Skift

Skift

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Travel industry news, interviews, and analysis from Skift

The Plan for a “Caribbean Super Product”
VideoMar 14, 2026

The Plan for a “Caribbean Super Product”

The video outlines a proposal to create a joint‑marketing strategy and a tax‑free airline free‑zone across Caribbean islands, aiming to transform the fragmented market into a cohesive “Caribbean super product.” By removing taxes on intra‑regional carriers and pre‑clearing immigration, the...

By Skift
Gen Z Doesn’t Want AI Planning Their Trips
VideoMar 13, 2026

Gen Z Doesn’t Want AI Planning Their Trips

The video highlights a recent survey revealing that Millennials and Gen Z overwhelmingly prefer to retain control over their travel planning, with 45% insisting on full autonomy and only 2% comfortable handing the entire process to artificial intelligence. Despite the...

By Skift
Are Budget Airlines About to Matter Again?
VideoMar 13, 2026

Are Budget Airlines About to Matter Again?

Panelists said competition has kept fares low, squeezing carriers like Spirit on high-density routes such as New York–Florida, but bankruptcies or consolidation could quickly raise prices where single carriers dominate. Recent signs of a Spirit comeback suggest the low-cost model...

By Skift
Why $100 Oil Is a Huge Problem for Airlines
VideoMar 13, 2026

Why $100 Oil Is a Huge Problem for Airlines

Rising oil prices—briefly touching $100 a barrel amid tensions near the Strait of Hormuz—are driving a sharp jump in jet fuel costs that threatens airline finances worldwide. U.S. carriers burn roughly 18 billion gallons of jet fuel annually; average prices...

By Skift
Oil Hit $100. What Happens to Travel Now?
VideoMar 13, 2026

Oil Hit $100. What Happens to Travel Now?

Oil briefly topped $100 a barrel over the weekend before settling around $85, marking roughly a 35% month-over-month rise amid heightened Middle East geopolitical tensions. Hosts link the spike to risks around the Strait of Hormuz and recent U.S.-Iran developments,...

By Skift
Hilton Just Launched an AI Trip Planner
VideoMar 12, 2026

Hilton Just Launched an AI Trip Planner

Hilton unveiled an AI‑powered trip planner, a conversational interface that helps travelers discover destinations and sketch out stays directly on the brand’s website. The prototype asks users for prompts—such as “I’m going to Brazil, São Paulo, near Iguazu Falls”—and then surfaces relevant...

By Skift
Flight Turns Around After Mouse Spotted on Plane
VideoMar 12, 2026

Flight Turns Around After Mouse Spotted on Plane

An SAS flight from Stockholm to Maaga turned back midflight after passengers spotted a mouse on board, prompting the aircraft to return to Stockholm for an inspection. Crew and passengers reported seeing the rodent onboard, and commentators noted aviation concerns...

By Skift
“Grenada Is a Wellness Island”
VideoMar 12, 2026

“Grenada Is a Wellness Island”

Grenada markets itself as a natural wellness destination where daily life is aligned with relaxation and health. Residents and visitors awaken to birdsong instead of traffic, enjoy uncrowded beaches and community walks, and eat locally grown, spice-rich food. Wellness activities...

By Skift
What It Takes to Add 400 Hotel Units Overnight
VideoMar 12, 2026

What It Takes to Add 400 Hotel Units Overnight

In 2024 the team rapidly added roughly 400 hotel units to its portfolio, triggering an intense, high-pressure onboarding and operations sprint. Staff across markets scrambled to pitch owners, underwrite deals and simultaneously ready properties—handling everything from plumbing and linens to...

By Skift
Why Radical Transparency Makes Better Leaders
VideoMar 11, 2026

Why Radical Transparency Makes Better Leaders

The video argues that radical transparency—exemplified by an unfiltered, anonymous Q&A segment at monthly town halls—creates a more honest dialogue between leadership and staff. By allowing employees to submit questions in real time without prior screening, the company surfaces issues ranging...

By Skift
Are There Too Many Hotel Brands? Skift Research Has an Answer
VideoMar 11, 2026

Are There Too Many Hotel Brands? Skift Research Has an Answer

Skift Research tackles the question of whether the hotel industry has become oversaturated with brands, revealing that brand portfolios have roughly doubled in recent years. The data show no consistent correlation between the number of brands a company owns and property‑level...

By Skift
GMH Hotels: Hilton’s AI Planner, Airline Fare Risk & Mouse Mid-Flight
VideoMar 10, 2026

GMH Hotels: Hilton’s AI Planner, Airline Fare Risk & Mouse Mid-Flight

Hilton introduced an AI‑driven travel planner that creates customized itineraries for guests, signaling a deeper integration of artificial intelligence into hotel strategy. Industry analysts now expect that years of hotel‑technology spending could finally translate into measurable earnings growth. Meanwhile, rising...

By Skift
ChatGPT Checkout Retreat, Expedia Reset & UAE STR Cancellations
VideoMar 10, 2026

ChatGPT Checkout Retreat, Expedia Reset & UAE STR Cancellations

Hosts opened with personal updates from Big Sky and highlighted hospitality operator Breezeway’s new investment round, probing how the company’s rich operations data and AI roadmap could help it fend off niche competitors. They teased a bonus episode reflecting on...

By Skift
Airbnb Spent 15 Years Fighting Hotels. Now It Needs Them
VideoFeb 24, 2026

Airbnb Spent 15 Years Fighting Hotels. Now It Needs Them

Airbnb, long positioned as a hotel alternative, announced a strategic pivot to embrace hotels, particularly independent boutique properties. CEO Brian Chesky highlighted that hotels are essential for the platform’s next growth phase, marking a fundamental shift in philosophy. The move...

By Skift
Is The “Free” Hotel Breakfast Actually Making Your Stay Worse?
VideoFeb 20, 2026

Is The “Free” Hotel Breakfast Actually Making Your Stay Worse?

The video examines how the once‑cherished complimentary breakfast at mid‑tier hotels is turning into a cost‑driven liability rather than a guest perk. Operators now allocate roughly five to seven percent of total revenue to the free‑breakfast program, treating it as a...

By Skift
Airbnb AI Flex, STR Demand Data & Casago Shakeup
VideoFeb 13, 2026

Airbnb AI Flex, STR Demand Data & Casago Shakeup

The episode covered Airbnb’s AI positioning, the upcoming LA 2028 Olympic lodging crunch, and recent earnings from both Airbnb and Expedia, highlighting how OTA competition is evolving. Airbnb CEO Brian Chesky argued its AI is “impossible to replicate” because of unique...

By Skift