Tom Pick

Tom Pick

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Responsive B2B digital marketing consultant - I help clients improve online visibility, lead gen, & branding through SEO, social, PPC, and content marketing.

Spend Less Than Two Hours on PPC—Automate
SocialNov 17, 2025

Spend Less Than Two Hours on PPC—Automate

A post about how if you're spending 2+ hours a day optimizing PPC, you're doing it wrong. Yes, automation works! I spend less time than that...spread across several client accounts.😉

By Tom Pick
Why Retail Buyers Are Ignoring Your Sales Pitch
SocialNov 14, 2025

Why Retail Buyers Are Ignoring Your Sales Pitch

Five Reasons Retail Buyers Are Ghosting Your Sales Team - B2B Marketing Blog | Webbiquity - https://t.co/No3cPjx6Gh https://t.co/8mCy1wmGWn

By Tom Pick
Effortless, High-Quality Link Building Strategies Revealed
SocialNov 13, 2025

Effortless, High-Quality Link Building Strategies Revealed

Here are some non-spammy link building strategies that don't take much effort but result in high quality links. https://t.co/n2cXlU7SJe via @martinibuster, @sejournal

By Tom Pick
B2B Commerce Goes Consumer: Marketers Must Adapt
SocialNov 13, 2025

B2B Commerce Goes Consumer: Marketers Must Adapt

The Consumerization of B2B Commerce: What Marketers Need to Know - B2B Marketing Blog | Webbiquity - https://t.co/wIRyz7GOI8

By Tom Pick
GenAI Beats Search for 25% B2B Buyers, Yet Hallucinates Frequently
SocialNov 12, 2025

GenAI Beats Search for 25% B2B Buyers, Yet Hallucinates Frequently

GenAI Overtakes Search for a Quarter of B2B Buyers: Report https://t.co/hVWGY8IqcY via @DG_Report Reminder: #AI hallucinates, and flat-out gets facts wrong about a third of the time.

By Tom Pick
Facility Upgrades Become Key to Retaining Talent
SocialNov 12, 2025

Facility Upgrades Become Key to Retaining Talent

Why Facility Upgrades Are Now a Talent Retention Strategy - B2B Marketing Blog | Webbiquity - https://t.co/pMuDbocJht https://t.co/VY3dNgaYS5

By Tom Pick
YouTube Ranks Second only to Google in Search Queries
SocialNov 12, 2025

YouTube Ranks Second only to Google in Search Queries

Ahrefs podcast explores how efforts to get ahead in AI SEO might come at the expense of higher-value opportunities elsewhere. https://t.co/nYZJJmdWth via @martinibuster, @sejournal "YouTube is the second-largest search engine by queries entered in the search bar. More people type...

By Tom Pick
Post-Merger Integration Can Deliver More Than Sum
SocialNov 12, 2025

Post-Merger Integration Can Deliver More Than Sum

1 + 1 = 3: Successfully Navigating Post-Merger Integrations https://t.co/Qwfo9TA8XC via @TTCapPartners #mergers #MergersAndAcquisitions https://t.co/5wJEELmFgS

By Tom Pick
CSR Drives Community Impact, Team Unity, Business Growth
SocialNov 11, 2025

CSR Drives Community Impact, Team Unity, Business Growth

Here's how CSR programs benefit your community, team, and business, and how to implement or expand a CSR program within your company. Why Your Company Needs a Corporate Social Responsibility Program https://t.co/fNGTPVm0Hj via @bestcorpevents #teambuilding #meetingprofs #CSR https://t.co/npTOM0Q2U2

By Tom Pick
AI Overviews Favor Questions, Long Queries Over News, Local
SocialNov 11, 2025

AI Overviews Favor Questions, Long Queries Over News, Local

New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches. https://t.co/OCJJh4h0vo via @MattGSouthern, @sejournal

By Tom Pick
Adopt an AI‑First Strategy to Stay Competitive
SocialNov 11, 2025

Adopt an AI‑First Strategy to Stay Competitive

Why your company (and every company) needs an ‘AI-first’ approach https://t.co/8OyoWDGS3Z

By Tom Pick
Reliable Partnerships Drive Successful Corporate Events
SocialNov 10, 2025

Reliable Partnerships Drive Successful Corporate Events

The only way to ensure everything will come together to deliver an outstanding event is by coordinating the efforts of reliable partners. The Vital Role of Partnerships for Effective Corporate Events https://t.co/wi8heYLcDZ via @bestcorpevents #teambuilding #meetingprofs https://t.co/WyZXurxBb8

By Tom Pick
Essential Fundraising Tips for Early Growth Founders
SocialNov 10, 2025

Essential Fundraising Tips for Early Growth Founders

Fundraising Best Practices Every Early Growth-Stage Founder Should Know https://t.co/fofyIRkCgZ via @TTCapPartners #PE #startups https://t.co/GKiELStcSg

By Tom Pick
Google's Preferred Sources Tool Promotes Spam, Not Quality
SocialNov 7, 2025

Google's Preferred Sources Tool Promotes Spam, Not Quality

Google's Preferred Sources tool is supposed to benefit high quality sites. Why is it surfacing spammy domain squatters and random sites? https://t.co/6dKbzYYHiZ via @martinibuster, @sejournal

By Tom Pick
Growth-Stage Healthcare Firms Navigate Market Headwinds
SocialNov 7, 2025

Growth-Stage Healthcare Firms Navigate Market Headwinds

Growth-Stage #Healthcare Companies Find Challenge, Opportunity in Today’s Market Headwinds https://t.co/jSLgC2Xtgj via @TTCapPartners https://t.co/FvBy9ffjqi

By Tom Pick
Google Says AI Rankings Still Prioritize Clear, Helpful Content
SocialNov 7, 2025

Google Says AI Rankings Still Prioritize Clear, Helpful Content

Google confirms that it continues to rely on clear, helpful content when deciding what to show in AI. https://t.co/6qOAHh5BnX via @martinibuster, @sejournal

By Tom Pick
Tips to Appear in AI-Driven Search Results
SocialNov 6, 2025

Tips to Appear in AI-Driven Search Results

Here's how to show up in #AI driven searches. Hopefully @Padilla_Comm knows the model. https://t.co/XebYxayQ7E #GEO #SEO #AIO #WPO https://t.co/NtDPSiDNGv

By Tom Pick
Prioritize UX in SEO to Fuel B2B Growth
SocialNov 6, 2025

Prioritize UX in SEO to Fuel B2B Growth

Beyond Rankings: UX-Driven #SEO for B2B Growth - B2B Marketing Blog | Webbiquity - https://t.co/oOcPZWFn3U

By Tom Pick
Top Marketing AI Stories You Missed Today
SocialNov 5, 2025

Top Marketing AI Stories You Missed Today

ICYMI Top #Marketing #AI News Stories today: https://t.co/umDaosMDvy Top stories from @axios @marketingdive @Gartner_inc @McKinsey @sengineland @_moneymarketing @Digiday and more. https://t.co/R3wzvqg9gy

By Tom Pick
Print Demands Focus, Boosting Recall Over Email
SocialNov 5, 2025

Print Demands Focus, Boosting Recall Over Email

Print vs Digital: The Future of Selling Smarter - B2B Marketing Blog | Webbiquity - https://t.co/KsTCvlYXqv Direct mail and printed campaigns often achieve stronger recall and engagement than email. There’s a simple reason for that: print demands focus. https://t.co/tN413d22sw

By Tom Pick
Hybrid Model Bridges Gap Between Office and Remote
SocialNov 5, 2025

Hybrid Model Bridges Gap Between Office and Remote

How to Resolve the Return-to-the-Office Dilemma https://t.co/RyQnWWiJOa via @bestcorpevents Managers want employees back in the office. Workers want the flexibility to work remotely. Here's the best path forward. #WFH #RTO #employeeengagement #teambuilding https://t.co/vZWBXAl0PM

By Tom Pick
Decode Google AI Mode Rankings and Optimize Your Pages
SocialNov 5, 2025

Decode Google AI Mode Rankings and Optimize Your Pages

How to better understand the reasons why Google AI Mode ranks certain pages and what to do about it. https://t.co/LCEKg8j4cP via @martinibuster, @sejournal

By Tom Pick
Key Global Marketing Trends Defining B2B in 2025
SocialNov 4, 2025

Key Global Marketing Trends Defining B2B in 2025

Global Trends Shaping Marketing in 2025 - B2B Marketing Blog | Webbiquity - https://t.co/2Co75BnyS9

By Tom Pick
Build an AI-Optimized Brand for B2B Success
SocialNov 4, 2025

Build an AI-Optimized Brand for B2B Success

How to Create an AI-Optimized Brand [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/8fvkvMj70s via @seosmarty https://t.co/HofCqhYW2Z

By Tom Pick
AI Handles Under 3% of Freelance Marketing Tasks
SocialNov 4, 2025

AI Handles Under 3% of Freelance Marketing Tasks

Freelance marketing consultant? Your role is safe from AI (for now). "Scale AI and the Center for AI Safety published the Remote Labor Index, a new benchmark that tests AI models on real freelance projects, revealing that even the top systems...

By Tom Pick
Craft Presentations That Propel Your Career Advancement
SocialNov 3, 2025

Craft Presentations That Propel Your Career Advancement

How to Create a Presentation That Gets You Promoted - B2B Marketing Blog | Webbiquity - https://t.co/JkIJJVwXW6 https://t.co/KrA5aTEsP3

By Tom Pick
Key Traits for Choosing a CSR Team‑Building Partner
SocialNov 3, 2025

Key Traits for Choosing a CSR Team‑Building Partner

11 Qualities to Look for When Partnering with a #CSR #TeamBuilding Company https://t.co/dWk5zRdUxI via @bestcorpevents Here's how to choose a provider that can produce a memorable experience for your employees and make a real impact. #meetingprofs #corporateevents https://t.co/hD5OKgKrdY

By Tom Pick
Event Design Turns Brand Story Into Immersive Experience
SocialOct 31, 2025

Event Design Turns Brand Story Into Immersive Experience

Brief to Buzz: How Event Design Translates Brand Story into Immersive Experience - B2B Marketing Blog | Webbiquity - https://t.co/eKUvfXD8qA https://t.co/eB3eyK2VQr

By Tom Pick
Marketers Must Adapt as Browsers Gain AI Capabilities
SocialOct 31, 2025

Marketers Must Adapt as Browsers Gain AI Capabilities

As browsers learn to think and act, marketers must learn to adapt. https://t.co/F7m7xPvMWv via @DuaneForrester, @sejournal

By Tom Pick
Timeless Companies Share Core Principles Across Centuries
SocialOct 31, 2025

Timeless Companies Share Core Principles Across Centuries

Advice from businesses that have been successful for generations https://t.co/75FFeSTshM "Companies that last not one generation, not two, but for a hundred years and beyond share certain things in common."

By Tom Pick
Authentic Expert Content Beats AI Visibility Hacks
SocialOct 30, 2025

Authentic Expert Content Beats AI Visibility Hacks

Agreed. You don't need a "hack" for AI visibility. You need authentic, expert, branded content.

By Tom Pick
AI Features Boost Searches, Not Replace Them
SocialOct 30, 2025

AI Features Boost Searches, Not Replace Them

Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady traffic flowing to sites. https://t.co/dZrj6V51Ez via @MattGSouthern, @sejournal

By Tom Pick
Top B2B Link Building Services Ranked by ROI
SocialOct 30, 2025

Top B2B Link Building Services Ranked by ROI

Nine+ B2B Link Building Services Ranked by ROI: 2025 Buyer’s Guide & Checklist - B2B Marketing Blog | Webbiquity - https://t.co/cKgvdRjHks https://t.co/ZAS3dHS117

By Tom Pick
Seven Essential Steps for Successful CSR Initiatives
SocialOct 30, 2025

Seven Essential Steps for Successful CSR Initiatives

Seven Actions Enterprises Must Take to be Successful with CSR Initiatives https://t.co/8VwdWu3m5q via @bestcorpevents To fully realize the value of corporate social responsibility, research says these seven approaches are essential. #CSR #teambuilding #EmployeeEngagement https://t.co/CegdtdRIw1

By Tom Pick
AI Search Redefines Visibility, Yet SEO Remains Crucial
SocialOct 29, 2025

AI Search Redefines Visibility, Yet SEO Remains Crucial

In Graphic Detail: How AI search is changing brand visibility https://t.co/xlA9ErHTNf via @Digiday And why #SEO still matters. A lot. https://t.co/ljiL30FA1F

By Tom Pick
Audit Your Local SEO to Boost Authority and Conversions
SocialOct 29, 2025

Audit Your Local SEO to Boost Authority and Conversions

A step-by-step guide to auditing your local SEO presence with strategies to improve authority, visibility, and conversions across Google, AI Mode, and map results. https://t.co/sReiGQ15VV via @JRiddall (from the gShift days!), @sejournal

By Tom Pick
Event Design Turns Brand Story Into Immersive Experience
SocialOct 29, 2025

Event Design Turns Brand Story Into Immersive Experience

Brief to Buzz: How Event Design Translates Brand Story into Immersive Experience [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/eKUvfXDGg8 https://t.co/j8n1S4Inif

By Tom Pick
Corporate Volunteering Soars: 10 Tips for Effective Training
SocialOct 29, 2025

Corporate Volunteering Soars: 10 Tips for Effective Training

Corporate volunteerism is on the rise. Here's why an employee volunteer training program is vital today, along with 10 expert tips for creating an effective process. https://t.co/b8dQJ7YOtZ via @bestcorpevents #CSR #volunteering #purpose https://t.co/ot84HiqUhP

By Tom Pick
Retail Buyers Ghost Sales Teams: Five Key Reasons
SocialOct 28, 2025

Retail Buyers Ghost Sales Teams: Five Key Reasons

Five Reasons Retail Buyers Are Ghosting Your Sales Team - B2B Marketing Blog | Webbiquity - https://t.co/No3cPjx6Gh

By Tom Pick
Additive Content Rises as Evergreen Topics Decline
SocialOct 28, 2025

Additive Content Rises as Evergreen Topics Decline

Evergreen topics drop in value while additive content gains. https://t.co/eFIJadRsK1 via @Kevin_Indig, @sejournal

By Tom Pick
B2B Commerce Goes Consumer: Marketers Must Adapt
SocialOct 28, 2025

B2B Commerce Goes Consumer: Marketers Must Adapt

The Consumerization of B2B Commerce: What Marketers Need to Know - B2B Marketing Blog | Webbiquity - https://t.co/wIRyz7GgSA

By Tom Pick
Debunking Myths: Research-Backed Secrets of High-Performing Teams
SocialOct 27, 2025

Debunking Myths: Research-Backed Secrets of High-Performing Teams

Secrets of High-Performing Teams: Insights from Harvard Business Review https://t.co/AQeNmCtG2T via @bestcorpevents #Leadership often focuses on myths about high performance. This post exposes some of those myths and provides research-based guidance. #EQ #futureofwork https://t.co/U3ZsASMymI

By Tom Pick
Non‑brand Search Traffic Surges, Organic Visits Jump 28%
SocialOct 25, 2025

Non‑brand Search Traffic Surges, Organic Visits Jump 28%

And yet...I keep writing client reports like this: "Organic search visits jumped 28% from August (+31% for engaged visits)...Non-brand search visits more than doubled (+117%) from August and were up 299% from a year ago. Branded search visits increased 10% from...

By Tom Pick
Five Essential Reasons to Prioritize Online Brand Monitoring
SocialOct 24, 2025

Five Essential Reasons to Prioritize Online Brand Monitoring

Um... Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring https://t.co/cpOBPyWl4W

By Tom Pick
Essential Board Governance Tips for Growing Companies
SocialOct 23, 2025

Essential Board Governance Tips for Growing Companies

Board Governance Basics: What Growth-Stage Companies Need to Know https://t.co/6OSOajP9u0 via @TTCapPartners #startups #PrivateEquity https://t.co/8LoqpsfeLp

By Tom Pick
Key 2025 Marketing Trends Redefining B2B Strategies
SocialOct 23, 2025

Key 2025 Marketing Trends Redefining B2B Strategies

Global Trends Shaping Marketing in 2025 [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/2Co75Bo6HH https://t.co/ITKdB8CJer

By Tom Pick
AI Marketing Toolbox Grows: 10 New Tools Added
SocialOct 23, 2025

AI Marketing Toolbox Grows: 10 New Tools Added

The best list of #AI #marketing tools anywhere continues to expand: https://t.co/1MqMiJP4M3 New tools added in the past 2 weeks include @AgentDotAi, @mumblenote, @perplexity_ai Email Assistant, @sembly_ai, @NotionHQ Agent, @whatconverts, @Sprinklr, @omneky, and @heravideoapp

By Tom Pick
Seven Key Factors Driving Ongoing Retention and Engagement Challenges
SocialOct 23, 2025

Seven Key Factors Driving Ongoing Retention and Engagement Challenges

Workforce retention and #employeeengagement challenges will be part of life for years to come. Here's to win the battle for talent. The Seven Factors Behind Employee Engagement, Retention, and Loyalty Challenges https://t.co/0qke7Ybikk via @bestcorpevents #futureofwork https://t.co/9aIr0Sy5Bh

By Tom Pick
Key Features That Boost Team Performance + 2025 Picks
SocialOct 22, 2025

Key Features That Boost Team Performance + 2025 Picks

Team Performance Software: What Features Truly Move the Needle + Top Picks for 2025 - B2B Marketing Blog | Webbiquity - https://t.co/GOdkGAzPRf

By Tom Pick