Simon Høiberg

Simon Høiberg

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Indie hacking, low-code, and SaaS tips.

Rethinking Distribution Strategies in the Era of Easy Building
SocialDec 12, 2025

Rethinking Distribution Strategies in the Era of Easy Building

@SimonHoiberg Whats your approach to distribution? Especially now that building is "easy". @SimonHoiberg

By Simon Høiberg
Embrace Pushback: It Signals Product‑Market Fit
SocialDec 11, 2025

Embrace Pushback: It Signals Product‑Market Fit

If no one's complaining that your SaaS or service is too pricey, you're probably pricing too low. If your MVP is not buggy and ugly (at least a bit), you launched too late. If no one's giving you hate on social, you're...

By Simon Høiberg
Skip Email Confirmation, Accelerate User Onboarding Instantly
SocialDec 10, 2025

Skip Email Confirmation, Accelerate User Onboarding Instantly

We turned off email confirmation. Now users can sign up and get started straight away. Why? Here's what the email confirmation step really adds: - Friction when users are hot. - Extra support requests. - A bad first experience. And the thing is... ❌ It's completely unnecessary. Instead: - Just...

By Simon Høiberg
Young Pitchers Promise $50K MRR, Yet Can't Deliver
SocialDec 9, 2025

Young Pitchers Promise $50K MRR, Yet Can't Deliver

I'm being pitched daily by 18-20-year-olds who want to help me "add another $50K MRR" by using some unique system they developed. If I were able to generate $50K MRR just like that when I was 20 years old, I sure...

By Simon Høiberg
Stop AWS From Charging You for Old Logs
SocialDec 9, 2025

Stop AWS From Charging You for Old Logs

⚠️ AWS is using old logs to drain your wallet. (And you're probably not aware). It actually took a few years before I realized this... But AWS is charging you to store old logs. And by default, they store your logs... forever. So you're...

By Simon Høiberg
How Cloud Providers Overcharge You (and How to Fix It)
VideoDec 8, 2025

How Cloud Providers Overcharge You (and How to Fix It)

The video opens with a blunt analogy, likening cloud providers to casinos that lure users into paying for countless micro‑transactions hidden in the UI and pricing models. The presenter, after a week‑long audit of his own stack, outlines six recurring...

By Simon Høiberg
Generalist Founders Consistently Outshine Specialist Marketers
SocialDec 8, 2025

Generalist Founders Consistently Outshine Specialist Marketers

It's interesting how I meet so many generalists (typically founders and business owners) who outperform specialists in multiple different fields. A good example is marketers. A lot of founders who had to learn to sell their own products (the hard way) end...

By Simon Høiberg
Self‑serve SaaS: No Handholding, Just Automated Value
SocialDec 5, 2025

Self‑serve SaaS: No Handholding, Just Automated Value

The perfect SaaS is fully self-serve. Otherwise, it's not really "-as a service" - it's just software. Users should be able to: → Sign up themselves → Onboard themselves → Create value for themselves → Find help by themselves → Cancel by themselves No handholding from the team...

By Simon Høiberg
Unified AI Manager Streamlines Tasks Across Custom Models
SocialDec 4, 2025

Unified AI Manager Streamlines Tasks Across Custom Models

My team of AI agents was getting out of hand. So I hired a Lead AI Manager. 🤖 TypingMind This is an LLM frontend that can connect with a large set of models - all from one unified UI. But the most amazing part: With...

By Simon Høiberg
Unified AI Frontend Tames Wild Agent Team
SocialDec 4, 2025

Unified AI Frontend Tames Wild Agent Team

My team of AI agents was getting out of hand. So I hired a Lead AI Manager. 🤖 TypingMind This is an LLM frontend that can connect with a large set of models - all from one unified UI. Let me show you 👇

By Simon Høiberg
Balance 50‑30‑20: Keep Sucky Work Under 20%
SocialDec 4, 2025

Balance 50‑30‑20: Keep Sucky Work Under 20%

In order to operate a healthy business, you should follow the 50-30-20 rule. - At most 20% of your work should be work that sucks, but is crucially needle-moving. - At most 30% of your work should be "leisure" work that doesn't...

By Simon Høiberg
Build Internal Tools, Become a Better Operator
SocialDec 4, 2025

Build Internal Tools, Become a Better Operator

And of course - the hidden benefits. - Owning your operation makes you an OUTSTANDING operator. - Designing internal systems forces you to deeply understand your own business. - Solving your own problems makes you see new opportunities. Exactly 100% of the SaaS tools...

By Simon Høiberg
Not All SaaS Is Doomed—B2B Still Thrives
SocialDec 3, 2025

Not All SaaS Is Doomed—B2B Still Thrives

These days, everyone's referring to that same famous Dropbox quote. Why? Because it's that one outlier everyone recalls. I hate to say it, but Garry is right on this one. No, that doesn't mean all SaaS is over. But there are segments...

By Simon Høiberg
Invest Time Upfront, Save Money and Avoid Vendor Lock
SocialDec 2, 2025

Invest Time Upfront, Save Money and Avoid Vendor Lock

People saying I'm not valuing my time: Of course I do! At some point, I had to exchange my time for the money I'd use to pay for expensive cloud tools. Instead, I now pay upfront with a bit of my...

By Simon Høiberg
Build Your Own Tools, Ditch Expensive SaaS
SocialDec 2, 2025

Build Your Own Tools, Ditch Expensive SaaS

Rewardful didn't have the features we needed (and didn't want to add them). So we vibe coded our own partner platform. It took a week. Screen Studio only works for macOS. So I vibe coded my own for Linux. Took a...

By Simon Høiberg
Postgres + Pgvector Outperforms Pinecone for RAG
SocialDec 1, 2025

Postgres + Pgvector Outperforms Pinecone for RAG

I just brutally cut another 3rd-party dependency. Our Vector Database: Pinecone. Pinecone used to be an essential building block in Aidbase's RAG system. It would store tens of millions of individual knowledge points from the custom models our users are training on their...

By Simon Høiberg
Five Essential Founder Tools for $799 This Black Friday
SocialNov 28, 2025

Five Essential Founder Tools for $799 This Black Friday

Let's gooo 🎉 Black Friday is here! Here's your chance to get access to 5 founder essentials. ⭐ FeedHive (AI SMM tool) ⭐ Aidbase (AI support tool) ⭐ LinkDrip (Link tracking tool) ⭐ TinyKiwi (Design tool) ⭐ SignupGate (Fraud prevention tool) You could go with the industry-leading tools...

By Simon Høiberg
Founders Succeed by Pruning, Not Adding Features
SocialNov 27, 2025

Founders Succeed by Pruning, Not Adding Features

Most founders add. Few subtract. But the real test isn't how many features or products you can stack. It's having the discipline to stop, cut, or walk away before you lose focus. Lessons in saying no: - Not driving revenue? Drop it. - No proof in...

By Simon Høiberg
Solo Founders: Bet on Three Small, Fast‑validated Ideas
SocialNov 26, 2025

Solo Founders: Bet on Three Small, Fast‑validated Ideas

Solo founders: stop betting it all on one idea. Run a portfolio of 3 small bets. Pick fast. Validate faster. Here's the playbook: 1) The rule - 3 small bets > 1 big bet. - Target: $1–3k MRR each. 2) Pick bets - Reachable audience. - Already knows the...

By Simon Høiberg
Leaving the Cloud Stalls at Storage, Auth, Firewall
SocialNov 25, 2025

Leaving the Cloud Stalls at Storage, Auth, Firewall

I'm moving off the cloud. I started earlier this year, and I'm now 80% done. ✅ It's saving me tens of thousands. ✅ It's giving me vendor freedom. ✅ It's making my lifetime offer more viable. The problem is... I'm now stuck. AWS still owns me on...

By Simon Høiberg
Start Simple: Test 5 Pricing Ladders with One‑click Upgrades
SocialNov 24, 2025

Start Simple: Test 5 Pricing Ladders with One‑click Upgrades

Pricing a niche SaaS is hard. Especially while you're still figuring out who loves it and why. You want to test different pricing strategies early. Here are 5 ladders to test: 1) Usage Trigger: events, runs, records. Show a live bar. Offer top-ups. 2) Seats Trigger: active team...

By Simon Høiberg
$500 Off FounderStack Lifetime Access to 5 Essential Tools
SocialNov 20, 2025

$500 Off FounderStack Lifetime Access to 5 Essential Tools

It's Black Friday! And yes! We're bringing the most banger offer of the year 🎉 FounderStack. $500 off the original price. Pay once. Own it for life. FounderStack gives you instant lifetime access to 5 founder essentials: ⭐ FeedHive (AI SMM tool) ⭐ Aidbase (AI support tool) ⭐...

By Simon Høiberg
Validate, Manually Onboard, Then Scale for SaaS Growth
SocialNov 19, 2025

Validate, Manually Onboard, Then Scale for SaaS Growth

How I got the first 100 SaaS users. - Cold outreach (email/DM). - Target small creators > big businesses. - Build in public, everywhere. I followed the same playbook everytime: 1️⃣ Quick sanity check (Validate demand with ads/landing) 2️⃣ Reach out manually (Onboarding the first 10 users this...

By Simon Høiberg
Cut Cloud Costs 90% by Switching to Bare Metal
SocialNov 18, 2025

Cut Cloud Costs 90% by Switching to Bare Metal

I'm leaving the cloud 👋 +80% of my SaaS portfolio now runs on bare metal. Why? I have at least 3 major reasons. One of them is, obviously, cost. This year, I've been able to reduce my monthly cloud bill...

By Simon Høiberg
I'm Leaving the Cloud! (...and Why You Probably Should Too)
VideoNov 17, 2025

I'm Leaving the Cloud! (...and Why You Probably Should Too)

In this video, SaaS founder Simon Hoiberg explains his decision to migrate the bulk of his five‑product portfolio—from a fully managed AWS stack to dedicated bare‑metal servers hosted by Hetzner in Germany. He now runs roughly 80 % of his infrastructure...

By Simon Høiberg
Clone, Simplify, Undercut: Win By
SocialNov 17, 2025

Clone, Simplify, Undercut: Win By

Don't worry about copycats. Become the copycat. Cloning bloatware SaaS isn't lazy... It's smart. Strip features. Tighten UX. Drop the price. You're not inventing a new category. You're removing the waste from an old one. Positioning becomes effortless: - Put...

By Simon Høiberg
Full Money-Back Guarantee Boosts Checkout Conversions Instantly
SocialNov 14, 2025

Full Money-Back Guarantee Boosts Checkout Conversions Instantly

If you're on the FounderStack checkout page and about to leave - this pops up. After adding this, we saw an immediate increase in sales. A full money-back guarantee is an S-tier move. Let visitors know that committing is a two-way door...

By Simon Høiberg
Monetize N8n Workflows with Lovable’s Simple UI
SocialNov 13, 2025

Monetize N8n Workflows with Lovable’s Simple UI

There is an incredible business opportunity using n8n & Lovable - and I don't hear anyone talk about it! n8n is getting serious traction. And because of this, YouTube and LinkedIn are now FILLED with people sharing really amazing workflows. What is a...

By Simon Høiberg
Monetize N8n Workflows with Lovable’s Simple UI
SocialNov 13, 2025

Monetize N8n Workflows with Lovable’s Simple UI

There is an incredible business opportunity using n8n & Lovable - and I don't hear anyone talk about it! n8n is getting serious traction. And because of this, YouTube and Twitter are now FILLED with people sharing really amazing workflows. What is a...

By Simon Høiberg
Consolidate Self‑Hosted, Automated, API‑First Tools for Solo Business
SocialNov 12, 2025

Consolidate Self‑Hosted, Automated, API‑First Tools for Solo Business

Running a lean, bootstrapped (solo) business requires using a lot of tools. But be careful. Don't let it get out of hand. ⚠️ You want to avoid: - High costs - +30 open tabs - Overlapping functionality - Data scattered across many tools You can fix this by...

By Simon Høiberg
Four Tools Power a Solo 7‑Figure SaaS Business
SocialNov 11, 2025

Four Tools Power a Solo 7‑Figure SaaS Business

4 tools. That's literally all you need. You can run a 7-figure SaaS business, solo. Here's the stack I use for 90% of my business ops. 1️⃣ Cursor - Vibe Coding. AI can now do 90% of your product development. 2️⃣ FeedHive - Vibe Marketing. Creates content,...

By Simon Høiberg
Turn Supabase UI Into a Micro SaaS Lifetime Deal
SocialNov 11, 2025

Turn Supabase UI Into a Micro SaaS Lifetime Deal

💡 Micro SaaS Idea: - Clone Supabase repo - Pull out the tables/queries UI - Turn it into a small web app Sell on a lifetime deal.

By Simon Høiberg
TrustMRR Delivers 6× ROAS, Outperforming Facebook Ads
SocialNov 7, 2025

TrustMRR Delivers 6× ROAS, Outperforming Facebook Ads

How my FounderStack ad is doing on TrustMRR: - +1200 website visits - 4 sales (2 at $799, 2 at $1299) - ROAS: +6 The ROAS itself is now better than what I get with Facebook ads (which is 2-3.5 ish). @marc_louvion created an insane...

By Simon Høiberg
Simple Solo Stack Drives $10K MRR Micro‑SaaS
SocialNov 5, 2025

Simple Solo Stack Drives $10K MRR Micro‑SaaS

Most successful founders keep it dead simple. Building a $10K MRR Micro SaaS while staying solo is possible - but you need to keep it simple too. Here's the solopreneur stack I'd recommend 👇

By Simon Høiberg
Launch Niche SaaS in Hours, No Code Needed
SocialNov 4, 2025

Launch Niche SaaS in Hours, No Code Needed

A few weeks ago, I created this n8n workflow for generating custom B-roll clips. ⭐ Now I turned it into a SaaS. It took a few hours using Lovable. The opportunity is insane. Listen... build If you're still trying to build the same OpenAI copywriter that...

By Simon Høiberg
Avoid Vendor Lock‑in: Choose Flexible Hosting over Cloud Giants
SocialNov 4, 2025

Avoid Vendor Lock‑in: Choose Flexible Hosting over Cloud Giants

If Hetzner rejects you, you simply find another hosting provider. If your apps can run on Hetzner, they can run anywhere. If AWS or GCP rejects you, and you're deeply locked-in to their services, you're cooked. This is still the better alternative.

By Simon Høiberg
AI Agents Will Soon Buy Tools From AI Sales Agents
SocialNov 4, 2025

AI Agents Will Soon Buy Tools From AI Sales Agents

It's crazy that AI agents are soon going to be smart enough that we can delegate high-level tasks, including giving them a budget and go find the tools needed to solve it. That means, those of us who offer tools soon...

By Simon Høiberg
Get Rich Building Niche AI SaaS (...not Another ChatGPT Wrapper)
VideoNov 3, 2025

Get Rich Building Niche AI SaaS (...not Another ChatGPT Wrapper)

The video advises founders to abandon generic ChatGPT wrappers and instead build niche AI SaaS products for small, well‑defined user groups, leveraging the vast ecosystem of specialized, often open‑source models. Using a step‑by‑step demo, the creator builds a B‑roll generation...

By Simon Høiberg
First $20K MRR Transforms Life; Optimize Location to Cut Costs
SocialNov 3, 2025

First $20K MRR Transforms Life; Optimize Location to Cut Costs

100% agree. For me, $0 - $20K MRR was game-changing! Anything after $20K MRR is making my stock portfolio grow faster, but I can't feel any difference day-to-day. With a bit of planning and picking the right country to live in, you...

By Simon Høiberg
Short‑term Ad Win, but No Scalable Growth
SocialNov 2, 2025

Short‑term Ad Win, but No Scalable Growth

I got this spot for FounderStack for $699. So far, it's generated: - +400 website visits - 1 sale ($799) So I'm breakeven. And it's only been 3 days. 2 more sales, and the ROAS is similar to the ads I run on Facebook, and I...

By Simon Høiberg
Built Our Own Better Partner Platform After Rewardful Fell Short
SocialNov 2, 2025

Built Our Own Better Partner Platform After Rewardful Fell Short

I signed up for Rewardful. But they didn't have the features we needed. After a quick chat with support: They didn't have any plans to add it. So we're now vibe coding our own! (And honestly, ours is already better 😂) Stay tuned, we're about to...

By Simon Høiberg
Growth Takes Time; Success Isn't Only Million‑Dollar ARR
SocialOct 30, 2025

Growth Takes Time; Success Isn't Only Million‑Dollar ARR

Same here. Took 2.5 years to reach $1M ARR (for all my products combined). And then it plateaued for almost 2 years until I launched FounderStack. Many small businesses never even go beyond 6 figures, and they're still doing better than most! We...

By Simon Høiberg
Automate AI News Posts with Brand‑Aligned Voice
SocialOct 24, 2025

Automate AI News Posts with Brand‑Aligned Voice

AgentKit + FeedHive MCP 🤯 Being first to the conversation after the breaking news hit gives you a HUGE advantage on social media. - It creates authority - It creates trust in your brand - It drives business But keeping up with the constant stream...

By Simon Høiberg
This AI Agent Is My New Marketing Department (AgentKit + FeedHive MCP)
VideoOct 23, 2025

This AI Agent Is My New Marketing Department (AgentKit + FeedHive MCP)

Creator Simon Hardburg demonstrates a workflow that combines OpenAI’s Agent Builder with FeedHive’s MCP to automate social-media news scouting, reporting, and brand‑aligned post generation. He builds a multi-agent pipeline: a ‘scout’ that finds headlines, a ‘reporter’ that researches and sources...

By Simon Høiberg
Three-Step AI-Driven Workflow Revolutionizes Product Development
SocialOct 23, 2025

Three-Step AI-Driven Workflow Revolutionizes Product Development

Product development has completely changed for us. Three steps. One seamless flow. Step 1: Lovable. Sketch. Prototype. MVP. Ideas take shape fast - design to build, all in one place. Step 2: GitHub + Copilot. Delegate repeat work. Track issues, review PRs. No manual coding - just smart...

By Simon Høiberg
Don’t Cripple Free Plans—Be Honest About Pricing.
SocialOct 21, 2025

Don’t Cripple Free Plans—Be Honest About Pricing.

Having a free plan but making it very limited/borderline unusable doesn't work. You're setting up a negative anchor with your users. - They thought they found a free tool. - They figure out they have to pay to really use it. = disappointed users. And...

By Simon Høiberg
SignupGate Stops 8000 Bad Sign‑ups in 3 Weeks
SocialOct 21, 2025

SignupGate Stops 8000 Bad Sign‑ups in 3 Weeks

This month, I've prevented 147 dirty sign-ups to enter my systems. These sign-ups were likely to result in: - Chargebacks. - DDos attacks. - Misuse of our products. 🛡️ But SignupGate took care of it. We launched SignupGate just 3 weeks ago. And already, it's handled: - +1.2M...

By Simon Høiberg
Automate Product Updates: N8n Saves Two Hours Monthly
SocialOct 19, 2025

Automate Product Updates: N8n Saves Two Hours Monthly

I stopped writing product updates and made n8n and GitHub do it. n8n pulls merged PRs → Summarizes diffs → Put together a blog post in Strapi. 2 hours saved every month. Yes, totally worth it.

By Simon Høiberg
Build Systems First, Hire Later for Efficient Ops
SocialOct 18, 2025

Build Systems First, Hire Later for Efficient Ops

Thinking about hiring before your process works? Wrong order. Sketch the workflow, automate the tedious 80%, document step-by-step. Only add humans where judgment or trust beats code. Systems first, team second. That's how tiny ops outpace big orgs.

By Simon Høiberg