How Shopify Merchants Can Scale Meta and Google Ads While Maintaining High ROAS

Why It Matters

As stores cross the 100‑order threshold, ad platforms gain enough data to optimize, but scaling often triggers profit erosion due to expensive learning phases. Understanding how to manage spend, campaign architecture, and automation lets merchants grow sustainably without prohibitive agency fees, making the episode crucial for founders seeking scalable, data‑driven paid‑media strategies.