How Shopify Merchants Can Scale Meta and Google Ads While Maintaining High ROAS

Summary

The episode outlines a practical playbook for Shopify merchants handling 100‑3,000 orders monthly to scale Meta and Google ads while preserving high ROAS. It emphasizes limiting budget hikes to 5‑15% every two weeks, using evergreen campaign structures, consolidating product variants, and ensuring clean Shopify‑to‑platform integrations. The host, Pavlo M., founder of the Adwisely app, explains how automated ad‑management tools can replace costly agency retainers during the learning phase, enabling predictable growth and margin protection.