Recent Posts
Social•Dec 11, 2025
Embrace Pushback: It Signals Product‑Market Fit
If no one's complaining that your SaaS or service is too pricey, you're probably pricing too low. If your MVP is not buggy and ugly (at least a bit), you launched too late. If no one's giving you hate on social, you're properly not cutting through the noise. You need to treat resistance and pushback as an important signal you actively try to reach.
By Simon Høiberg
Social•Dec 10, 2025
Skip Email Confirmation, Accelerate User Onboarding Instantly
We turned off email confirmation. Now users can sign up and get started straight away. Why? Here's what the email confirmation step really adds: - Friction when users are hot. - Extra support requests. - A bad first experience. And the thing is... ❌ It's completely unnecessary. Instead: - Just...
By Simon Høiberg
Social•Dec 9, 2025
Young Pitchers Promise $50K MRR, Yet Can't Deliver
I'm being pitched daily by 18-20-year-olds who want to help me "add another $50K MRR" by using some unique system they developed. If I were able to generate $50K MRR just like that when I was 20 years old, I sure...
By Simon Høiberg
Social•Dec 9, 2025
Stop AWS From Charging You for Old Logs
⚠️ AWS is using old logs to drain your wallet. (And you're probably not aware). It actually took a few years before I realized this... But AWS is charging you to store old logs. And by default, they store your logs... forever. So you're...
By Simon Høiberg
Video•Dec 8, 2025
How Cloud Providers Overcharge You (and How to Fix It)
The video opens with a blunt analogy, likening cloud providers to casinos that lure users into paying for countless micro‑transactions hidden in the UI and pricing models. The presenter, after a week‑long audit of his own stack, outlines six recurring...
By Simon Høiberg
Social•Dec 8, 2025
Generalist Founders Consistently Outshine Specialist Marketers
It's interesting how I meet so many generalists (typically founders and business owners) who outperform specialists in multiple different fields. A good example is marketers. A lot of founders who had to learn to sell their own products (the hard way) end...
By Simon Høiberg
Social•Dec 5, 2025
Self‑serve SaaS: No Handholding, Just Automated Value
The perfect SaaS is fully self-serve. Otherwise, it's not really "-as a service" - it's just software. Users should be able to: → Sign up themselves → Onboard themselves → Create value for themselves → Find help by themselves → Cancel by themselves No handholding from the team...
By Simon Høiberg
Social•Dec 4, 2025
Unified AI Manager Streamlines Tasks Across Custom Models
My team of AI agents was getting out of hand. So I hired a Lead AI Manager. 🤖 TypingMind This is an LLM frontend that can connect with a large set of models - all from one unified UI. But the most amazing part: With...
By Simon Høiberg
Social•Dec 4, 2025
Unified AI Frontend Tames Wild Agent Team
My team of AI agents was getting out of hand. So I hired a Lead AI Manager. 🤖 TypingMind This is an LLM frontend that can connect with a large set of models - all from one unified UI. Let me show you 👇
By Simon Høiberg
Social•Dec 4, 2025
Balance 50‑30‑20: Keep Sucky Work Under 20%
In order to operate a healthy business, you should follow the 50-30-20 rule. - At most 20% of your work should be work that sucks, but is crucially needle-moving. - At most 30% of your work should be "leisure" work that doesn't...
By Simon Høiberg
Social•Dec 4, 2025
Build Internal Tools, Become a Better Operator
And of course - the hidden benefits. - Owning your operation makes you an OUTSTANDING operator. - Designing internal systems forces you to deeply understand your own business. - Solving your own problems makes you see new opportunities. Exactly 100% of the SaaS tools...
By Simon Høiberg
Social•Dec 3, 2025
Not All SaaS Is Doomed—B2B Still Thrives
These days, everyone's referring to that same famous Dropbox quote. Why? Because it's that one outlier everyone recalls. I hate to say it, but Garry is right on this one. No, that doesn't mean all SaaS is over. But there are segments...
By Simon Høiberg
Social•Dec 2, 2025
Invest Time Upfront, Save Money and Avoid Vendor Lock
People saying I'm not valuing my time: Of course I do! At some point, I had to exchange my time for the money I'd use to pay for expensive cloud tools. Instead, I now pay upfront with a bit of my...
By Simon Høiberg
Social•Dec 2, 2025
Build Your Own Tools, Ditch Expensive SaaS
Rewardful didn't have the features we needed (and didn't want to add them). So we vibe coded our own partner platform. It took a week. Screen Studio only works for macOS. So I vibe coded my own for Linux. Took a...
By Simon Høiberg
Social•Dec 1, 2025
Postgres + Pgvector Outperforms Pinecone for RAG
I just brutally cut another 3rd-party dependency. Our Vector Database: Pinecone. Pinecone used to be an essential building block in Aidbase's RAG system. It would store tens of millions of individual knowledge points from the custom models our users are training on their...
By Simon Høiberg
Social•Nov 28, 2025
Five Essential Founder Tools for $799 This Black Friday
Let's gooo 🎉 Black Friday is here! Here's your chance to get access to 5 founder essentials. ⭐ FeedHive (AI SMM tool) ⭐ Aidbase (AI support tool) ⭐ LinkDrip (Link tracking tool) ⭐ TinyKiwi (Design tool) ⭐ SignupGate (Fraud prevention tool) You could go with the industry-leading tools...
By Simon Høiberg
Social•Nov 27, 2025
Founders Succeed by Pruning, Not Adding Features
Most founders add. Few subtract. But the real test isn't how many features or products you can stack. It's having the discipline to stop, cut, or walk away before you lose focus. Lessons in saying no: - Not driving revenue? Drop it. - No proof in...
By Simon Høiberg
Social•Nov 26, 2025
Solo Founders: Bet on Three Small, Fast‑validated Ideas
Solo founders: stop betting it all on one idea. Run a portfolio of 3 small bets. Pick fast. Validate faster. Here's the playbook: 1) The rule - 3 small bets > 1 big bet. - Target: $1–3k MRR each. 2) Pick bets - Reachable audience. - Already knows the...
By Simon Høiberg
Social•Nov 25, 2025
Leaving the Cloud Stalls at Storage, Auth, Firewall
I'm moving off the cloud. I started earlier this year, and I'm now 80% done. ✅ It's saving me tens of thousands. ✅ It's giving me vendor freedom. ✅ It's making my lifetime offer more viable. The problem is... I'm now stuck. AWS still owns me on...
By Simon Høiberg
Social•Nov 24, 2025
Start Simple: Test 5 Pricing Ladders with One‑click Upgrades
Pricing a niche SaaS is hard. Especially while you're still figuring out who loves it and why. You want to test different pricing strategies early. Here are 5 ladders to test: 1) Usage Trigger: events, runs, records. Show a live bar. Offer top-ups. 2) Seats Trigger: active team...
By Simon Høiberg