Amazon PPC Optimization: How Negative Keywords Reduce Wasted Ad Spend

Summary

The episode explains how Amazon sellers can dramatically cut wasted PPC spend by implementing strategic negative keywords, highlighting that 25‑35% of ad budgets are lost to irrelevant clicks. It walks through the pitfalls of broad match campaigns, showcases SellerQI’s automated tools for real‑time negative‑keyword detection, and provides a step‑by‑step weekly workflow for maintaining clean keyword lists. Key takeaways include measurable improvements in ACoS (15‑30% reduction), higher CTR and conversion rates, and concrete ROI gains when negative keywords are managed proactively.