Cutting Ad Budgets Gives Short‑Term Spike, Long‑Term Drop
This happens because you had a full funnel that you paid for and then when you reduced the budget Meta went after the lowest hanging fruit. Therefore performance was great and maybe for 2-3 days will be solid. Then your sales typically fall off a cliff because that funnel volume is now gone. This can work to fix short term issues - but avoid repeatedly doing this as it usually results in long term decrease in growth.
Balance Brand Identity with Performance-Driven Creative Testing
Brand Creative /= Performance Creative This is one of the biggest hurdles when working with brands looking to scale is they want things "on brand" but "on brand" typically doesn't convert as well as performance driven creative. You have to be willing...
Free Showerheads Fueled Explosive $40M Revenue Surge
I researched Jolie's entire growth strategy after hearing their founder say "paid marketing just isn't working". They gave away 5000 free showerheads. Then they did: • $4M year one • $28M year two • $40M+ year three Check the full breakdown below:...
Push Notifications Convert 2.5× Email Automation—Underutilized
Push notifications hit a 22.9% automation conversion rate in 2025. For context, email automations convert at 9% click-to-conversion. Push is outperforming email on intent-based triggers by nearly 2.5x, and most operators treat it as an afterthought or don't use it...
Repurpose TikTok Shop Content on Meta to Unlock Revenue
If you're pushing on TikTok / TikTok shop but not leveraging that content on Meta you're leaving millions in revenue on the table. Have 2 brands who are using TikTok shop as a content funnel for Meta and it's cruising. Let creators...
Invest in Real DTC Essentials, Not Fluff
A few things that are actually worth the money (for DTC operators): • A founder who will record videos • Knowing contribution margin before opening Ads Manager • A creative producer you can text at 9 am and have content...
TROAS + Lowest Cost Drives Scalable Brand Growth
tROAS + Lowest cost has been crushing for us across brands. They target different audience segments in the auction and the target ROAS allows us to scale into upside with inflated budgets.
Growth Milestones Demand New Strategies, Not Old Playbooks
It doesn’t matter if you’ve scaled past $5M, $10M, or $20M. You’ll fail if you think the same strategies will get you to your next milestone. • The offer • Creative approach • Targeting • Product lineup • The team...
AI Shopping Generates Unattributed Conversions, Skewing Attribution
AI shopping is sending buyers to your store but NONE of them show up in your attribution. 39% of consumers already use AI for product discovery, and 23% of Americans bought something via AI in the past month. These are the...
Full‑stack Meta Strategy Drives Scalable Brand Growth
Meta strategy Meta strategy + offer that converts at current CPMs Meta strategy + offer + creative that doesn't fatigue the same audience Meta strategy + offer + creative + not generic thank-you page Meta strategy + offer + creative + not generic...
Separate Campaigns Prevent ROAS Inflation and Prospecting Starvation
Your Meta campaign is feeding past purchasers and starving new customers. You just can't see it in the ROAS. So we run a 3-to-4 campaign architecture. When you consolidate cold, warm, and retention into one campaign, the algorithm gravitates toward the...
Focus on Meta Until $50M Revenue, Skip Distractions
Because would rather find a problem elsewhere than fix what's truly wrong with their funnel. Most brands should put 90% of their focus on Meta exclusively until $50M+ in revenue.
Turn Top UGC Ads Into Partnerships, Cut CPA 19%
Many operators have a best-performing UGC ad, and they've never run it as a Partnership Ad… …that's on average a 19% CPA reduction sitting in your ad library untouched. Even after you optimized the hook, the format, the creative. Run this test, and...
IA Outperforms BAU in $100k A/B Test
A/B test results against BAU vs IA test All creative / setup the exact same about $100k in spend so far IA is the top result - very curious if these will continue to hold. https://t.co/BBA731MpGN
Button Color Drives Massive CTA Performance Boost
Legit - changed the color of a button. We did some analysis and testing on ads of color theory and how their audience responded. We found drastic changes based on color of CTA. So we applied that to the website.