Agentic Commerce: Consumer Readiness Research

Summary

In this episode Alanya Hammond breaks down new research on "agentic" AI shopping, revealing that two‑thirds of North American and UK consumers have already tried or are open to AI assistants, and pinpointing the journey stages where AI adds the most value. The data shows a stark execution gap: 69 % of early adopters abandon an assistant after a poor experience, highlighting trust as the make‑or‑break factor. Generational analysis uncovers differing adoption rates and trust levels, while the report underscores a readiness gap between consumer expectations and current retailer AI investments.