Can Strategy Hit 1M BTC in 2026?

Coin Bureau
Coin BureauMar 28, 2026

Why It Matters

Strategy’s aggressive Bitcoin buying could reshape shareholder value and market dynamics, but its reliance on costly preferred‑share financing makes the 1 million‑BTC target a high‑risk bet on Bitcoin’s long‑term price trajectory.

Key Takeaways

  • Strategy spent $3.76B buying 40,000 BTC in January alone.
  • New fundraising plan targets $44.1B, split between MSTR and STRC.
  • STRC preferred shares now fund 75% of March BTC purchases.
  • Goal: 1 million BTC by end‑2026, requiring ~6,000 BTC weekly.
  • High 11% STRC dividend raises dilution and capital‑cost concerns.

Summary

MicroStrategy, now rebranded as Strategy, is accelerating its Bitcoin accumulation despite a bearish crypto market, aiming to hold 1 million BTC by the end of 2026. The company poured $3.76 billion into 40,000 BTC in January, followed by $3.13 billion in March, bringing its stash to roughly 762,099 BTC – about 3.6% of total supply.

Funding comes primarily from its ATM program, selling shares of the common stock MSTR and, increasingly, the preferred perpetual share STRC, which offers an 11% dividend. In March, 75% of the $1.6 billion purchase was financed through STRC, and a new $44.1 billion capital raise will split roughly evenly between MSTR, STRC, and a smaller STRK issuance, allowing smaller, incremental share sales.

CEO Michael Saylor’s bullish stance is evident in his “If it’s not going to zero, it’s going to a million” tweet and the company’s 100th Bitcoin purchase milestone. The strategy hinges on buying dips – the average cost basis sits near $76,000 per BTC – and signaling confidence to the market.

The plan’s feasibility hinges on sustained investor appetite for high‑yield preferred shares and the ability to outpace the 11% dividend cost with Bitcoin’s price appreciation. If successful, Strategy could control over 6% of Bitcoin’s supply, but dilution, rising capital costs, and market sentiment pose significant risks for shareholders and the broader crypto‑treasury sector.

Original Description

Strategy has been buying billions of dollars of BTC lately, despite MSTR’s price falling. Many believe that this has helped support BTC's price, but it also begs the question of how long Strategy can keep this up. After all, it can’t keep hoarding BTC forever… Or, can it?
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📺Essential Videos📺
Bitcoin’s Quantum Threat 👉 https://youtu.be/kLV2Cqsahbw
Bitcoin Challenges Ahead 👉 https://youtu.be/FBW36NIUWU8
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~ TIMESTAMPS ~
0:00 Strategy’s Latest Buys
05:26 Strategy’s Bear Market Plans
10:09 What Could Possibly Go Wrong?
14:20 Pressures In The Bitcoin Treasury Industry
17:20 What This Means For BTC
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📜 Disclaimer 📜
The information contained herein is for informational purposes only. Nothing herein shall be construed to be financial legal or tax advice. The content of this video is solely the opinions of the speaker who is not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speaker does not guarantee any particular outcome.
#Strategy #Bitcoin #BTC

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