Why Crypto Isn't Cool Any More | The Economist

The Economist
The EconomistMar 11, 2026

Why It Matters

The decline in crypto’s cultural appeal and the outflow of institutional capital threaten its growth trajectory, potentially cementing its status as a volatile, niche market rather than a mainstream investment.

Key Takeaways

  • Crypto market lost nearly $2 trillion, Bitcoin down 45% since October
  • Leverage bets doubled, $19 billion liquidated rapidly within days
  • Crypto ETFs attracted, then lost billions, pulling prices down
  • Mainstream adoption stripped crypto's countercultural allure, making it uncool
  • Institutional fund managers allocate only 0.4% to digital assets

Summary

The Economist video argues that crypto has shed its once‑cool, countercultural aura as prices plunge and investors grow despondent. Bitcoin is down roughly 45% since October and the total market value of digital assets has shed almost $2 trillion, marking the steepest decline in the sector’s recent history.

Key drivers include a surge in leverage—borrowing against crypto more than doubled in a year—leading to about $19 billion of liquidated positions in a matter of days. The hype around crypto ETFs in 2024 initially promised fresh capital, but massive outflows have since dragged prices lower. Meanwhile, a Bank of America survey shows that 0.4% of institutional portfolios contain digital assets, underscoring the continued reluctance of professional investors.

The video cites Charles Hoskinson’s observation that crypto “became part of the system, and the system makes it not cool,” and notes that even the U.S. president has launched a sovereign coin, further eroding the sector’s rebellious image. It also highlights the pivot of Bitcoin miners toward AI infrastructure, signaling a shift in where speculative capital is flowing.

The loss of cultural cachet could dampen retail enthusiasm and limit future inflows, while the persistence of high‑leverage positions and institutional skepticism suggests that crypto may remain a niche, volatile asset class unless it can reinvent its narrative or demonstrate tangible utility beyond speculation.

Original Description

Fans of cryptocurrencies are used to sharp crashes, but this one feels different. The aura of excitement that once surrounded digital assets has vanished. Crypto has survived every crash so far. It's never had to survive being boring.
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