 figure brands I work with, friendly fraud is the biggest driver. The customer got the product, disputes anyway, and the brand eats the loss. Then...
Don't Kill Winning Ads After Short-Term Slumps
Stop turning ads off because of 1-2 days of poor performance. Especially if that ad has historical data. Things happen - Meta has issues. If you have a historical winning ad - don’t turn it off unless you have a very valid...
ABO Testing Segregates Winners, Optimizes Bid Caps
A new format we're using for a few brands that is ripping right now. ABO (Testing Campaign with new creative tests) This is to test all new creative. Winning Bid Cap Campaign: - All winning ads from the ABO go...
Omnisend's ChatGPT Integration Brings AI to Real-Time Email Insights
Btw: the AI feature you want from your ESP isn’t going to be in your ESP. @omnisend just plugged their entire platform into ChatGPT through MCP - the protocol that lets AI read and act on your live account data. What this...
Patience Pays: 21-Day Test Saves Bad Ads
We wait around 21 days to kill an ad that's not getting spend when we're testing. No spend = usually a good sign that it's a bad ad. But waiting while we filter through other ads + giving Meta enough...
Product First, Offer Beats Creative for Scale
The number of brands who don't truly understand that your Offer > Creative Is wild to me.... offer wins over creative 99% of the time. You have to convince people that to buy your product against everything else they're exposed...
Omnisend Cuts SMS Price, Brands Save up to 35%
Per-message rate is one of the few line items in the retention stack where a small change moves through the whole P&L for the brands I work with. @omnisend just dropped SMS pricing to $0.007/message. 2 things worth knowing before you write...
Meta Bug Halts 200+ Ads, No Quick Fix
Meta is having one of the worst bugs I've ever seen. Currently on day 4 of 200+ ads (100k+ in daily spend) being turned off due to a "known platform-side regression on our ad-review pipeline". Once an ad is hit with this...
Boost Spend 100‑200% While Growing Profit Margins
I’m taking on one more client for our growth program, we work directly with you everything from offer, creative, management and LTV growth. If you’re a brand spending more than $50k/month and are looking for rapid growth with a focus...