Kurt Elster

Kurt Elster

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Shopify consultant and host of the Unofficial Shopify Podcast, known for actionable eCommerce optimization tips.

Track Gift‑With‑Purchase Attach Rates Like Ad CTR
SocialApr 15, 2026

Track Gift‑With‑Purchase Attach Rates Like Ad CTR

Running a Gift with Purchase promo without tracking attach rate is like running ads without tracking CTR. So we added analytics to @promopartypro today. Now you can see attach rate by campaign, product, and variant, and tell which gift is...

By Kurt Elster
Trigger Personalized Postcards Directly From Shopify Flow
SocialApr 15, 2026

Trigger Personalized Postcards Directly From Shopify Flow

"Shopify Flow + PostPilot: PostPilot now works natively inside Shopify Flow. Trigger postcards on any customer behavior." Example: "A postcard landing when a customer hits a VIP spend milestone..." I always read @drewsanocki's newsletter for these @getpostpilot updates. https://t.co/UxEsZHNOe4

By Kurt Elster
SaaS Overpriced? Building My Own Free Alternative
SocialApr 14, 2026

SaaS Overpriced? Building My Own Free Alternative

Running a SaaS right now is selling bottled water next to a free tap. If your SaaS costs more than Claude Code, looks like a Tailwind demo, and has a text-only output, I'm vibe coding a bespoke alternative for myself.

By Kurt Elster
AI Quality Depends on Users, Not the Technology
SocialApr 14, 2026

AI Quality Depends on Users, Not the Technology

51% of people use AI daily. Half of them hate it. I've used AI every single day for two years. I run a Shopify agency. I built workflows around it. And I can spot AI slop from across a parking lot....

By Kurt Elster
Freshly Revamped Montana Knife Co Homepage Shines
SocialApr 14, 2026

Freshly Revamped Montana Knife Co Homepage Shines

We first built the @Montanaknifeco store theme a while back. It’s been too long since we touched the homepage. Just shipped a refresh, and I love how it turned out. https://t.co/gUydjIbxnR

By Kurt Elster
Handling Refund Requests When No Shopify Transaction Exists
SocialApr 13, 2026

Handling Refund Requests When No Shopify Transaction Exists

App devs, what do you do when a customer requests a refund (because a charge appeared on their Shopify bill) but there's no transaction to refund in the Shopify admin? https://t.co/JTXb8NK5uN

By Kurt Elster
Import Chat Projects Into Cowork for Seamless Deep Work
SocialApr 13, 2026

Import Chat Projects Into Cowork for Seamless Deep Work

Just discovered you can import your Claude Chat Projects into Claude Cowork Projects. I have so many Projects already, but for deep work, I prefer Cowork's power. If you've been building up Projects in chat, you don't have to start...

By Kurt Elster
Shopify Doubles Down on Partners, Reinvesting in Ecosystem
SocialApr 13, 2026

Shopify Doubles Down on Partners, Reinvesting in Ecosystem

After the @Shopify Partner Town Hall and talking to @atleeclark, the message from the mothership is clear: Shopify is reinvesting in the partners who helped build this ecosystem from the ground up. I'm paying attention, and I like what I'm...

By Kurt Elster
Turn Your Storefront Into an AI-Powered Sales Endpoint
SocialApr 13, 2026

Turn Your Storefront Into an AI-Powered Sales Endpoint

Your storefront is no longer just a website. It's an AI endpoint. April 28, I’m on a panel at @Shopify NY with the CTO of the world's largest Shopify agency and the e-commerce PM behind Teddy Baldassarre. Topic: How to structure...

By Kurt Elster
Shopify B2B Features Now Available on All Paid Plans
SocialApr 7, 2026

Shopify B2B Features Now Available on All Paid Plans

Big news: Shopify B2B is now on every paid plan. For years, the answer was “You need Plus for that." Now, companies, catalogs, ACH, vaulted cards, and quantity rules come standard. I talked to @Shopify's Samir Pradhan about why they...

By Kurt Elster
Big Retailer's AI Policy Puts Liability on Users
SocialApr 7, 2026

Big Retailer's AI Policy Puts Liability on Users

Official AI policy from a major big box store says you're responsible for your agents.

By Kurt Elster
Custom MCPs Add Unnecessary Complexity Over Simple APIs
SocialApr 3, 2026

Custom MCPs Add Unnecessary Complexity Over Simple APIs

I keep hearing "Claude built me a custom Shopify MCP" Building a custom MCP to do what a direct API call already does is complexity theater. If you cant explain the difference between an MCP and an API, maybe don't give either...

By Kurt Elster
ChatGPT Drives 3× Shopify Conversion Before Integration
SocialMar 31, 2026

ChatGPT Drives 3× Shopify Conversion Before Integration

ChatGPT referrals to our client Shopify stores were virtually nonexistent in March 2025. By December, one store hit 2,183 sessions from ChatGPT with 140 orders. That's a 6.4% conversion rate, roughly 3x the typical Shopify average. These are high-intent visitors....

By Kurt Elster
Partner Portal Adds Dev Dashboard, RBAC, Org Management
SocialMar 30, 2026

Partner Portal Adds Dev Dashboard, RBAC, Org Management

NEW-NEW Partner Portal update: - All stores in Dev Dashboard - Role-based access control - Organizations for Partner orgs https://t.co/8HccVbSASQ

By Kurt Elster