Recent Posts
Social•Dec 28, 2025
Proper Account Structure Still Drives Growth and Profitability
Account structure in the ad account is still crucially important. Media buying has been simplified but overall still varies from brand to brand. We run our CPG clients drastically different than our high AOV jewelry brands. Is it most important? No. Can it still maximize growth and profitability if done properly? Absolutely.
By Kody Nordquist
Social•Dec 28, 2025
Stop Busywork; Focus on Actions that Move the Needle
Marketing output doesn't equal marketing impact. You can launch 10 campaigns and move nothing, post daily and still have no real brand, and spend six figures on ads and learn nothing. Motion is cheap, impact is earned. If your team is maxed out...
By Kody Nordquist
Social•Dec 28, 2025
Email Success Comes From Relevance, Not Volume
If your emails aren’t working, it’s probably not the send volume. It’s the relevance. Too many brands get scared when unsubscribes tick up or open rates dip, so they slow things down, when what they actually need is better targeting and messaging. Stop...
By Kody Nordquist
Social•Dec 28, 2025
Upgrade Your Audio Setup, Land $18K Contracts
I once had a client who told me they’d sign with me instantly if I upgraded my microphone setup. They loved our work but hated the way my setup sounded. I ordered an XLR mic after call and our next stage they...
By Kody Nordquist
Social•Dec 27, 2025
Separate Paid Performance From Brand Identity for Success
Reminder that your paid performance doesn’t have to match your brand identity. Who you are for your organic audience doesn’t have to match who you need to be to sell products. Determine what matters: performance or brand. Then decide how much you’re okay...
By Kody Nordquist
Social•Dec 27, 2025
More Ad Spend Won’t Fix a Bad Offer
Scaling paid ads doesn’t fix a broken offer. It just makes the problem more expensive. Most marketers forget that paid traffic is just amplification. If your creative isn’t converting, more spend won’t save it. If ROAS drops the moment you scale, it’s the...
By Kody Nordquist
Social•Dec 27, 2025
Growth Requires Clear Constraints, Not Just Dashboards
Most brands don’t have a clear growth strategy. They have: • Some goals • A few dashboards • A long list of “should probably do this soon” A real growth strategy is clear constraints and ruthless priorities. That’s it. Until you define those, you’ll always mistake...
By Kody Nordquist
Social•Dec 27, 2025
Treat Creative as a Loss Bucket, Not an ROI Driver
Hot take - Creative should be a 100% loss bucket. You should never aim to have creative be an ROI positive bucket on your expenses otherwise you’re always chasing winners. When you always focus on winning ads a majority of your account...
By Kody Nordquist
Social•Dec 26, 2025
Ask: Are You Using Lookalike Lists for Agency Ads?
Anyone running ads for your agency etc... are you using any LaL lists? Any interest based targeting etc...? Or just leaving things as broad? What's working well for you? Any indicators on quality etc??
By Kody Nordquist
Social•Dec 26, 2025
Fix Post‑Purchase Leaks to Recover 20‑30% Revenue
If acquisition is a faucet, retention is the plumbing. Your ads poured water in, but if your post-purchase system is full of holes, you’re just leaking revenue. Audit for: • Broken reorder flows • Dead-end thank-you pages • SMS that says nothing new • Loyalty systems...
By Kody Nordquist
Social•Dec 26, 2025
Consistency Beats Talent in Marketing Success
Most marketers don’t fail because they lack talent. They fail because they can’t stay consistent. You can be a brilliant strategist, a creative wizard, or a top-tier founder, but if you can’t show up every day and keep shipping, your edge disappears. Consistency...
By Kody Nordquist
Social•Dec 25, 2025
Consistency Beats Strategy: Test, Persist, See Results
Hard truth: If you’re not growing, it’s probably not a strategy problem, it’s a consistency problem. 90% of success as a marketer is testing, then doing the right things long enough for them to work. Most people quit long before the results...
By Kody Nordquist
Social•Dec 25, 2025
Ship Your Plans: Execution Beats Over‑Engineering in 2026
Marketing plans without execution are just potential collecting dust. As we head into 2026, don’t over-engineer your strategy. Keep it simple and ruthlessly executable. The biggest growth next year will come from actually shipping the plans that you already have.
By Kody Nordquist
Social•Dec 24, 2025
Drop Urgency, Focus on Utility for Q1 Ads
January is where most media buyers lose money. Because they run Q4 campaigns into Q1 psychology. Here’s what shifts: Q4 = “act now before it’s gone” Q1 = “here’s how this helps your next chapter” So audit your ad angles: • Strip urgency, add utility • Replace...
By Kody Nordquist
Social•Dec 24, 2025
Rescore CRM Buyers to Drive Dynamic Follow‑up Flows
Here’s your next high-leverage marketing move: Re-score every buyer in your CRM. Use these filters: • High AOV, low repeat • Bought in Oct–Nov but ghosted since • High pageviews but low engagement since purchase Now build custom flows by score: • “What to do next with...
By Kody Nordquist
Social•Dec 23, 2025
Revive Email Lists with Personal, Status‑Driven Sequences
Email lists die when they don’t get what they need in right now. Your current buyers want to: • Understand what else you offer • Get recognized for buying early • Feel like they’re part of what’s next So here’s...
By Kody Nordquist
Social•Dec 23, 2025
Start Next Month’s Strategy Now, Not Next Quarter
Your current month can't work if the previous month doesn't tee it up. Stop thinking in quarters, instead think in handoffs. What matters now: • Which customers converted fastest? • Which creatives scaled most efficiently? • Which SKUs drove the highest repeat behavior in last...
By Kody Nordquist
Social•Dec 22, 2025
Switched From Beehiiv to Kit for an Aligned Email Stack
Why I migrated my newsletter system after years on Beehiiv (and what I’ve rebuilt inside of @kit). For the first time, my email stack actually feels like it matches the way I run my business. Let’s talk setup, automations, and lessons learned:
By Kody Nordquist
Social•Dec 22, 2025
Operational Precision, Not Just Marketing, Fuels Growth
Think like a systems operator, before you think like a marketer. Here’s what the most dialed-in brands are doing right now: • Pre-building future asset banks • Scrubbing retention logic for new, current flows • Renegotiating 2026 SaaS and fulfillment contracts • Finalizing reorder forecasts...
By Kody Nordquist
Social•Dec 22, 2025
Trim Q1 Waste Before CFO Notices
Q4 revenue makes you feel rich. Q1 inefficiencies remind you you’re not. Here’s your December “savings generator”: • Negotiate renewals before Jan rate hikes • Audit active SaaS tools and kill anything underutilized • Consolidate media spend into highest-ROAS channels • Re-price hero SKUs based...
By Kody Nordquist
Social•Dec 21, 2025
Ads That Feel Like Stories Win Every Time
Your best ads usually won't look like ads. They’ll look like stories, case studies, lessons, and “behind-the-scenes.” Buyers are numb as they enter into a new year. The ad that wins will be the one that doesn’t feel like one. Try this ad framework: •...
By Kody Nordquist
Social•Dec 21, 2025
Target the Silent “Almost‑buyer” For Hidden Profit
Your most profitable segment is the one no one talks about: The almost-buyer. People who: • Visited 3 or more PDPs • Added to cart but bounced • Engaged with 2 or more emails but never converted They know your brand, they just didn’t cross...
By Kody Nordquist
Social•Dec 20, 2025
Revive Cold Lists with a 3‑email Narrative
Your email list is only cold if your offer is. The real unlock isn’t a new audience. It’s better messaging to the one you already own. Here’s the 3-email arc that turns cold into curious: • Email 1: Insight-led, no pitch • Email 2: “What’s...
By Kody Nordquist
Social•Dec 19, 2025
AliaLearn Delivers 2.2×
One piece of software that we have a 99% usage rate with clients is @AliaLearn. @iamshaanarora and team have created a phenomenal tool at a price that just makes sense. Have never had someone cancel once they onboard. Lowest improvement I’ve seen them...
By Kody Nordquist
Social•Dec 19, 2025
Speak Softly: Narrative Ads Win Over Fatigued Buyers
Your buyers are tired. They frequently see 80+ ads per day, so the solution is not to shout louder. Write like you’re the only one left whispering. • Anchor ads in narrative • Run “Story, Value, CTA” frameworks • Focus on their future rather than...
By Kody Nordquist
Social•Dec 19, 2025
Layered Outreach Beats List Burnout: Sequence Each Channel
Touchpoint stacking is an art. Brands tend to burn out their lists because they treat every send the same. Here’s how to re-layer your outbound: • SMS = scarcity ping • Paid = story and context • Organic = social proof loop • Email = long-form...
By Kody Nordquist
Social•Dec 18, 2025
Simplify Growth: Master Facebook, Google, Email First
Hot-take: Most companies / people over complicate their initial growth. Most brands can grow to $10M+/year with just Facebook, Google & Email. You don’t need dozens of sales channels. Focus on these and get really good at them before looking...
By Kody Nordquist
Social•Dec 18, 2025
Understand Why Customers Buy, Not Just What They Bought
You can’t scale what you don’t understand. Most brands exit BFCM with: • ROAS snapshots • SKU velocity charts • Attribution dashboards But none of that tells you why people bought. Here’s your post-Q4 insight engine: Run a 2-question post-purchase survey: “What almost stopped you from buying?” and...
By Kody Nordquist
Social•Dec 18, 2025
Master Marketing by Studying Psychology, Not Dashboards
The best marketers study people more than Meta dashboards. If you want to actually get good at marketing, ditch the Google Ads, CRO, and SEO. Start with psychology. Understand what drives action, what builds trust, what creates desire. Human behavior will never change at...
By Kody Nordquist
Social•Dec 17, 2025
Pre-Built Email Automations Drive Effortless Revenue
The biggest unlock in my retention system has been pre-built automations that don’t need a full team to run. @omnisend comes loaded with flows that actually make money on autopilot: • Winback = turn ghosts into buyers • Abandoned cart = recovered revenue •...
By Kody Nordquist
Social•Dec 15, 2025
Build Loyalty by Rewarding Behavior, Not Just Spend
High-LTV customers think differently, treat them that way. They: • Explore your brand • Respond to education • Stay longer without needing constant offers Here’s how you build more of them: • Build flows that advance the buyer relationship • Track what SKUs drive 2nd and 3rd...
By Kody Nordquist
Social•Dec 15, 2025
Hidden Post‑purchase Reactivation Drives Profit without Ads
The most profitable flows are the least visible. Everyone builds welcome flows, very few build product-specific reactivation. Here’s the forgotten sequence: • Wait 30-45 days post-purchase • If no activity, trigger: “How are you using X?” and “People who bought X also loved Y” Add: • Personalized...
By Kody Nordquist
Social•Dec 14, 2025
Build December Offers to Drive January Sales
What your Q4 customers do in January is shaped by what you build in December. Here’s a simple segmentation play to win the handoff: • Match bundles/offers to intent signals • Tier buyers by AOV + time of purchase • Build a January-only “membership”...
By Kody Nordquist
Social•Dec 14, 2025
Turn December Into Your Most Efficient Retention Month
The smartest brands are quietly turning December into their most efficient retention month of the year. Lower CPMs Higher intent traffic Warmer audiences from Q4 spend They run continuity for success. Here’s the play: • Segment BFCM buyers by SKU and UTM • Trigger product education flows...
By Kody Nordquist