Simon Høiberg

Simon Høiberg

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Indie hacking, low-code, and SaaS tips.

Consolidate Tools: Self‑Host, Automate, and Use APIs
SocialJan 31, 2026

Consolidate Tools: Self‑Host, Automate, and Use APIs

Running a lean, bootstrapped (solo) business requires using a lot of tools. But be careful. Don't let it get out of hand. ⚠️ You want to avoid: - High costs - +30 open tabs - Overlapping functionality - Data scattered...

By Simon Høiberg
Small Teams Outperform Big Companies on User Value
SocialJan 28, 2026

Small Teams Outperform Big Companies on User Value

"Wow, this actually works. I wonder why Intercom can't pull this off" That's what a user told me after switching from Intercom to Aidbase. This happened after Intercom's CEO announced he would invest $100M into AI. So how can we,...

By Simon Høiberg
Strong Offer, Cheap Acquisition: Fix Offer Before Scaling
SocialJan 23, 2026

Strong Offer, Cheap Acquisition: Fix Offer Before Scaling

Most "marketing problems" are offer problems in disguise. If the offer is weak: - Every channel is expensive. - Every funnel is leaky. - Every ad looks spammy. Fix the offer first. → One outcome. → One timeline. → One...

By Simon Høiberg
Build Calm Businesses: Prioritize Health Over Hustle
SocialJan 9, 2026

Build Calm Businesses: Prioritize Health Over Hustle

My first years of building SaaS were hard. I was pushing features, updates, YouTube videos and ads at a high pace - and it showed. I don't anymore... Instead, I made room for: → Daily workout → Eating healthy →...

By Simon Høiberg
Stop the Mistakes Killing Your SaaS Growth
SocialJan 7, 2026

Stop the Mistakes Killing Your SaaS Growth

💀 This is why your SaaS isn't growing... → You think you know better than your users → You're wasting time on meetings → You're not experimenting → You're not building automation → You're too feature-focused → You're not customer-focused → You don't spend time on marketing →...

By Simon Høiberg
Launch a Micro‑SaaS in One Week, Iterate Fast
SocialJan 5, 2026

Launch a Micro‑SaaS in One Week, Iterate Fast

Build a Micro-SaaS in 7 days. Test the market. Then double down or kill it. Rinse and repeat until you have a working product. 🔹 Days 1-2: Think like a user, not a founder. What makes this necessary? Sketch the data and the screens....

By Simon Høiberg
AI Hires Need Operators, Not Traditional Leaders
SocialJan 1, 2026

AI Hires Need Operators, Not Traditional Leaders

In order to run a company, you HAVE to be an outstanding leader. At least according to conventional wisdom. But as it turns out - if you want to make an AI agent your next "employee" - classical leadership skills become...

By Simon Høiberg
Profitability Beats Cash‑Burning Growth in Startup Survival
SocialJan 1, 2026

Profitability Beats Cash‑Burning Growth in Startup Survival

If you're profitable, you can literally outlast big VC-backed competitors that are burning more cash than they make. Even if you're super small. These fast-growth startups crash more often than not.

By Simon Høiberg
Pick a Marketing Channel You Love for Explosive Growth
SocialDec 29, 2025

Pick a Marketing Channel You Love for Explosive Growth

Founder-Marketing-Fit is a thing. But few upcoming founders consider this. It's simple: Pick a marketing channel that you enjoy. → If you're a developer: Use Engineering as Marketing. → If you love doing video: Do YouTube/TikTok or run video ads. → If you're great at public speaking: Do...

By Simon Høiberg
Optimize the Offer First, Ads Will Follow
SocialDec 19, 2025

Optimize the Offer First, Ads Will Follow

I don't "optimize" ads first. I optimize the offer. If the landing page can explain the value in 8 seconds and the pricing has a clear next step, even mediocre ads work. Fix the offer → ads get cheaper, CAC drops, ROAS...

By Simon Høiberg
Measure Time, Not Just MRR, to Buy Back Life
SocialDec 18, 2025

Measure Time, Not Just MRR, to Buy Back Life

Founder KPIs that don't show in Stripe: - Deep work: 2 hours/day - Workouts: 1 hour/day - Sleep: 7.5 hours/night - Support tickets: <1 hour/week (self‑serve wins) - Time‑to‑value for new users: <7 minutes - Automation coverage: +80% of repetitive ops - Time with family: Whenever I...

By Simon Høiberg
Reputation Beats Onboarding Tweaks for User Activation
SocialDec 18, 2025

Reputation Beats Onboarding Tweaks for User Activation

I rebuilt my onboarding flows 117 times. It never made any big difference. Reality is, the users who activate most likely already made up their minds way before visiting your website. From recommendations. Word of mouth. Brand awareness, etc. So you can spare all...

By Simon Høiberg
Small Cuts Add up to a Leaner Business
SocialDec 17, 2025

Small Cuts Add up to a Leaner Business

Tiny subtractions compound. Cut one meeting. Remove one unused feature. Delete one metric you never use. Make this a weekly habit. Watch how lean your business is in a year.

By Simon Høiberg
Simplify Onboarding and Automate Ops to Boost SaaS Activation
SocialDec 16, 2025

Simplify Onboarding and Automate Ops to Boost SaaS Activation

Most SaaS "growth" problems are ops problems. Too many steps. Too much handholding. Fix the pipeline: remove email confirmation, slim down onboarding, keep a dead-simple KB. Then automate the boring: billing, churn surveys, weekly usage nudges, follow-up emails. Want activation to jump...

By Simon Høiberg
Simon Høiberg | Pulse