Kurt Elster

Kurt Elster

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Shopify consultant and host of the Unofficial Shopify Podcast, known for actionable eCommerce optimization tips.

New Tool Distinguishes Meta Ad Slumps From Your Errors
SocialMay 13, 2026

New Tool Distinguishes Meta Ad Slumps From Your Errors

Did Meta tank or did you? I met these guys at a conference in Nashville that built a nifty tool that's like a weather report for Meta ads. > Headwinds pools data across ~50 DTC brands daily so when your numbers crater...

By Kurt Elster
Monitor ChatGPT Sales Monthly, Not Overhaul Everything
SocialMay 12, 2026

Monitor ChatGPT Sales Monthly, Not Overhaul Everything

Agentic Storefronts dashboard is live in your Shopify Admin as a Sales Channel. On a store we work with: ChatGPT is 0.27% of revenue, +42% MoM. It's a small slice with a steep curve. The right approach here is "monitor monthly" not...

By Kurt Elster
ChatGPT Generates $39K, Just 0.2% of Sales
SocialMay 11, 2026

ChatGPT Generates $39K, Just 0.2% of Sales

Agentic Commerce on a real store: $39,015 total sales attributed to ChatGPT or 0.2% of store revenue for the same period. Yes, AI makes sales... but it's also still a rounding error. Both can be true. https://t.co/xubN6B0T4r

By Kurt Elster
Shopify Launches Official llms.txt Support for Easy Overrides
SocialMay 11, 2026

Shopify Launches Official llms.txt Support for Easy Overrides

Looks like @Shopify has added official llms.txt support. No more hacky workarounds. You can override it with a `llms.txt.liquid` file, similar to how robots.txt works now. Example: @AdamsPolishes Hat tip: @IlanaDavis https://t.co/MGH35fddba

By Kurt Elster
All‑In‑One Campaign Validation Built Into PromoPartyPro
SocialMay 8, 2026

All‑In‑One Campaign Validation Built Into PromoPartyPro

Putting every kind of campaign validation checking we can think of into @promopartypro to help people easily troubleshoot their own issues. https://t.co/vBsvlimsqm

By Kurt Elster
Charge Cards Now Offer $250K Pay‑in
SocialMay 7, 2026

Charge Cards Now Offer $250K Pay‑in

I wonder how high these offers go. $250K limit on a charge card is beefy. (It's pay-in-full, different than a traditional credit card.) https://t.co/CMTSp1Evw1

By Kurt Elster
Shopify Analytics Now Shows Deploy, App, Product Annotations
SocialMay 6, 2026

Shopify Analytics Now Shows Deploy, App, Product Annotations

Analytics in @Shopify added annotations: theme deploys, app installs, product publishes marked on every report. Wondering "what changed?" Hover, diagnose, done. https://t.co/PJkwQ7xrrj

By Kurt Elster
Make Bundles “May‑As‑Well” By Matching Hero Price
SocialMay 5, 2026

Make Bundles “May‑As‑Well” By Matching Hero Price

Bundle pricing works best when it's "may as well" pricing. It's better to raise prices on individual products but drop prices on the bundle. The closer the bundle price is to the hero product's retail price, the more compelling the...

By Kurt Elster
Explicit Dates Required: Avoid Relative Terms in AI Prompts
SocialMay 4, 2026

Explicit Dates Required: Avoid Relative Terms in AI Prompts

AI is bad at dates, these prompt rules help: Never use relative date terms ("today," "yesterday," "tomorrow," "this week," "last Monday") without pairing them with the explicit calendar date. 1. Start any brief, summary, or scheduling response by stating: "Today is [Weekday,...

By Kurt Elster
Reused Theme Powers Mini Cooper Site on Shopify
SocialMay 4, 2026

Reused Theme Powers Mini Cooper Site on Shopify

Alta Performance is live on @shopify. Same theme we built for parent co @PERRINPerform last year, redeployed for their Mini Cooper sub-brand. Migrated off Web Shop Manager. Build once, ship twice. https://t.co/3TQiUCFyWR

By Kurt Elster
Shopify Launches AI Claude that Fixes Stores on Command
SocialMay 4, 2026

Shopify Launches AI Claude that Fixes Stores on Command

Shopify shipped the feature where you can yell at Claude to fix your store and it just does it. https://t.co/AlPHAxquNI

By Kurt Elster
Boost AI Results with Simple Role‑Task‑Format Prompt
SocialApr 30, 2026

Boost AI Results with Simple Role‑Task‑Format Prompt

Simplest way to get better AI output: Use an RTF prompt. 1. Role 2. Task 3. Format Give it a job title, tell it what to do, tell it how to format the output. This alone will improve everything you get from...

By Kurt Elster
Access 48M Brand Newsletters for Competitive Intel
SocialApr 29, 2026

Access 48M Brand Newsletters for Competitive Intel

a client just put me onto https://t.co/q5DHTEB883. it indexes every newsletter a brand sends, historically. 48 million emails across 100k+ brands. want to see what your competitor emailed last Black Friday? it's all there. competitive intel gold mine.

By Kurt Elster
Customers Hack Add‑On Fees; Easify Solves It
SocialApr 28, 2026

Customers Hack Add‑On Fees; Easify Solves It

You’d be amazed how creative customers get at removing add-on charges from personalized products. We learned this the hard way with Pins & Aces. After trying too many product options apps, we settled on Easify Custom Product Options. So much...

By Kurt Elster