BFCM Marketing Statistics: Ad Spend Trends For Black Friday & Cyber Monday

Summary

In this episode, Andy Taylor and Mark Ballard break down 2025 BFCM ad‑spend data from Tinuiti’s $4 billion portfolio, highlighting that Amazon Sponsored Products saw a 30% sales surge from Saturday to Cyber Monday and that Amazon DSP investment continued to grow. They note Walmart’s expanding role across digital and in‑store channels, sustained strength for Google search despite AI platform growth, and YouTube’s dominance across devices. The hosts also discuss Meta’s new tools like Reels and Advantage+, rising confidence in TikTok advertising, and a notable Reddit spend increase, offering marketers a multi‑channel playbook for Q4.