Kurt Elster

Kurt Elster

Creator
0 followers

Shopify consultant and host of the Unofficial Shopify Podcast, known for actionable eCommerce optimization tips.

Shopify Flow UI Simplifies Metafield Automation via Sidekick
SocialMar 30, 2026

Shopify Flow UI Simplifies Metafield Automation via Sidekick

The new @Shopify Flow UI is clean. @thenuschke and team keep shipping. I just described what I wanted to Sidekick, and it built this entire metafield automation flow for me. https://t.co/pLVSJJeHil

By Kurt Elster
Use a Quirky Reply to Shut Down Chats
SocialMar 27, 2026

Use a Quirky Reply to Shut Down Chats

productivity tip: respond to Lovable links with "oh good, another vibe coded app" and watch the conversation end itself

By Kurt Elster
Prevent Friday Promo Breaks with Ticket‑driven Design
SocialMar 26, 2026

Prevent Friday Promo Breaks with Ticket‑driven Design

You know what 15 years of @Shopify consulting teaches you? Every way a promo can break on a Friday afternoon. That’s the lens we build @promopartypro through. Half of our product decisions come down to "what support ticket does this...

By Kurt Elster
SimGym Now Analyzes Single Themes with Free AI CRO Suggestions
SocialMar 26, 2026

SimGym Now Analyzes Single Themes with Free AI CRO Suggestions

SimGym update from @Shopify: analyze any *single theme* on its own, instead of setting up a comparison between two themes. If you want free AI CRO suggestions, SimGym is the tool. https://t.co/ftXqx3CQye

By Kurt Elster
Shopify‑ChatGPT Integration Instantly Surfaces Product Details
SocialMar 26, 2026

Shopify‑ChatGPT Integration Instantly Surfaces Product Details

If you've been doing the boring work, clean product titles, structured data, real SEO, the @Shopify x ChatGPT integration is your payoff. I asked for the best Earl Grey, it returned our client as #1, complete with variants, rating, and...

By Kurt Elster
Backfill Shopify Metafields Now for AI Shopping
SocialMar 23, 2026

Backfill Shopify Metafields Now for AI Shopping

Shopify quietly laid the groundwork for AI shopping last year with category metafields. A lot of us skipped them. Now with UCP, those fields are how AI and ChatGPT query your catalog. Start backfilling everything now if you haven't. @ericalandyck and...

By Kurt Elster
AI Hallucinations Accepted Despite Far Higher Error Rates
SocialMar 11, 2026

AI Hallucinations Accepted Despite Far Higher Error Rates

In 1994, Intel recalled processors for a bug that occurred in every 1 in 9 billion divides. Today, LLMs hallucinate answers 1 in 50 times under ideal circumstances but we seemingly just accept it.

By Kurt Elster
Earn Commissions by Adding Merchants’ Products via Shopify
SocialMar 10, 2026

Earn Commissions by Adding Merchants’ Products via Shopify

Shopify is paying you to acquire customers now. That's not my spin, that's their Director of Product saying it. The @Shopify Product Network puts other merchants' products on your store, you earn commission, you keep the customer. One merchant spent a...

By Kurt Elster
Claude Code Automates Shopify Stores, but Hides Risks
SocialMar 9, 2026

Claude Code Automates Shopify Stores, but Hides Risks

Has Claude Code obliterated a Shopify store yet? It's only a matter of time. There are enough merchants saying "oh yeah Claude just built me a Shopify MCP to control my store" and have no idea of the risk.

By Kurt Elster
Shopify Partner Program Gains Unprecedented Internal Focus
SocialMar 9, 2026

Shopify Partner Program Gains Unprecedented Internal Focus

After talking to @atleeclark today about the Shopify Partner program, I'm convinced the ecosystem is getting more internal attention than it has in years. Buckle up, it's about to get really good.

By Kurt Elster
Shopify's Growth Fuels a Surge in Scams
SocialMar 9, 2026

Shopify's Growth Fuels a Surge in Scams

Shopify's ecosystem is now mature enough to have more bad actors than any of us can stop. - Shopify app store: people clone your app. - Shopify agencies: people impersonate you. - Shopify merchants: people clone your store or use it to test...

By Kurt Elster
Confusing Shopify App Charges Drive Top Support Tickets
SocialMar 9, 2026

Confusing Shopify App Charges Drive Top Support Tickets

App charges on Shopify bills being in arrears are so confusing to merchants. Top 3 cause of support tickets for us "why did I get billed" https://t.co/EUxxOda41J

By Kurt Elster
AI-Powered Mantle MCP Eliminates Integration Headaches
SocialMar 6, 2026

AI-Powered Mantle MCP Eliminates Integration Headaches

We're going to try the Mantle MCP, it sounds like it'll do what we need here. > Integrating Mantle used to take hours of reading documentation, writing boilerplate code, and configuring resources. With the Foundations MCP, an AI agent handles all...

By Kurt Elster
Integrating HeyMantle Proves Toughest Part of New Shopify App
SocialMar 6, 2026

Integrating HeyMantle Proves Toughest Part of New Shopify App

Surprisingly, the hardest part about building a new Shopify app has been integrating @heymantle. I dread having to troubleshoot it.

By Kurt Elster
Simple Shopify Gift App Reveals Complex Cart Management Challenges
SocialMar 3, 2026

Simple Shopify Gift App Reveals Complex Cart Management Challenges

We spent a year building a 'simple' @Shopify app: add free gift to cart, discount to zero. Then cart state management, discount conflicts, and popup cooldown debates happened. New pod with @karlmeisterheim and @PaulReda on what it actually takes. https://t.co/i2VKEDRfPy

By Kurt Elster
Self‑service Skyrockets when Customers Can Edit Orders
SocialMar 2, 2026

Self‑service Skyrockets when Customers Can Edit Orders

Installed @cleverific Friday, 100 customers self-served by Monday. If you let customers edit their own orders, they will. https://t.co/5r6uqAgzQ2

By Kurt Elster
Enable ChatGPT Ads via Shopify: Choose “Ads on Other Platforms”
SocialMar 2, 2026

Enable ChatGPT Ads via Shopify: Choose “Ads on Other Platforms”

How to enable ChatGPT ads with @Shopify Step 1: Select 'Ads on other platforms' when you create a Shop Campaign. That's it.

By Kurt Elster
Third‑party Apps Often Bypass Consent Signals, Breaking Compliance
SocialFeb 26, 2026

Third‑party Apps Often Bypass Consent Signals, Breaking Compliance

We’ve been running cookie compliance audits for our @Shopify retainer clients. A significant number of third-party apps and services either ignore consent signals or don’t properly integrate with Consent Mode. It's bad.

By Kurt Elster
AI Agents only Read First 6k Characters; Structure Data.
SocialFeb 24, 2026

AI Agents only Read First 6k Characters; Structure Data.

Straight from @Shopify's latest partner briefing: - AI agents are pulling the first ~6,000 characters of your product descriptions as their source of truth. - Meta descriptions, SEO titles, theme presentation logic, none of it gets touched. - If your product...

By Kurt Elster
Live Shopify Store Audits: Free Real‑Time Feedback
SocialFeb 21, 2026

Live Shopify Store Audits: Free Real‑Time Feedback

Submit your Shopify store and I'll tell you what's wrong with it. Live. On camera. March 3rd at @taskhusky's #StyleAndScale https://t.co/JvsOUTavfI Free, replays available.

By Kurt Elster
Shopify Veteran Amer Grozdanic Joins Unofficial Podcast
SocialFeb 17, 2026

Shopify Veteran Amer Grozdanic Joins Unofficial Podcast

I met @AmerGrozdanic at Shopify https://t.co/Q6R0IzWT4z in Toronto. You might know him from the ASOM pod, or from Hulk Apps, which he co-founded and exited. Turns out he's a fellow agency owner @PraellaAgency just 20 minutes from my studio in...

By Kurt Elster
Brands Autonomously Launch Free Gift Promos via Our App
SocialFeb 16, 2026

Brands Autonomously Launch Free Gift Promos via Our App

Launched @promopartypro and a Hasbro brand found, installed, and started running free gift promos without us saying a word. That's the signal we love to see as app devs. They have the Battersea Transformers store running free gift with purchase...

By Kurt Elster
Claude Code Automates Home Server, Now Wants Shopify Integration
SocialFeb 16, 2026

Claude Code Automates Home Server, Now Wants Shopify Integration

i finally tried claude code and of course i'm claudepilled now. it made it adminstrator of our home server. it spend the weekend configuring a custom media server for me, and its perfect. how do i connect claude code to...

By Kurt Elster
UCP Makes Shopify’s Entire Catalog Instantly Searchable
SocialFeb 9, 2026

UCP Makes Shopify’s Entire Catalog Instantly Searchable

UCP has been live for like a week and there's already a @Shopify product search engine on it. "…the entire Shopify ecosystem is searchable. As more platforms adopt UCP, their product catalogs will become explorable…" ...I used it to find Hot...

By Kurt Elster
First Install Tracked From ChatGPT via Promo Party
SocialFeb 4, 2026

First Install Tracked From ChatGPT via Promo Party

We have @heymantle analytics plugged into Promo Party. It shows we got our first install from ChatGPT. https://t.co/3ctXGeQ8rQ

By Kurt Elster
Klaviyo’s “Waterfall” Ensures Fallback Identity Resolution
SocialFeb 2, 2026

Klaviyo’s “Waterfall” Ensures Fallback Identity Resolution

These flows look insane, right? It's intentional. We call it the waterfall. If the first identity resolution service doesn't fire, the next one catches it, and on down the line. One of the craziest things I've seen in Klaviyo...

By Kurt Elster
ChatGPT Could Power Universal Price Comparisons via Shopify Catalog
SocialJan 28, 2026

ChatGPT Could Power Universal Price Comparisons via Shopify Catalog

I saw a Q&A that mentioned @Shopify's Catalog MCP provides a "List of shops selling the product with specific prices" along with a Universal Product ID. Does that mean a shopper could use chatgpt for easy price comparison shopping across...

By Kurt Elster
Shopify Partners Record In‑person Podcast Episode Next Month
SocialJan 22, 2026

Shopify Partners Record In‑person Podcast Episode Next Month

Two smart @Shopify partners coming to the studio next month to record in person for The Unofficial Shopify Podcast. IRL hits different. https://t.co/F9J0BU4qre

By Kurt Elster
Agency's Year-Long Shopify Migration Finally Completed
SocialJan 22, 2026

Agency's Year-Long Shopify Migration Finally Completed

The cobbler's children have no shoes. Our agency site re-migration to Shopify has taken over a year because client work keeps jumping the queue. Finally crossing the finish line. https://t.co/Gq4c1fQJKU

By Kurt Elster