Kurt Elster

Kurt Elster

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Shopify consultant and host of the Unofficial Shopify Podcast, known for actionable eCommerce optimization tips.

First Install Tracked From ChatGPT via Promo Party
SocialFeb 4, 2026

First Install Tracked From ChatGPT via Promo Party

We have @heymantle analytics plugged into Promo Party. It shows we got our first install from ChatGPT. https://t.co/3ctXGeQ8rQ

By Kurt Elster
Klaviyo’s “Waterfall” Ensures Fallback Identity Resolution
SocialFeb 2, 2026

Klaviyo’s “Waterfall” Ensures Fallback Identity Resolution

These flows look insane, right? It's intentional. We call it the waterfall. If the first identity resolution service doesn't fire, the next one catches it, and on down the line. One of the craziest things I've seen in Klaviyo...

By Kurt Elster
ChatGPT Could Power Universal Price Comparisons via Shopify Catalog
SocialJan 28, 2026

ChatGPT Could Power Universal Price Comparisons via Shopify Catalog

I saw a Q&A that mentioned @Shopify's Catalog MCP provides a "List of shops selling the product with specific prices" along with a Universal Product ID. Does that mean a shopper could use chatgpt for easy price comparison shopping across...

By Kurt Elster
Shopify Partners Record In‑person Podcast Episode Next Month
SocialJan 22, 2026

Shopify Partners Record In‑person Podcast Episode Next Month

Two smart @Shopify partners coming to the studio next month to record in person for The Unofficial Shopify Podcast. IRL hits different. https://t.co/F9J0BU4qre

By Kurt Elster
Agency's Year-Long Shopify Migration Finally Completed
SocialJan 22, 2026

Agency's Year-Long Shopify Migration Finally Completed

The cobbler's children have no shoes. Our agency site re-migration to Shopify has taken over a year because client work keeps jumping the queue. Finally crossing the finish line. https://t.co/Gq4c1fQJKU

By Kurt Elster