Recent Posts
Social•Jan 1, 2026
AI Hires Need Operators, Not Traditional Leaders
In order to run a company, you HAVE to be an outstanding leader. At least according to conventional wisdom. But as it turns out - if you want to make an AI agent your next "employee" - classical leadership skills become worthless. Instead, your skills as an *operator* become much more important. But here's the thing... You have great leaders. And you have great operators. But they're rarely the same person. And which one you are becomes very important if you try to replace a human team member with AI. Let me explain 👇
By Simon Høiberg
Social•Jan 1, 2026
Profitability Beats Cash‑Burning Growth in Startup Survival
If you're profitable, you can literally outlast big VC-backed competitors that are burning more cash than they make. Even if you're super small. These fast-growth startups crash more often than not.
By Simon Høiberg
Social•Dec 29, 2025
Pick a Marketing Channel You Love for Explosive Growth
Founder-Marketing-Fit is a thing. But few upcoming founders consider this. It's simple: Pick a marketing channel that you enjoy. → If you're a developer: Use Engineering as Marketing. → If you love doing video: Do YouTube/TikTok or run video ads. → If you're great at public speaking: Do...
By Simon Høiberg
Social•Dec 19, 2025
Optimize the Offer First, Ads Will Follow
I don't "optimize" ads first. I optimize the offer. If the landing page can explain the value in 8 seconds and the pricing has a clear next step, even mediocre ads work. Fix the offer → ads get cheaper, CAC drops, ROAS...
By Simon Høiberg
Social•Dec 18, 2025
Measure Time, Not Just MRR, to Buy Back Life
Founder KPIs that don't show in Stripe: - Deep work: 2 hours/day - Workouts: 1 hour/day - Sleep: 7.5 hours/night - Support tickets: <1 hour/week (self‑serve wins) - Time‑to‑value for new users: <7 minutes - Automation coverage: +80% of repetitive ops - Time with family: Whenever I...
By Simon Høiberg
Social•Dec 18, 2025
Reputation Beats Onboarding Tweaks for User Activation
I rebuilt my onboarding flows 117 times. It never made any big difference. Reality is, the users who activate most likely already made up their minds way before visiting your website. From recommendations. Word of mouth. Brand awareness, etc. So you can spare all...
By Simon Høiberg
Social•Dec 17, 2025
Small Cuts Add up to a Leaner Business
Tiny subtractions compound. Cut one meeting. Remove one unused feature. Delete one metric you never use. Make this a weekly habit. Watch how lean your business is in a year.
By Simon Høiberg
Social•Dec 16, 2025
Simplify Onboarding and Automate Ops to Boost SaaS Activation
Most SaaS "growth" problems are ops problems. Too many steps. Too much handholding. Fix the pipeline: remove email confirmation, slim down onboarding, keep a dead-simple KB. Then automate the boring: billing, churn surveys, weekly usage nudges, follow-up emails. Want activation to jump...
By Simon Høiberg
Social•Dec 13, 2025
AI Ops Tools Complement, Not Compete, for Unlimited Power
AI ops tools combine. They don't compete. Whenever a new tool launches, people go "RIP existing tools" (especially if it's from OpenAI). But they're missing the point. The field of ops and AI automation is WAY too big to be covered by one single...
By Simon Høiberg
Social•Dec 12, 2025
Rethinking Distribution Strategies in the Era of Easy Building
@SimonHoiberg Whats your approach to distribution? Especially now that building is "easy". @SimonHoiberg
By Simon Høiberg