Shashi Bellamkonda

Shashi Bellamkonda

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VP Marketing (Leap); adjunct professor at Georgetown; SMB growth and digital marketing.

B2B Marketers Must Stop Treating LLMs.txt as Standard
SocialApr 14, 2026

B2B Marketers Must Stop Treating LLMs.txt as Standard

Misunderstood Marketing - : llms.txt Is Not a Standard. Here's What B2B Marketers Should Actually Do About It. https://t.co/vLp1VVuAO0

By Shashi Bellamkonda
SugarAI Transforms CRM Into Revenue Intelligence Platform
SocialApr 13, 2026

SugarAI Transforms CRM Into Revenue Intelligence Platform

I am posting this instead of going for a walk this morning because I am excited. 🔥 Just announced @SugarCRM is now SugarAI. It's never a good idea to have your category in your name. It boxes you in before the...

By Shashi Bellamkonda
Founders Must Codify Early Sales Before Handing Off
SocialApr 13, 2026

Founders Must Codify Early Sales Before Handing Off

Most founders who close the first deals never write any of it down. Amanda Zhu did. As co-founder and COO of https://t.co/89V4UujZHN, she personally closed $7M in enterprise deals. Then she built a playbook from everything she learned before handing sales...

By Shashi Bellamkonda
From Village Roots to Global Success: Claim Your Place
SocialApr 12, 2026

From Village Roots to Global Success: Claim Your Place

From Village Roots to New Horizons: A Journey in Resilience Growing up middle-class in India, the world was often divided by a bus stop. I stood there with a heavy book bag, watching cars glide by, carrying people who seemed to...

By Shashi Bellamkonda
AI Reveals CRM Value Lies Beyond Data Entry
SocialApr 11, 2026

AI Reveals CRM Value Lies Beyond Data Entry

Friday evening. A bench. Three LinkedIn articles from SugarCRM's leadership team. I found them through Becca Toth, who was engaging thoughtfully with each one , not just sharing links, but adding her own perspective. That is exactly the kind of LinkedIn...

By Shashi Bellamkonda
India's Jag Vikram First Flagged Vessel Through Hormuz Post Ceasefire
SocialApr 11, 2026

India's Jag Vikram First Flagged Vessel Through Hormuz Post Ceasefire

LPG tanker Jag Vikram crosses Strait of Hormuz; first India-flagged vessel to transit after Iran-U.S. ceasefire - https://t.co/OIwmmT9Xpw

By Shashi Bellamkonda
Conversational Site Search Unlocks Massive Revenue Gains
SocialApr 11, 2026

Conversational Site Search Unlocks Massive Revenue Gains

Internal site search is the most ignored revenue leak in the enterprise digital stack. I was reading a post by Jessica Hawk at @danayaazure about how @AlaskaAir transformed their travel planning experience, and it highlighted a massive shift in the market....

By Shashi Bellamkonda
Control AI Inference Costs: Build Your Own Infrastructure
SocialApr 10, 2026

Control AI Inference Costs: Build Your Own Infrastructure

Reuters reported this week that @AnthropicAI is exploring building its own AI chips. The plans are early. No design, no dedicated team. May not happen at all. That is not the story. The story is why a company at $30 billion in annualized...

By Shashi Bellamkonda
Focus on Quality, Not Quantity, of Agentic Workspaces
SocialApr 9, 2026

Focus on Quality, Not Quantity, of Agentic Workspaces

Oracle Built 25 Agentic Workspaces. The Number Is the Wrong Thing to Focus On. https://t.co/A2ALKcAUFy

By Shashi Bellamkonda
Top AI Labs Unite on Safety Standards
SocialApr 9, 2026

Top AI Labs Unite on Safety Standards

The Three Biggest AI Labs Just Agreed on Something. That Should Make You Think. https://t.co/6MxkscZbU7

By Shashi Bellamkonda
ServiceNow Ditches Sidecars, Launches Context Engine & New Commercial Bet
SocialApr 9, 2026

ServiceNow Ditches Sidecars, Launches Context Engine & New Commercial Bet

ServiceNow Ends the Sidecar Era: Context Engine, Build Agent Skills, and a New Commercial Bet https://t.co/Qko2HSYx3z

By Shashi Bellamkonda
ServiceNow's Context Engine Stops Enterprise AI Stalls
SocialApr 9, 2026

ServiceNow's Context Engine Stops Enterprise AI Stalls

The reason enterprise AI stalls is not the model. ServiceNow built something this week that addresses the actual problem Three announcements landed this morning. Each addresses a different reason enterprise AI programs stall before they deliver returns. Context Engine connects identity, policy,...

By Shashi Bellamkonda
Indian Women Triple Beauty Spend, Fueling $40B Boom
SocialApr 9, 2026

Indian Women Triple Beauty Spend, Fueling $40B Boom

Women are spending three times more on beauty and personal care products than they did in 2012 when Nykaa launched. India’s Big Glow-Up Is Driving a $40 Billion Beauty Boom https://t.co/V566gz5UkN Always as good read @menakadoshi's @business India newsletter

By Shashi Bellamkonda
Aria Networks Secures $125M, Proving Network Equals Profit
SocialApr 9, 2026

Aria Networks Secures $125M, Proving Network Equals Profit

The Network Is the Profit Margin: Aria Networks Raises $125M on a Single Bet https://t.co/3b0ZMPLTTe

By Shashi Bellamkonda