Kurt Elster

Kurt Elster

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Shopify consultant and host of the Unofficial Shopify Podcast, known for actionable eCommerce optimization tips.

Shopify Stores Blind to AI Agents—Learn Fix Tomorrow
SocialApr 27, 2026

Shopify Stores Blind to AI Agents—Learn Fix Tomorrow

Most Shopify stores are invisible to AI shopping agents and don't know it yet. Talking about how to fix that tomorrow night at @Shopify NY with @maxrolon and @kendradavey. Last chance to grab a spot👇 https://t.co/QUbYMJAest

By Kurt Elster
Cleverific Order Editor Cuts Support Time on Order Changes
SocialApr 24, 2026

Cleverific Order Editor Cuts Support Time on Order Changes

App reco: Cleverific Order Editor. We use it on Glamaholic Lifestyle and other high-volume stores. When customers need order changes after checkout, it saves their support team a ton of time. Grateful to have @cleverific sponsor The Unofficial Shopify Podcast.

By Kurt Elster
Comcast Business Fiber Prices Shock Chicago Businesses
SocialApr 23, 2026

Comcast Business Fiber Prices Shock Chicago Businesses

comcast business fiber, chicago metro: - 50/50 for $430/mo 😲 - 100/100 for $569/mo 🤯 what a racket

By Kurt Elster
All Shopify Devs Are Now Building AI Readiness Apps
SocialApr 23, 2026

All Shopify Devs Are Now Building AI Readiness Apps

every shopify app dev you've ever met is vibe coding a Shopify AI readiness app right now

By Kurt Elster
Shopify's AI-Readiness Scan Flags llms.txt Files
SocialApr 23, 2026

Shopify's AI-Readiness Scan Flags llms.txt Files

Shopify has a utility that scans your store AI readiness. Even checks for llms.txt (which will make SEO nerds on youtube angry.) Looks like a Claude Code hackathon project for sure. https://t.co/lXJb751NcW https://t.co/t7k8g52VTO

By Kurt Elster
Switching to LoopEngine Boosted Subscriptions and Retention
SocialApr 23, 2026

Switching to LoopEngine Boosted Subscriptions and Retention

We migrated our big CPG client's subscription program to @LoopEngine Subscriptions last year. Subscriptions up. retention up. We just followed Loop's onboarding and implemented the features that made sense. For subscriptions, Loop is our go-to.

By Kurt Elster
Higher ROAS Doesn’t Guarantee Profit: P&L Matters
SocialApr 21, 2026

Higher ROAS Doesn’t Guarantee Profit: P&L Matters

Paid ads winners in the 2026 eComFuel report had 2.5x ROAS. Losers had 4x ROAS. The difference was the P&L! Survey has 300 stores, $3.5B revenue, and 6 years of data. Link in replies. https://t.co/5XjFgANzNn

By Kurt Elster
Top Shopify Stores Master Either Drops or Subscriptions
SocialApr 21, 2026

Top Shopify Stores Master Either Drops or Subscriptions

Looking at our 8-figure client stores on @Shopify, they're all very different product categories, but they've either mastered product drops OR subscription retention. One of the two, always.

By Kurt Elster
Free Gifts Outperform Discounts without Eroding Margins
SocialApr 20, 2026

Free Gifts Outperform Discounts without Eroding Margins

Discounts are often the lazy promo. They train customers to wait, hand away margin, and once you start, they're hard to stop. A free gift can move the same needle without any of that baggage.

By Kurt Elster
Lazy Creators, Not AI, Produce the Content Slop
SocialApr 17, 2026

Lazy Creators, Not AI, Produce the Content Slop

There's a lot of AI slop out there. Is the problem AI or lazy execution? The same people churning out slop with AI were probably churning out slop without it too. https://t.co/Xum0OCHduP

By Kurt Elster
Almost Ready for Shopify’s Built‑for Badge
SocialApr 16, 2026

Almost Ready for Shopify’s Built‑for Badge

So close to meeting Built for Shopify requirements with @promopartypro. Crowdfunder’s had the badge for a while; this one's next.

By Kurt Elster
Track Gift‑With‑Purchase Attach Rates Like Ad CTR
SocialApr 15, 2026

Track Gift‑With‑Purchase Attach Rates Like Ad CTR

Running a Gift with Purchase promo without tracking attach rate is like running ads without tracking CTR. So we added analytics to @promopartypro today. Now you can see attach rate by campaign, product, and variant, and tell which gift is...

By Kurt Elster
Trigger Personalized Postcards Directly From Shopify Flow
SocialApr 15, 2026

Trigger Personalized Postcards Directly From Shopify Flow

"Shopify Flow + PostPilot: PostPilot now works natively inside Shopify Flow. Trigger postcards on any customer behavior." Example: "A postcard landing when a customer hits a VIP spend milestone..." I always read @drewsanocki's newsletter for these @getpostpilot updates. https://t.co/UxEsZHNOe4

By Kurt Elster
SaaS Overpriced? Building My Own Free Alternative
SocialApr 14, 2026

SaaS Overpriced? Building My Own Free Alternative

Running a SaaS right now is selling bottled water next to a free tap. If your SaaS costs more than Claude Code, looks like a Tailwind demo, and has a text-only output, I'm vibe coding a bespoke alternative for myself.

By Kurt Elster
AI Quality Depends on Users, Not the Technology
SocialApr 14, 2026

AI Quality Depends on Users, Not the Technology

51% of people use AI daily. Half of them hate it. I've used AI every single day for two years. I run a Shopify agency. I built workflows around it. And I can spot AI slop from across a parking lot....

By Kurt Elster
Freshly Revamped Montana Knife Co Homepage Shines
SocialApr 14, 2026

Freshly Revamped Montana Knife Co Homepage Shines

We first built the @Montanaknifeco store theme a while back. It’s been too long since we touched the homepage. Just shipped a refresh, and I love how it turned out. https://t.co/gUydjIbxnR

By Kurt Elster
Handling Refund Requests When No Shopify Transaction Exists
SocialApr 13, 2026

Handling Refund Requests When No Shopify Transaction Exists

App devs, what do you do when a customer requests a refund (because a charge appeared on their Shopify bill) but there's no transaction to refund in the Shopify admin? https://t.co/JTXb8NK5uN

By Kurt Elster
Import Chat Projects Into Cowork for Seamless Deep Work
SocialApr 13, 2026

Import Chat Projects Into Cowork for Seamless Deep Work

Just discovered you can import your Claude Chat Projects into Claude Cowork Projects. I have so many Projects already, but for deep work, I prefer Cowork's power. If you've been building up Projects in chat, you don't have to start...

By Kurt Elster
Shopify Doubles Down on Partners, Reinvesting in Ecosystem
SocialApr 13, 2026

Shopify Doubles Down on Partners, Reinvesting in Ecosystem

After the @Shopify Partner Town Hall and talking to @atleeclark, the message from the mothership is clear: Shopify is reinvesting in the partners who helped build this ecosystem from the ground up. I'm paying attention, and I like what I'm...

By Kurt Elster
Turn Your Storefront Into an AI-Powered Sales Endpoint
SocialApr 13, 2026

Turn Your Storefront Into an AI-Powered Sales Endpoint

Your storefront is no longer just a website. It's an AI endpoint. April 28, I’m on a panel at @Shopify NY with the CTO of the world's largest Shopify agency and the e-commerce PM behind Teddy Baldassarre. Topic: How to structure...

By Kurt Elster
Shopify B2B Features Now Available on All Paid Plans
SocialApr 7, 2026

Shopify B2B Features Now Available on All Paid Plans

Big news: Shopify B2B is now on every paid plan. For years, the answer was “You need Plus for that." Now, companies, catalogs, ACH, vaulted cards, and quantity rules come standard. I talked to @Shopify's Samir Pradhan about why they...

By Kurt Elster
Big Retailer's AI Policy Puts Liability on Users
SocialApr 7, 2026

Big Retailer's AI Policy Puts Liability on Users

Official AI policy from a major big box store says you're responsible for your agents.

By Kurt Elster
Custom MCPs Add Unnecessary Complexity Over Simple APIs
SocialApr 3, 2026

Custom MCPs Add Unnecessary Complexity Over Simple APIs

I keep hearing "Claude built me a custom Shopify MCP" Building a custom MCP to do what a direct API call already does is complexity theater. If you cant explain the difference between an MCP and an API, maybe don't give either...

By Kurt Elster
ChatGPT Drives 3× Shopify Conversion Before Integration
SocialMar 31, 2026

ChatGPT Drives 3× Shopify Conversion Before Integration

ChatGPT referrals to our client Shopify stores were virtually nonexistent in March 2025. By December, one store hit 2,183 sessions from ChatGPT with 140 orders. That's a 6.4% conversion rate, roughly 3x the typical Shopify average. These are high-intent visitors....

By Kurt Elster
Partner Portal Adds Dev Dashboard, RBAC, Org Management
SocialMar 30, 2026

Partner Portal Adds Dev Dashboard, RBAC, Org Management

NEW-NEW Partner Portal update: - All stores in Dev Dashboard - Role-based access control - Organizations for Partner orgs https://t.co/8HccVbSASQ

By Kurt Elster
Free Gifts Beat Discounts, Preserve Margin and Loyalty
SocialMar 30, 2026

Free Gifts Beat Discounts, Preserve Margin and Loyalty

Discounts train your customers to wait. A free gift with purchase moves the same needle without torching margin or creating an expectation you can't walk back. Most stores only run discount campaigns. That’s the problem, and it's why we built...

By Kurt Elster
Shopify Flow UI Simplifies Metafield Automation via Sidekick
SocialMar 30, 2026

Shopify Flow UI Simplifies Metafield Automation via Sidekick

The new @Shopify Flow UI is clean. @thenuschke and team keep shipping. I just described what I wanted to Sidekick, and it built this entire metafield automation flow for me. https://t.co/pLVSJJeHil

By Kurt Elster
Use a Quirky Reply to Shut Down Chats
SocialMar 27, 2026

Use a Quirky Reply to Shut Down Chats

productivity tip: respond to Lovable links with "oh good, another vibe coded app" and watch the conversation end itself

By Kurt Elster
Prevent Friday Promo Breaks with Ticket‑driven Design
SocialMar 26, 2026

Prevent Friday Promo Breaks with Ticket‑driven Design

You know what 15 years of @Shopify consulting teaches you? Every way a promo can break on a Friday afternoon. That’s the lens we build @promopartypro through. Half of our product decisions come down to "what support ticket does this...

By Kurt Elster
SimGym Now Analyzes Single Themes with Free AI CRO Suggestions
SocialMar 26, 2026

SimGym Now Analyzes Single Themes with Free AI CRO Suggestions

SimGym update from @Shopify: analyze any *single theme* on its own, instead of setting up a comparison between two themes. If you want free AI CRO suggestions, SimGym is the tool. https://t.co/ftXqx3CQye

By Kurt Elster
Shopify‑ChatGPT Integration Instantly Surfaces Product Details
SocialMar 26, 2026

Shopify‑ChatGPT Integration Instantly Surfaces Product Details

If you've been doing the boring work, clean product titles, structured data, real SEO, the @Shopify x ChatGPT integration is your payoff. I asked for the best Earl Grey, it returned our client as #1, complete with variants, rating, and...

By Kurt Elster
Backfill Shopify Metafields Now for AI Shopping
SocialMar 23, 2026

Backfill Shopify Metafields Now for AI Shopping

Shopify quietly laid the groundwork for AI shopping last year with category metafields. A lot of us skipped them. Now with UCP, those fields are how AI and ChatGPT query your catalog. Start backfilling everything now if you haven't. @ericalandyck and...

By Kurt Elster
AI Hallucinations Accepted Despite Far Higher Error Rates
SocialMar 11, 2026

AI Hallucinations Accepted Despite Far Higher Error Rates

In 1994, Intel recalled processors for a bug that occurred in every 1 in 9 billion divides. Today, LLMs hallucinate answers 1 in 50 times under ideal circumstances but we seemingly just accept it.

By Kurt Elster
Earn Commissions by Adding Merchants’ Products via Shopify
SocialMar 10, 2026

Earn Commissions by Adding Merchants’ Products via Shopify

Shopify is paying you to acquire customers now. That's not my spin, that's their Director of Product saying it. The @Shopify Product Network puts other merchants' products on your store, you earn commission, you keep the customer. One merchant spent a...

By Kurt Elster
Claude Code Automates Shopify Stores, but Hides Risks
SocialMar 9, 2026

Claude Code Automates Shopify Stores, but Hides Risks

Has Claude Code obliterated a Shopify store yet? It's only a matter of time. There are enough merchants saying "oh yeah Claude just built me a Shopify MCP to control my store" and have no idea of the risk.

By Kurt Elster
Shopify Partner Program Gains Unprecedented Internal Focus
SocialMar 9, 2026

Shopify Partner Program Gains Unprecedented Internal Focus

After talking to @atleeclark today about the Shopify Partner program, I'm convinced the ecosystem is getting more internal attention than it has in years. Buckle up, it's about to get really good.

By Kurt Elster
Shopify's Growth Fuels a Surge in Scams
SocialMar 9, 2026

Shopify's Growth Fuels a Surge in Scams

Shopify's ecosystem is now mature enough to have more bad actors than any of us can stop. - Shopify app store: people clone your app. - Shopify agencies: people impersonate you. - Shopify merchants: people clone your store or use it to test...

By Kurt Elster
Confusing Shopify App Charges Drive Top Support Tickets
SocialMar 9, 2026

Confusing Shopify App Charges Drive Top Support Tickets

App charges on Shopify bills being in arrears are so confusing to merchants. Top 3 cause of support tickets for us "why did I get billed" https://t.co/EUxxOda41J

By Kurt Elster
AI-Powered Mantle MCP Eliminates Integration Headaches
SocialMar 6, 2026

AI-Powered Mantle MCP Eliminates Integration Headaches

We're going to try the Mantle MCP, it sounds like it'll do what we need here. > Integrating Mantle used to take hours of reading documentation, writing boilerplate code, and configuring resources. With the Foundations MCP, an AI agent handles all...

By Kurt Elster
Integrating HeyMantle Proves Toughest Part of New Shopify App
SocialMar 6, 2026

Integrating HeyMantle Proves Toughest Part of New Shopify App

Surprisingly, the hardest part about building a new Shopify app has been integrating @heymantle. I dread having to troubleshoot it.

By Kurt Elster
Simple Shopify Gift App Reveals Complex Cart Management Challenges
SocialMar 3, 2026

Simple Shopify Gift App Reveals Complex Cart Management Challenges

We spent a year building a 'simple' @Shopify app: add free gift to cart, discount to zero. Then cart state management, discount conflicts, and popup cooldown debates happened. New pod with @karlmeisterheim and @PaulReda on what it actually takes. https://t.co/i2VKEDRfPy

By Kurt Elster
Self‑service Skyrockets when Customers Can Edit Orders
SocialMar 2, 2026

Self‑service Skyrockets when Customers Can Edit Orders

Installed @cleverific Friday, 100 customers self-served by Monday. If you let customers edit their own orders, they will. https://t.co/5r6uqAgzQ2

By Kurt Elster
Enable ChatGPT Ads via Shopify: Choose “Ads on Other Platforms”
SocialMar 2, 2026

Enable ChatGPT Ads via Shopify: Choose “Ads on Other Platforms”

How to enable ChatGPT ads with @Shopify Step 1: Select 'Ads on other platforms' when you create a Shop Campaign. That's it.

By Kurt Elster
Third‑party Apps Often Bypass Consent Signals, Breaking Compliance
SocialFeb 26, 2026

Third‑party Apps Often Bypass Consent Signals, Breaking Compliance

We’ve been running cookie compliance audits for our @Shopify retainer clients. A significant number of third-party apps and services either ignore consent signals or don’t properly integrate with Consent Mode. It's bad.

By Kurt Elster
AI Agents only Read First 6k Characters; Structure Data.
SocialFeb 24, 2026

AI Agents only Read First 6k Characters; Structure Data.

Straight from @Shopify's latest partner briefing: - AI agents are pulling the first ~6,000 characters of your product descriptions as their source of truth. - Meta descriptions, SEO titles, theme presentation logic, none of it gets touched. - If your product...

By Kurt Elster
Live Shopify Store Audits: Free Real‑Time Feedback
SocialFeb 21, 2026

Live Shopify Store Audits: Free Real‑Time Feedback

Submit your Shopify store and I'll tell you what's wrong with it. Live. On camera. March 3rd at @taskhusky's #StyleAndScale https://t.co/JvsOUTavfI Free, replays available.

By Kurt Elster
Shopify Veteran Amer Grozdanic Joins Unofficial Podcast
SocialFeb 17, 2026

Shopify Veteran Amer Grozdanic Joins Unofficial Podcast

I met @AmerGrozdanic at Shopify https://t.co/Q6R0IzWT4z in Toronto. You might know him from the ASOM pod, or from Hulk Apps, which he co-founded and exited. Turns out he's a fellow agency owner @PraellaAgency just 20 minutes from my studio in...

By Kurt Elster
Brands Autonomously Launch Free Gift Promos via Our App
SocialFeb 16, 2026

Brands Autonomously Launch Free Gift Promos via Our App

Launched @promopartypro and a Hasbro brand found, installed, and started running free gift promos without us saying a word. That's the signal we love to see as app devs. They have the Battersea Transformers store running free gift with purchase...

By Kurt Elster
Claude Code Automates Home Server, Now Wants Shopify Integration
SocialFeb 16, 2026

Claude Code Automates Home Server, Now Wants Shopify Integration

i finally tried claude code and of course i'm claudepilled now. it made it adminstrator of our home server. it spend the weekend configuring a custom media server for me, and its perfect. how do i connect claude code to...

By Kurt Elster