Amaze Expands Creator Merchandising With Plushies

Summary

Amaze Holdings announced a new creator‑powered merch line featuring customizable plush toys, enabled by a partnership with OpenWav.AI’s inventory‑light, global fulfillment platform. The rollout will begin with a limited group of managed creators and later expand to all Amaze users, allowing print‑on‑demand plush drops without inventory or logistics hassles. CEOs Aaron Day (Amaze) and Jaeson Ma (OpenWav.AI) highlighted how plushies open fresh revenue streams and deepen fan connections in a market projected to grow to over $6 billion by 2033.