Recent Posts
Social•Feb 6, 2026
Track Saved Hours, Not Just Revenue, With Automation
Most founders only track revenue. I track *hours I never have to work again*. Every time I automate something, I log it: → 3 hours/month: repetitive booking. → 5 hours/month: repetitive support. → 2 hours/month: managing todos. → 1 hour/month: random small 2-minute things. It adds up. Right now, my automations save me +60 hours every month. You can treat automation like a "nice to have". Or you can treat it like equity in your future time. Start here: 1️⃣ List everything you do ongoing. 2️⃣ Circle anything with clear, predictable outcomes. 3️⃣ Try to automate it with n8n or OpenClaw. 4️⃣ If it was possible, track the hours you just saved. When that number crosses 40–50 hours/month, your business starts to feel very different. That's the real goal. Not just more revenue. More *time* around the revenue.
By Simon Høiberg
Social•Jan 31, 2026
Consolidate Tools: Self‑Host, Automate, and Use APIs
Running a lean, bootstrapped (solo) business requires using a lot of tools. But be careful. Don't let it get out of hand. ⚠️ You want to avoid: - High costs - +30 open tabs - Overlapping functionality - Data scattered across many tools You can fix this by...
By Simon Høiberg
Social•Jan 28, 2026
Small Teams Outperform Big Companies on User Value
"Wow, this actually works. I wonder why Intercom can't pull this off" That's what a user told me after switching from Intercom to Aidbase. This happened after Intercom's CEO announced he would invest $100M into AI. So how can we, a small...
By Simon Høiberg
Social•Jan 23, 2026
Strong Offer, Cheap Acquisition: Fix Offer Before Scaling
Most "marketing problems" are offer problems in disguise. If the offer is weak: - Every channel is expensive. - Every funnel is leaky. - Every ad looks spammy. Fix the offer first. → One outcome. → One timeline. → One simple price. → One clear CTA. Then remove friction &...
By Simon Høiberg
Social•Jan 9, 2026
Build Calm Businesses: Prioritize Health Over Hustle
My first years of building SaaS were hard. I was pushing features, updates, YouTube videos and ads at a high pace - and it showed. I don't anymore... Instead, I made room for: → Daily workout → Eating healthy →...
By Simon Høiberg
Social•Jan 7, 2026
Stop the Mistakes Killing Your SaaS Growth
💀 This is why your SaaS isn't growing... → You think you know better than your users → You're wasting time on meetings → You're not experimenting → You're not building automation → You're too feature-focused → You're not customer-focused → You don't spend time on marketing →...
By Simon Høiberg
Social•Jan 5, 2026
Launch a Micro‑SaaS in One Week, Iterate Fast
Build a Micro-SaaS in 7 days. Test the market. Then double down or kill it. Rinse and repeat until you have a working product. 🔹 Days 1-2: Think like a user, not a founder. What makes this necessary? Sketch the data and the screens....
By Simon Høiberg