Shashi Bellamkonda

Shashi Bellamkonda

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VP Marketing (Leap); adjunct professor at Georgetown; SMB growth and digital marketing.

Canva's Future: Orchestral Harmony, Wedding Creativity, Lagos Vision
SocialApr 17, 2026

Canva's Future: Orchestral Harmony, Wedding Creativity, Lagos Vision

Canva Create 2026: What an Orchestra, a Wedding, and a Lagos Wish Taught Me About Where This Platform Is Going https://t.co/GCMOcWexad

By Shashi Bellamkonda
Canva Teases Game‑Changing Create Feature Launch Tomorrow
SocialApr 15, 2026

Canva Teases Game‑Changing Create Feature Launch Tomorrow

Zach Kitschke CMO Canva with Cliff Obrecht, and Cameron Adams co-founders kicking off with a preview of Canva Create's announcements tomorrow. Very interesting to see the disruption here. (Can't say anything till tomorrow) https://t.co/eLdvW8xiUm

By Shashi Bellamkonda
B2B Marketers Must Stop Treating LLMs.txt as Standard
SocialApr 14, 2026

B2B Marketers Must Stop Treating LLMs.txt as Standard

Misunderstood Marketing - : llms.txt Is Not a Standard. Here's What B2B Marketers Should Actually Do About It. https://t.co/vLp1VVuAO0

By Shashi Bellamkonda
SugarAI Transforms CRM Into Revenue Intelligence Platform
SocialApr 13, 2026

SugarAI Transforms CRM Into Revenue Intelligence Platform

I am posting this instead of going for a walk this morning because I am excited. 🔥 Just announced @SugarCRM is now SugarAI. It's never a good idea to have your category in your name. It boxes you in before the...

By Shashi Bellamkonda
Founders Must Codify Early Sales Before Handing Off
SocialApr 13, 2026

Founders Must Codify Early Sales Before Handing Off

Most founders who close the first deals never write any of it down. Amanda Zhu did. As co-founder and COO of https://t.co/89V4UujZHN, she personally closed $7M in enterprise deals. Then she built a playbook from everything she learned before handing sales...

By Shashi Bellamkonda
From Village Roots to Global Success: Claim Your Place
SocialApr 12, 2026

From Village Roots to Global Success: Claim Your Place

From Village Roots to New Horizons: A Journey in Resilience Growing up middle-class in India, the world was often divided by a bus stop. I stood there with a heavy book bag, watching cars glide by, carrying people who seemed to...

By Shashi Bellamkonda
AI Reveals CRM Value Lies Beyond Data Entry
SocialApr 11, 2026

AI Reveals CRM Value Lies Beyond Data Entry

Friday evening. A bench. Three LinkedIn articles from SugarCRM's leadership team. I found them through Becca Toth, who was engaging thoughtfully with each one , not just sharing links, but adding her own perspective. That is exactly the kind of LinkedIn...

By Shashi Bellamkonda
India's Jag Vikram First Flagged Vessel Through Hormuz Post Ceasefire
SocialApr 11, 2026

India's Jag Vikram First Flagged Vessel Through Hormuz Post Ceasefire

LPG tanker Jag Vikram crosses Strait of Hormuz; first India-flagged vessel to transit after Iran-U.S. ceasefire - https://t.co/OIwmmT9Xpw

By Shashi Bellamkonda
Conversational Site Search Unlocks Massive Revenue Gains
SocialApr 11, 2026

Conversational Site Search Unlocks Massive Revenue Gains

Internal site search is the most ignored revenue leak in the enterprise digital stack. I was reading a post by Jessica Hawk at @danayaazure about how @AlaskaAir transformed their travel planning experience, and it highlighted a massive shift in the market....

By Shashi Bellamkonda
Control AI Inference Costs: Build Your Own Infrastructure
SocialApr 10, 2026

Control AI Inference Costs: Build Your Own Infrastructure

Reuters reported this week that @AnthropicAI is exploring building its own AI chips. The plans are early. No design, no dedicated team. May not happen at all. That is not the story. The story is why a company at $30 billion in annualized...

By Shashi Bellamkonda
Focus on Quality, Not Quantity, of Agentic Workspaces
SocialApr 9, 2026

Focus on Quality, Not Quantity, of Agentic Workspaces

Oracle Built 25 Agentic Workspaces. The Number Is the Wrong Thing to Focus On. https://t.co/A2ALKcAUFy

By Shashi Bellamkonda
Top AI Labs Unite on Safety Standards
SocialApr 9, 2026

Top AI Labs Unite on Safety Standards

The Three Biggest AI Labs Just Agreed on Something. That Should Make You Think. https://t.co/6MxkscZbU7

By Shashi Bellamkonda
ServiceNow Ditches Sidecars, Launches Context Engine & New Commercial Bet
SocialApr 9, 2026

ServiceNow Ditches Sidecars, Launches Context Engine & New Commercial Bet

ServiceNow Ends the Sidecar Era: Context Engine, Build Agent Skills, and a New Commercial Bet https://t.co/Qko2HSYx3z

By Shashi Bellamkonda
ServiceNow's Context Engine Stops Enterprise AI Stalls
SocialApr 9, 2026

ServiceNow's Context Engine Stops Enterprise AI Stalls

The reason enterprise AI stalls is not the model. ServiceNow built something this week that addresses the actual problem Three announcements landed this morning. Each addresses a different reason enterprise AI programs stall before they deliver returns. Context Engine connects identity, policy,...

By Shashi Bellamkonda
Indian Women Triple Beauty Spend, Fueling $40B Boom
SocialApr 9, 2026

Indian Women Triple Beauty Spend, Fueling $40B Boom

Women are spending three times more on beauty and personal care products than they did in 2012 when Nykaa launched. India’s Big Glow-Up Is Driving a $40 Billion Beauty Boom https://t.co/V566gz5UkN Always as good read @menakadoshi's @business India newsletter

By Shashi Bellamkonda
Aria Networks Secures $125M, Proving Network Equals Profit
SocialApr 9, 2026

Aria Networks Secures $125M, Proving Network Equals Profit

The Network Is the Profit Margin: Aria Networks Raises $125M on a Single Bet https://t.co/3b0ZMPLTTe

By Shashi Bellamkonda
Canva Acquires Ortto, Simtheory to Complete Marketing Stack
SocialApr 9, 2026

Canva Acquires Ortto, Simtheory to Complete Marketing Stack

Canva Buys the Marketing Stack It Was Missing: Ortto, Simtheory, and the Bet on Canva Grow https://t.co/u3vP4WiL3Q

By Shashi Bellamkonda
AI Memory Becomes Critical Security Attack Surface
SocialApr 8, 2026

AI Memory Becomes Critical Security Attack Surface

AI memory is becoming a management liability. We treat AI agents like Claude Code as intelligent partners, asking them to learn our habits and project context. But new research from Cisco highlights a fundamental business constraint: AI agents are currently too...

By Shashi Bellamkonda
Answer Engine Optimization Boosts Conversions by 40%
SocialApr 8, 2026

Answer Engine Optimization Boosts Conversions by 40%

Misunderstood Marketing - : The 40% Conversion Moat: Why Answer Engine Optimization Is the New Discovery Standard https://t.co/RRwJAIWTjG

By Shashi Bellamkonda
Indian Airlines Face Crisis, IndiGo Plans Massive Fleet Expansion
SocialApr 7, 2026

Indian Airlines Face Crisis, IndiGo Plans Massive Fleet Expansion

Enjoyed reading this sharp analysis by @menakadoshi in today's @business India newsletter. 'Indian aviation faces its toughest period yet, exacerbated by regional conflicts and persistent profit pressures, prompting leadership overhauls at the country's two major airlines. The Iran war has shut...

By Shashi Bellamkonda
Internet Hype Overbuilt Bandwidth, Causing Massive Failures
SocialApr 7, 2026

Internet Hype Overbuilt Bandwidth, Causing Massive Failures

The early internet had a plumbing problem that nobody wanted to talk about at the time. Bandwidth providers, backbone operators, and data center builders were treated as unglamorous inputs to the real story: browsers, portals, search engines, and e-commerce storefronts...

By Shashi Bellamkonda
Precise AI Mistake Recovery: Veeam’s Agent Commander
SocialApr 5, 2026

Precise AI Mistake Recovery: Veeam’s Agent Commander

AI agents can make mistakes in seconds. Fixing those mistakes takes days. That gap is the real enterprise AI risk. @Veeam announced Agent Commander earlier this year, and I think it deserves more attention than it has gotten. Most AI governance...

By Shashi Bellamkonda
OpenAI’s $200B Losses Need Amazon‑style Discipline
SocialApr 5, 2026

OpenAI’s $200B Losses Need Amazon‑style Discipline

I have been thinking about the news that Sam Altman wants to take OpenAI public by the end of 2026, while the company is still projected to lose more than $200 billion before it turns a profit. A lot of people...

By Shashi Bellamkonda
From Secret Sips to Open Cheers: A Beer Journey
SocialApr 5, 2026

From Secret Sips to Open Cheers: A Beer Journey

There is a bus stop in Chennai called sarai kadai. The liquor shop stop. My school bus used to halt there. The star was not the liquor itself — sold in small sachets — but the spicy pickle that came alongside....

By Shashi Bellamkonda
Claude and Grok Outperform Gemini in Direct Source Checking
SocialApr 5, 2026

Claude and Grok Outperform Gemini in Direct Source Checking

On that test, Claude and Grok are currently more aligned with user expectations. Gemini remains powerful, but in this workflow it often behaves more like a search-grounded retrieval system than a direct source-checking system. https://t.co/OxLcghJU0n

By Shashi Bellamkonda
Voice AI Revolutionizes Workflows Beyond Vibe Coding
SocialApr 5, 2026

Voice AI Revolutionizes Workflows Beyond Vibe Coding

Great article by @tim_keary on Vibe Coding Is Just The Start. How Voice AI Is Transforming Workflows Happy to be quoted in the @Forbes article https://t.co/XREGcCewsJ

By Shashi Bellamkonda
Unified Data Taxonomies Prevent AI Hallucinations, Artemis 2 Shows
SocialApr 5, 2026

Unified Data Taxonomies Prevent AI Hallucinations, Artemis 2 Shows

Artemis 2 isn't just about space exploration; it's a critical lesson in the #ExecutiveCostOfBadData. Just like astronauts need a shared language for lunar data, enterprises need high-fidelity data & unified taxonomies to avoid #AIHallucinations. Crucial insights for leaders deploying AI!...

By Shashi Bellamkonda
AEO Success Requires Fixing Root Cause, Not Just Content
SocialApr 4, 2026

AEO Success Requires Fixing Root Cause, Not Just Content

Most of the advice circulating about answer engine optimization (AEO) treats visibility as a content challenge. Write better. Structure it cleaner. Add schema markup. That advice is not wrong, but it addresses the symptom rather than the cause. https://t.co/zrGlNWJYXy

By Shashi Bellamkonda
OpenAI's Pricey Gamble: Buying a Personality, Not Content
SocialApr 4, 2026

OpenAI's Pricey Gamble: Buying a Personality, Not Content

OpenAI just bought TBPN — not just a podcast, but the entire "interpretation layer" for AI. They're not acquiring content. They're buying a personality. And it might be costing them more than they realize. New piece: "OpenAI: The High Cost of Buying a...

By Shashi Bellamkonda
Microsoft Brings Copilot In‑house with New AI Models
SocialApr 4, 2026

Microsoft Brings Copilot In‑house with New AI Models

Copilot never quite felt like a true @Microsoft product. Now @Copilot is working to change that. For the past few years, Microsoft has relied heavily on its partnership with OpenAI to power Copilot. It helped them roll out AI features quickly,...

By Shashi Bellamkonda
Analysts Unleashed: Deep Dive Into Enterprise Software
SocialApr 3, 2026

Analysts Unleashed: Deep Dive Into Enterprise Software

Skip to content Analysts Gone Wild | Analyzing Enterprise Software Stories | Episode 54 https://t.co/JuYUyAvrW0

By Shashi Bellamkonda
Carlsberg’s Top-Selling Brew Is Actually Water
SocialApr 3, 2026

Carlsberg’s Top-Selling Brew Is Actually Water

Misunderstood Marketing - : The pH of Perfection: Why Carlsberg’s Best Product Isn't Actually Beer https://t.co/KhCQmT9CHe

By Shashi Bellamkonda
TSMC's Japan Plant Set to Produce Cutting-Edge 3nm Chips
SocialApr 3, 2026

TSMC's Japan Plant Set to Produce Cutting-Edge 3nm Chips

Happy to be quoted in this article. TSMC Confirms Japan Plant Will Produce Cutting-Edge 3nm Chips | @meykaofficial https://t.co/Vv1WNTr2iz

By Shashi Bellamkonda
Guardian AI Emerges: Second‑layer Agents Monitor and Secure Systems
SocialApr 3, 2026

Guardian AI Emerges: Second‑layer Agents Monitor and Secure Systems

The category is called guardian AI, or supervisor agents. The idea: deploy a second layer of AI to watch what the first layer is doing. ServiceNow has the most developed commercial product here, sold as part of its AI Control...

By Shashi Bellamkonda
Helium Shortage Threatens MRIs; Helium-Free Tech Crucial
SocialApr 2, 2026

Helium Shortage Threatens MRIs; Helium-Free Tech Crucial

Helium Shortage from Middle East Conflict Puts MRI Scans at Risk Why VoxelGrids’ Helium-Free MRI Backed by @svembu Matters Now https://t.co/2ymOmtgLwQ

By Shashi Bellamkonda
AI Analytics Tools: Demo‑Ready, Yet Unreliable for Regulation
SocialApr 2, 2026

AI Analytics Tools: Demo‑Ready, Yet Unreliable for Regulation

The AI analytics market has a credibility problem. Most tools that accept a plain-English question and return a number are still, underneath, probabilistic systems that predict rather than compute. The result is a category of product that is impressive in...

By Shashi Bellamkonda
Structured Prompting Can Supplant Execution Environments in Code Review
SocialApr 2, 2026

Structured Prompting Can Supplant Execution Environments in Code Review

Meta's Semi-Formal Reasoning Shows How Structured Prompting Can Replace Execution Environments in Code Review https://t.co/Y9sW9DKSmx

By Shashi Bellamkonda
Agent Economy: Infrastructure, Not Just Software
SocialApr 2, 2026

Agent Economy: Infrastructure, Not Just Software

The Clawconomy: Why the Agent Economy Is an Infrastructure Story, Not a Software Story https://t.co/ztpFwTlK4Y

By Shashi Bellamkonda
Verifying AI Agent Intent Becomes Security Priority
SocialApr 2, 2026

Verifying AI Agent Intent Becomes Security Priority

Proofpoint is betting big on Intent in the age of AI agents. At RSA Conference 2026, Proofpoint launched Proofpoint AI Security powered by its recent acquisition of Acuvity. The core idea is simple but powerful. Traditional security tools check permissions - Does...

By Shashi Bellamkonda
Your Press Release Is Invisible to AI—Your Fault
SocialApr 2, 2026

Your Press Release Is Invisible to AI—Your Fault

Misunderstood Marketing - : Your Press Release Is Invisible to AI. Here Is Why That Is Mostly Your Fault. https://t.co/Xq1FPnfPri

By Shashi Bellamkonda
CMO and CIO Merge Roles in Workday’s AI Marketing
SocialApr 2, 2026

CMO and CIO Merge Roles in Workday’s AI Marketing

When the CMO and CIO Share the Same Job: Inside Workday's AI Marketing Build https://t.co/tjsP1WGw7C

By Shashi Bellamkonda
Government AI Delivers $400K Savings, Hours‑Long Turnaround
SocialApr 2, 2026

Government AI Delivers $400K Savings, Hours‑Long Turnaround

Government AI Is Showing Its Work — and the Numbers Are Real: $400K Saved, Months to Hours, 70% Call Resolution. This month, three public-sector organizations shared concrete results from AI deployments on @Google Cloud. These aren't vague pilot promises — they're...

By Shashi Bellamkonda
Speed Wins, Yet Power Users Still Switch Platforms
SocialApr 1, 2026

Speed Wins, Yet Power Users Still Switch Platforms

Dear @GeminiApp Team: A Power User's Product Gap Analysis You have a speed advantage. That is real and measurable. In a side-by-side comparison, Gemini returns results faster than most competitors, and on straightforward queries, the difference is noticeable. But speed alone...

By Shashi Bellamkonda
AI Connector Could Have Revolutionized Pre‑Oracle NetSuite
SocialApr 1, 2026

AI Connector Could Have Revolutionized Pre‑Oracle NetSuite

I Used NetSuite Before Oracle Bought It. The New AI Connector Service Would Have Changed Everything. https://t.co/MvmEO5k2KP

By Shashi Bellamkonda
SAP‑Reltio Merger Challenges Non‑SAP MDM Users
SocialMar 31, 2026

SAP‑Reltio Merger Challenges Non‑SAP MDM Users

When MDM Gets Absorbed: What the SAP-Reltio Deal Means for Customers Who Aren't SAP Shops https://t.co/pLHhNYHSPA

By Shashi Bellamkonda
Arm's Silicon Bet Sparks CPU Renaissance for AGI
SocialMar 31, 2026

Arm's Silicon Bet Sparks CPU Renaissance for AGI

Arm Bets on Silicon: The AGI CPU and the CPU Renaissance Agentic AI Is Forcing https://t.co/2nEegl0DcE

By Shashi Bellamkonda
Stop Over‑Contacting Stalled Accounts: Pause, Then Re‑Engage
SocialMar 30, 2026

Stop Over‑Contacting Stalled Accounts: Pause, Then Re‑Engage

For 25 years I believed that persistence wins in B2B sales and marketing. Stay present. Follow up. Don't let a stalled account go cold. Then I read the new research from Labs by Demandbase — built on 24 billion buyer interactions, 429,000...

By Shashi Bellamkonda
Order‑and‑Wait Model Ends Car‑Buying War, Benefits Consumers
SocialMar 30, 2026

Order‑and‑Wait Model Ends Car‑Buying War, Benefits Consumers

The End of the Car-Buying War: Why the New "Order-and-Wait" Model is a Win for Consumers https://t.co/YRKdxlBNlZ

By Shashi Bellamkonda
From Bullock Carts to Carrier Decks: India's Travel Evolution
SocialMar 29, 2026

From Bullock Carts to Carrier Decks: India's Travel Evolution

My first flight was at 24, Bangalore to Goa. I didn't know how to get the seatbelt out. Years later I landed on a US Navy aircraft carrier in the Atlantic. India just inaugurated two massive new airports. It made me think...

By Shashi Bellamkonda