Amazon’s New Section-Level Insights Change How Brands Optimize Stores

Summary

Amazon is launching a beta feature that adds section-level performance metrics to Brand Store insights, letting advertisers see renders, viewable impressions, clicks, and CTR for each hero image, video, or banner. The data can be filtered by traffic source, revealing how shoppers from Sponsored Brands, DSP, or organic search interact differently with each section. This granular view replaces guesswork with actionable insights, enabling brands to pinpoint underperforming content, adjust layouts per acquisition channel, and integrate the metrics via new API endpoints across 29 countries. Early adopters can leverage these insights to shift Brand Store optimization from intuition to data-driven strategy in 2026.